The microparticulated whey protein market is estimated to reach a valuation of USD 165.0 million in 2023. It is likely to expand at a CAGR of 8.2% during the forecast period 2023 to 2033. It is expected that the market worth will escalate to USD 376.7 million by 2033.
Based on application, the ready-to-drink division is set to lead the global market. It is expected to hold about 33.4% shares in the industry by the end of the forecast period.
Increasing demand for highly valuable nutrients has garnered significant interest from various consumer segments. This includes consumers seeking infant formula, weight management, sports performance, and recovery.
Besides this, microparticulated whey protein offers several advantages compared to traditional whey protein. Due to its small particle size, smooth texture, better taste, and solubility in both cold and hot water. It also has improved functional properties, making it a more versatile ingredient for use in a wide range of food products.
The properties of microparticulated whey protein make them easy to incorporate into various food and beverages. It includes sports and nutrition products, baked goods, dairy products, and nutritional supplements.
Microparticulated whey proteins have improved emulsifying and foaming properties. It helps in enhancing the texture and mouthfeel of food products. They aid in a reduced tendency to aggregate or foam gel structure, making them suitable for various formulations.
The market is also driven by increasing popularity of sports and fitness activities and growing awareness towards health routines. Athletes and fitness enthusiasts are incorporating protein-rich products into their diets. It helps in supporting muscle recovery and improves athletic performance.
Microparticulated protein can help reduce waste during the industrial processing of whey production. It does so by increasing yield, utilizing lower-grade whey, and reducing environmental impact.
Microparticulation technology allows for more protein to be extracted from raw materials, including from low-grade whey, resulting in less waste and a more sustainable production process.
Growing interest in healthy and functional foods is also likely to drive demand in the global market in the next ten years. Microparticulated whey proteins are known for their ability to enhance the texture, stability, and nutritional profile of foods. They are rich in amino acids, have high nutritional value, and possess several health-promoting properties.
Key Trends Listed by Future Market Insights (FMI):
| Attributes | Key Insights |
|---|---|
| Market Size Value in 2023E | USD 165.0 million |
| Market Forecast Value in 2033F | USD 376.7 million |
| Value CAGR (2023 to 2033) | 8.2% |
| Forecast Period | 2023 to 2033 |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 8.0% |
| BPS Change: H2, 2022 (O) - H2, 2022 (A) | 100 |
| Jul to Dec (H2), 2021 (A) | 7.1% |
| Jan to Jun (H1),2022 Outlook (O) | 6.8% |
| Jan to Jun (H1),2022 Projected (P) | 7.1% |
| Jan to Jun (H1), 2023 Projected (P) | 7.4% |
| Jul to Dec (H2), 2022 Projected (P) | 7.8% |
| BPS Change: H1,2022 (O) to H1,2021 (A) | -120 |
| BPS Change: H1,2022 (O) to H1,2022 (P) | 30 |
| Jul to Dec (H2), 2022 Outlook (O) | 8.1% |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
Microparticulated whey protein sales escalated at a CAGR of 6.4% between 2018 and 2022. The period marked the entry of various market players and product innovations. During 2023 to 2033, it is likely to surge at 8.3% CAGR in the global market.
Growing interest in alternative protein sources, such as insects and algae, has helped to drive growth in North America and Europe. In these regions, consumers are increasingly looking for sustainable and ethically produced food products that are also nutritious and healthy.
As a result, there has been a rise in demand for plant-based and alternative protein sources. It has created opportunities for new sources of protein such as insects and algae.
The development of new technologies for processing and refining these protein sources has accelerated over recent years. Utilization of these sources has made it possible to produce high-quality protein ingredients such as microparticulate protein from insects and algae.
In North America and Europe, there is also a growing trend towards flexitarian and plant-based diets. It has created a demand for protein ingredients that can be used in vegetarian and vegan products. Microparticulated whey protein is a complementary ingredient in plant-based products. It helps to improve the nutritional profile and functionality of these products.
It has also become an increasingly popular ingredient in infant formula, and baby food products. Parents seek out products with high-quality, natural ingredients. This has helped to drive demand for microparticulated whey protein and expand its use in other applications.
Factors Restraining Market Growth:
Increased Use of Sports-related Nutritional Supplements to Drive the United States Market
According to Future Market Insights (FMI), the United States is expected to expand at a CAGR of 7.0% from 2023 to 2033. It is likely to hold a total value of USD 86.9 million by 2033.
Growing awareness has been witnessed among athletes and fitness enthusiasts about the importance of consuming high-quality, natural ingredients in their nutritional supplements. Microparticulated whey protein is a natural, minimally processed ingredient that is free from artificial additives. These factors make it an attractive option for those seeking natural and healthy food products.
Microparticulated whey protein products are available in a variety of formats. These include powders, bars, and ready-to-drink beverages. It has made it easy for athletes and fitness enthusiasts to incorporate it into their daily routines.
Advanced Technologies are Providing a Solution to the German Market
As per Future Market Insights (FMI), Germany is anticipated to achieve a CAGR of 13.7% between 2023 and 2033. It is anticipated to reach at a total of USD 38.2 million by 2033.
Germany has strict regulations regarding food safety and quality, and advanced processing technologies. Manufactures find a pressing need to follow safety guidelines, which outlines necessary processes control. It ensures that the product is consistently produced according to quality standards.
Growing demand for natural and minimally processed food ingredients that are free from artificial additives and preservatives has been seen in Germany. Microencapsulation technology allows manufacturers to produce microparticulated whey protein products that are free from artificial preservatives. It also helps in maintaining the quality and safety of the product.
The use of advanced technologies has helped increase the efficiency and productivity of the production process. This will help in reducing costs for suppliers and increase the competitiveness in the German market.
Consumer Awareness towards Fat-Free Products is Boosting Japan Market
As per the report, Japan is likely to exhibit a 10.9% CAGR over the forecast period. It is expected to reach market size of USD 15.1 million by 2033.
The growing trend of healthy eating habits has led to an increased demand for low-fat and fat-free products in Japan. Microparticulated whey protein can act as a fat replacer by mimicking some of the functional properties of fat. They help in improving texture, stability, and sensory qualities of fat-free products in Japan. These are derived from milk and considered as an excellent source of high quality protein.
Besides, the use of microparticulated whey protein in fat-free products can help to reduce the calorie content of the product. This makes it a healthy option for consumers looking to manage their weight and improve their overall health.
| Region | North America |
|---|---|
| Country | United States |
| CAGR | 7.0% |
| BPS Analysis | -42 |
| Market Value (2033) | USD 86.9 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 7.0% |
| BPS Analysis | -160 |
| Market Value (2033) | USD 14.9 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 9.4% |
| BPS Analysis | -599 |
| Market Value (2033) | USD 32.7 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 8.4% |
| BPS Analysis | -1126 |
| Market Value (2033) | USD 13.1 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 10.9% |
| BPS Analysis | 67 |
| Market Value (2033) | USD 15.1 million |
Powder form offers long shelf life, versatility, convenience, and low cost
By form, powder is set to dominate market holding 89.6% shares by 2033. It is projected to accelerate at a CAGR of 8.5% and reach a market value of USD 330.2 million by the end of the forecast period.
Powder microparticulated whey protein is more popular than liquid microparticulated whey protein due to its long shelf life, convenience, versatility, and low cost.
Powdered microparticulated whey protein can be easily mixed with water or other liquids. It is used in sports nutrition and several other sectors. Its high protein and amino acid content make it an efficient choice among users. It can be added to protein powders, protein, protein shakes, and bars. It supports muscle recovery, muscle building, and overall athletic performance.
Micro-Size and Dispersibility Make It Ideal for Ready-To-Drink (RTD) Beverages
The global market for microparticulated whey protein is classified into different applications, including dairy products, ready-to-drink beverages, nutritional products, and others.
Ready-to-drink beverages segment are the most popular, accounting for 33.4% of the market and. It is expected to reach a market valuation of USD 128.9 million, while growing at 8.8% CAGR during forecast period 2023 to 2033.
Microparticulated whey protein has become a popular ingredient in ready-to-drink (RTD) beverages due to its unique properties. Traditional whey protein in RTD beverages can have a chalky or gritty texture and might not mix well with liquids.
Microparticulated whey protein solves these issues by being micro-sized and easily dispersible in liquid. This makes it ideal for RTD beverages.
It is also versatile and can be used in a wide range of RTD beverages. It includes protein shakes, smoothies, sports drinks, and meal-replacement beverages. As consumers continue to seek out convenient and healthy beverage options, the use of microparticulated whey protein in RTD beverages is expected to continue.
Key players are developing microparticulated whey protein products with unique properties, enhanced functionalities and improved technologies. They are also investing in research and development to create new formulation and explore novel applications.
Key manufacturers are also implement quality control measures, conduct regular testing and analysis to obtain necessary certifications.
For instance,
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 165.0 million |
| Market Forecast Value in 2033 | USD 376.7 million |
| Global Growth Rate | 8.3% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to2022 |
| Market Analysis | Volume (MT) and Value (US$ million) |
| Key Regions Covered | Europe; North America; South Asia; Latin America; East Asia; Oceania; and Middle East and Africa |
| Key Countries Covered | United States, Brazil, Peru, Argentina, Spain, France, Germany, United Kingdom, Netherlands, Italy, Belgium, Russia, Nordic, Poland, South Korea, China, India, Japan, Malaysia, Mexico, Thailand, Singapore, Canada, Australia, Indonesia, Chile, GCC Countries, Central Africa, New Zealand, South Africa, and others |
| Key Market Segments Covered | Application, Form, and Region |
| Key Companies Profiled | CPKelco-SIMPLESSE®; Arla Foods Ingredients; Sure Protein WPC550 (NZMP); MILEI GmbH; Carbery; Leprino Foods; Makers Nutrition, LLC; Fonterra; Nutra Solutions; Others |
The increasing demand for microparticulated whey protein in China is driving the growth of the market in the region.
The increasing awareness about the health benefits of microparticulated whey protein is driving the demand for microparticulated whey protein in Europe.
The booming health and fitness industry is driving the adoption of microparticulated whey protein services globally.
The United States is the leading market for microparticulated whey protein, with a market share of around 25% in 2022.
The Asia Pacific region is expected to present lucrative growth opportunities for the microparticulated whey protein market, with a CAGR of 8% from 2023 to 2033.
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Microparticulated Whey Protein Market
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