Middle East Conveyor Belts Market Outlook (2023 to 2033)

The Middle East conveyor belt market is predicted to expand at a CAGR of 4.6% during the forecast period. The conveyor belt market valuation in the Middle East stands at US$ 216 million in 2023. By 2033, the market is expected to value US$ 338.7 million. The Middle East conveyor belt market was valued at US$ 207.5 million in 2022.

The surge in infrastructural activities, along with the adoption of the latest technologies and many other factors, may drive the Middle East conveyor belts market during the forecast period.

Conveyor belts are believed to be one of the most important material handling equipment divisions. Apart from that, with the significant development across industries in the Middle East, conveyor belts are certainly the most sought-after industrial belts in the region.

Rapid infrastructural activities, which have increased the number of construction sites in the Middle East, coupled with the growing adoption of Robotic Process Automation and material handling equipment in the region, make it one of the most crucial industrial products. Additionally, this might give a positive perspective on the conveyor belt market outlook in the Middle East.

The conveyor belts market is currently undergoing massive technological advancements. Thanks to the introduction of IoT, Artificial Intelligence, and the inception of 5G, the market is experiencing huge technological upgradation. These developments might raise the bar for future trends in the Middle East conveyor belts market.

There has been an increase in the demand for on-site services in the Middle East. Advancing on-site activities would mean common belts getting ripped, spliced, and elongated. Further, the usage of high-quality conveyor belts could mitigate such mishaps.

Middle East Conveyor Belts Market (From 2018 to 2022)

CAGR 4.1%
Market Size - 2018 US$ 176.7 million
Market Size - 2022 US$ 207.5 million

Middle East Conveyor Belts Market (From 2023 to 2033)

CAGR 4.6%
Market Size - 2023 US$ 216 million
Market Size - 2033 US$ 338.7 million

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Beyond Growth: Assessing the Middle East Conveyor Belts Markets from 2018 to 2022 to the Booming Era from 2023 to 2033

The Middle East conveyor belts market witnessed an HCAGR of 4.1% from 2018 to 2022. During this period, the market experienced moderate growth due to infrastructural developments, industrial expansion, and mining activities in the region. The market is projected to experience a significant CAGR of 4.6% from 2023 to 2033.

The anticipated CAGR is expected to outpace the historical growth rate, primarily driven by increasing industry automation, rising demand for efficient material handling systems, and a surge in the construction and logistics sectors. Moreover, technological advancements, such as advanced conveyor belt materials and energy-efficient designs, are anticipated further to boost the market's growth during the forecast period.

Overall, the Middle East conveyor belts market is poised for significant expansion in the coming decade, presenting key opportunities for the region's manufacturers, suppliers, and industry stakeholders.

Government Initiatives and Strategic Collaborations are the Way Ahead for the Middle East Conveyor Belts Market

The analysts in FMI believe that if the Middle East conveyor belts market has to grow based on its potential, the main strategies that can work here are mergers and strategic collaborations. For example,

  • Acme, which provides warehouse automation solutions based in Dubai, has announced that it has started emphasizing developing the fabrication and manufacturing capabilities of the conveyor belts to assuage the rising demand-supply gap.
  • Dubai recently launched a Robotics and Automation Programme to strengthen its economy. This move comes when Dubai is taking strides to boost its economy to a 9% GDP within the next ten years. This move is expected to provide 200,000 robotic technologies to increase efficacy in services, logistics, supply chain management, etc., keeping in mind the development of the industrial sector.

Now, suppose we draw parallels between the steps taken by Acme and the launching of the Robotics and Automation Programme. In that case, the conveyor belt market in the Middle East is all set for growth until the end of time. The reason is that the authorities and the key players are working to deliver top-notch conveyor belt solutions. Let us consider another case that involves a potential collaboration between a company offering technology services and a key manufacturer of conveyor belts based in Türkiye.

  • Ammeraal Beltech recently launched a new range of plied synthetic PVC-covered belts for elevators. These were manufactured entirely on the grounds of innovation and optimization, specifically designed to meet the challenges faced by the food bulk industry. The advantages offered by this solution include low maintenance cost, wear resistance, and high holding capacity.

In Türkiye, Turkcell agreed with Ericsson to introduce the country's first industrial case, demonstrating the usage of 5G Autonomous Mobile Robots. Now, if the 5G Autonomous Mobile Robot is implemented in manufacturing the covered belts and the conveyor belts, the process would certainly speed up. Also, due to the combination of automation and 5G technology, human interference might be much less in manufacturing these belts. Ultimately, the production capacity would increase by at least two times.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Restraints for the Middle East Conveyor Belts Market

Low-quality Conveyor Belt Manufacturers

The presence of low-quality conveyor belt manufacturers has made it difficult for genuine manufacturers to expand their market. Owing to low cost and sub-standard raw materials, many customers are likely to purchase the conveyor belts from them. Within some time, they would experience certain unforeseen circumstances because of which they lose their trust in even genuine manufacturers.

The Surging Price of Raw Materials

There has been an increase in the price of raw materials owing to disruption in the supply chain management market. Most raw materials, like natural rubber, galvanized steel wires, etc., are not available in the Middle East, and the manufacturers need to rely on countries like China, Russia, and the Philippines for imports, which ultimately increases the costs. This might hamper the Middle East conveyor belt market's future trends.

Trends in the Middle East Conveyor Belts Market

Heat-resistant Conveyor Belts Specifically for Industrial Users

The key players have manufactured heat-resistant conveyor belts. They are claiming that these conveyor belts can also be used for industrial purposes, which is believed to be a breakthrough. Further, the conventional multi-fabric layer has been replaced with a robust mono-ply fabric produced by the manufacturers to make it heat resistant.

Manufacturing of Conveyor Belts Using Thermoplastic Polyurethane

Manufacturers are using thermoplastic polyurethane, which is highly chemical and mechanically resistant. Being easy to clean, these are increasingly used in the food and beverage industry also.

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Category- Wise Outlook

Category Weight
Leading Segment Medium Weight
Market Share 49.1%
Category Application
Leading Segment Mining
Market Share 24.7%

Metal-reinforced Rubber Capturing High Market Share by Product Type

The metal-reinforced rubber segment had a significant market share of around 35% as of 2023. These are robust and can transport heavy materials from one end of the plant to another. Further, these are resistant to chemicals and wear and tear.

Metal-reinforced rubber requires less maintenance than fabric-reinforced rubber and plastic, because of this the manufacturers go in for metal-reinforced rubber.

The Conductive Segment has the Most Elevated Market Share Based on Cover Type

The conductive segment had an elevated market share of nearly 18% in 2023. The reason is that they assist in discharging electrostatically charged conveyor belts. Using the conductive segments could make the product free of pressure marks.

The air permeability property of the conductive conveyor belts ensures that these belts do not get overheated. These are used in the food and beverage industry as well.

The Medium-weight Segment Witnessing a High Market Share Based on the Weight

The medium-weight segment has secured a market share of 49.1% in 2023. This is because these can provide the much-needed balance of speed and capacity.

The medium-weight segment is used mainly in the food and beverage industry, where the manufacturers focus on quality and quantity. Also, the lightweight segment is expected to capture a significant CAGR of nearly 5.2% during the forecast period.

The Mining Segment had a High Market Share Based on the Application

The mining segment had a substantial market share of 24.7% in 2023. The reason is that these are used to carry materials that are too bulky and heavy to be accepted by humans.

The conveyor belts are one of the most important types of equipment for the mining industry. The ability of these belts to be monitored using belt monitors makes them a foolproof way of carrying the load.

Country-Wise Outlook

Saudi Arabia is Currently the Most Extensive Middle East Conveyor Belts Market.

Saudi Arabia is the immense conveyor belt market in the Middle East. The GDP of Saudi Arabia as of 2023 stands at US$ 864.5 million based on the data available from the World Bank. Apart from that, the ruling authorities in Saudi Arabia had recently announced a massive investment of US$ 1 trillion, aiming to diversify the economy beyond oil. The country wants to project itself as a hub for acquisition and logistics.

The investment in logistics shows how huge a market Saudi Arabia is and why the country is expected to be the most considerable Middle East conveyor belts market during the forecast period.

Marketing Tactics that Manufacturers Utilize to Promote the Middle East Conveyor Belts Market?

  • Work together with influential businesspeople to promote conveyor belts in the Middle East.
  • To draw customers from the area, provide special discounts and promotions.
  • Display case studies and success tales of Middle East clients who were happy with your services.
  • Use social media networks to share interesting information and tailored advertisements.
  • For improved client engagement, offer Arabic-language localized content and customer support.
  • Introduce a referral program to encourage current clients to tell their friends.
  • Place ads in publications pertinent to the sector to effectively reach the target audience.

Competitive Landscape

The key players in the Middle East conveyor belt market are investing significantly in research and development to identify different products that can be used to manufacture conveyor belts. Moreover, they are indulging in meaningful mergers, which might be profitable for the business in the long run.

Investment in Product Development Strategies to Develop the Best Quality Conveyor Belts for the Middle East Market.

Derby conveyor belts have been serving the market for nearly 3.5 decades, and owing to its high-performance conveyor belts, the company has continuously increased its client base. Currently, Derby conveyor belts serve a wide range of industries, including mining, cement, aggregates, steel, recycling, and many other bulk material handling industries.

Derby conveyor belts have been using the latest state-of-the-art technology to manufacture the belts, which have been designed to withstand extreme working conditions. Further, the heavyweight belts manufactured by Derby conveyor belts provide superior performance, a long lifetime, and reduced downtime. They have been providing solutions for on-site activities also.

In Derby’s recently renovated laboratory, the research and development engineers apply 17 different ISO and DIN-certified test methods to check the compliance of each product unit.

Fenner Dunlop Conveyor Belting is fondly known as the long-lasting conveyor belting in the world by some of its clients with whom it has been associated for years. Fenner Dunlop’s ‘BirdSi’ is real-time remote access to the conveyor belt performance. It identifies potential issues before they create the need for large, time-intensive, and inexpensive action. The service includes online remote service and call center support, on-demand web reports, and a yearly system performance review.

Fenner Dunlop has been laying a lot of emphasis on research and development, and based on that, they have been able to manufacture tough conveyor belts with a battle-wide variety of materials.

FaBa Commercial Services is GCC’s number one material handling company, ready to help with any project work. FaBa has always been developing solutions to reduce operating costs and increase production. Additionally, they have also recommended new procedures and improved equipment, which can be implemented using the latest technology.

Start-up Ecosystem in the Middle East Conveyor Belts Market

The start-up ecosystem of the Middle East conveyor belt market is relatively quiet. But, with the huge investments being made for infrastructural developments in the countries like Türkiye, Saudi Arabia, Oman, Kuwait, etc., there is a lot that the market has to offer.

For all aspiring entrepreneurs who wish to own a start-up, the Middle East conveyor belts market is no less than a gold mine. Though the initial investments involved in starting the conveyor belt business are quite high, they can be recovered from venture capitalists, angel investors, etc.

In the era of technology and automation, all that the market needs are a unique idea that can change the facets of the market and increase the efficiency of industries.

Key Players Operating in the Global Market

  • Al Kuwaiti Industrial Solutions
  • Arabian Universal
  • Bridgestone Corporation
  • ContiTech AG (Continental AG)
  • Derby Conveyor Belts Industry and Trade Inc.
  • FaBa Commercial Services
  • Fenner Dunlop Conveyor Belting
  • Kale Conveyor
  • Phoenix Conveyor Belts Systems GmbH
  • Schieffer Magam Industries Ltd.
  • Semperit AG Holding
  • Ziligen A.S.

Novel Breakthroughs

Company Bridgestone
Strategy Collaboration
Details In August 2022, Bridgestone collaborated with AWS to focus on platform development and launch new customer solutions.
Company Continental
Strategy Launch
Details In September 2022, Continental launched an innovative LD-Master L5 Traction Construction Tire.

Key Segmentation

By Product Type:

  • Metal-reinforced Rubber Conveyor Belts
  • Fabric-reinforced Rubber Conveyor Belts
  • Plastic Conveyor Belts

By Cover Type:

  • Conductive Conveyor Belt
  • Abrasion-resistant Conveyor
  • Heat- & Flame- Resistant Conveyor
  • Oil-resistant Conveyor Belt

By Weight:

  • Lightweight
  • Medium-weight
  • Heavyweight

By Application:

  • Mining
  • Food Production Industry
  • Commercial
  • Construction Industry
  • Electricity Generating Stations
  • Automotive Industry
  • Chemical & Fertilisers
  • Packaging Industry

By Region:

  • The Middle East

Frequently Asked Questions

Which region holds high lucrativeness in the Middle East Conveyor Belts Market?

The Middle East is projected to emerge as a lucrative market for conveyor belts.

What is the growth potential of the Middle East Conveyor Belts Market?

The growth potential of the Middle East conveyor belt market is 4.6% through 2033.

What limits the growth potential of the market?

The high cost of adoption is likely to limit market growth.

What is North America's expected share in 2033?

North America is likely to generate CAGR of 4.5% From 2023 to 2033.

What is the projected size of the market by 2033?

The global market size to reach US$ 338.7 million by 2033.

Table of Content

1. Executive Summary

    1.1. Middle East Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Metal-reinforced Rubber Conveyor Belts

        5.3.2. Fabric-reinforced Rubber Conveyor Belts

        5.3.3. Plastic Conveyor Belts

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Cover Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Cover Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Cover Type, 2023 to 2033

        6.3.1. Conductive Conveyor Belt

        6.3.2. Abrasion-resistant Conveyor

        6.3.3. Heat- & Flame- Resistant Conveyor

        6.3.4. Oil-resistant Conveyor Belt

    6.4. Y-o-Y Growth Trend Analysis By Cover Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Cover Type, 2023 to 2033

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Weight

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Weight, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Weight, 2023 to 2033

        7.3.1. Lightweight

        7.3.2. Medium-weight

        7.3.3. Heavyweight

    7.4. Y-o-Y Growth Trend Analysis By Weight, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Weight, 2023 to 2033

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033

        8.3.1. Mining

        8.3.2. Food Production Industry

        8.3.3. Commercial

        8.3.4. Construction Industry

        8.3.5. Electricity Generating Stations

        8.3.6. Automotive Industry

        8.3.7. Chemical & Fertilisers

        8.3.8. Packaging Industry

    8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. Middle East

    9.4. Market Attractiveness Analysis By Region

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Saudi Arabia

            10.2.1.2. Egypt

            10.2.1.3. Iran

            10.2.1.4. Turkey

            10.2.1.5. Bahrain

            10.2.1.6. Rest Of Middle East

        10.2.2. By Product Type

        10.2.3. By Cover Type

        10.2.4. By Weight

        10.2.5. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Cover Type

        10.3.4. By Weight

        10.3.5. By Application

    10.4. Key Takeaways

11. Key Countries Conveyor Belts Market Analysis

    11.1. Saudi Arabia

        11.1.1. Pricing Analysis

        11.1.2. Market Share Analysis, 2022

            11.1.2.1. By Product Type

            11.1.2.2. By Cover Type

            11.1.2.3. By Weight

            11.1.2.4. By Application

    11.2. Egypt

        11.2.1. Pricing Analysis

        11.2.2. Market Share Analysis, 2022

            11.2.2.1. By Product Type

            11.2.2.2. By Cover Type

            11.2.2.3. By Weight

            11.2.2.4. By Application

    11.3. Iran

        11.3.1. Pricing Analysis

        11.3.2. Market Share Analysis, 2022

            11.3.2.1. By Product Type

            11.3.2.2. By Cover Type

            11.3.2.3. By Weight

            11.3.2.4. By Application

    11.4. Turkey

        11.4.1. Pricing Analysis

        11.4.2. Market Share Analysis, 2022

            11.4.2.1. By Product Type

            11.4.2.2. By Cover Type

            11.4.2.3. By Weight

            11.4.2.4. By Application

    11.5. Bahrain

        11.5.1. Pricing Analysis

        11.5.2. Market Share Analysis, 2022

            11.5.2.1. By Product Type

            11.5.2.2. By Cover Type

            11.5.2.3. By Weight

            11.5.2.4. By Application

12. Market Structure Analysis

    12.1. Competition Dashboard

    12.2. Competition Benchmarking

    12.3. Market Share Analysis of Top Players

        12.3.1. By Regional

        12.3.2. By Product Type

        12.3.3. By Cover Type

        12.3.4. By Weight

        12.3.5. By Application

13. Competition Analysis

    13.1. Competition Deep Dive

        13.1.1. Al Kuwaiti Industrial Solutions

            13.1.1.1. Overview

            13.1.1.2. Product Portfolio

            13.1.1.3. Profitability by Market Segments

            13.1.1.4. Sales Footprint

            13.1.1.5. Strategy Overview

                13.1.1.5.1. Marketing Strategy

                13.1.1.5.2. Product Strategy

                13.1.1.5.3. Channel Strategy

        13.1.2. Arabian Universal

            13.1.2.1. Overview

            13.1.2.2. Product Portfolio

            13.1.2.3. Profitability by Market Segments

            13.1.2.4. Sales Footprint

            13.1.2.5. Strategy Overview

                13.1.2.5.1. Marketing Strategy

                13.1.2.5.2. Product Strategy

                13.1.2.5.3. Channel Strategy

        13.1.3. Bridgestone Corporation

            13.1.3.1. Overview

            13.1.3.2. Product Portfolio

            13.1.3.3. Profitability by Market Segments

            13.1.3.4. Sales Footprint

            13.1.3.5. Strategy Overview

                13.1.3.5.1. Marketing Strategy

                13.1.3.5.2. Product Strategy

                13.1.3.5.3. Channel Strategy

        13.1.4. ContiTech AG (Continental AG)

            13.1.4.1. Overview

            13.1.4.2. Product Portfolio

            13.1.4.3. Profitability by Market Segments

            13.1.4.4. Sales Footprint

            13.1.4.5. Strategy Overview

                13.1.4.5.1. Marketing Strategy

                13.1.4.5.2. Product Strategy

                13.1.4.5.3. Channel Strategy

        13.1.5. Derby Conveyor Belts Industry and Trade Inc.

            13.1.5.1. Overview

            13.1.5.2. Product Portfolio

            13.1.5.3. Profitability by Market Segments

            13.1.5.4. Sales Footprint

            13.1.5.5. Strategy Overview

                13.1.5.5.1. Marketing Strategy

                13.1.5.5.2. Product Strategy

                13.1.5.5.3. Channel Strategy

        13.1.6. FaBa Commercial Services

            13.1.6.1. Overview

            13.1.6.2. Product Portfolio

            13.1.6.3. Profitability by Market Segments

            13.1.6.4. Sales Footprint

            13.1.6.5. Strategy Overview

                13.1.6.5.1. Marketing Strategy

                13.1.6.5.2. Product Strategy

                13.1.6.5.3. Channel Strategy

        13.1.7. Fenner Dunlop Conveyor Belting

            13.1.7.1. Overview

            13.1.7.2. Product Portfolio

            13.1.7.3. Profitability by Market Segments

            13.1.7.4. Sales Footprint

            13.1.7.5. Strategy Overview

                13.1.7.5.1. Marketing Strategy

                13.1.7.5.2. Product Strategy

                13.1.7.5.3. Channel Strategy

        13.1.8. Kale Conveyor

            13.1.8.1. Overview

            13.1.8.2. Product Portfolio

            13.1.8.3. Profitability by Market Segments

            13.1.8.4. Sales Footprint

            13.1.8.5. Strategy Overview

                13.1.8.5.1. Marketing Strategy

                13.1.8.5.2. Product Strategy

                13.1.8.5.3. Channel Strategy

        13.1.9. Phoenix Conveyor Belts Systems GmbH

            13.1.9.1. Overview

            13.1.9.2. Product Portfolio

            13.1.9.3. Profitability by Market Segments

            13.1.9.4. Sales Footprint

            13.1.9.5. Strategy Overview

                13.1.9.5.1. Marketing Strategy

                13.1.9.5.2. Product Strategy

                13.1.9.5.3. Channel Strategy

        13.1.10. Schieffer Magam Industries Ltd.

            13.1.10.1. Overview

            13.1.10.2. Product Portfolio

            13.1.10.3. Profitability by Market Segments

            13.1.10.4. Sales Footprint

            13.1.10.5. Strategy Overview

                13.1.10.5.1. Marketing Strategy

                13.1.10.5.2. Product Strategy

                13.1.10.5.3. Channel Strategy

14. Assumptions & Acronyms Used

15. Research Methodology

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