The millet flour market was valued at USD 5.1 billion in 2024. Millet flour consumption witnessed a year-on-year increase of 5.9% in 2025, indicating that the global market will be USD 5.4 billion by 2025. The worldwide sales are projected to show a 7.8% CAGR over the forecast period (2025 to 2035), amounting to the total sales value of USD 11.5 billion until the end of 2035.
The increasing consumption of millet flour can be ascribed to rising consumer inclination towards ancient grains and healthy diets. As millet flour is gluten-free, high in dietary fibers, and has high content of minerals, it is a perfect choice for gluten intolerant individuals and all the individuals aiming for overall wellbeing.
Besides, the demand for traditional grains in most of the Asia-Pacific and African regions is also rising on the back of sustainability and offering resilience in crop under arid regions. Millets need less water and have a low carbon footprint, making them climate-smart crops. Brands like Bob’s Red Mill, Arrowhead Mills and Great River Organic Milling are capitalizing on this trend with organic and stone-ground millet flour.
Millet flour is becoming increasingly prevalent in the bakery and gluten-free snack categories across North America and Europe, with a number of new products appearing such as high-fiber pancake mixes, cookies and baby food mixes. Market participants such as Authentic Foods, Azure Standard, and Grain Millers are catering to clean label trends by expanding their product portfolios.
Support from governments and international bodies encouraging people to promote millets, especially with 2023 being the International Year of Millets, as declared by the United Nations, has given the industry a fillip. Consumer education campaigns and integration into public food programs are anticipated to help drive long-term demand.
| Attributes | Description |
|---|---|
| Estimated Global Millet Flour Industry Size (2025E) | USD 5.4 billion |
| Projected Global Millet Flour Industry Value (2035F) | USD 11.5 billion |
| Value-based CAGR (2025 to 2035) | 7.8% |
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The following table provides the comparative overview for the change in CAGR for six months for year end base year(2024) and current year(2025) for global millet flour market. This analysis highlights changes in performance and also points to revenue realization patterns that give stakeholders a clearer view of the growth journey for the year. H1 refers to the period from January to June of the corresponding year. July to December are the second half of the year or H2.
| Particular | Value |
|---|---|
| H1 (2024 to 2034) | 6.8% |
| H2 (2024 to 2034) | 7.2% |
| H1 (2025 to 2035) | 7.5% |
| H2 (2025 to 2035) | 7.8% |
During H1 of the decade spanning 2025 to 2035, the business is expected to gain momentum at a CAGR of 7.5% and additionally grow at a higher rate of 7.8% in H2 of the same decade. In the next period, H1 2025-H2 2035, the CAGR is expected to go up by 30 BPS in the first half, stabilizing in the second half. Such a trajectory is indicative of the growing proliferation of the millet flour industry.
Within Tier 1 is a competitive group of companies that are not only big in revenue, but have wide market coverage and dominance. More importantly, all of these firms have strong brand equity, and they invest heavily into product innovation, quality assurance, and multi-channel distribution strategies.
4- Bob’s Red Mill Natural Foods Considered a top Tier 1 player due to its many varieties of flour including millet flour derived from certified gluten-free and organic flours, it is distributed worldwide through retail and online.
The other big company is called Grain Millers, and they are a big player in the milling space and B2B and consumer, so they have a strong presence in both. Several leading companies in the flour milling sector must be categorized as Tier 1 and ARDENT MILLS belongs in that group given its strategic sourcing i.e. relationships with growers and broad reach across North America.
Tier 2: Brands whose revenues are lower than Tier 1's, have decent market presence, and are scaling progressively. Azure Standard, for example, has established a robust presence in the natural and organic products category, fueled by its loyal customer base and direct-to-consumer distribution model.
A second notable Tier 2 company is Great River Organic Milling, a producer of high-quality stone-ground flours and unique grains such as millet that enjoys steady availability in health food retailers and online marketplaces. These companies largely attract a niche audience of consumers who value artisanal quality, organic sourcing and sustainable packaging.
Tier 3 players include new entrants and small-scale players that are getting traction in millet flour. These companies usually find homes in limited distribution, whether they focus on regional or online sales. But their responsiveness to marketing and unique positioning allow them to expand quickly.
One newcomer, OOO Farms, sells millet flour direct from a farm and relies on digital marketing and storytelling tactics to target eco- and health-conscious consumers. A similar case via government collaborations operating millet-focused wellness initiatives for regional and local markets across the length and breadth of India is Pristine Organics.
These Tier 3 companies are often mission-based and rely on social media presence and direct sales to create loyal customer bases and go toe-to-toe with larger competitors.
Healthier Products reformulations
Shift: There is an increasing trend of people opting for gluten-free flours, low-glycemic flours, and organic flours, flours with high nutrient density, such as millet, due to rising health concerns, diabetes, and gluten intolerance. In recent years, the demand for ancient grains in functional foods has increased significantly largely in the North American region, Europe and parts of Asia-Pacific. The fiber, protein and micronutrient density of millet flour makes it an important ingredient in clean label and whole food formulations.
Strategic Response: The company responded by increasing the variety of its gluten-free and organic millet flour lines in the USA, making it a health-savvy option to use when baking. Launched whole millet flour blends for diabetic-friendly and heart-healthy food segments by 24 Mantra Organic (India) and Arrowhead Mills Some brands are already emphasizing millet’s health benefits on packaging to appeal to consumers who are wellness-oriented.
Deeper Penetration into Ready-to-Cook and Packaged Food Applications
Shift: The rising demand for easy, healthy at-home cooking led to millet flour being added to instant mixes, pancake mixes, flatbreads and gluten-free pasta. Working professionals and busy households in urban centres in India, the USA and Europe have started taking to RTU and RTC millet-based products.
Strategic Response: New millet pancake and dosa mixes by Slurrp Farm and Pristine Organics capitalized on the convenience zeitgeist. Natura’s Soul and Urban Platter branched out into millet flour pasta and baking mixes, available through modern retail and e-commerce platforms. For day to day requirement Private Label RTC millet-based chapati and multigrain flours available on BigBasket (India).
Proactively targeting younger consumers through innovation
Shift: The heightened focus on fitness, clean eating and sustainability from millennials and generation Z is fueling a demand for superfoods and ancient grains. This demographic finds millet flour attractive for its versatility in smoothies, high-protein baked goods and vegan alternatives. Millet-based food trends and DIY recipes are being amplified on social media.
Strategic Response:The Better Flour Co. and Conscious Food launched on-trend packaging and infused blends of millet targeted at younger, health-conscious consumers. Instagram campaigns and influencer partnerships have also been key to driving engagement and brand loyalty. This worked so well that Millet Amma launched millet baking kits, which have gone on to connect with the health-conscious home-chef audience.
Work of Retail and E-Commerce Resilience
Shift: Consumers are looking at millet flour to be widely available at retail outlets, supermarkets, health food stores, and online shopping platforms. Retailers have increased shelf placement and promotions of millet-based products when demand spikes around diet fads and festivals.
Strategic Respone: Bob’s Red Mill added shelf space in Whole Foods, Kroger, and Walmart in the USA. However, the three Indian distributors BigBasket, Amazon, and Flipkart increased their millet flour assortments on their own to 6% in total, generating 12% in sales growth. Desi Nature Farms and TWF Flours bolstered collaborations with regional retailers to penetrate Tier II and Tier III markets.
Commitments to Sustainability and Ethical Sourcing
Shift: Consumers looking to eat more responsibly are taking notice of foods’ provenance and opting for climate-resilient, drought-tolerant grains like millet, which use fewer resources and empower smallholder farmers. It also helps make ethical sourcing and regenerative agriculture key differentiators.
Strategic Response: Under the brands 24 Mantra Organic and Earthspired, the company positions millet as a sustainable option to rice and wheat, with packaging that stresses small-farm sourcing and eco-friendly farming practices. Pristine Organics linked with farmer cooperatives to provide traceability and fair-trade certification, fueling interest from ethically driven consumers.
Adopting Competitive Pricing Models to Enhance Accessibility
Shift: Price sensitivity, though still a crucial consideration particularly in developing markets has become less of a barrier to entry due to expanding demand. At the same time, consumers want millet flour to rival wheat or multigrain flour in cost, without sacrificing nutrition.
Strategic Response: Organic Tattva launched affordable packs of millet flour, driving deeper penetration into Indian households. Entry prices of 500g SKUs at 24 Mantra and BigBasket were reduced, boosting trial purchases by 15%. Discounts on bulk-buy and combo millet pack offers are being rolled out as well, to make it cheaper.
D2C Models and Subscription Services
Shift: Direct-to-consumer channels and monthly grain subscriptions are increasingly embraced, particularly among urban, health-conscious buyers. This enables more customization, storytelling, and reorders for these models.
Strategic Response;The Better Flour Co.,which sells millet flour, created subscription boxes that contain carefully selected millet flour blends and healthy recipes. Slurrp Farm launched millet meal bundles for sale through its website and Instagram shop, which generated a 25% surge in monthly D2C orders. For repeat orders, Millet Magic relies on WhatsApp, building community engagement with local buyers.
Strategies for Adaptation in the Regions
Shift: Consumer habits for millet flour differ by geography. It’s part of the traditional diet in India and Africa, but in the USA and Europe it's regarded as a health alternative flour. The SKUs and messaging must be tailored.
Strategic Response: Regional millet variants like bajra (pearl), ragi (finger) and foxtail are sold in Indian market by Desi Nature Farms and Pristine Organics. In North America, Bob’s Red Mill markets millet flour for gluten-free baking and ancient grain blends. In Africa, brands like Thrive Agric are introducing millet flours into domestic markets as climate-smart staples, a campaign supported by government-led millet awareness initiatives.
The following table shows the estimated growth rates of the top five territories. These are set to exhibit high consumption through 2035.
| Country | CAGR2025 to 2035 |
|---|---|
| USA | 5.9% |
| Germany | 6.2% |
| China | 7.1% |
| Japan | 6.5% |
| India | 9.4% |
Demand for millet flour in the USA market is growing with surging interest in gluten-free, non-GMO and clean label wheat and refined flour substitutes. As consumers look for low-glycemic and fiber-rich foods, millet flour is being incorporated into snacks, baked goods and cereal blends.
With the growing concern of health, millennials, especially, health-driven millennials, but also the changing elderly population are opting for millet-based products, which impact weight, diabetes, heart health, and other issues.
Trending millet flour lines from brands like Bob’s Red Mill and Arrowhead Mills are aligning with USDA organic certification and Whole30-approved guidelines, pioneering fresh plant-based staples. Gaining momentum worldwide are plant-forward diets and sustainability, all of which make the case for millet cultivation and milling, since it’s a climate-resilient grain that uses less water and fertilizer than wheat or corn.
Germany is witnessing a growing market for millet flour, propelled by increased demand for ancient grains and a resurgence in heritage farming practices. Millet flour appeals to German consumers who have a strong preference for organic, biodynamic and eco-certified products. You can find it in organic bakeries, baby food and vegan meal kits.
Continued wheat reduction and acceptance of alternative grains technicals plays to millet flour’s entry into artisanal and health DIY brands. Government support for regenerative agriculture and consumer awareness of climate-resilient crops bolster demand. The grain’s low allergenicity and prebiotic potential also add to its allure in Germany’s health and wellness industry.
Millets have been part of Chinese cuisine for centuries, often eaten as congee or steamed into cakes. The millet flour market is seeing growth driven by the resurgence of traditional foods in the sense of modern packaged formats. The growing migration to cities and rise of disposable income have contributed to demand for popular, easy-to-prepare functional foods, particularly those that support digestive health and immunity.
Meal replacements, breakfast cereals, and instant soups are other foods in which millet flour is coming into use. Health-conscious consumers are attracted to value-added products made with millet flour, a trend to which domestic brands such as COFCO and Jinmailang are responding. In addition, the Chinese government is strongly promoting food security and crop diversification, further enhancing millet cultivation and flour production.
| Segment | Value Share (2025) |
|---|---|
| Organic (By Nature) | 41.7% |
Growing health and environmental awareness has bolstered the demand for organic millet flour. Nutrition enthusiasts are shifting their focus toward food products that are made without synthetic fertilizers and pesticides, and organic millet flour has emerged as one of the most wanted clean-label food items.
In addition, urbanization and the rise of health-conscious populations have contributed to an increase in demand for gluten-free and plant-based alternatives. Leading producers are riding this wave by certifying their products as organic and highlighting traceability and sustainability along the entire value chain. Furthermore, the segment is anticipated to continue growing up until 2035, due to organic agriculture being backed by governments and global health organizations alike.
Healthier snacking good for millet flour in snack foods
| Segment | Value Share (2025) |
|---|---|
| Snacks (Application) | 29.6% |
Increasing trend for nutritious on-the-go snack is contributing in growing demand for millet flour in snack segment. Inclusion of millet flour in energy bars, puffs, chips and gluten-free baked snacks is captivating the consumers due to its high fibre, protein and micronutrient content. Millennials and Gen Z consumers are on the lookout for healthier substitutions for regular snacks, leading brands to innovate with the use of millet flour as an ingredient.
This flour's use can vary due to its versatility and mild taste which help for formulations of all types of sweet and savory snacks. Another factor that is opening new gates for the market is millet based snacks are well aligned with clean-label and allergen-free product trends that are creating a robust monsoon in product launches across health-conscious food brands.
Brands such as Bob’s Red Mill, 24 Mantra Organic, and Urban Platter are some of the key companies that have the potential to increase their share in the millet flour market by creating brand recall value, innovative products, and gaining client trust. They have managed to cater to the new age, health-oriented customers by providing a variety of millet-based flours for gluten-free, diabetic and high fiber diets.
They offer quinoa, millet flower, and other gluten-free and ancient grains; that not only broaden the consumer base to mainstream and niche orders but also position them alongside the growing demand for sustainable food solutions.Millet flour products are designed with user attraction and user friendliness in mind Packaging innovations. Many brands have adopted resealable, biodegradable and aesthetically pleasing brief that keep said products fresh without straying far from environmental values.
These enhancements are building convenience for urban consumers, who are vital for driving brand loyalty.This is further strengthened by the strategic partnerships and retail collaborations of these brands. Expansion into major organic supermarket chains, health food stores, and e-commerce wellness websites has greatly expanded their audiences.
For instance:
The global industry is estimated at a value of USD 5.4 billion in 2025.
Sales increased at 6.5% CAGR between 2020 and 2024.
Some of the leaders in this industry include Bob’s Red Mill Natural Foods, Arrowhead Mills, Azure Standard, Great River Organic Milling.
The North America is projected to hold a revenue share of 40% over the forecast period.
The industry is projected to grow at a forecast CAGR of 7.8% from 2025 to 2035.
The market is segmented into Organic and Conventional millet flour,
The millet flour market is divided into Bakery and Confectionery, Sauces, Dressings, and Condiments, Snacks, Baby Food, Dietary Supplement, and Others.
The segment includes both Direct and Indirect sales, with the indirect channel further segmented into Hypermarkets/Supermarkets, Convenience Stores, Mom and Pop Stores, Discount Stores, Food & Drink Specialty Stores, Independent Small Groceries, Online Retail, and Other Retail Formats.
The market is segmented as North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia and Belarus, Balkan & Baltic Countries, Middle East and Africa.
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Millet Flour Market
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