Analytical Study of the Middle East Veterinary Vaccine Industry (2023 to 2033)

The Middle East veterinary vaccine industry size is projected to expand at a 4% CAGR through 2033. The demand outlook for veterinary vaccines in the Middle East is US$ 627.1 million in 2023. By 2033, sales of veterinary vaccines in the Middle East are anticipated to cross a valuation of US$ 973.8 million.

Attributes Details
Middle East Veterinary Vaccine Industry Size in 2023 US$ 627.1 million
Expected Industry Size by 2033 US$ 973.8 million
Value-based CAGR from 2023 to 2033 4%

Key Trends Influencing Demand through 2033

  • The Middle East is investing significant resources in biotechnology and research, supporting innovation in veterinary vaccine manufacturing. This investment strengthens the industry's capabilities and raises the region's profile in the global biotech industry.
  • Significant zoonotic disease outbreaks, such as MERS, have occurred in the region. Recognizing the significant health and economic ramifications, the Middle East prioritizes animal immunization to protect both animal and human health.
  • The Middle East has a thriving livestock industry that caters to the expanding demand for meat, dairy, and poultry products. Veterinary vaccinations are critical for minimizing illness risks and guaranteeing these animals' health and production.
  • The region quickly embraces digital technologies and data-driven solutions for disease tracking, animal health surveillance, and optimizing vaccine distribution. This digital shift improves efficiency and effectiveness across the veterinary vaccine value chain.
  • The Middle East has a large population of camels, which play a substantial role in the region's culture and commerce. As a result, there is a unique tendency toward creating camel-specific vaccines to serve the camel farming and racing businesses.
  • Advanced data analytics and predictive modeling are being used to forecast illness outbreaks, enabling preventive immunization efforts and reducing the region's economic burden from diseases.
  • To increase animal health and alleviate poverty, certain Middle Eastern governments are working to ensure equitable access to veterinary vaccines for underprivileged and nomadic people, particularly in distant places.

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Key Insights on Emerging Opportunities in the Middle East Veterinary Vaccine Industry

  • Companies can create hydroponic feed solutions and additives that are designed to improve animal health and vaccination success. This meets the growing demand for new solutions in the agriculture industry.
  • Businesses can tackle logistical problems and ensure a consistent vaccine supply by creating vaccine banks and cold storage facilities. This is especially advantageous for rural and underserved areas, as it reduces supply chain disturbances.
  • As livestock farming becomes more popular in the Middle East, insurance firms should embrace the chance to offer livestock insurance, including coverage against illnesses and vaccination-related losses, expanding their portfolio and meeting the demands of livestock owners.
  • Developing training institutes dedicated to training veterinarians and animal health professionals is a lucrative business. These facilities cater to the workforce's training needs by offering vaccine delivery, disease control, and biosecurity procedure courses.
  • Middle Eastern collaborations with global vaccine makers can result in knowledge transfer and license agreements. This association promotes the exchange of information and technology, which can lead to localized vaccine manufacturing and export prospects

Historical Performance of the Middle East Veterinary Vaccine Industry

Attributes Details
Middle East Veterinary Vaccine Industry Size (2018) US$ 510.8 million
Middle East Veterinary Vaccine Industry Size (2022) US$ 627.1 million

The Middle East's livestock and agriculture industries have grown significantly in recent years due to rising demand for meat, dairy, and other animal-based products. This developing industry requires the use of veterinary vaccinations to ensure the health and productivity of animals, consequently stimulating the veterinary vaccine sector's growth. Biosecurity and disease management have become critical in the livestock and agriculture industries of the Middle East. Robust procedures, including vaccination, are required to prevent disease spread within and across animal populations, fueling industry growth.

Businesses in the Middle East veterinary vaccine industry are vying to minimize the environmental effect of vaccine manufacturing and distribution as sustainability goals gain importance in the Middle East. Green practices and eco-friendly solutions are in line with the region's environmental goals. Animal disease outbreaks can have significant economic and public health consequences in the Middle East. By guaranteeing animal health through vaccination, the region mitigates these dangers while protecting the food supply and public health interests.

In the coming years, the global demand for animal-based protein is predicted to rise further as the world's population grows with rising incomes. This will increase the demand for efficient disease prevention methods such as veterinary vaccinations. Biotechnology, genetics, and immunology advancements result in the development of more accurate, efficacious, and novel veterinary vaccines. These innovations improve the industry's capacity to tackle new and emerging illnesses. Recognizing the interconnection of human, animal, and environmental health, the One Health concept is expected to foster collaboration between the veterinary and human health sectors for disease management initiatives.

Sabyasachi Ghosh
Sabyasachi Ghosh

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Category-wise Insights

Rising Investments to Boost Local Manufacturing Fuel Demand for Attenuated Live Vaccines

Leading Vaccine Technology in the Middle East Attenuated Live Vaccines Technology
Total Value Share (2023) 34.20%

The Middle East's surging investments in biotechnology and research are boosting the domestic production of attenuated live vaccines. This coincides with the region's objective of vaccine self-sufficiency and enables customization to meet particular area disease issues. Live attenuated vaccines have proven to be useful in preventing a variety of animal illnesses. They provide a cost-effective disease management option, which is especially tempting in the Middle East's livestock and agriculture industries, where economic concerns are essential.

Government-led Initiatives Promote Livestock Sector’s Growth in the Middle East

Leading Animal Type in the Middle East Livestock Animals
Total Value Share (2023) 74.40%

Governments around the Middle East are fiercely encouraging the expansion of the livestock sector, with many of their activities involving disease control through vaccination campaigns. The Middle East is home to a diversified animal population, which includes cattle, sheep, goats, and even camels. Each species has unique disease problems, requiring a range of vaccinations carefully tailored to each animal type's needs. Several Middle Eastern nations are making huge investments in agriculture and animal husbandry to improve food security. As the livestock industry grows, the demand for veterinary vaccinations to protect animal health and production aligns with national food security goals.

Country-wise Insights

Countries Value-based CAGR (2023 to 2033)
KSA 4.9%
UAE 5.1%
Iran 4.3%
Israel 4.0%
Egypt 5.3%

KSA’s Vision 2030 Initiatives Boost Investments in Veterinary Vaccine Industry

Sales of veterinary vaccines in the Kingdom of Saudi Arabia (KSA) are expected to rise at a 4.9% CAGR through 2033. The Kingdom of Saudi Arabia's Vision 2030 strategic efforts focus on non-oil industries such as agriculture and healthcare. This commitment drives investments in the veterinary vaccine business, aligning with the country's economic diversification objectives. Royal support for agriculture, particularly animal husbandry, leads to greater financing and incentives for veterinary vaccine research and manufacturing. This royal encouragement has created a favorable atmosphere for the growth of the veterinary vaccine sector.

Rising Focus on Genetic Improvements Gain Prominence in the UAE

The UAE veterinary vaccines industry is projected to expand at a 5.1% CAGR through 2033. The UAE's emphasis on genetic development in livestock breeds to increase performance has increased the demand for vaccinations that protect genetically superior animals. As a result, customized vaccinations that target these breeds' specific health needs are gaining popularity. The UAE's efforts in state-of-the-art research and development, including genomics and biotechnology, have sparked the development of novel vaccinations suited to the particular animal health issues in the area. These developments are attracting both domestic and international stakeholders.

Iran’s Geostrategic Location Provides a Gateway for Trade

Sales of veterinary vaccines in Iran are expected to rise at a 4.3% CAGR through 2033. Iran has been subjected to international sanctions, driving self-sufficiency measures in a variety of industries, including healthcare. These self-sufficiency programs have supported the veterinary vaccine sector, leading to greater domestic manufacturing and an emphasis on innovation. The strategic location of Iran serves as a gateway for trade for Asia, Europe, and the Middle East. As trade networks increase, there is a greater demand for livestock vaccination to fulfill international animal health standards and enable commerce, hence promoting the expansion of the veterinary vaccine industry.

Geopolitical Tensions Largely Impact Industry Expansion in Israel

The demand for veterinary vaccines in Israel is likely to increase at a 4.0% CAGR through 2033. However, in light of recent geopolitical tensions between Israel and its neighboring countries, revenues of several industries are expected to be affected. Despite this, the Israeli government's significant emphasis on national security extends to biosecurity issues. The veterinary vaccine sector is vital in preserving cattle and animal populations, guaranteeing food security, and preventing bioterrorism.

Increasing Focus on Food Security Drives Investments in Egypt

The veterinary vaccine industry in Egypt is anticipated to accelerate at a 5.3% CAGR through 2033. The Egyptian government's emphasis on food security and self-sufficiency encourages investments in the livestock sector and the veterinary vaccination business. The industry is critical to ensuring the health and well-being of cattle, therefore contributing to the nation's food security goals. Egypt's participation in Pan-African agricultural projects and collaborations has resulted in a rising need for vaccinations that are compliant with regional disease control and trade standards, establishing the country as a prominent participant in African agriculture.

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Competitive Landscape in the Middle East Veterinary Vaccine Industry

The Middle East veterinary vaccines industry's competitive environment is defined by a broad array of players and entities, each of which contributes to the sector's growth and development. Multinational pharmaceutical conglomerates like Zoetis, MSD Animal Health (Merck Animal Health in the United States and Canada), and Boehringer Ingelheim have a prominent presence in the region. These firms provide a wide range of vaccines, building on established brand awareness using their global reach and substantial research capabilities. Key players provide complete solutions to a wide range of animal health issues across the Middle East.

Recent Developments in the Middle East Veterinary Vaccine Industry

  • Bill Gates, Co-chair of the Bill & Melinda Gates Foundation, announced new investments at the 2023 Grand Challenges Annual Meeting in October 2023 to advance access to mRNA research and vaccine manufacturing technology. This will support low- and middle-income countries' (LMICs') capacity to develop large-scale, high-quality, lifesaving vaccines. The decision builds on the foundation's more than 20 years of experience working with vaccine producers in LMICs, as well as the chance to use recent scientific discoveries to develop low-cost, high-quality health tools that reach more people throughout the world.
  • Kansas State University's College of Veterinary Medicine announced the establishment of the new Center on Vaccine Evaluation and Alternatives for Antimicrobials, or CVEAA, in July 2023 to promote animal vaccine development and use.

Key Players in the Middle East Veterinary Vaccine Industry

  • JOVAC
  • Bioveta, Inc.
  • Intervac Pvt. Ltd.
  • Zoetis
  • Elanco
  • Merial
  • Merck & Co. Inc.
  • Bayer Pharma AG
  • Ceva
  • Boehringer Ingelheim
  • MSD Animal Health

Middle East Veterinary Vaccine Industry Segmentation

By Vaccine:

  • Attenuated Live Vaccines
  • Inactivated Vaccines
  • Toxoid Vaccines
  • DNA Vaccines
  • Recombinant Vaccines
  • Others

By Animal:

  • Companion Animals
    • Canine
    • Avian
    • Feline
  • Livestock Animals
    • Aquatic
    • Bovine
    • Porcine
    • Small Ruminant
    • Poultry
  • Equine

By Disease Indication:

  • Foot and Mouth Disease
  • Newcastle Disease
  • PPRS
  • Canine Parvovirus
  • Brucellosis
  • Avian Influenza
  • Others

By End User:

  • Hospital Pharmacies
  • Veterinary Clinics
  • Private Veterinary Pharmacies
  • Others

By Country:

  • UAE
  • KSA
  • Turkey
  • Jordan
  • Sudan
  • Egypt
  • Rest of MEA

Frequently Asked Questions

How Big is the Middle East Veterinary Vaccines Industry?

The Middle East veterinary vaccine market size is US$ 627.1 million in 2023.

What is the Projected CAGR of the Middle East Veterinary Vaccines Industry?

The Middle East veterinary vaccine market is expected to rise at a 4% CAGR through 2033.

What is the Middle East Veterinary Vaccine Industry Outlook?

The Middle East veterinary vaccine market size will be worth US$ 973.8 million by 2033.

What is the Preferred Vaccine Technology in the Middle East Veterinary Vaccine Industry?

The demand for attenuated live vaccine technology is high in the industry.

Which Country is Leading the Middle East Veterinary Vaccines Industry Growth?

The Middle East veterinary vaccine market size in Egypt is expected to rise at a 5.3% CAGR through 2033.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vaccine

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vaccine, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vaccine, 2023 to 2033

        5.3.1. Attenuated Live Vaccines

        5.3.2. Inactivated Vaccines

        5.3.3. Toxoid Vaccines

        5.3.4. DNA Vaccines

        5.3.5. Recombinant Vaccines

        5.3.6. Others

    5.4. Y-o-Y Growth Trend Analysis By Vaccine, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Vaccine, 2023 to 2033

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Animal

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Animal, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Animal, 2023 to 2033

        6.3.1. Companion Animals

            6.3.1.1. Canine

            6.3.1.2. Avian

            6.3.1.3. Feline

        6.3.2. Livestock Animals

            6.3.2.1. Aquatic

            6.3.2.2. Bovine

            6.3.2.3. Porcine

            6.3.2.4. Small Ruminant

            6.3.2.5. Poultry

        6.3.3. Equine

    6.4. Y-o-Y Growth Trend Analysis By Animal, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Animal, 2023 to 2033

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Disease Indication

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Disease Indication, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Disease Indication, 2023 to 2033

        7.3.1. Foot and Mouth Disease

        7.3.2. Newcastle Disease

        7.3.3. PPRS

        7.3.4. Canine Parvovirus

        7.3.5. Brucellosis

        7.3.6. Avian Influenza

        7.3.7. Others

    7.4. Y-o-Y Growth Trend Analysis By Disease Indication, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Disease Indication, 2023 to 2033

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-User, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-User, 2023 to 2033

        8.3.1. Hospital Pharmacies

        8.3.2. Veterinary Clinics

        8.3.3. Private Veterinary Pharmacies

        8.3.4. Others

    8.4. Y-o-Y Growth Trend Analysis By End-User, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End-User, 2023 to 2033

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. UAE

        9.3.2. KSA

        9.3.3. Turkey

        9.3.4. Jordan

        9.3.5. Sudan

        9.3.6. Egypt

        9.3.7. Rest of Middle East

    9.4. Market Attractiveness Analysis By Region

10. UAE Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

        10.2.2. By Vaccine

        10.2.3. By Animal

        10.2.4. By Disease Indication

        10.2.5. By End-User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Vaccine

        10.3.3. By Animal

        10.3.4. By Disease Indication

        10.3.5. By End-User

    10.4. Key Takeaways

11. KSA Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

        11.2.2. By Vaccine

        11.2.3. By Animal

        11.2.4. By Disease Indication

        11.2.5. By End-User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Vaccine

        11.3.3. By Animal

        11.3.4. By Disease Indication

        11.3.5. By End-User

    11.4. Key Takeaways

12. Turkey Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

        12.2.2. By Vaccine

        12.2.3. By Animal

        12.2.4. By Disease Indication

        12.2.5. By End-User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Vaccine

        12.3.3. By Animal

        12.3.4. By Disease Indication

        12.3.5. By End-User

    12.4. Key Takeaways

13. Jordan Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

        13.2.2. By Vaccine

        13.2.3. By Animal

        13.2.4. By Disease Indication

        13.2.5. By End-User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Vaccine

        13.3.3. By Animal

        13.3.4. By Disease Indication

        13.3.5. By End-User

    13.4. Key Takeaways

14. Sudan Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

        14.2.2. By Vaccine

        14.2.3. By Animal

        14.2.4. By Disease Indication

        14.2.5. By End-User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Vaccine

        14.3.3. By Animal

        14.3.4. By Disease Indication

        14.3.5. By End-User

    14.4. Key Takeaways

15. Egypt Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

        15.2.2. By Vaccine

        15.2.3. By Animal

        15.2.4. By Disease Indication

        15.2.5. By End-User

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Vaccine

        15.3.3. By Animal

        15.3.4. By Disease Indication

        15.3.5. By End-User

    15.4. Key Takeaways

16. Rest of Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

        16.2.2. By Vaccine

        16.2.3. By Animal

        16.2.4. By Disease Indication

        16.2.5. By End-User

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Vaccine

        16.3.3. By Animal

        16.3.4. By Disease Indication

        16.3.5. By End-User

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Vaccine

        17.3.3. By Animal

        17.3.4. By Disease Indication

        17.3.5. By End-User

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. JOVAC

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Bioveta, Inc.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Intervac Pvt. Ltd.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Zoetis

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Elanco

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Merial

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Merck & Co. Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Bayer Pharma AG

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Ceva

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Boehringer Ingelheim

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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