During the projected period, the Middle East Food Premix Market is expected to record a CAGR of 10.1%. The market value is projected to increase from USD 195 million in 2023 to USD 512 million by 2033.
The Middle East food premix market is primarily expected to be propelled by rising demand for premix and fortified foods. Surging demand for food fortification as a result of rising micronutrient deficiency disorders among the Middle East population, as well as lack of micronutrients in food would also bode well for the market.
Vitamins and minerals are typically added to wheat flour during milling procedures to produce fortified rice kernels. Vitamins, minerals, nucleotides, amino acids, and botanicals can be categorized among these ingredients.
They are becoming very common in dietary supplements and other food products as they improve the overall quality and texture of food. They can also improve the immune system, bone health, heart health, digestion, and control weight.
Foods that have been fortified are mainly used to balance nutrient loss and close nutritional deficits. Producers are also developing fortified premixes with extra nutritious properties. The Middle East market is hence projected to be driven by fortification of dairy and bread items.
Clean-label foods and other healthful products have seen gradually rising demand over time. Surging need for customized blends is being fueled in part by the incidence of micronutrient deficiencies and prevalence of health problems, particularly in young children.
To combat micronutrient deficiencies, the World Health Organization (WHO) predicts that by 2021, around 89% of the global population will be using iodized salt. As people have become increasingly health-conscious in recent years, they are continuously searching for healthy indulgences that holistically improve their health and wellness.
Due to their widespread acceptance, use of functional pasta, energy drinks, sports drinks, and other meals fortified with vitamins and minerals is increasing. Rise of various lifestyle issues in contemporary culture, such as diabetes, cardiovascular disease, and obesity, cardiovascular disease, has also led to a rapid increase in terms of use of nutraceuticals.
| Attributes | Key Insights |
|---|---|
| The Middle East Food Premix Market Estimated Size (2023E) | USD 195 million |
| Projected Market Valuation (2033F) | USD 512 million |
| Value-based CAGR (2023 to 2033) | 10.1% |
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The Middle East food premix market grew from USD 95 million in 2018 to USD 162 million in 2022. It witnessed a CAGR of 9.7% in the historical period from 2018 to 2022, and is expected to surge with a CAGR 10.1% over the forecast period.
Due to increasing demand for numerous functional supplements, the market for functional food components has prospered. In recent years, customers have been more interested in functional beverages since they can better satisfy their individual needs and wants.
As more people choose foods & beverages as part of creating and maintaining a healthy lifestyle, they look for nutraceuticals brands and products that would improve their lives.
Numerous drinks, including energy drinks, fortified tea, and coffee, are often regarded as ideal for enhancing human performance since they provide consumers with several additional nutritional benefits.
Important businesses are also investing in enhancing the nutritional content of both new and innovative products that are infused with specially formulated nutritional components.
One of the cost-effective tactics that also helps consumers save time and effort is the use of food premix. Rising need for medical nutrition, as well as increasing cases of malnutrition or other health conditions can both considerably boost growth.
Fortified Micronutrient Ready Mixes to Gain Traction with High Demand for Customized Products
According to Future Market Insights, need for functional foods & supplements and rising parental concern over the nutritional supplementation of infant foods are contributing to the expansion of micronutrient premixes. It is also expected to be pushed by skyrocketing demand for convenience goods.
Producers of bespoke blends continuously work to provide cutting-edge items that satisfy consumers' nutritional needs. Consumers have also been much more committed to eating healthily since the pandemic, which would fuel expansion of the industry.
As consumers and businesses become more aware of the nutritional content of various commodities, there is an increasing demand for tailored food premixes to satisfy specific needs. Due to growing preferences and demand, producers can now produce goods that are nutrient-rich.
Due to rising demand for products fortified with vitamins or minerals, fortified micronutrient ready mixes have become extremely popular over time. The aforementioned factors are expected to bode well for the Middle East food premix market during the forecast period.
Loss of Nutritional Content and Lack of Freshness May Hinder Demand for Food Premixes
As the nutritional content of components is frequently lost during processing, premixes and sauces lack freshness in their ingredients. The consumer has little control over the ingredients that go into their food, including their quality, quantity, and fat and sugar content. Hence, taste of premixes lacks sincerity.
When using premixes, it is difficult to control the amounts of fat, sugar, and salt. Sometimes cooking times are extended for thawing or long baking times. To extend the shelf life of various product and make the food highly palatable, convenience foods are frequently loaded with calories, fat, sugar, salt, and trans-fats.
These factors may impede sales of food premixes across the Middle East.
Demand for Food Premixes to Surge in Saudi Arabia amid Increasing Vitamin Deficiency Cases
Rising disposable income, increasing living standards, and altering lifestyles are all contributing to the Saudi Arabia food premix market expansion. In Saudi Arabia, demand for food premixes is being driven by high-income earners and young consumers who are conscious of their health.
Consumers in Saudi Arabia are becoming highly aware of numerous adverse effects of nutritional deficiencies and are hence concerned about their health.
The market for food premixes is witnessing a surge in terms of demand for simple, quick, and healthful foods. Food premix powders are particularly well-known for their nutrition, vitamins, and minerals content in Saudi Arabia.
The segment's expansion is primarily attributed to rising demand for food products fortified with vitamins. Increasing vitamin supplement consumption due to increasing cases of vitamin deficiency and rising preference for blends of various functional ingredients would also push sales.
Rising Prevalence of Malnutrition in the United Arab Emirates to Push Sales of Premix Products
In the United Arab Emirates, food premix powder is projected to gain impetus during the anticipated time frame. Their convenience of packaging is set to push demand in the next ten years.
The market is also expected to be accelerated by increasing prevalence of several health problems such as malnutrition and weak immune systems because of a non-vegetarian diet.
Surging demand for fortified food & beverages, rising consumption of compound feed, and high demand for healthy food & beverages are also projected to aid growth.
Sports Nutrition Companies in Qatar to Come up with Customized Blends by 2033
The Qatar food premix market has benefited from rising demand for nutritious premixes and customized fortified premixes in the nutrition sector. Acceptance of food premixes by consumers, local businesses, and the government would also serve as significant driving factor for the market.
The Qatar market is primarily expected to be driven by urgent need to fortify specific wheat and maize foods, as more consumers are becoming aware of their health.
The sports nutrition industry is also helping the food premix market to expand in Qatar. Government-sponsored food premix programs and expansion of the sports nutrition industry in Qatar are a couple of other main market drivers.
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Demand for Powdered Premix Food Products to Skyrocket with Easy Availability in the Middle East
In the Middle East food premix market, the powder segment is expected to dominate throughout the estimated time frame.
The segment is likely to generate more than 70% of share in the market in the next ten years, says Future Market Insights/ Countries such as Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, Oman, and Israel prefer the powder form of food premix as they are easy to consume and easily available in various online platforms.
Demand for Dietary Supplements among Food Premix Businesses to Surge in the Middle East
Based on application, dietary supplements are likely to cover around 18% of value share in the Middle East in 2033, according to Future Market Insights. In the next ten years, food premixes are anticipated to be extensively utilized in dietary supplements backed by increasing health-consciousness among millennials and gen Z.
Need to prevent the incidence rates of various diseases such as hypertension, diabetes, and obesity would also push sales of dietary supplements.
Rising Awareness about Preventive Healthcare to Drive Sales of Immunity Boosting Food Premix Powder
In terms of functions, the immunity segment is estimated to remain at the forefront throughout the forecast period, says Future Market Insights. Increasing awareness about preventive healthcare and launch of innovative immunity boosting food premixes in the market are anticipated to boost sales.
Surging awareness among the geriatric population about benefits of consuming immunity boosting food premixes to maintain their overall health would also push sales.
Due to the presence of numerous global rivals, the Middle East food premix market is extremely fragmented and competitive. To strengthen their positions, key businesses are using a variety of marketing tactics, including partnerships, expansions, mergers & acquisitions, and collaborations.
For instance,In March 2022, micronutrient premixes were introduced by SternVitamin that could improve mental and cognitive function. The business claims that they enhance brain function while lessening the impacts of stress. The premix concepts demonstrate the tight relationship between micronutrients and mental health.
In April 2022, at the international Vitafoods Europe exhibition for the nutraceutical industry, Glanbia Nutritionals, a provider of ingredients and service solutions, introduced TechVantage.
TechVantage is a functionally optimized nutrition technology platform that will offer customers nutrient solutions with improved solubility, flowability, and stability, as well as the ability to mask flavors and colors.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 195 million |
| Projected Market Valuation (2033) | USD 512 million |
| Value-based CAGR (2023 to 2033) | 10.1% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) and Volume (MT) |
| Key Countries Covered | Kuwait, Bahrain, Turkey, Egypt, South Africa, United Arab Emirates, Qatar |
| Key Segments Covered | Form, Ingredient Type, Application, Functional |
| Key Companies Profiled | Lycored; B&H Biotechnology Co. Ltd; Barentz; Watson Inc.; UFUK KIMYA ILAC SAN. TIC. LTD; Vitamiks Gida San. Ve. Ticaret Ltd.; Fenchem; Archer Daniels midland company; Jubilant life science; Koninklijke DSM N.V.; Sternvitamin GMBH & Co.; Prinova Group LLC; Hexagon Nutrition Pvt. Ltd; Farbest Brand; Glanbia PLC |
| Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Demand for dietary supplements among food premix businesses increases demand.
Farbest Brand, Glanbia PLC, and Fenchem are the key players.
Powdered premix food products are set to soar in demand due to easy availability.
From 2018 to 2022, the global market exhibited a 9.7% CAGR.
Loss of nutritional content limits the market growth.
| Estimated Industry Size (2024E) | USD 989 million |
|---|---|
| Projected Tahini Industry Value (2034F) | USD 1,543 million |
| Value-based CAGR (2024 to 2034) | 9.3% |
| Market Size, 2023 | USD 440.1 million |
|---|---|
| Market Size, 2033 | USD 1,749.7 million |
| Value CAGR (2023 to 2033) | 14.8% |
| Estimated Value (2032) | USD 30.9 Billion |
|---|---|
| Value-based CAGR | 11% |
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Middle East Food Premix Market
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