The mobile application development platform market size is projected to be worth US$ 10,058.2 million in 2023. The market is likely to reach US$ 74,889.7 million by 2033. The market is further expected to surge at a CAGR of 22.2% during the forecast period 2023 to 2033.
Key Market Trends and Highlights
Attributes | Key Insights |
---|---|
Mobile Application Development Platform Market Estimated Size in 2023 | US$ 10,058.2 million |
Projected Market Value in 2033 | US$ 74,889.7 million |
Value-based CAGR from 2023 to 2033 | 22.2% |
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The scope for mobile application development platform rose at a 16.2% CAGR between 2018 and 2022. The global market for mobile application development platform is anticipated to grow at a moderate CAGR of 22.2% over the forecast period 2023 to 2033.
Report Attribute | Details |
---|---|
Market Value in 2018 | US$ 4,567 million |
Market Value in 2022 | US$ 8,340.2 million |
CAGR from 2018 to 2022 | 16.2% |
During this phase, the MADP market experienced rapid expansion due to the proliferation of mobile devices, increased app demand, and the adoption of digital transformation strategies across industries.
The emergence of low-code and no-code platforms democratized app development, enabling businesses to create applications with reduced coding efforts, accelerating time-to-market. The increasing number of mobile threats and data breaches prompted a focus on security within MADP solutions, with encryption, authentication, and secure coding practices becoming integral.
AI and machine learning gained prominence, enhancing app intelligence, personalization, and automation capabilities. These technologies began to shape user experiences and drive operational efficiencies. Cross-platform development tools gained traction, simplifying the process of creating apps for multiple operating systems, and reducing development costs and time.
IoT and edge computing are set to become pivotal drivers. MADP solutions will adapt to the demands of real-time, low-latency applications for a wide range of connected devices and systems.
The next decade will witness the integration of robotic process automation (RPA) and hyperautomation capabilities, streamlining business processes and enhancing overall efficiency. MADP providers will increasingly offer industry-specific solutions, catering to the unique needs of sectors like healthcare, finance, and manufacturing.
Advanced analytics and AI-driven insights will empower app developers and businesses to make data-driven decisions for optimizing applications and user engagement.
With the growth of edge computing, MADP solutions will focus on edge security to protect data at the network's edge, ensuring robust protection for IoT devices and applications.
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The below table showcases revenues in terms of the top 5 leading countries, spearheaded by the United States and China. These two countries are expected to lead the market through 2033.
Countries | Forecast CAGRs from 2023 to 2033 |
---|---|
The United States | 16.5% |
The United Kingdom | 8.2% |
China | 12.2% |
Japan | 5.4% |
South Korea | 3.2% |
In the United States, the mobile application development platform market is witnessing dynamic shifts driven by emerging trends. low-code/no-code solutions are gaining traction, empowering businesses to create apps with minimal coding expertise.
The rise of Progressive Web Apps (PWAs) is reshaping user experiences, providing seamless web-like functionality on mobile devices. The adoption of 5G technology is enabling faster app performance and augmented reality (AR) integration. Security remains paramount, with increased emphasis on data protection and compliance, reshaping development priorities. Cross-platform development tools like Flutter and React Native continue to streamline app creation, ensuring broader reach and cost-efficiency in this ever-evolving landscape.
The United Kingdom's mobile application development platform market is ripe with opportunities. With the rapid proliferation of smartphones and the growing demand for innovative mobile apps, developers are in high demand. Emerging technologies like 5G and IoT are creating new avenues for mobile app development, offering a chance to create cutting-edge solutions.
The United Kingdom government's focus on digital transformation and its support for tech startups through grants and initiatives further enhances the prospects for developers. The market is also witnessing a surge in fintech and healthcare app development, presenting lucrative niches. As mobile app usage continues to soar, skilled developers have a promising landscape for growth and success in the United Kingdom.
The mobile application development platform market in China is witnessing dynamic trends. There is a surge in 5G-enabled app development, capitalizing on the country's widespread 5G infrastructure. AI integration remains a focal point, with apps increasingly featuring advanced machine learning and natural language processing.
Mini programs within super apps, like WeChat, continue to gain traction, offering convenient, multifunctional experiences. E-commerce and livestreaming integration are also prominent, as shopping via mobile apps becomes more interactive and personalized. Privacy and data security are emerging concerns, with stringent regulations reshaping how apps collect and handle user information. Adaptation to these trends is pivotal for developers aiming to thrive in China's competitive app market.
In Japan, the prospects for mobile application development platforms (MADPs) are evolving at a remarkable pace. A prominent trend is the increasing demand for AI-driven mobile apps that cater to personalized user experiences. With Japan's tech-savvy population, there is a surge in AR and VR app development, providing immersive experiences for consumers.
Cross-platform development tools like Flutter and React Native are gaining traction, allowing developers to create apps for both Android and iOS seamlessly. As the nation embraces 5G technologies, MADPs are focusing on enhancing app performance and real-time connectivity. Japan's mobile app landscape is flourishing, presenting exciting opportunities for developers and businesses alike.
South Korea is emerging as a formidable player in the mobile application development platform domain. With its cutting-edge technology and innovative talent pool, the nation is witnessing a surge in mobile app development.
Key trends include a focus on AI and machine learning integration, enhancing user experiences through augmented reality (AR) and virtual reality (VR), and a growing emphasis on privacy and security.
South Korean developers are increasingly targeting global markets, leading to a diversification of app genres and multilingual applications. This trend highlights the country's potential to become a global leader in mobile app innovation and development.
The below table highlights how the hosted segment is projected to lead the market in terms of deployment type, growing at 20.5% CAGR through 2033. The cloud security segment is likely to spearhead sales based on application and is anticipated to witness a CAGR of 20.3% through 2033.
Category | CAGR from 2023 to 2033 |
---|---|
Hosted | 20.5% |
Cloud security | 20.3% |
The hosted segment is poised to reign supreme in the mobile application development platform market due to its cost-efficiency, scalability, and accessibility.
Hosting solutions offer developers streamlined infrastructure, real-time updates, and a collaborative environment, making them the preferred choice for agile and efficient app development in a rapidly evolving landscape.
FMI forecasts exponential growth in the cloud security segment within the mobile application development platform market.
As data breaches surge, businesses prioritize robust cloud security solutions to protect user information. This soaring demand for secure cloud infrastructure positions it as a pivotal growth driver in the industry.
The mobile application development platform market is a dynamic battleground where industry giants and innovative startups vie for supremacy. Key players like Apple, Google, and Microsoft maintain dominance with their comprehensive ecosystems and developer support.
Low-code platforms like OutSystems and Mendix empower businesses to create apps swiftly, while Salesforce's Heroku provides robust enterprise solutions. Upstarts like Appy Pie and BuildFire offer user-friendly, cost-effective options. Open-source platforms like Flutter and React Native are also gaining traction. As the market evolves, competition intensifies, fostering innovation and driving advancements in tools, features, and developer resources.
Product Portfolio
Attribute | Details |
---|---|
Estimated Market Size in 2023 | US$ 10,058.2 million |
Projected Market Valuation in 2033 | US$ US$ 74,889.7 million |
Value-based CAGR 2023 to 2033 | 22.2% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | Value in US$ million |
Key Regions Covered |
|
Key Market Segments Covered |
|
Key Countries Profiled |
|
Key Companies Profiled |
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The market is expected to reach at US$ 10171.06 million in 2023.
The market is set to expand by a CAGR of 22.2% by 2033.
The mobile application development platform industry is forecast to US$ US$ 74,889.7 million by 2033.
The United States will be the top-performing market, surging at a CAGR of 20.1% by 2033.
Cloud security is preferred, rising at a 20.3% CAGR through 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Deployment Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Type, 2023 to 2033
5.3.1. On-premise
5.3.2. Hosted
5.4. Y-o-Y Growth Trend Analysis By Deployment Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Deployment Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033
6.3.1. Web security
6.3.2. Network security
6.3.3. Email security
6.3.4. Database security
6.3.5. Cloud Security
6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Organization Size
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2023 to 2033
7.3.1. Small scale
7.3.2. Medium scale
7.3.3. Large scale
7.4. Y-o-Y Growth Trend Analysis By Organization Size, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Organization Size, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry Vertical
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Industry Vertical, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry Vertical, 2023 to 2033
8.3.1. BFSI
8.3.2. Aerospace
8.3.3. Defense
8.3.4. Healthcare
8.3.5. Public sector
8.3.6. IT
8.3.7. Telecommunication
8.3.8. Retail
8.3.9. Others
8.4. Y-o-Y Growth Trend Analysis By Industry Vertical, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Industry Vertical, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. South Asia and Pacific
9.3.6. East Asia
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. The USA
10.2.1.2. Canada
10.2.2. By Deployment Type
10.2.3. By Application
10.2.4. By Organization Size
10.2.5. By Industry Vertical
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Deployment Type
10.3.3. By Application
10.3.4. By Organization Size
10.3.5. By Industry Vertical
10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Deployment Type
11.2.3. By Application
11.2.4. By Organization Size
11.2.5. By Industry Vertical
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Deployment Type
11.3.3. By Application
11.3.4. By Organization Size
11.3.5. By Industry Vertical
11.4. Key Takeaways
12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. United Kingdom
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Western Europe
12.2.2. By Deployment Type
12.2.3. By Application
12.2.4. By Organization Size
12.2.5. By Industry Vertical
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Deployment Type
12.3.3. By Application
12.3.4. By Organization Size
12.3.5. By Industry Vertical
12.4. Key Takeaways
13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Poland
13.2.1.2. Russia
13.2.1.3. Czech Republic
13.2.1.4. Romania
13.2.1.5. Rest of Eastern Europe
13.2.2. By Deployment Type
13.2.3. By Application
13.2.4. By Organization Size
13.2.5. By Industry Vertical
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Deployment Type
13.3.3. By Application
13.3.4. By Organization Size
13.3.5. By Industry Vertical
13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Bangladesh
14.2.1.3. Australia
14.2.1.4. New Zealand
14.2.1.5. Rest of South Asia and Pacific
14.2.2. By Deployment Type
14.2.3. By Application
14.2.4. By Organization Size
14.2.5. By Industry Vertical
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Deployment Type
14.3.3. By Application
14.3.4. By Organization Size
14.3.5. By Industry Vertical
14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Deployment Type
15.2.3. By Application
15.2.4. By Organization Size
15.2.5. By Industry Vertical
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Deployment Type
15.3.3. By Application
15.3.4. By Organization Size
15.3.5. By Industry Vertical
15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Country
16.2.1.1. GCC Countries
16.2.1.2. South Africa
16.2.1.3. Israel
16.2.1.4. Rest of MEA
16.2.2. By Deployment Type
16.2.3. By Application
16.2.4. By Organization Size
16.2.5. By Industry Vertical
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Deployment Type
16.3.3. By Application
16.3.4. By Organization Size
16.3.5. By Industry Vertical
16.4. Key Takeaways
17. Key Countries Market Analysis
17.1. USA
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2022
17.1.2.1. By Deployment Type
17.1.2.2. By Application
17.1.2.3. By Organization Size
17.1.2.4. By Industry Vertical
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2022
17.2.2.1. By Deployment Type
17.2.2.2. By Application
17.2.2.3. By Organization Size
17.2.2.4. By Industry Vertical
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2022
17.3.2.1. By Deployment Type
17.3.2.2. By Application
17.3.2.3. By Organization Size
17.3.2.4. By Industry Vertical
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2022
17.4.2.1. By Deployment Type
17.4.2.2. By Application
17.4.2.3. By Organization Size
17.4.2.4. By Industry Vertical
17.5. Germany
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2022
17.5.2.1. By Deployment Type
17.5.2.2. By Application
17.5.2.3. By Organization Size
17.5.2.4. By Industry Vertical
17.6. United Kingdom
17.6.1. Pricing Analysis
17.6.2. Market Share Analysis, 2022
17.6.2.1. By Deployment Type
17.6.2.2. By Application
17.6.2.3. By Organization Size
17.6.2.4. By Industry Vertical
17.7. France
17.7.1. Pricing Analysis
17.7.2. Market Share Analysis, 2022
17.7.2.1. By Deployment Type
17.7.2.2. By Application
17.7.2.3. By Organization Size
17.7.2.4. By Industry Vertical
17.8. Spain
17.8.1. Pricing Analysis
17.8.2. Market Share Analysis, 2022
17.8.2.1. By Deployment Type
17.8.2.2. By Application
17.8.2.3. By Organization Size
17.8.2.4. By Industry Vertical
17.9. Italy
17.9.1. Pricing Analysis
17.9.2. Market Share Analysis, 2022
17.9.2.1. By Deployment Type
17.9.2.2. By Application
17.9.2.3. By Organization Size
17.9.2.4. By Industry Vertical
17.10. Poland
17.10.1. Pricing Analysis
17.10.2. Market Share Analysis, 2022
17.10.2.1. By Deployment Type
17.10.2.2. By Application
17.10.2.3. By Organization Size
17.10.2.4. By Industry Vertical
17.11. Russia
17.11.1. Pricing Analysis
17.11.2. Market Share Analysis, 2022
17.11.2.1. By Deployment Type
17.11.2.2. By Application
17.11.2.3. By Organization Size
17.11.2.4. By Industry Vertical
17.12. Czech Republic
17.12.1. Pricing Analysis
17.12.2. Market Share Analysis, 2022
17.12.2.1. By Deployment Type
17.12.2.2. By Application
17.12.2.3. By Organization Size
17.12.2.4. By Industry Vertical
17.13. Romania
17.13.1. Pricing Analysis
17.13.2. Market Share Analysis, 2022
17.13.2.1. By Deployment Type
17.13.2.2. By Application
17.13.2.3. By Organization Size
17.13.2.4. By Industry Vertical
17.14. India
17.14.1. Pricing Analysis
17.14.2. Market Share Analysis, 2022
17.14.2.1. By Deployment Type
17.14.2.2. By Application
17.14.2.3. By Organization Size
17.14.2.4. By Industry Vertical
17.15. Bangladesh
17.15.1. Pricing Analysis
17.15.2. Market Share Analysis, 2022
17.15.2.1. By Deployment Type
17.15.2.2. By Application
17.15.2.3. By Organization Size
17.15.2.4. By Industry Vertical
17.16. Australia
17.16.1. Pricing Analysis
17.16.2. Market Share Analysis, 2022
17.16.2.1. By Deployment Type
17.16.2.2. By Application
17.16.2.3. By Organization Size
17.16.2.4. By Industry Vertical
17.17. New Zealand
17.17.1. Pricing Analysis
17.17.2. Market Share Analysis, 2022
17.17.2.1. By Deployment Type
17.17.2.2. By Application
17.17.2.3. By Organization Size
17.17.2.4. By Industry Vertical
17.18. China
17.18.1. Pricing Analysis
17.18.2. Market Share Analysis, 2022
17.18.2.1. By Deployment Type
17.18.2.2. By Application
17.18.2.3. By Organization Size
17.18.2.4. By Industry Vertical
17.19. Japan
17.19.1. Pricing Analysis
17.19.2. Market Share Analysis, 2022
17.19.2.1. By Deployment Type
17.19.2.2. By Application
17.19.2.3. By Organization Size
17.19.2.4. By Industry Vertical
17.20. South Korea
17.20.1. Pricing Analysis
17.20.2. Market Share Analysis, 2022
17.20.2.1. By Deployment Type
17.20.2.2. By Application
17.20.2.3. By Organization Size
17.20.2.4. By Industry Vertical
17.21. GCC Countries
17.21.1. Pricing Analysis
17.21.2. Market Share Analysis, 2022
17.21.2.1. By Deployment Type
17.21.2.2. By Application
17.21.2.3. By Organization Size
17.21.2.4. By Industry Vertical
17.22. South Africa
17.22.1. Pricing Analysis
17.22.2. Market Share Analysis, 2022
17.22.2.1. By Deployment Type
17.22.2.2. By Application
17.22.2.3. By Organization Size
17.22.2.4. By Industry Vertical
17.23. Israel
17.23.1. Pricing Analysis
17.23.2. Market Share Analysis, 2022
17.23.2.1. By Deployment Type
17.23.2.2. By Application
17.23.2.3. By Organization Size
17.23.2.4. By Industry Vertical
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Deployment Type
18.3.3. By Application
18.3.4. By Organization Size
18.3.5. By Industry Vertical
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. Appcelarator, Inc.
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.2. Appzillon (i-exceed)
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.3. Apple Inc.
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.4. OutSusyems
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.5. Kinvey
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.6. Kony Inc.
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.7. Telerik (Progress Software Corporation)
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.8. Salesforce.com Inc.
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.9. Red Hat, Inc.
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.10. Microsoft Corporation
19.1.10.1. Overview
19.1.10.2. Product Portfolio
19.1.10.3. Profitability by Market Segments
19.1.10.4. Sales Footprint
19.1.10.5. Strategy Overview
19.1.10.5.1. Marketing Strategy
19.1.11. Others
19.1.11.1. Overview
19.1.11.2. Product Portfolio
19.1.11.3. Profitability by Market Segments
19.1.11.4. Sales Footprint
19.1.11.5. Strategy Overview
19.1.11.5.1. Marketing Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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