The global mobile augmented reality market was valued at USD 4.2 billion in 2023. Demand for mobile augmented reality is projected to rise at an astounding CAGR of 22.1%, with its market valuation reaching USD 31.5 billion by 2033.
Driving Forces in the Mobile Augmented Reality Industry
Challenges for Companies in the Mobile Augmented Reality Industry
Investment Opportunities in the Mobile Augmented Reality Industry
Trends in the Mobile Augmented Reality Industry
Mobile augmented reality accounts for a 30% global market share, predicted to expand 6.6X over the next ten years.
| Attributes | Details |
|---|---|
| Mobile Augmented Reality Market Size (2023) | USD 4.2 billion |
| Sales Forecast (2033) | USD 31.5 billion |
| Global Market Growth Rate (2023 to 2033) | 22.1% |
| Share of Top 5 Market Players | 60% |
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| Market Statistics | Details |
|---|---|
| H1,2021 (A) | 21.9% |
| H1,2022 Projected (P) | 22.4% |
| H1,2022 Outlook (O) | 23.0% |
| BPS Change : H1,2022 (O) - H1,2022 (P) | (+) 60 ↑ |
| BPS Change : H1,2022 (O) - H1,2021 (A) | (+) 110 ↑ |
Presently, mobile augmented reality happens to be one of the most volatile areas of growth for AR applications. Mobile AR uses the broadly available hardware base, including smartphones and tablets. Mobile devices that support AR are rapidly improving in power and getting cheaper. Mobile augmented reality has emerged as the most convenient and popular form of augmented reality, particularly because of the proliferation of mobile devices.
According to FMI analysis, the variation between the BPS values observed in the mobile augmented reality market in H1, 2022 (O) - Outlook over H1, 2022 (P) Projected reflects a spike of 60 units.
The increasing acceptance of mobile augmented reality in e-commerce, retail, gaming, entertainment, and many other sectors have fueled the expansion of the market. One of the major factors fueling the growth of the mobile augmented reality market is the rising interest of large technology companies in mobile AR apps.
Moreover, compared to H1, 2021 (A), the market is expected to spike by 110 BPS in H1 -2022 (O). The retail sector's increasing demand for mobile augmented reality to improve customers' shopping experiences can be attributed to the market's expansion. New hardware options are also becoming available, enabling many new mobile augmented reality applications to work in the coming years.
Continuous & Rapid Advancements in Mobile AR Technology
From 2018 to 2022, the mobile augmented reality market registered a CAGR of 21.3%.
Mobile augmented reality is augmented reality that goes with users wherever they go with their smartphones. The extreme portability of augmented reality applications is already impacting the industry of travel & tourism. It has become a dynamic and interactive experience for users visiting popular tourist sites with mobile AR technology.
Wearable augmented reality devices and smartphone apps are allowing users to historic sites and museums to learn everything they ever wanted to know with a quick area scan. Due to the growing demand for AR technology, the travel and tourism industry will be one of the MAR (mobile augmented reality) use cases. Thus the market is anticipated to grow significantly over the forecast period.
Wireless charging improves patients' quality of life and user experience. The technology is catching the attention of smartphone users as these smartphones have large displays, fast CPUs, cameras with 16 MP, compass, accelerometers, graphics acceleration, and GPS sensors.
Hence, a mobile AR is a type of mobile app that complements and incorporates built-in components in a smartphone to provide a specialized app to deliver reality-based functions and services. Every alternative smartphone user uses the technology to view interactive advertisements, character filters, and play games.
Thus, the global market for mobile augmented reality is expected to register a very high CAGR of 22.1% over the forecast period 2023 to 2033.
Principal Consultant
Surging Implementation of Mobile Augmented Reality in the Military Sector
One of the major factors for the development and growth of mobile augmented reality technology is huge investments from governments. The augmented reality devices allow soldiers to access GPS data, identify threats and obtain remote battlefield views.
In this regard, the F-35 fighter jet's USD 400,000 helmet is the most notable and expensive success. The helmet allows the pilot to look through the plane itself. This also identifies and provides information about any object in the view of the pilot's field.
Thus, implementing mobile augmented reality technology in the military will fuel the growth of the mobile augmented reality market.
Development of Automotive Technology to Spur United States Industry Growth
Mobile augmented reality spending in the United States is set to soar by 20.1% from 2023 to 2033, indicating a significant growth trajectory. With a market value of USD 845.4 Million in 2023, the United States is poised to embrace mobile AR's immersive and transformative experiences. This surge in spending reflects the increasing consumer demand for innovative AR applications across various industries, such as gaming, retail, and marketing.
The projected growth signifies a promising market outlook, making it a suitable time for businesses to capitalize on this trend and unlock new possibilities.
Booming Online Gaming Industry to Drive Market Revenue
China's mobile augmented reality market is projected to experience robust growth, with a forecasted CAGR of 28.6% over the forecast period. This upward trajectory can be attributed to several factors, including advancements in mobile technology, increasing smartphone penetration, and the growing adoption of AR applications.
With a large population and a tech-savvy consumer base, China presents a fertile ground for mobile AR innovation. Companies operating in this market have a unique opportunity to tap into the immense potential and cater to the evolving needs of Chinese consumers.
Penetration of 5G Technology to Fuel Market Value
Japan's mobile augmented reality market is anticipated to reach a valuation of approximately USD 3.2 billion by 2033. The country's strong technological infrastructure and inclination towards innovation position it as a significant player in the global AR landscape.
The rising demand for AR experiences in sectors like entertainment, tourism, and education is driving the market's growth in Japan. As businesses and developers continue to explore the potential of mobile AR, Japan offers a promising need for investments and strategic partnerships.
The country is adopting 5th generation (5G) wireless technology at a greater rate. There is a rise in investments in applications of augmented reality technology from governments. With the help of 5G technology, telecommunication companies like KDDI, NTT Docomo, and Softbank plan to set up raised reality viewing platforms at sports matches and other live events to provide a new experience to audiences.
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Mobile AR SDKs Popular Owing to Their Unique Properties
The demand for mobile AR Software Development Kits (SDKs) is predicted to grow robustly, with a projected CAGR of 22.1% from 2023 to 2033. As mobile AR becomes more pervasive across various industries, the need for efficient and user-friendly development tools rises.
Mobile AR SDKs enable developers to create immersive AR experiences and bridge the gap between the virtual and physical worlds. With a rising number of businesses and developers entering the mobile AR space, the demand for advanced SDKs is expected to surge, providing lucrative opportunities for software development companies.
Improved Consumer Engagement Driving Uptake of AR Design & Development Services
The AR design & development segment holds a significant market share, accounting for 50.2% of the revenue 2023. This segment is projected to maintain a strong growth trajectory, with an estimated CAGR of 24.5%. As businesses strive to offer captivating AR experiences, the demand for skilled designers and developers who can create compelling content and intuitive user interfaces is rising.
The AR design & development sector presents substantial opportunities for professionals and companies specializing in AR content creation, UI/UX design, and interactive application development.
Users are expecting more than a visual representation of their reality. Hence, companies in the AR mobile applications development are using sensors, GPS, compass, and cameras of smart devices to help users experience augmented reality in the form of an image along with a nugget of information.
Based on these factors, an interactive and 360-degree user experience through AR design & development will boost the demand for mobile AR during the forecast period.
Rising Adoption of Mobile AR in Healthcare for Effortless Consultation & Diagnostics
The healthcare sector is expected to emerge as a major player in the mobile augmented reality market, holding a significant share of approximately 18.7% in 2023. The integration of AR technology in healthcare offers tremendous potential for improving patient care, surgical procedures, and medical training.
By enhancing visualization, enabling telemedicine, and facilitating accurate diagnoses, mobile AR has the power to revolutionize healthcare delivery. The sector is projected to create an incremental opportunity of around USD 5.3 billion by 2033, making it a compelling area for investment and innovation.
The mobile augmented reality industry is characterized by intense competition fueled by rapid technological advancements and the growing demand for immersive digital experiences. Several key players are vying for market dominance and striving to stay at the forefront of innovation.
Strategies of Key Players: Pioneering Innovation and Strategic Partnerships
Leading companies in the mobile augmented reality space are focused on pioneering innovative solutions that push the boundaries of AR technology. They invest heavily in research and development to enhance user experiences, optimize performance, and expand the capabilities of mobile AR applications. These companies also forge strategic partnerships with content creators, developers, and industry stakeholders to create a robust ecosystem and drive adoption across various sectors.
There are also ample opportunities for new entrants in the mobile augmented reality industry. Niche market segments, such as healthcare, education, and industrial applications, offer untapped potential for innovative solutions. By identifying specialized needs within these segments and delivering tailored AR experiences, new players can carve out their own space in the market. Collaborations with industry partners, including content creators, hardware manufacturers, and software developers, can facilitate market entry and foster growth.
Mobile augmented reality solution providers are focusing on adding new innovative capabilities to their current reality solutions, which helps them to enhance and upgrade their mobile augmented reality portfolio.
Manufacturers of mobile augmented reality devices also focus on entering into partnerships with other tech players in the market.
Recent Developments in the Market:
| Attribute | Details |
|---|---|
| Market Value In 2023 | USD 4.2 billion |
| Market CAGR 2018 to 2022 | 21.3% |
| Historical Data Available For | 2018 to 2022 |
| Market Analysis | Value in USD billion |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia & Pacific; Middle East & Africa (MEA) |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Russia, China, India, Malaysia, Singapore, Australia, Japan, GCC countries, Israel, South Africa |
| Key Market Segments Covered | Solution, Application, Region |
| Key Companies Profiled | Apple Inc.; Google LLC; Qualcomm Technologies, Inc.; Samsung Electronics Co. Ltd.; Amazon.com, Inc.; Intel Corporation; Microsoft Corporation; Micro Focus; Magic Leap, Inc.; Wikitude GmbH; Scope AR.; Blippar; DAQRI |
| Report Coverage | Market forecast, Company share analysis, Competition intelligence, DROT analysis, Market dynamics and challenges, and Strategic growth initiatives |
| Customization & Pricing | Available upon request |
The global mobile augmented reality market is expected to reach a valuation of USD 31.5 billion by 2033, surging ahead at 22.1% CAGR.
The East Asia mobile augmented reality market is projected to expand at the highest CAGR of 27.2% from 2023 to 2033.
Apple Inc., Google LLC, Qualcomm Technologies, Inc., Samsung Electronics Co. Ltd., and Amazon.com, Inc. are leading mobile augmented reality solution providers.
The implementation of mobile AR in the military and the rising adoption of mobile AR technology for educational use are major trends in the market.
The top 5 countries driving the most demand for mobile augmented reality solutions and services include the United States, Brazil, Germany, India, and Japan.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Solution 5.1. Mobile AR Software 5.1.1. Mobile AR Application Platforms 5.1.2. Mobile AR SDKs 5.2. Services 5.2.1. Integration & Deployment 5.2.2. AR Design & Development 5.2.3. Support Services 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Military 6.2. Education 6.3. Healthcare 6.4. Gaming 6.5. Media & Entertainment 6.6. Travel & Tourism 6.7. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Apple Inc. 17.2. Google LLC 17.3. Qualcomm Technologies, Inc. 17.4. Samsung Electronics Co. Ltd. 17.5. Amazon.com, Inc. 17.6. Intel Corporation 17.7. Microsoft Corporation 17.8. Micro Focus 17.9. Magic Leap, Inc. 17.10. Wikitude GmbH 17.11. Scope AR 17.12. Blippar 17.13. DAQRI 18. Assumptions & Acronyms Used 19. Research Methodology
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Mobile Augmented Reality Market
