During the projected period, the Middle East food premix market is expected to record a CAGR of 10.1%. The market value is projected to increase from US$ 195 million in 2023 to US$ 512 million by 2033.
The Middle East food premix market is primarily expected to be propelled by rising demand for premix and fortified foods. Surging demand for food fortification as a result of rising micronutrient deficiency disorders among the Middle East population, as well as lack of micronutrients in food would also bode well for the market.
Vitamins and minerals are typically added to wheat flour during milling procedures to produce fortified rice kernels. Vitamins, minerals, nucleotides, amino acids, and botanicals can be categorized among these ingredients.
They are becoming very common in dietary supplements and other food products as they improve the overall quality and texture of food. They can also improve the immune system, bone health, heart health, digestion, and control weight.
Foods that have been fortified are mainly used to balance nutrient loss and close nutritional deficits. Producers are also developing fortified premixes with extra nutritious properties. The Middle East market is hence projected to be driven by fortification of dairy and bread items.
Clean-label foods and other healthful products have seen gradually rising demand over time. Surging need for customized blends is being fueled in part by the incidence of micronutrient deficiencies and prevalence of health problems, particularly in young children.
To combat micronutrient deficiencies, the World Health Organization (WHO) predicts that by 2021, around 89% of the global population will be using iodized salt. As people have become increasingly health-conscious in recent years, they are continuously searching for healthy indulgences that holistically improve their health and wellness.
Due to their widespread acceptance, use of functional pasta, energy drinks, sports drinks, and other meals fortified with vitamins and minerals is increasing. Rise of various lifestyle issues in contemporary culture, such as diabetes, cardiovascular disease, and obesity, cardiovascular disease, has also led to a rapid increase in terms of use of nutraceuticals.
| Attributes | Key Insights |
|---|---|
| The Middle East Food Premix Market Estimated Size (2023E) | US$ 195 million |
| Projected Market Valuation (2033F) | US$ 512 million |
| Value-based CAGR (2023 to 2033) | 10.1% |
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The Middle East food premix market grew from US$ 95 million in 2018 to US$ 162 million in 2022. It witnessed a CAGR of 9.7% in the historical period from 2018 to 2022, and is expected to surge with a CAGR 10.1% over the forecast period.
Due to increasing demand for numerous functional supplements, the market for functional food components has prospered. In recent years, customers have been more interested in functional beverages since they can better satisfy their individual needs and wants.
As more people choose foods & beverages as part of creating and maintaining a healthy lifestyle, they look for nutraceuticals brands and products that would improve their lives. Numerous drinks, including energy drinks, fortified tea, and coffee, are often regarded as ideal for enhancing human performance since they provide consumers with several additional nutritional benefits.
Important businesses are also investing in enhancing the nutritional content of both new and innovative products that are infused with specially formulated nutritional components. One of the cost-effective tactics that also helps consumers save time and effort is the use of food premix. Rising need for medical nutrition, as well as increasing cases of malnutrition or other health conditions can both considerably boost growth.
According to Future Market Insights, need for functional foods & supplements and rising parental concern over the nutritional supplementation of infant foods are contributing to the expansion of micronutrient premixes. It is also expected to be pushed by skyrocketing demand for convenience goods.
Producers of bespoke blends continuously work to provide cutting-edge items that satisfy consumers' nutritional needs. Consumers have also been much more committed to eating healthily since the pandemic, which would fuel expansion of the industry.
As consumers and businesses become more aware of the nutritional content of various commodities, there is an increasing demand for tailored food premixes to satisfy specific needs. Due to growing preferences and demand, producers can now produce goods that are nutrient-rich.
Due to rising demand for products fortified with vitamins or minerals, fortified micronutrient ready mixes have become extremely popular over time. The aforementioned factors are expected to bode well for the Middle East food premix market during the forecast period.
Principal Consultant
Loss of Nutritional Content and Lack of Freshness May Hinder Demand for Food Premixes
As the nutritional content of components is frequently lost during processing, premixes and sauces lack freshness in their ingredients. The consumer has little control over the ingredients that go into their food, including their quality, quantity, and fat and sugar content. Hence, taste of premixes lacks sincerity.
When using premixes, it is difficult to control the amounts of fat, sugar, and salt. Sometimes cooking times are extended for thawing or long baking times. To extend the shelf life of various product and make the food highly palatable, convenience foods are frequently loaded with calories, fat, sugar, salt, and trans-fats. These factors may impede sales of food premixes across the Middle East.
Demand for Food Premixes to Surge in Saudi Arabia amid Increasing Vitamin Deficiency Cases
Rising disposable income, increasing living standards, and altering lifestyles are all contributing to the Saudi Arabia food premix market expansion. In Saudi Arabia, demand for food premixes is being driven by high-income earners and young consumers who are conscious of their health. Consumers in Saudi Arabia are becoming highly aware of numerous adverse effects of nutritional deficiencies and are hence concerned about their health.
The market for food premixes is witnessing a surge in terms of demand for simple, quick, and healthful foods. Food premix powders are particularly well-known for their nutrition, vitamins, and minerals content in Saudi Arabia.
The segment's expansion is primarily attributed to rising demand for food products fortified with vitamins. Increasing vitamin supplement consumption due to increasing cases of vitamin deficiency and rising preference for blends of various functional ingredients would also push sales.
Rising Prevalence of Malnutrition in the United Arab Emirates to Push Sales of Premix Products
In the United Arab Emirates, food premix powder is projected to gain impetus during the anticipated time frame. Their convenience of packaging is set to push demand in the next ten years.
The market is also expected to be accelerated by increasing prevalence of several health problems such as malnutrition and weak immune systems because of a non-vegetarian diet. Surging demand for fortified food & beverages, rising consumption of compound feed, and high demand for healthy food & beverages are also projected to aid growth.
Sports Nutrition Companies in Qatar to Come up with Customized Blends by 2033
The Qatar food premix market has benefited from rising demand for nutritious premixes and customized fortified premixes in the nutrition sector. Acceptance of food premixes by consumers, local businesses, and the government would also serve as significant driving factor for the market.
The Qatar market is primarily expected to be driven by urgent need to fortify specific wheat and maize foods, as more consumers are becoming aware of their health. The sports nutrition industry is also helping the food premix market to expand in Qatar. Government-sponsored food premix programs and expansion of the sports nutrition industry in Qatar are a couple of other main market drivers.
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Demand for Powdered Premix Food Products to Skyrocket with Easy Availability in the Middle East
In the Middle East food premix market, the powder segment is expected to dominate throughout the estimated time frame. The segment is likely to generate more than 70% of share in the market in the next ten years, says Future Market Insights/ Countries such as Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, Oman, and Israel prefer the powder form of food premix as they are easy to consume and easily available in various online platforms.
Demand for Dietary Supplements among Food Premix Businesses to Surge in the Middle East
Based on application, dietary supplements are likely to cover around 18% of value share in the Middle East in 2033, according to Future Market Insights. In the next ten years, food premixes are anticipated to be extensively utilized in dietary supplements backed by increasing health-consciousness among millennials and gen Z. Need to prevent the incidence rates of various diseases such as hypertension, diabetes, and obesity would also push sales of dietary supplements.
Rising Awareness about Preventive Healthcare to Drive Sales of Immunity Boosting Food Premix Powder
In terms of functions, the immunity segment is estimated to remain at the forefront throughout the forecast period, says Future Market Insights. Increasing awareness about preventive healthcare and launch of innovative immunity boosting food premixes in the market are anticipated to boost sales. Surging awareness among the geriatric population about benefits of consuming immunity boosting food premixes to maintain their overall health would also push sales.
Due to the presence of numerous global rivals, the Middle East food premix market is extremely fragmented and competitive. To strengthen their positions, key businesses are using a variety of marketing tactics, including partnerships, expansions, mergers & acquisitions, and collaborations.
For instance
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 195 million |
| Projected Market Valuation (2033) | US$ 512 million |
| Value-based CAGR (2023 to 2033) | 10.1% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (US$ million) and Volume (MT) |
| Key Countries Covered | Kuwait, Bahrain, Turkey, Egypt, South Africa, United Arab Emirates, Qatar |
| Key Segments Covered | Form, Ingredient Type, Application, Functional |
| Key Companies Profiled | Lycored; B&H Biotechnology Co. Ltd; Barentz; Watson Inc.; UFUK KIMYA ILAC SAN. TIC. LTD; Vitamiks Gida San. Ve. Ticaret Ltd.; Fenchem; Archer Daniels midland company; Jubilant life science; Koninklijke DSM N.V.; Sternvitamin GMBH & Co.; Prinova Group LLC; Hexagon Nutrition Pvt. Ltd; Farbest Brand; Glanbia PLC |
| Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, Market Dynamics and Challenges, and Strategic Growth Initiatives |
By Country:
Demand for dietary supplements among food premix businesses increases demand.
Farbest Brand, Glanbia PLC, and Fenchem are the key players.
Powdered premix food products are set to soar in demand due to easy availability.
From 2018 to 2022, the global market exhibited a 9.7% CAGR.
Loss of nutritional content limits the market growth.
1. Executive Summary | Middle East Food Premix Market
1.1. Middle East Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Product launches & Recent Developments
3.4. Product Life Cycle Analysis
3.5. Value Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. % of Operating Margin Analysis
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Food Premix Market - Pricing Analysis
3.6.1. Price Point Assessment by Region
3.6.2. Price Point Assessment by Product Type
3.6.3. Price Forecast till 2033
3.6.4. Factors affecting pricing
3.7. Forecast Factors - Relevance & Impact
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. Packaging & Labelling Regulations
3.9.2. Certifications and Certifying Agency Overview
3.9.3. Import/Export Policies
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
3.13. Consumers Survey Analysis
3.14. Macro-Economic Factors
3.15. Product Claims & Nutritional Information Scan by Buyers
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ million) & Volume (MT) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Form, 2018 to 2022
5.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033
5.3.1. Powder
5.3.2. Liquid
5.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Ingredient, 2018 to 2022
6.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Ingredient, 2023 to 2033
6.3.1. Vitamin
6.3.2. Minerals
6.3.3. Amino Acid
6.3.4. Nucleotides
6.3.5. Botanicals
6.4. Y-o-Y Growth Trend Analysis By Ingredient, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Ingredient, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Application, 2018 to 2022
7.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033
7.3.1. Dietary Supplement
7.3.2. Food & Beverages
7.3.3. Pharma Over-the-counter Drugs
7.3.4. Early Life Nutrition (Baby foods)
7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Function
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Function, 2018 to 2022
8.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Function, 2023 to 2033
8.3.1. Bone Health
8.3.2. Immunity
8.3.3. Digestion
8.3.4. Vision Health
8.3.5. Energy
8.3.6. Weight Management
8.3.7. Heart Health
8.3.8. Brain Health & Memory
8.4. Y-o-Y Growth Trend Analysis By Function, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Function, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Saudi Arabia
9.2.1.2. United Arab Emirates
9.2.1.3. Qatar
9.2.1.4. Kuwait
9.2.1.5. Bahrain
9.2.1.6. Oman
9.2.1.7. Israel
9.2.1.8. Rest of the Middle East
9.2.2. By Form
9.2.3. By Ingredient
9.2.4. By Application
9.2.5. By Function
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Form
9.3.3. By Ingredient
9.3.4. By Application
9.3.5. By Function
9.4. Key Takeaways
10. Key Countries Food Premix Market Analysis
10.1. Kuwait
10.1.1. Pricing Analysis
10.1.2. Market Share Analysis, 2023
10.1.2.1. By Form
10.1.2.2. By Ingredient
10.1.2.3. By Application
10.1.2.4. By Function
10.2. Bahrain
10.2.1. Pricing Analysis
10.2.2. Market Share Analysis, 2023
10.2.2.1. By Form
10.2.2.2. By Ingredient
10.2.2.3. By Application
10.2.2.4. By Function
10.3. Oman
10.3.1. Pricing Analysis
10.3.2. Market Share Analysis, 2023
10.3.2.1. By Form
10.3.2.2. By Ingredient
10.3.2.3. By Application
10.3.2.4. By Function
10.4. Israel
10.4.1. Pricing Analysis
10.4.2. Market Share Analysis, 2023
10.4.2.1. By Form
10.4.2.2. By Ingredient
10.4.2.3. By Application
10.4.2.4. By Function
10.5. Saudi Arabia
10.5.1. Pricing Analysis
10.5.2. Market Share Analysis, 2023
10.5.2.1. By Form
10.5.2.2. By Ingredient
10.5.2.3. By Application
10.5.2.4. By Function
10.6. United Arab Emirates
10.6.1. Pricing Analysis
10.6.2. Market Share Analysis, 2023
10.6.2.1. By Form
10.6.2.2. By Ingredient
10.6.2.3. By Application
10.6.2.4. By Function
10.7. Qatar
10.7.1. Pricing Analysis
10.7.2. Market Share Analysis, 2023
10.7.2.1. By Form
10.7.2.2. By Ingredient
10.7.2.3. By Application
10.7.2.4. By Function
11. Market Structure Analysis
11.1. Competition Dashboard
11.2. Competition Benchmarking
11.3. Market Share Analysis of Top Players
11.3.1. By Regional
11.3.2. By Form
11.3.3. By Ingredient
11.3.4. By Application
11.3.5. By Function
12. Competition Analysis
12.1. Competition Deep Dive
12.1.1. Lycored
12.1.1.1. Overview
12.1.1.2. Product Portfolio
12.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.1.4. Sales Footprint
12.1.1.5. Strategy Overview
12.1.1.5.1. Marketing Strategy
12.1.1.5.2. Product Strategy
12.1.1.5.3. Channel Strategy
12.1.2. B&H Biotechnology Co. Ltd
12.1.2.1. Overview
12.1.2.2. Product Portfolio
12.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.2.4. Sales Footprint
12.1.2.5. Strategy Overview
12.1.2.5.1. Marketing Strategy
12.1.2.5.2. Product Strategy
12.1.2.5.3. Channel Strategy
12.1.3. Barentz
12.1.3.1. Overview
12.1.3.2. Product Portfolio
12.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.3.4. Sales Footprint
12.1.3.5. Strategy Overview
12.1.3.5.1. Marketing Strategy
12.1.3.5.2. Product Strategy
12.1.3.5.3. Channel Strategy
12.1.4. Watson Inc
12.1.4.1. Overview
12.1.4.2. Product Portfolio
12.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.4.4. Sales Footprint
12.1.4.5. Strategy Overview
12.1.4.5.1. Marketing Strategy
12.1.4.5.2. Product Strategy
12.1.4.5.3. Channel Strategy
12.1.5. UFUK KIMYA ILAC SAN. TIC. LTD
12.1.5.1. Overview
12.1.5.2. Product Portfolio
12.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.5.4. Sales Footprint
12.1.5.5. Strategy Overview
12.1.5.5.1. Marketing Strategy
12.1.5.5.2. Product Strategy
12.1.5.5.3. Channel Strategy
12.1.6. Vitamiks Gida San. Ve. Ticaret Ltd.
12.1.6.1. Overview
12.1.6.2. Product Portfolio
12.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.6.4. Sales Footprint
12.1.6.5. Strategy Overview
12.1.6.5.1. Marketing Strategy
12.1.6.5.2. Product Strategy
12.1.6.5.3. Channel Strategy
12.1.7. Fenchem
12.1.7.1. Overview
12.1.7.2. Product Portfolio
12.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.7.4. Sales Footprint
12.1.7.5. Strategy Overview
12.1.7.5.1. Marketing Strategy
12.1.7.5.2. Product Strategy
12.1.7.5.3. Channel Strategy
12.1.8. Archer Daniels midland company
12.1.8.1. Overview
12.1.8.2. Product Portfolio
12.1.8.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.8.4. Sales Footprint
12.1.8.5. Strategy Overview
12.1.8.5.1. Marketing Strategy
12.1.8.5.2. Product Strategy
12.1.8.5.3. Channel Strategy
12.1.9. Jubilant life science
12.1.9.1. Overview
12.1.9.2. Product Portfolio
12.1.9.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.9.4. Sales Footprint
12.1.9.5. Strategy Overview
12.1.9.5.1. Marketing Strategy
12.1.9.5.2. Product Strategy
12.1.9.5.3. Channel Strategy
12.1.10. Koninklijke DSM N.V
12.1.10.1. Overview
12.1.10.2. Product Portfolio
12.1.10.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.10.4. Sales Footprint
12.1.10.5. Strategy Overview
12.1.10.5.1. Marketing Strategy
12.1.10.5.2. Product Strategy
12.1.10.5.3. Channel Strategy
12.1.11. Sternvitamin GMBH & Co.
12.1.11.1. Overview
12.1.11.2. Product Portfolio
12.1.11.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.11.4. Sales Footprint
12.1.11.5. Strategy Overview
12.1.11.5.1. Marketing Strategy
12.1.11.5.2. Product Strategy
12.1.11.5.3. Channel Strategy
12.1.12. Prinova Group LLC
12.1.12.1. Overview
12.1.12.2. Product Portfolio
12.1.12.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.12.4. Sales Footprint
12.1.12.5. Strategy Overview
12.1.12.5.1. Marketing Strategy
12.1.12.5.2. Product Strategy
12.1.12.5.3. Channel Strategy
12.1.13. Hexagon Nutrition Pvt. Ltd
12.1.13.1. Overview
12.1.13.2. Product Portfolio
12.1.13.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.13.4. Sales Footprint
12.1.13.5. Strategy Overview
12.1.13.5.1. Marketing Strategy
12.1.13.5.2. Product Strategy
12.1.13.5.3. Channel Strategy
12.1.14. Farbest Brand
12.1.14.1. Overview
12.1.14.2. Product Portfolio
12.1.14.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.14.4. Sales Footprint
12.1.14.5. Strategy Overview
12.1.14.5.1. Marketing Strategy
12.1.14.5.2. Product Strategy
12.1.14.5.3. Channel Strategy
12.1.15. Glanbia PLC
12.1.15.1. Overview
12.1.15.2. Product Portfolio
12.1.15.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)
12.1.15.4. Sales Footprint
12.1.15.5. Strategy Overview
12.1.15.5.1. Marketing Strategy
12.1.15.5.2. Product Strategy
12.1.15.5.3. Channel Strategy
13. Assumptions & Acronyms Used
14. Research Methodology
Food and Beverage
May 2024
REP-MA-560
250 pages
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Middle East Food Premix Market
