The menstrual cup market is expected to be valued USD 889.9 million by the end of 2023 and to expand to USD 1,654.90 million by 2033. The menstrual cup industry is predicted to develop at a CAGR of 6.4% between 2023 and 2033.
Menstrual cups are small, flexible bell-shaped cups made of materials like latex or silicone, that are inserted into the vagina to catch and collect period fluid. These feminine hygiene products are safe to use and help women to cope with menstrual periods. They have become cheaper and more eco-friendly alternatives to tampons.
Women from all parts of the world use feminine hygiene products like pads, tampons, and period cups to deal with their menstrual periods. However, as menstrual cups are cheaper and more sustainable, they are preferred over other menstrual hygiene products. Besides this, these cups can be reused and usually hold more menstrual blood.
In recent years, the global women’s hygiene care market has witnessed significant growth in the low-and middle-income countries due to the rapidly growing women population, growing health awareness, and favorable government support.
According to the World Bank Group and the UN Department of Economic and Social Affairs, the women’s population may continue to have steady growth in the future. The increasing female population may affect the dynamics of the menstrual cups market positively.
A rise in the female population and growing awareness about female hygiene products may continue to boost menstrual cups sales during the forecast period.
Various companies dealing with menstrual hygiene products are ramping up their menstrual cups business to meet the growing end-user demands. Furthermore, various new startups are entering this space to help women by providing affordable hygiene products.
Menstrual Cups Market (From 2018 to 2022):
| Attribute | Details |
|---|---|
| Market CAGR (From 2018 to 2022) | 5.2% |
| Market Size - 2018 | USD 682.2 million |
| Market Size - 2022 | USD 835.6 million |
Menstrual Cups Market (From 2023 to 2033):
| Attribute | Details |
|---|---|
| Market CAGR (From 2023 to 2033) | 6.4% |
| Market Size - 2023 | USD 889.9 million |
| Market Size - 2033 | USD 1,654.90 million |
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Global demand for menstrual cups is expected to expand at a CAGR of 6.4% between 2023 and 2033, up from a CAGR of 5.2% between 2018 and 2022.
Growing female awareness of the benefits of utilizing period cups over other menstrual hygiene products, market penetration of new products, and increased government measures to assist women in dealing with their menstrual periods are some of the primary drivers accelerating the menstrual cups market growth.
The global feminine hygiene market has advanced significantly. Various regions worldwide are working to improve women's safety and hygiene. Similarly, multiple organizations and businesses are taking steps to produce items that may promote comfort and alleviate stress during menstrual cycles, hence increasing menstrual cup sales.
Menstrual cups are menstrual hygiene items for women that collect menstrual fluid to avoid it. These cups aid in the more effective regulation of periods. They are often composed of thermoplastic isomers, silicon, and rubber; many are reusable.
Since they are reusable, they are being pushed as eco-friendly products, which is attracting a greater number of people to product adoption. As there is no daily waste of pads and tampons, they also help reduce the destruction caused by menstrual cycles.
Availability of Different-Sized Menstrual Cups to Boost Demand
The global menstrual cup market is anticipated to rise significantly over the forecast period due to increasing demand for women’s hygiene products and growing awareness of advanced menstrual care products amongst the women populace.
Rising awareness among the women population regarding the attractive benefits of menstrual cups is playing a key role in fueling their adoption. These cups help women to deal with their periods without too much spending, as they are usually inexpensive and last long.
Manufacturers are investing efforts in product innovation that may provide comfort to women. The advanced period cup technology helps with flow reduction, prevents discomfort due to cramps, and further purifies the pads to reduce odor and bacteria.
Leading companies also focus on developing different sizes of menstrual cups for better comfort according to consumer preference. Thus, with the rise in innovation and increasing knowledge of feminine hygiene products, demand for menstrual cups is projected to grow healthy over the next ten years.
Principal Consultant
| Attributes | Details |
|---|---|
| North America Market Share - 2023 | 36.80% |
| United States Market Share - 2023 | 31.40% |
| Australia Market Share - 2023 | 2.40% |
Rising Demand for Sustainable Menstrual Care Products Fostering Sales
The United States is considered one of the lucrative menstrual cups markets, and the trend can likely continue during the forecast period. Demand in the United States menstrual cups industry is driven by high healthcare awareness levels among women, growing demand for more sustainable menstrual hygiene products, and the strong presence of leading manufacturers.
The technological advancement and development of the pharmaceutical industry in the United States may soon boost the menstrual cup market.
Leading menstrual cups manufacturers based in the country constantly focus on developing sustainable period cups that can be used for a long time. This may help them to increase their sales during the assessment period.
In addition, a sharp rise in the working female population in the United States and increasing menstrual health concerns may further push the demand for menstrual cups in the future.
| Attributes | Details |
|---|---|
| Japan Market Share - 2023 | 5.80% |
| China Market CAGR (From 2023 to 2033) | 7.80% |
| India Market CAGR (From 2023 to 2033) | 8.2% |
Favorable Government Initiatives to Spread Awareness for Menstrual Cups to Propel Growth
As per FMI, menstrual cups sales across India are poised to grow robustly during the forecast period, owing to the rapidly growing women population, rising awareness about menstrual hygiene products, and increasing government initiatives to educate women about menstruation and its related products.
Millions of women, transgender men, girls, and non-binary people struggle to maintain their menstrual cycle cleanly and healthily. As a result, the government of India has launched several campaigns to promote menstrual hygiene products such as menstruation cups.
'Thinkal' is a corporate social responsibility venture of HLL Management Academy. In the campaign's initial phase, 10,000 Thinkal menstrual cups may be provided to women in Shanghumughom and Valiyathura, as well as the urban areas of Peroorkada and Kowdiar (Kerala) governed by the City Corporation. These activities are projected to escalate the menstrual cups market growth.
| Attributes | Details |
|---|---|
| Europe Market Share - 2023 | 28.90% |
| Germany Market Share - 2023 | 8.20% |
| United Kingdom Market CAGR (From 2023 to 2033) | 6.50% |
Development in Life Science and Healthcare Industry Aiding Growth in Germany
Germany is one of the largest economies in Europe and accounts for a significant market share in the European menstrual cups market. The period cup market in Germany is anticipated to grow at a CAGR of 5.9% during the forecast period.
Growth in Germany's market is driven by advancing the life science and healthcare industry and women's growing adoption of menstrual cups to cope with their periods.
Germany is one of the world's leading life science and healthcare products markets. The country's manufacturers invest in developing advanced, eco-friendly period cups to cater to the population's rising demand for eco-friendly menstrual hygiene cups.
| Segment | Product type |
|---|---|
| Segment Name | Reusable |
| Segment share | 63.90% |
Reusable Menstrual Cups to Remain Highly Sought-After Products
As per FMI, the reusable menstrual cups segment holds a volume share of 63.9% in the global menstrual cups industry, and it is further expected to grow at the highest CAGR during the forecast period. This can be attributed to the rising consumer preference for reusable period cups.
Reusable menstrual cups are in high demand as they can be used several times before being discarded. These reusable period cups are made of medical-grade silicone that does not cause any allergic or irritation. They are safe, durable, and can be used multiple times without side effects.
Various businesses dealing with women's hygiene products are also shifting their focus toward developing reusable menstrual cups to meet rising end-user demands. This may aid in the growth of this segment during the assessment period.
| Segment | Material Type |
|---|---|
| Segment Name | Silicone |
| Segment share | 42.70% |
Silicone Remains the Most Preferred Material Type for Making Menstrual Cups
Regarding the material type, the silicone segment is expected to hold a significant share of around 43% in the global menstrual cups industry during the forecast period, owing to the various advantages of silicone over other materials.
Women prefer silicone menstrual cups because of their safer and more durable nature. Period cups made from silicone are flexible and hypoallergenic, which helps to provide comfort. Besides this, they are economical and reusable.
The growing consumer preference for silicone menstrual cups may continue to encourage manufacturers to use silicone material type during the forecast period.
Online Retailing and Drugs & Pharmacy Stores Are Expected to Boost the Sales
Online retailing and drugs & pharmacy stores together hold a major share of more than ~35% of the global menstrual cups industry, and the trend is likely to continue during the forecast period.
Drugs/pharmacy stores are the traditional sales channels, and women heavily depend on them for purchasing women’s hygiene products. Meanwhile, today’s world is tech-savvy, and online retail portals are gaining enormous traction.
These online shopping platforms attract many customers by providing discounts on a wide range of menstrual hygiene products. Besides this, they save the time and money of customers as products can be ordered from anywhere through the Internet.
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Leading menstrual cups manufacturers operating globally in the market focus on expansion, partnership, collaboration, mergers, and new sustainable product launches to expand their business globally. Besides this, they are launching awareness campaigns to educate women about proper hygiene and the benefits of using these period cups.
Pivotal Menstrual Cups Manufacturers
| Company | Laiqa |
|---|---|
| Strategy | Introducing Laiqa's Revolutionary 'Period Cup |
| Details | In 2022, Laiqa launched ‘Period Cup&rsquo, a reusable menstrual cup for hazel-free periods. The launch is considered to be the advance step in menstrual hygiene and wellness. The menstrual cup is ecofriendly, free from chemicals and provides freedom of a worry-free period. |
| Company | Diva |
|---|---|
| Strategy | Diva's Groundbreaking Campaign Empowering Menstrual Cup Users |
| Details | In 2021, Diva, the leading brand in menstrual cups launched a new campaign, Freedom Period to put a voice to the work being done. |
| Company | Essity |
|---|---|
| Strategy | Essity Introduces Libresse V-Cup |
| Details | In March 2021, Essity, a leading hygiene and health company, expanded its range towards more sustainable products by launching Libresse V-Cup, a reusable menstrual cup in Denmark, Norway, Finland, and Sweden. |
The menstrual cups market CAGR for 2033 is 6.4%.
The market is estimated to secure a valuation of USD 889.9 million in 2023.
The projected market value of the market for 2033 is USD 1,654.90 million.
Key players are developing the market by introducing new features and materials.
Diva International Inc., Mooncup Ltd., and MeLuna GmbH are the key companies in this market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Reusable 5.2. Disposable 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 6.1. Thermoplastic Elastomer 6.2. Rubber 6.3. Silicone 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Direct Sales 7.2. Specialty Stores 7.3. Pharmacy / Drug Stores 7.4. Departmental Stores 7.5. Online Retailers 7.6. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Blossom Cup 18.2. Diva International Inc 18.3. Fleurcup 18.4. INTIMINA 18.5. Jaguara s.r.o. (LadyCup) 18.6. Lena Cup LLC 18.7. Silky Cup 18.8. Chemco Group 18.9. Mooncup Ltd 18.10. The Flex Company 18.11. Me Luna Gmbh 19. Assumptions & Acronyms Used 20. Research Methodology
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Menstrual Cups Market
