Military Boots Market Outlook

The military boots market is anticipated to flourish at an average CAGR of 4.5% between 2023 and 2033. The market is expected to hold a market share of US$ 7.09 billion by 2033 while the market is likely to reach a value of US$ 4.57 billion in 2023.

Soldiers sometimes find themselves in mountainous terrain, vast deserts, or other difficult environments where they require boots to protect their feet from sharp objects. One of the safe pieces of protective gear that troops may wear is military boots.

Military boots are comparable to regular boots, but they include additional advantages like superior grip, increased ankle stability, and superior insulation from harsh environments that offer soldiers an edge over their adversaries. The global military boots market’s overall expansion is nonetheless supplemented by these aspects.

There has been an increase in the demand for military boots in recent times, due to increased safety and preventive measures in the defense industries. As the defense industry has improved the troops' safety features, there has been a rise in sales of military boots. Moreover, military boots and shoes are made especially for military soldiers to safeguard their feet from dangerous assaults such as fire and gunfire during war events.

Attribute Details
Military Boots Market CAGR (2023 to 2033) 4.5%
Military Boots Market Size (2023) US$ 4.57 billion
Military Boots Market Size (2033) US$ 7.09 billion

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Historical Comparison of the Military Boots Market Values from 2018 to 2022

During the years spanning the period 2018 to 2022, the military boots market sector had a growth rate of 3.9%. The improvement in growth rate has been fueled by an increase in product development, material innovation, and new launches.

The globe is prepared to adopt new trends in the consumer goods sector just after the epidemic. With consumers' behavior changing quickly, the military boots business has undergone a substantial transformation. Moreover, the pandemic and other worldwide shifts are affecting daily consumer requirements and preferences. Leading military boots market players have created cutting-edge items to satisfy an expanding range of products and its requirement in the general market.

What are the Key Trends Augmenting the Military Boots Market?

The military boots industry is anticipated to expand in the next years as a result of the advantages of durability and mobility. Additionally, there may be a chance for nations with small armies but increased risks of terrorist attacks or tensions between neighboring nations have increased the recruitment of military troops that can further boost the sales of military boots in the global market.

The advent of composite plastic toes represents a significant business potential for military bootmakers. The troops can avoid and sustain severe stress thanks to the composite toe. Boots made of a mix of rubber, nylon, and leather have also been developed.

Rubber is projected to give the soldier comfort, nylon is anticipated to aid in ventilation, and leather is projected to shield the soldier's feet from various climatic conditions. In the next years, it is anticipated that this development has immense potential to drive the global military boots market.

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Country-wise Insights

Country Revenue Share % (2022)
The United States 20.4%
Germany 4.1%
Japan 5.5%
Australia 3.2%
North America 23.5%
Europe 16.8%
Country CAGR % (2023 to 2033)
China 6.8%
India 7.9%
The United Kingdom 4.4%

Why North America Region Remains the Dominant Market for Military Boots?

The military boots industry is heavily dominated by North America which contributed to nearly 23.5% of the total sales of military boots achieved in the global market in 2022. Further, the demand for military boots in the United States and Canada has been driven by the presence of numerous well-known manufacturers, including Under Armour, Inc., Adidas AG, and Maelstrom Footwear. The growth can also be attributed to an increase in interest in outdoor fitness activities among young folks.

How Asia Pacific is Taking over the Military Boots Market of the Europe Region?

As per the military boots analysis report, Europe region is the second leading market with a market share of 16.8% in 2022. The market for military boots in the region is anticipated to be driven by an increase in government intervention to quell riots, demonstrations, and disaster management activities. For example,

  • In 2022, problems with heat waves and fires in city places prompted the use of many troops to take control of the situation.

Asia Pacific is also a significantly expanding boot and footwear manufacturing area. China, India, and Japan, among other countries, are conducting quick research and development to create military shoes composed of rubber, synthetic fibers, and textiles. Additionally, a lot of nations, including China, have businesses that provide customized military boots at affordable prices. Examples of these businesses are China Xinxing and Jinjiang Tonghua Shoes Co., Ltd.

Category Analysis

Category By Product Type
Leading Segment Combat
Market Share (2022) 58.7%
Category By Mode of Distribution Type
Leading Segment offline
Market Share (2022) 76.5%

The military boots market is broadly segmented based on the foreseeable changes in the improvement of factors such as quality, dependability, end-user requests, applications, and others.

Which is the High Selling Product Type in the Global Military Boots Market?

Based on boot type, the combat category is the large segment accounting for more than 58.7% of the overall sales of military boots in 2022. As a result of incorporating nylon side panels from civilian hiking boots, numerous manufacturers are now adopting them to increase ventilation and comfort.

The magnum type holds a significant opportunity that is predicted of a remarkable growth rate during the forecast way higher than the average. The magnum boots may be worn on the battlefield and also during participating in drills, therefore they combine the functions of combat and parade ground boots. Additionally, the best materials possible were used to create them making the segment even more attractive for the users.

The share of the parade ground boots is the lowest with a limited growth opportunity as well. The parade ground boots are designed for marching or engaging in other drill exercises as part of a training exercise, not for wearing during fights.

Which is the Preferred Mode of Distribution for the Global Military Boots Market?

As per the military boots market survey report, it was dominated by offline distribution and retail channels, which brought in 76.5% of worldwide revenue in 2022. This channel mostly consists of outlets including department store chains, sports goods chain stores, individual and specialized stores, and academic institutional sports & athletic departments.

Customers prefer to purchase military boots from brick-and-mortar retailers to o obtain the perfect fit and comfort. Additionally, it enables people to select from the available selection of cushioning and materials and grasp the advantages and usefulness of shoes. Contrastingly, over the projection period, a sharp increase is predicted for the internet sales channel.

The e-commerce businesses' simple exchange policy, door-to-door delivery service, hassle-free payment option, and rising internet usage are the main drivers of the growth of this segment. Additionally, internet-savvy millennial customers have been a key force behind the growth of online distribution channels for military boots market players.

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Competitive Landscape

The military boots market competitive landscape study includes basic success criteria, restrictions, and in-depth illumination of significant information regarding recent and upcoming examples that may affect progress. An in-depth analysis of current advances, characteristics, and establishments is provided in the study of the global military boots market.

The demand for military boots is also rising as it is also utilized in extreme sports, camping, climbing, and rough terrain activities in addition to military missions. Also, the improved insole and outsole cushioning of tactical footwear make it suited to reduce impact and strain on the feet while sprinting, leaping, or walking long distances.

Known producers like Maelstrom Footwear and Bates Footwear provide proprietary technologies to highlight the capabilities of their military boots and get an advantage over rivals. Furthermore, military boots manufacturing companies are anticipated to adopt and develop cutting-edge innovations to outperform the present market to satisfy customer demands. Due to the growing usage of the internet, the target market is evolving significantly which can be observed in their marketing strategies. For instance,

  • Vibram technology is offered by Bates Footwear, ensuring that the outsole maintains traction and holds on unsteady surfaces.

The increased sales of military boots have led to increased spending on military footwear research and development by several important players. For instance,

  • Wolverine World Wide Inc. (a supplier of military boots to the U.S. military) invested around US$ 2 billion to enhance the manufacturing of combat boots back in the year 2016.

A few other well-known firms in the market are providing goods based on industry standards with a wide variety of technologies. For instance, Under Armour sells mid-ankle, high-inch boots under the umbrella of their military and tactical boots product line. Some of the well-known items in this segment are the Valsetz RTS 1.5 water-resistant military boots, which contain the contouring and supportive UA ClutchFit ankle support structure technology.

The Russian-Ukraine war situation has motivated governments to make responsible investments and cut back on excessive spending. However, many military troops are posted in every region to handle the impact of any possible event in the future, which in turn is expected to increase the need for military necessities. It is further anticipated to substantially revive product demand. For instance,

  • The first responders in New York City received 1,000 pairs of military boots from the Italian shoemaker Garmont Outdoor in April 2020.

With new experiments with technology revolutions, dependability, and everyday product affairs in the military boots market, new merchants encounter fierce rivalry from traditional dealers. The report's projections about the development of the military boot market, as well as the level of competition, price, and other factors, are in jeopardy.

The import/export scenario for military boots, and by research into expanding markets due to changes in demand, the military boots sector is well-positioned to see significant growth. However, new players are expected to benefit from all marketing tactics, company plans, and emerging industry trends by identifying military boots market growth determinants.

Recent Developments:

  • TBL Licensing LLC's brand product line Timberland officially unveiled its line of FlyRoam tactical boots. These boots make use of innovations like the Aerocore power system, which works to add more cushioning while attempting to keep the shoes ultra-light.
  • McRae has introduced the MCRAE Legacy Combat Boot with Panama Rubber Sole. The boots are 4th generation of one of the advanced military specification oils.
  • Maelstrom Footwear has launched its tactical combat boots with zipper with high breathability and easy-to-put-on and take-off compatibility.

Key Players Profiled in the Global Market

  • NS Footwear PVT. Ltd.
  • McRae
  • Wolverine World Wide
  • Belleville Boot Company
  • Magnum Boots
  • Maelstrom Footwear
  • Bates Footwear
  • Rampage
  • Under Armour

Key Segments Covered

By Machine Type:

  • Combat Military Boots
  • Desert Boots
  • Jungle Boots
  • Cold Weather Boots
  • Others
  • The Parade Ground
  • British Military Boots
  • Magnum Boots

By Application:

  • Military
  • Hiking
  • Travel
  • Others

Key Regions Covered:

  • North America
    • The United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • The United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • The Middle East and Africa (MEA)

Frequently Asked Questions

How is the Historical Performance of the Market?

The market expanded at a CAGR of 3.9% from 2018 to 2022.

What Segment Led the Market by Product Type?

The combat segment led with a market share of 58.7% in 2022.

Which is the Top Trend in the Market?

Acquiring long-term quotes from military organizations is the top trend.

Which Region is Dominating the Industry?

North America dominates the industry with its lucrative opportunities.

What is the Predicted Valuation of the Market by 2033?

The market is likely to surpass US$ 7.09 billion in 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Pairs) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Machine Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Pairs) Analysis By Machine Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Pairs) Analysis and Forecast By Machine Type, 2023 to 2033

        5.3.1. Combat Military Boots

            5.3.1.1. Desert Boots

            5.3.1.2. Jungle Boots

            5.3.1.3. Cold Weather Boots

            5.3.1.4. Others

        5.3.2. The Parade Ground

        5.3.3. British Military Boots

        5.3.4. Magnum Boots

    5.4. Y-o-Y Growth Trend Analysis By Machine Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Machine Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Pairs) Analysis By Application, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Pairs) Analysis and Forecast By Application, 2023 to 2033

        6.3.1. Military

        6.3.2. Hiking

        6.3.3. Travel

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Pairs) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Pairs) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Machine Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Machine Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Machine Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Machine Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Machine Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Machine Type

        10.3.3. By Application

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Machine Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Machine Type

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Machine Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Machine Type

        12.3.3. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Machine Type

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Machine Type

        13.3.3. By Application

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Pairs) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Pairs) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Machine Type

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Machine Type

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Machine Type

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Machine Type

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Machine Type

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Machine Type

            15.4.2.2. By Application

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Machine Type

            15.5.2.2. By Application

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Machine Type

            15.6.2.2. By Application

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Machine Type

            15.7.2.2. By Application

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Machine Type

            15.8.2.2. By Application

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Machine Type

            15.9.2.2. By Application

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Machine Type

            15.10.2.2. By Application

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Machine Type

            15.11.2.2. By Application

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Machine Type

            15.12.2.2. By Application

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Machine Type

            15.13.2.2. By Application

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Machine Type

            15.14.2.2. By Application

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Machine Type

            15.15.2.2. By Application

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Machine Type

            15.16.2.2. By Application

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Machine Type

            15.17.2.2. By Application

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Machine Type

            15.18.2.2. By Application

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Machine Type

            15.19.2.2. By Application

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Machine Type

            15.20.2.2. By Application

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Machine Type

            15.21.2.2. By Application

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Machine Type

            15.22.2.2. By Application

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Machine Type

            15.23.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Machine Type

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. NS Footwear PVT. Ltd.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. McRae

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Wolverine World Wide

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Belleville Boot Company

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Magnum Boots

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Maelstrom Footwear

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Bates Footwear

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Rampage

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Under Armour

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Danner

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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