Mobile Application Store Market

Global Mobile Application Store Market Outlook for 2024 to 2034

The mobile application store market value is anticipated to be around USD 235,635.8 million in 2024. The sales of mobile application stores are projected to increase at a CAGR of 20.4% during the forecast period. The analysis of mobile application stores further predicts the overall app store industry valuation to surpass USD 1,504,596.8 million by 2034.

The research scope includes applications for gaming, mobile health and fitness, music and entertainment, social networking, retail and e-commerce, and other applications.

Trends in the Mobile Application Store Market

• Smartphone ubiquity, increased internet usage, and the incorporation of technology such as artificial intelligence and machine learning into mobile applications.
• The increased internet penetration and gaming technology have resulted in greater access to mobile games on app stores.
• The potential of augmented reality (AR) and virtual reality (VR) on the mobile phone through various apps is ensured by the advancement of mobile application stores
• Game and application developers typically adhere to three revenue strategies, which include in-app purchases, paid services, and in-app adverts.
• The shopping application market share is growing rapidly due to the exponential growth of online merchandise sales channels.

Report Attribute	Details
Mobile Application Store Market Size (2024)	USD 235,635.8 million
Market Anticipated Forecast Value (2034)	USD 1,504,596.8 million
Market Projected Growth Rate (2024 to 2034)	20.4% CAGR

Global Mobile Application Store Market Historical Analysis Vs Forecast Outlook

The global mobile application store market was valued at USD 101.762.2 million in 2019. The total market share thrived at a CAGR of 18.2% between 2019 and 2023. The overall market value was about USD 198,370.5 million by 2023.

The adoption of mobile application stores rose significantly during the years 2020 and 2021. Both Apple and Google had more than one million apps and games accessible during these years, which brought in millions of dollars in app revenue for each company. Other platforms also broadened their capabilities to include apps for consumers and every kind of business strengthening the app distribution channels further.

Attributes	Details
Mobile Application Store Market Value (2019)	USD 101.762.2 million
Market Revenue (2023)	USD 198,370.5 million
Market Historical Growth Rate (CAGR 2019 to 2023)	18.2% CAGR

Prominent Factors Fuelling the Global Mobile Application Store Market Growth

Developments in mobile user interface (UI) design and mobile app development platforms have encouraged worldwide smartphone manufacturers to generate better apps and create efficient distribution methods over the years. Upgrading existing versions of popular mobile operating systems like iOS and Android is expected to create more opportunities for stakeholders in the ecosystem of the digital app marketplace.

App stores are created to meet current consumer trends, such as downloading new programs or updating existing applications. Growing downloads of healthcare applications such as Epocrates and Medcalc, as well as rising volumes of in-app sales and purchases, are two upcoming trends that are anticipated to drive the sales of mobile application stores during the forecast period.

The most common trend influencing the online app store market dynamics is the increase in downloads of gaming apps. The growing popularity of smartphones has resulted in a significant increase in the global mobile app store ecosystem. The frequent use of social networking apps and downloading new and exciting games are boosting the income for mobile application stores. Another factor assisting the mobile app stores' market growth is the key competition between app store companies and individual app developers.

Country-wise Insights

The table below lists the countries that can provide better growth opportunities for regional mobile app store market players.

Regional Market Comparison	CAGR (2024 to 2034)
United States	17.2%
Germany	15.8%
Japan	15.1%
Australia	23.9%
China	20.9%

The United States Market Stands Strong by Leading App Developing Companies

The United States is predicted to remain a key marketplace for mobile applications following a CAGR of 17.2% through 2034.

• A sizable market share in the United States has resulted from high smartphone adoption, greater in-app consumer spending, and relatively more mobile application downloads.
• The country's greater share can be attributed to the presence of leading app creators, like Apple Inc., Hewlett Packard Enterprise, Google LLC, and Microsoft Corporation.

Commercialization of Mobile Application Stores in Germany

Germany is poised to witness a below-average CAGR of 15.8% in income through mobile application stores over the forecast years.

• German players are promoting the commercialization of their app stores through different revenue-generating strategies, including in-app purchases, subscription services, and advertisements.
• By enabling subscription services, the German app store industry is providing mobile app creators with a steady source of income.

A Significant User Base Keeps Mobile Application Stores Profitable in China

The mobile application store industry in China is likely to expand at an annual growth rate of 20.9% over the next ten years.

• Given the country’s potential for internet penetration and smartphone adoption, it is expected to present significant development potential for regional participants in the digital app marketplace.
• Chinese mobile app developers' access to international markets has significantly expanded the scope of the regional digital app stores.

Suitable Regulations are driving Adoption of Mobile Application Stores in Japan

Demand for mobile application stores in Japan is forecasted to grow at a rate of 15.1% per year till 2034.

• The availability of low-cost data use packs and networking developments are notable growth drivers in regional expansion.
• Japanese app store platforms promote equitable regulations and revenue-sharing models, which in turn attract more mobile app developers.

Subscription-based Mobile Application Stores are fueling the Market in Australia

The mobile application store sales in Australia are projected to rise at a lucrative rate of 23.9% between 2024 and 2034.

• The emergence of PWAs, or progressive web apps, along with a sizable user base for conventional apps is driving the market in Australia.
• As the gaming business is growing rapidly in Australia regional mobile app platforms are expected to witness an increase in downloads and income.

Category-wise Insights

Google Play Store is more popular than other Mobile App Distribution Platforms

Based on store type, the Google Play Store is estimated to account for 46.1% of the total sales in 2024

Attributes	Details
Top Store Type or Segment	Google Play Store
Total Market Share in 2024	46.1%

• A broad variety of mobile applications have been released on Google's Play Store as a result of the emergence of new Android smartphone manufacturers.
• The significant share of revenue earned by in-app purchases and premium apps is principally responsible for iOS apps' considerably higher rate of monetization.

Communication Apps provide more Income for App Distribution Channels

Based on application type, communication apps are figured to hold almost 19.3% of total revenue generated by the market in 2024.

Attributes	Details
Top Application Type or Segment	Communication
Total Market Share in 2024	19.3%

• The gaming application stores market is also predicted to witness lucrative growth during the forecast period as a consequence of an exceptional increase in the population of gamers.
• Due to the increased popularity of streaming services, the use of music and entertainment apps has skyrocketed.

Competitive Landscape for Mobile Application Store Market

With more than a billion downloads of free apps Google Play, one of the top Android app stores, has made incredible development since its inception. Startups covered in the mobile application store market analysis report have also recently gained a significant presence. New mobile application stores are mostly concerned with providing user-friendly applications with better experiences.

Recent Developments in the Global Mobile Application Store Market

• GetJar is actively pushing developers to embrace its freemium model, which includes advertisements and in-app cash. GetJar Gold is one of the largest virtual currencies in circulation and is available to millions of users.
• GOQii reported in November 2018 that it had received money from Mitsui & Co., Ltd., a Japanese corporation and active healthcare investor. Following the project, GOQii sought to expand its presence across India as well as reach the Japanese market through its health shop.

Alternative Mobile Application Stores Stealing the Spotlight from Key Players

The main drawback of selecting a standard option is the severe competition. Some of the best alternative Android application stores are listed below so that you can reach more localized and specialized customer populations.

1Mobile Market

A different approach to developing a successful app is to focus solely on the app's popularity. 1Mobile Market is only for free apps so it is a great place to upload an app to test it out on the market. The most significant advantage is that a useful recommendation system based on preferences allows apps to become popular quickly. It is an excellent site to upload your software, with over 100 million downloads and hundreds of thousands of Android apps listed.

Amazon Appstore

The Amazon Appstore, while not as old as Google Play or SlideME, is one of their most successful competitors. With the release of the Kindle Fire, the Fire Phone, and a variety of Android devices running Fire OS, there is a burgeoning demand for Amazon-sold software. There are certain challenges with running apps on the Fire OS, but most developers only require a few days to get their program ready for Amazon. In reality, many Android apps already work well on Fire OS.

SlideME

SlideME is the most frequently found app store on most Android devices after the primary competition as a long-term player in the app store business, having been running even longer than Google Play Store. The greatest benefit is that payments may be made through PayPal, and the app store only charges 20% for each purchase of your app.

Samsung Galaxy Apps

It is unsurprising that Samsung, the business that manufactures the most Android phones, has created its own app store. In comparison to other app stores, Samsung Galaxy Apps has a very modest number of apps, which can help most apps stand out. The app store is installed on every Samsung Galaxy device, thus there is an immediate and enormous client base.

Mobile9

This app store is more like a social network than a traditional app store. Mobile9 has millions of active users, each of whom can comment on and discuss the applications they have installed. Publishing an app is free, and with such a large user base, it can generate excellent benefits.

Key Players Profiled in the Mobile Application Store Market Report

• Amazon Appstore
• Windows Store
• Apple iTunes
• Google Play Store
• BlackBerry World

Mobile Application Store Market Report Scope

Attribute	Details
Estimated Market Size (2024)	USD 235,635.8 million
Projected Market Size (2034)	USD 1,504,596.8 million
Anticipated Growth Rate (2024 to 2034)	20.4%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD million or billion for Value and Units for Volume
Key Regions Covered	North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered	By Store Type, By Application, and By Region
Key Companies Profiled	Amazon Appstore; Windows Store; Apple iTunes; Google Play; BlackBerry World
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Key Segments Covered by Mobile Application Store Industry Survey Report

By Store Type:

• Google Play Store
• Apple Store
• Other Stores

By Application:

• Gaming
• Music & Entertainment
• Health & Fitness
• Productivity
• Communication
• Security
• Other Applications

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia and Pacific
• Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Global Mobile Application Store Market Currently?

The global mobile application store market is likely to be USD 235,635.8 million in 2024.

What is the Growth Outlook of the Mobile Application Store Market?

The global mobile application store market is to grow at 20.4% during the forecast period.

What is the projected Value of Mobile Application Store Market by 2034?

The global mobile application store market valued to be USD 1,504,596.8 million by 2034.

What was the Historical Size of the Mobile Application Store Market?

The global mobile application store market was valued at USD 101.762.2 million in 2019.

Which Regional Mobile Application Store Market has the Highest Growth Potential?

Australia to witness a CAGR of 23.9% in sales of mobile application store through 2034.