The global menstrual cup foam wash market size is estimated to reach ~USD 22.31 million in 2023. Sales are expected to increase at a robust 9.4% CAGR from 2023 to 2033 and market valuation is likely to reach ~USD 54.79 million by 2033. The global menstrual cup foam wash market represents nearly ~2%-5% of the global feminine hygiene market.
Governments of various countries are investing huge sums to promote feminine health and hygiene. They are also collaborating with research institutions to co-develop innovative products and market them worldwide.
In July 2022, for instance, Kira Goode and Monica Wai, two post-graduates won start-up funding from the University of Bristol for developing their menstrual cup cleaning case. The students bagged £11,500 for their Cup2 portable menstrual cup cleaning design. They aim to enhance and help the lives of menstruators through the new case.
Their Cup2 can save users up to £564 in the course of five years. It is also expected to utilize 96.6% less plastic in a decade.
Moreover, increasing prevalence of infections occurring due to the continuous use of tampons and sanitary napkins is compelling women to shift toward menstrual cups. Also, these cups are relatively low-cost, as compared to tampons and pads. These factors are thus boosting the demand for foam wash in both developed and developing countries.
| Attribute | Key Statistics |
|---|---|
| Global Menstrual Cup Foam Wash Market Estimated Size (2023E) | USD 22.31 million |
| Projected Market Valuation (2033F) | USD 54.79 million |
| Value-based CAGR (2023 to 2033) | ~9.4% |
| Collective Value Share: Top Players (2022) | ~10%-15% |
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The global menstrual cup foam wash market is slated to increase at 9.4% CAGR from 2023 to 2033, in comparison to the 8.61% CAGR registered between 2018 to 2022.
High demand for menstrual cup foam wash containing natural ingredients such as eucalyptus oil, rosemary oil, neem oil, and clove oil to help stimulate the vigor of the reproductive system and protect reproductive organs is anticipated to drive the global market.
New organic washes can clean microbial build-up and keep menstrual cups hygienic. Rising awareness about the impact of female hygiene products on the environment is also set to augment sales of menstrual cup foam wash in the upcoming decade, thereby boosting the market.
Availability of Specialized Cleansers Worldwide
A steady transformation has been observed in the intimate hygiene products industry in the last few years. Awareness regarding menstrual cups has led to the rising adoption of feminine hygiene products.
The global market is projected to expand at a considerable pace with the easy availability of low-cost products and a rising number of government initiatives to promote the usage of hygiene products in rural areas.
Currently, women are starting to use menstrual cups in addition to sanitary pads to keep their intimate areas clean during periods.
There are several cleansers and rinses available in the market, and using these products is going to perfectly remove all microbes from any menstrual cup. As sterilizers work on the eradication of bacteria from menstrual cups, specialized cleansers are composed of substances that are effective against infection, but gentle on the skin.
Growing Use of social media to Market New Products
Social media is the most recent channel to connect with the audience and build up sales. Investments are in part responsible for the rapid growth of online retail, particularly in the United States and throughout Europe.
Key players are embracing social media, promotions, and advertising tactics to increase sales worldwide. The internet's ability to spread information swiftly has also led to the creation of excellent business opportunities for events of any size.
Since 2019, Redcliffe Hygiene Private Limited, the Flex Company, and BeYou have been focusing largely on social media channels to promote their products and brands. They are recognizing that women who are part of online social groups frequently monitor their menstrual cycle by using various apps at their disposal.
Thus, new entrants are designing smartphone apps to help women monitor their cycles and purchase products associated with menstruation.
Principal Consultant
Increasing Female Population in the United States to Push Sales of Menstrual Cup Wash
| Country | The United States |
|---|---|
| Market Share % (2022) | 34.3% |
The United States comprises over 86% of the North America market share. The United States, particularly, is liable for the majority of technological developments and scientific discoveries in the industry.
Hygiene companies in the country are concentrating on developing new options for menstrual cup cleanliness. The foam creates an effective, easily washed surface for the disposal of menstrual cups and offers lubricants to efficiently get rid of particles.
The increasing female population in the United States is also expected to fuel growth. As per the United States Census Bureau, between 2016 to 2020, there were nearly 58.4% of females belonging to the age group of 16 years and above in the country. This is a major factor that is anticipated to bode well for the United States market.
Social Media is Influencing Sales of Menstrual Cup Washers in France
In Europe, the France market is expected to grow at 8.7% CAGR throughout the forecast period. The emergence of numerous social media advertisements in the country has made the marketing of feminine hygiene products simpler.
Key companies in the country are offering a wide range of feminine hygiene marketing services through social media. Sales of menstrual cup foam washes increased significantly in France over the past decade spurred primarily by social media influencers who posted about new products equipped with natural and organic ingredients.
Various companies are also coming up with innovative products to encourage females to use menstrual cups and related products like cleaners.
For instance, in August 2021, Liberty Cup announced that it is providing menstrual cups in France that meet European standards. It is one of the reputed menstrual cup brands in France which is available in small and large pharmacies across the country.
Launch of Subscription Services in China to Fuel Demand for Menstrual Wash
| Country | China |
|---|---|
| Market CAGR % (2023 to 2033) | 12.40% |
In East Asia, the China market for menstrual cup foam cleaning products is growing at a yearly rate of ~8.0%. As per FMI, the country is projected to generate a share of 82.0% by 2033.
The rising popularity of feminine products can be attributed to numerous factors, including the increasing availability of innovative personal care products, improvements in manufacturing techniques, and the surging focus of local producers on expanding their manufacturing capacities.
Entrepreneurs in the consumer goods industry across China have also invested in research and development to improve productivity and consumer satisfaction.
In September 2019, for instance, Hong Kong & Shanghai-based menstrual care brand LUÜNA declared the launch of its latest menstrual cup and organic cotton sanitary products subscription services.
The female-led firm is focusing on empowering women in Hong Kong with sustainable, toxin-free, and natural period products ideal for each woman’s personal needs. The launch of similar unique products and subscription services in China is anticipated to aid growth.
Government Initiatives in India to Push Production of Menstrual Cups and Wash
| Country | India |
|---|---|
| Market CAGR % (2023 to 2033) | 13.2% |
The India market for menstrual cup washing is anticipated to account for more than 60% of the South Asia market share in 2023. Stringent norms implemented by the government to increase funding in healthcare have led to the availability of better-quality medical care.
It has further pushed the demand for feminine hygiene items. This is expected to create new growth opportunities for local players to come up with new female hygiene products that are chemical-free.
In August 2021, for instance, Avni, a menstrual care start-up based in India, launched its novel line of plant-based menstrual hygiene products, including antibacterial intimate wipes, menstrual cup wash, and bio enzyme period wear liquid cleaner. Thus, the emergence of various start-up companies in India is likely to propel the market in the evaluation period.
Demand for Menstrual Cup Cleansers Packed in 50ml Bottles to Aid Growth
| Segment | 50 ml Bottles |
|---|---|
| Market Share % (2022)50 ml Bottles | 38.40% |
Based on capacity, the 50ml segment is expected to grow at a CAGR of 6.9% in the forecast period, says FMI. Increased consumer interest in accessible and affordable bottles is anticipated to drive the development of the segment through 2033. These bottles are sold easily to users who take frequent flights and are helpful during traveling.
Online Retailers to Sell Period Cup Cleaners at Discounted Rates
| Segment | Online Retailers |
|---|---|
| Market Share % (2022)Online Retailers | 16.70% |
Online retailers are projected to dominate in terms of sales channel, exhibiting a CAGR of ~10.9% during the forthcoming years, finds FMI. Retailers of menstrual cup foam wash are expected to prosper as internet penetration increases and online distribution platforms such as Amazon and Walmart broaden worldwide.
Online shopping websites also eradicate the price of intermediaries, allowing consumers to purchase goods directly from producers. To help draw more customers into shopping on the Internet, online shops are providing discounts on their items, which is expected to further drive the market.
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Leading players in the menstrual cup foam wash market are adopting various strategies such as mergers, acquisitions, and collaborations to expand their global footprint. They are also investing in research and development activities to improve their product portfolios to offer various products suitable for different demographics.
For instance:
Breaking the Taboo with Genuine Care: PeeSafe, Flex Company, and Nixit Launch Foam Washes to Attract Women of All Ages
Using more organic & natural, and fewer chemicals -seems to be the mantra for menstrual cup foam wash manufacturers. As consumers are becoming more aware of the potential side effects of using foam washes that have chemicals, the demand for chemical-free foams has increased at a fast pace.
In addition to going toward the natural and organic route, foam wash companies are also focusing on expanding their presence in new territories. To achieve this, they are raising investments and funding. For instance, PeeSafe, a leading female hygiene company, announced in January 2019 that it raised USD 7 million through various strategic investments.
PeeSafe has a strong online presence, but to boost its presence in the brick-and-mortar retail space, it is opening new outlets in leading cities across India. In October 2021, the company announced that it opened a store in Gurgaon, India.
Further, the company is creating awareness campaigns to educate women in the country about maintaining good menstrual hygiene. In many countries, menstrual hygiene is still taboo, and through informative webinars, videos, and conferences, PeeSafe is trying to break these shackles.
On average, sanitary pads and associated products take nearly two hundred years to completely decompose. The threat to the environment through female hygiene products is a key concern for many companies in this space.
To counter this threat, they are focusing on using sustainable materials in their entire manufacturing process. For instance, the Flex Company, a leader in the field of menstrual cups foam wash, announced in June 2020 that it is going to launch innovative and sustainable period products in 25,000+ stores in America.
While many female hygiene companies are making products for the general population, the Flex Company has kept the needs of disabled women also in mind. For instance, in August 2020, the company announced the launch of a menstrual cup that was specially designed to keep disabled women in mind.
In addition to caring for their consumers, feminine hygiene companies are also focusing on caring for their female employees. For instance, Canada-based Nixit announced in November 2021 that it is going to be offering unlimited sick leaves to its employees during their periods.
Similarly, Diva Cup International, another leading business, announced that it is going to provide its employees with 12 paid period leaves. By focusing on their employees, as well as consumers, these companies are showcasing to the world that they care about the issues that their brands stand for.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 22.31 million |
| Projected Market Valuation (2033) | USD 54.79 million |
| Value-based CAGR (2023 to 2033) | 9.4% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & the Middle East; and Africa |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Argentina, Colombia Germany, the United Kingdom, France, Italy, Russia, South Africa, Egypt, Jordan, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam, Australia & New Zealand |
| Key Segments Covered | Capacity, Sales Channel, and Region |
| Key Companies Profiled | Redcliffe Hygiene Private Limited; The Flex Company; BeYou; AllMatters; Nixit; Saalt; Pixie Cup; WOW Skin Science; Others (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is valued at USD 22.31 million in 2023.
From 2018 to 2022, the market registered a 8.61% CAGR.
By 2033, the market will reach USD 62.77 billion.
The market’s CAGR from 2023 to 2033 will be 9.4%.
The India will register a 13.2% CAGR until 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Capacity 5.1. 50ml 5.2. 80ml 5.3. 100ml 5.4. 200ml 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Modern Trade 6.2. Convenience Stores 6.3. Departmental Stores 6.4. Specialty Stores 6.5. Mono Brand Stores 6.6. Online Retailers 6.7. Drug Stores 6.8. Other Sales Channel 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Redcliffe Hygiene Private Limited 17.2. The Flex Company 17.3. BeYou 17.4. AllMatters 17.5. Nixit 17.6. Saalt 17.7. Pixie Cup 17.8. WOW Skin Science 17.9. Asan Wellness UK Ltd. 18. Assumptions & Acronyms Used 19. Research Methodology
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Menstrual Cup Foam Wash Market
