Middle East & Africa Stick Packaging Machines Market

Middle East & Africa Stick Packaging Machines Market Outlook (2023 to 2033)

The Middle East & Africa stick packaging machines market size is expected to surge at a CAGR of 5.1% in the forecast period from 2023 to 2033. The market value is projected to increase from US$ 37.6 million in 2023 to US$ 64.2 million by 2033. It stood at US$ 36.2 million at the end of 2022 and is anticipated to exhibit y-o-y growth of 4.0% in 2023.

The stick packaging machines industry in the Middle East & Africa is anticipated to witness significant growth in the foreseeable future. According to recent forecasts, sales are expected to increase from 2023 to 2033, presenting a promising incremental growth opportunity of US$ 28.0 million. Moreover, the market is predicted to expand by 1.8 times its current value during the forecast period, making it an attractive prospect for investors.

Stick packaging offers convenience and ease of use, making it an ideal choice for consumers on the go. Busy and fast-paced lifestyle of several individuals in the region has led to an increased preference for portable and single-serve packaging options. Stick packs fit this requirement perfectly, which might push demand.

Pharmaceutical and healthcare sectors in the Middle East and Africa have experienced substantial growth. It is set to lead to a higher demand for stick packaging in the form of unit-dose medications and supplements.

Stick packs would provide accurate and hygienic dosing. It is likely to ensure that patients can easily take their required medications without the need for measuring or handling larger containers.

Another factor contributing to the rising demand is increasing popularity of single-portion food & beverage products. Stick packaging allows for precise portion control. It might be particularly attractive to health-conscious consumers seeking controlled serving sizes of products such as coffee, tea, condiments, and nutritional supplements.

Expansion of e-commerce and online retail platforms has significantly impacted consumer behavior in the region. With more consumers shopping online, there is a greater demand for smaller, lightweight, and easily-shipped packaging solutions such as stick packs.

Such packs can not only reduce shipping costs but also provide an added level of convenience for customers. Hence, it is projected to be a preferred choice in the e-commerce space.

Growing awareness of environmental sustainability might also influence preference for stick packaging in the Middle East and Africa. Compared to traditional packaging options, stick packs often use less material, resulting in reduced waste and a smaller ecological footprint.

As consumers become more environmentally conscious, businesses have responded by adopting sustainable packaging solutions such as stick packs. It is further expected to drive their demand in the region.

2018 to 2022 Stick Packaging Machine Sales Outlook in the Middle East & Africa Compared to Demand Forecast from 2023 to 2033

The Middle East & Africa stick packaging machines market exhibited a CAGR of 0.8% during the historical period between 2018 and 2022. It surged to a market value of US$ 36.2 million in 2022 from US$ 35.1 million in 2018.

Focusing on packaging efficiency is a significant trend in the regional stick packaging machines industry. This trend is driven by the need to enhance productivity, reduce downtime, and improve operational efficiency.

Manufacturers are demanding stick packaging machines with higher output rates to meet increasing production demands. These machines are designed to deliver faster packaging speeds, allowing for greater productivity and throughput.

Quick and efficient changeovers between different products or packaging formats are crucial for manufacturers who require flexibility in their operations. Modern stick packs packaging machines are being designed with features that minimize changeover times.

A few of these features include tool-less adjustments, intuitive interfaces, and automated settings. Machine efficiency and reliability are paramount in the packaging sector.

Manufacturers are seeking machines that are durable, require minimal maintenance, and have a low risk of breakdowns. This would ensure uninterrupted production and maximize operational efficiency.

Advancements in technology have played a significant role in driving stick packaging machine sales in the region. Automation and smart features integrated into modern machines have improved production efficiency and minimized the risk of errors during the packaging process.

With faster production speeds and higher precision, businesses can streamline their operations and increase output. This might make stick packaging machines an attractive investment for companies looking to scale up their production capabilities. Technology's evolution and innovations in stick packaging machinery might boost sales across the packaging sector.

The market for stick packaging machines in the Middle East & Africa is expected to continue growing in the forecast period. It might be driven by urbanization, changing consumer lifestyles, and increasing awareness of the benefits of efficient packaging solutions.

Stick Packaging Demand Drivers in the Middle East and Africa

• Rising Demand for Single-serve Food & Beverages to Contribute to Growth

Rising demand for single-serve food & beverage products has significantly contributed to growth in the Middle East & Africa stick packaging machines market. Sticks are small, convenient, and portable packaging solutions that cater to increasing preference for on-the-go consumption and portion control.

One of the key drivers behind this trend is changing lifestyles of consumers, who are often busy and seek quick and easy food & beverage options. Single-serve sticks offer a convenient solution by providing pre-measured portions that require minimal preparation time.

Stick packaging also helps to extend the shelf life of perishable food & beverage products, ensuring their freshness and quality. This is particularly crucial in the context of increasing urbanization and growing demand for packaged products in developing regions.

Stick packaging further offers cost-effective benefits for both manufacturers and consumers. Manufacturers can optimize their production processes by utilizing efficient stick packaging machines, thereby reducing material and labor costs. Consumers, on the other hand, can access affordable and portion-controlled products, minimizing wastage and expenses.

• Incorporation of Digital Printing Might Present New Opportunities

Incorporation of digital printing in stick packaging machines could present lucrative opportunities for product differentiation and customization. Digital printing technology allows for the printing of high-quality graphics, text, and images on stick packs. It can help brands stand out on the shelf and attract customers.

Few benefits of digital printing in stick packaging machines include:

• Customization of packaging designs to meet specific customer needs.
• High-quality printing of graphics, text, and images.
• Faster turnaround times and lower costs compared to traditional printing methods.
• Ability to print variable data such as barcodes or QR codes.

Ismail Sutaria

Principal Consultant

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Factors Hampering Stick Packaging Machine Sales in the Middle East & Africa

• Lack of awareness and familiarity with stick packaging technology might limit demand.
• Limited availability of skilled operators for operating and maintaining new machines might obstruct growth.
• Cultural preferences for traditional packaging formats in certain regions would impede demand.
• Limited access to advanced technologies and machinery in certain remote areas across the Middle East & Africa can hamper demand.

Country-wise Insights

How Are GCC Countries Creating Lucrative Opportunities for Stick Packaging Machines Manufacturers?

Focus of GCC Countries on Enhancing Packaging Efficiency to Push Demand for Stick Pack Packaging Equipment

In recent years, there has been a rising focus on improving packaging efficiency, product safety, and sustainability. It has led to an increased demand for advanced packaging machinery.

GCC countries packaging machinery market has been experiencing steady growth in recent years due to various factors. A few of these are increasing population, urbanization, economic development, and rising demand for packaged products. GCC countries accounted for 32.1% of the market share in 2023.

Category-wise Insights

Powder Form Accounts for a Significant Share in Stick Packaging Market

Stick Pack Manufacturers to Witness High Demand for Powder

Powders are highly versatile and widely used in various sectors such as pharmaceuticals, food, and cosmetics. They can be found in products such as spices, powdered beverages, protein supplements, and pharmaceutical products.

Stick packaging machines are designed to handle powders efficiently and accurately. They can accurately measure and dispense the desired amount of powder into each stick.

They can also help in ensuring consistent product quality and reducing waste. The powder segment is expected to dominate the Middle East & Africa stick packaging machines market. It is likely to increase from US$ 15.4 million in 2023 to US$ 24.3 million in 2033.

Which is the Leading End-use Segment of Stick Packaging Machines?

Food & Beverage Manufacturers to Look for Custom Low Run Stick Packaging

Stick packaging offers convenience and portability, which aligns well with on-the-go lifestyles of consumers. Single-serving stick packs are popular for various food & beverage products such as instant coffee, sugar, salt, spices, and powdered drink mixes.

Ability to easily tear open a stick pack and use the product without any additional measuring or preparation makes it highly convenient for consumers. Food & beverage segment is estimated to be the leading end use of stick packaging machines.

The segment is projected to retain its prominence during the forecast period. The food & beverage segment is anticipated to create an incremental opportunity of US$ 7.7 million in the review period.

Competitive Landscape

Stick packaging manufacturers in the Middle East & Africa are adopting various strategies to stay competitive and meet the demands of the market. One key approach involves offering customized stick packaging solutions to cater to diverse needs of different product categories. By tailoring their offerings to specific requirements, manufacturers can attract a wider range of customers and gain a competitive edge.

Investing in research & development is another significant strategy employed by stick packaging manufacturers. By continuously improving the efficiency and capabilities of their machines, they can enhance production output, reduce costs, and provide better value. This approach not only helps them stay relevant in the ever-evolving market but also positions them as leaders in technological advancements.

With growing environmental concerns, they are also emphasizing the eco-friendliness and sustainability of their products. They are highlighting reduced material usage and waste associated with stick packs compared to traditional packaging options. They are striving to attract environmentally conscious consumers and businesses.

For instance:

In November 2022, UFlex Ltd. showcased it’s wide range of packaging solutions for pharmaceutical brands. Its stick packaging machines ensured safe packaging for pharma products while delivering high-performance and low maintenance cost.

Scope of the Report

Middle East & Africa Stick Packaging Machines Market Outlook by Category

By Machine Type:

• Vertical Form Fill Seal (VFFS) Machine
• Horizontal Form Fill Seal (HFFS) Machine

By Operating Speed:

• Single-lane Machine (100 to 500 stick packs per minute)
• Multi-lane Machine (500 to 2,000 stick packs per minute)
• High-speed Machine (2,000 & above stick packs per minute)

By Product Form:

• Granules
• Powder
• Liquid
• Semi Solid (Viscous)

By End Use:

• Food & Beverages
• Instant Coffee and Tea
• Energy Drinks & Powders
• Sports Drinks & Electrolyte Powders
• Juice and Drink Mixes
• Protein and Nutritional Shakes
• Sweeteners
• Instant Soup Mixes
• Condiments and Sauces
• PET Food
• Personal Care & Cosmetics
• Shampoo & Conditioners
• Hair Oil
• Skin Care Products
• Homecare & Toiletries
• Pharmaceuticals
• Nutritional Supplements
• Other End Uses

By Country:

• GCC Countries
• Türkiye
• Northern Africa
• South Africa
• Israel
• Nigeria
• Egypt
• Rest of Middle East & Africa Countries