Residential Water Treatment Devices Market (2023 to 2033)

The residential water treatment devices market is estimated to secure a valuation of US$ 14,220.6 million in 2023 and is predicted to reach US$ 23,721 million by 2033. The market is registering a CAGR of 5.2% during the forecast period.

The market is driving due to several factors, such as:

  • Health Concerns: The rising consumer awareness of a healthy lifestyle is increasing the demand for filtered water and the quality of water. Consumers are concerned about waterborne diseases from the contaminants in water and are increasing the adoption of residential treatment water devices.
  • Growing Technical Advancements: Technology is rapidly booming the market to develop effective and efficient water treatment. The growing number of several water treatment apps are easily solving the problems related to water contaminants.
  • Rapid Urbanization: The growing urbanization is increasing the demand for residential water treatment devices to provide drinking water to people living in societies, buildings, and houses.
  • Government Rules: The government initiatives several plans and regulations to save water, recycle water and reuse water for residential purposes. The government bodies are ensured to provide quality water for drinking.
  • Consumers' Preferences: Consumers are increasing the adoption of water testing devices that are environmentally friendly and don't allow harsh water. These devices increase water quality through their purification methods, including ultraviolet sterilization and reverse osmosis.
  • Recycle Water: People are focusing on saving water, a rapidly rising demand for water purification devices for domestic use.

High Cost of Maintenance and Alternate Sources Decline the Market Growth

The market has various restrain factors that may decline the growth, including:

  • Installation Costs: Consumers cannot purchase water purification devices due to high maintenance and installation costs.
  • Lack of Awareness: Consumers may not be completely aware that harmful water can lead to poor health. Lack of awareness about the benefits of residential purification devices for domestic use may decline the market growth.
  • Improper Infrastructure: In some areas, the lack of infrastructure for the maintenance of residential devices may cause a decline in market growth.
  • Alternative Sources: People are not completely sure about the level of quality of water by these water testing devices. Therefore, they prefer bottled water for their residential purposes may limit the market growth.
Attributes Details
Market CAGR (2023 to 2033) 5.2%
Market Valuation (2023) US$ 14,220.6 million
Market Valuation (2033) US$ 23,721.0 million

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Residential Water Treatment Devices Market, 2018 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook

The market was grown significantly at a moderate pace between 2018 and 2022. The factors driving the market include growing waterborne disease concerns and increasing consumer demand for fresh and clean water. According to Future Market Insights, the market was valued at US$ 11,794.2 million with a CAGR of 3.6% in 2018 and is projected at US$ 23,721.0 million by 2033.

Asia Pacific is a significant growing region due to its rapid urbanization, rising population, and industrialization. Due to the increasing concerns about wastewater and excess water use, the manufacturers have developed water purification devices for residential uses. These devices help to recycle and reuse the quantity of water without any excess wastage.

  • Short Term (2023 to 2026): The increasing demand for water purification, rising urbanization, and industrialization drive market growth. Rising consumer preferences for fresh water to avoid diseases related to contaminated water are surging the market size.
  • Medium Term (2026 to 2029): Growing technical advancements, innovation of water testing devices, and a growing population are surging the market size. The rising health concerns and growing devices to recycle water to save water are driving market growth.
  • Long Term (2029 to 2033): Government takes certain measures to reduce water waste, and rising investment in research and development activities propels market opportunities. Developing countries like India and China are upsurging market opportunities in the coming period.

The Top Categories Advancing the Global Market are

Water Filters Product Type Segment Highly Preferred in Residential Sector

Based on product type, water filters are anticipated to lead the global residential water treatment devices market by capturing a CAGR of 4% by 2033. The growing awareness of water filters for water purification and the causes of contaminated water fuel the demand for water filters.

Manufacturers and key companies are developing these water filters at a reasonable price for their consumers. Consumers do not have to spend a huge amount on these water filters. Therefore, the demand for water filters is rapidly increasing in the market growth in the coming years.

Mid-range Residential Water Treatment Devices Boost the Market Growth

Based on the price range, consumers prefer to buy mid-range residential water treatment devices. This device is anticipated to collect a CAGR of 5%, with steady growth in the market by 2033. Consumers are looking for budget-friendly water treatment devices, with the availability of types of variants surging the market expansion.

Which Installation Type Dominates the Global Market?

Based on installation type, the point-of-use is leading the global market by capturing a CAGR of 6% by 2033. The contractors or municipality installed point-of-entry devices at the main water line to provide water for residential uses. The growing demand for clean and fresh water is increasing the adoption of this segment.

The increasing supply of contaminated water in residential is rising the installation of point-of-use. It is an essential process that provides water after treating its level of quality to residential complexes or buildings.

Which Sales Channel Segment is Lucrative in the Market?

Based on sales channels, online retailing is dominating the global market by registering a CAGR of 6% by 2033. The growing technology, such as the Internet of Things, is increasing sales on the online platform. Consumers prefer to buy these products on a budget through online retailing compared to offline channels.

The key players launching their new products by collaborating with e-commerce websites are expanding the market. The manufacturers are strengthening their market by selling their products online during the forecast period.

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Sudip Saha

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Analysis of Top Countries in the Global Market

Growing Health Awareness Drive the United States Market Growth

The United States residential water treatment devices market is estimated to lead the global market by capturing a maximum share of 18% by 2033. Consumers are growing concerned about a healthy life with the rising demand for clean and pure drinking water in the country. The United States uses more than 50 million gallons of water. The drinking water for consumers comes from various sources such as rivers, lakes, and reservoirs.

The United States consumers receive around 50,000 community water systems for drinking purposes nationwide. The government of the United States installed miles of pipelines for fresh drinking water. In the United States, around 6 to 7 gallons of water are wasted or polluted for different purposes such as cleaning, washing, and excess uses. These factors are anticipated to rises the demand for residential water treatment devices in the United States.

Rising Groundwater Pollution Upsurge Germany Market Growth

Germany is one of the significant nations in the global market, securing a relevant share of 5.3% by 2033. The rising groundwater and surface water pollution increase the demand for water testing devices in Germany. The major problem behind water pollution in the country is phosphorous and nitrates from fertilizers widely used in agriculture.

The rising water purification system and treatment devices with advanced water treatment apps are fueling the market growth in the country. German government launched several regulations for water protection, such as anti-pollution legislation and water waste taxes.

Due to these regulations, consumers can save water and use it accordingly without waste. Overall, water treatment's growing popularity is surging Germany's residential water treatment devices market in the coming years.

Why is China Demanding for Residential Water Treatment Devices?

China is one of the significant nations in the Asia Pacific region that is anticipated to capture a share of 6.4% by 2033. The growing population, urbanization, and rising contaminated water are increasing the adoption of residential water treatment devices. The rising industrial, agricultural, and human hazardous waste is surging China's residential water treatment devices during the forecast period.

China is concerned about groundwater waste in 90% of cities in the country. China's government takes initiatives to reduce water waste and maintain water quality through these treatment devices. The water gets contaminated in rural areas for washing near the river, cleaning, and other industrial complexes. These factors continue to expand China's residential water treatment devices market in the coming years.

Growing Urbanization and Industrialization Propel Indian Market

India is another nation in the Asia Pacific region that is estimated to collect a share of 12.0% by 2033. In India, around 70% of surface water is unsafe for human consumption, rapidly increasing the adoption of water testing devices. Nearly 40 million litres of water are from rivers, dams, and other sources to provide consumers with clean water.

According to a report by Indian Water Portal, diseases spread from contaminated water include typhoid, cholera, and viral hepatitis. These diseases cause mortality in several Indian states, including Uttar Pradesh, Odisha, and Bengal. The growing awareness of these diseases is increasing the country's sales of residential water treatment devices.

How Can Manufacturers Expand the Global Market?

  • Focus on Innovation: Manufacturers can expand the market by innovating advanced products with the latest technologies. These manufacturers can develop cost-effective, high-quality water treatment devices that attract consumers' requirements.
  • Target Relevant Audience: Manufacturers develop products focusing on consumers' requirements for household, rural, and urban areas. It helps to increase the sales of these products and makes it easy to cater to relevant consumers.
  • Brand Awareness: Manufacturers can expand the market by investing their money in advertising on social media, online platforms, and campaigns. It helps to collaborate with other companies and maintain brand reputation and consumer loyalty.
  • Partnerships: The manufacturers are looking for a niche company to partner with them, including plumbing companies and real estate agents. It helps to create more opportunities in the market and increase sales.

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Competitive Landscape:

The market is fragmented by the present players who invest their amount in research and development activities. These players are innovating unique and advanced products as per consumers' requirements. The players play a crucial role in market expansion through their marketing methodologies. Their marketing strategies are mergers, acquisitions, agreements, partnerships, and product launches.

Other Essential Players in the Market:

  • A.O. Smith Corporation
  • Kent Supreme
  • Eureka Forbes
  • Panasonic
  • Aqua Care
  • 3M
  • Aquasana
  • Waterwise Inc.
  • Everpure
  • GE Appliances

Recent Developments in the Global Residential Water Treatment Devices Market are:

  • In April 2021, 3M launched its Whole House Filtration System product to provide better-tasting, clean, and hygienic water. This system is reduced chlorine odor, smell, and sediment and enhances water quality.
  • In August 2021, Pentair launched Flex 5800XTR2, a water softener with advanced smart technology. This water softener detects salty water and improves its quality with minimum operating costs.
  • In July 2021, Brita launched a Bluetooth sensor water purity device that alerts consumers to replace its filter on time.
  • In March 2021, A.O. Smith Corporation launched its new filtration system that reduces 97% of chloride water are provide cleaner water.

Scope of Report:

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered United States, United Kingdom, Japan, India, China, Germany
Key Segments Covered Product Type, Installation Type, Sales Channel, Region
Key Companies Profiled A.O. Smith Corporation; Kent Supreme; Eureka Forbes; Panasonic; Aqua Care; 3M; Aquasana; Waterwise Inc.; Everpure; GE Appliances
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Residential Water Treatment Devices Market by Category

Product:

  • Distillation Units
  • Water Filters

Price Range:

  • Economy
  • Mid-Range
  • Premium

Installation Type:

  • Point of Use
  • Point of Entry

Sales Channel:

  • Hypermarkets/Supermarket
  • Convenience Stores
  • Specialty Stores

Region:

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East Africa

Frequently Asked Questions

How big is the Residential Water Treatment Market?

The market is valued at US$ 14,220.6 million in 2023.

Who are the key players in the Global Residential Water Treatment Devices Market?

Some key players in the market are Kent Supreme, Eureka Forbes, and Panasonic.

How is the Residential Water Treatment Devices Market Growing?

The market is anticipated to progress at a CAGR of 5.2% through 2033.

What is the Highly Preferred Type of Residential Water Treatment Devices?

Based on product type, water filters are anticipated to lead the global residential water treatment devices market by capturing a CAGR of 4% by 2033.

Which Sales Channel Segment is Lucrative in the Market?

Based on sales channels, online retailing is dominating the global market by registering a CAGR of 6% by 2033.

Table of Content

1. Executive Summary | Residential Water Treatment Devices Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Anti-agglomerate (AA) Inhibitors

        5.3.2. Kinetic Hydrate Inhibitors (KHIs)

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Terrain Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Terrain Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Terrain Type, 2023 to 2033

        6.3.1. Onshore

        6.3.2. Offshore

    6.4. Y-o-Y Growth Trend Analysis By Terrain Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Terrain Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By Terrain Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By Terrain Type

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By Terrain Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Terrain Type

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UNITED KINGDOM

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product Type

        10.2.3. By Terrain Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Terrain Type

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Product Type

        11.2.3. By Terrain Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Terrain Type

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Product Type

        12.2.3. By Terrain Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Terrain Type

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Product Type

            13.1.2.2. By Terrain Type

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Product Type

            13.2.2.2. By Terrain Type

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Product Type

            13.3.2.2. By Terrain Type

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Product Type

            13.4.2.2. By Terrain Type

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Product Type

            13.5.2.2. By Terrain Type

    13.6. UNITED KINGDOM

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Product Type

            13.6.2.2. By Terrain Type

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Product Type

            13.7.2.2. By Terrain Type

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Product Type

            13.8.2.2. By Terrain Type

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Product Type

            13.9.2.2. By Terrain Type

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Product Type

            13.10.2.2. By Terrain Type

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Product Type

            13.11.2.2. By Terrain Type

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Product Type

            13.12.2.2. By Terrain Type

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Product Type

            13.13.2.2. By Terrain Type

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Product Type

            13.14.2.2. By Terrain Type

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Product Type

            13.15.2.2. By Terrain Type

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Product Type

            13.16.2.2. By Terrain Type

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Product Type

            13.17.2.2. By Terrain Type

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Product Type

            13.18.2.2. By Terrain Type

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Product Type

            13.19.2.2. By Terrain Type

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Product Type

            13.20.2.2. By Terrain Type

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Product Type

        14.3.3. By Terrain Type

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. A.O. Smith Corporation

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Kent Supreme

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Eureka Forbes

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Panasonic

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Aqua Care

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. 3M

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Aquasana

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Waterwise Inc.

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Everpure

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. GE Appliances

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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