The men’s skincare products market is estimated to be valued at USD 15,078.23 million in 2023 and is expected to total USD 37,000 million by 2033. The adoption of men’s skincare products is likely to advance at a CAGR of 9.4% during the forecast period.
The growing awareness among men about the importance of self-care and grooming is a significant driver. A new wave of enlightened masculinity has shattered outdated stereotypes, leading men to embrace comprehensive skincare routines.
Men are now actively seeking the best men's skincare products tailored to their specific needs, whether it's a refreshing face wash to kick-start the day, a hydrating moisturizer for a healthy glow, or a protective sunscreen to shield against environmental aggressors.
This shift has triggered a surge in innovation, propelling the market to new heights. Brands are formulating and designing men's skincare products with meticulous precision, incorporating cutting-edge ingredients and advanced technologies. Men's shaving cream and beard oil have also undergone a transformation, evolving beyond their traditional functions to offer enhanced skincare benefits.
Influencers and social media have played a pivotal role in demystifying skincare routines, sparking a desire for men to achieve their best skin. Online platforms are flooded with men sharing their skincare journeys and recommendations, fostering a sense of community and empowering others to embark on their path to healthier skin.
| Attribute | Details |
|---|---|
| Estimated Market Size 2023 | USD 15,078.23 million |
| Projected Market Size 2033 | USD 37,000 million |
| CAGR from 2023 to 2033 | 9.4% |
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From 2018 to 2022, the market experienced a surge in demand as men's awareness of grooming and self-care rose substantially. The quest for the best men's skincare products fueled innovation, driving brands to develop advanced formulations tailored to men's unique needs. Men's skincare routines transitioned from basic to comprehensive, embracing cleansers, moisturizers, and even specialized treatments.
As we look forward to the decade from 2023 to 2033, the forecast is nothing short of exhilarating. The market is projected to expand exponentially, propelled by a deeper cultural shift toward self-care and grooming. The emphasis on personalized skincare routines is expected to intensify, with an array of best men's skincare products catering to specific concerns - from anti-aging to sun protection.
Sustainability and natural ingredients are likely to play a more significant role, aligning with the growing eco-consciousness of consumers. The integration of technology into men's skincare routines could reshape the landscape, with smart devices and apps enhancing product efficacy and customization.
The surge in demand for specialized solutions is driving the market. Men's skincare is becoming hyper-targeted, with products like men's eye cream and men's anti-aging cream gaining prominence.
As societal awareness of skincare widens, men are seeking tailored remedies to address specific concerns like crow's feet, dark circles, and fine lines. Brands are responding with innovative formulations designed to rejuvenate and fortify the delicate skin around the eyes, redefining men's approach to aging gracefully.
Principal Consultant
The era of personalized skincare regimens is upon us. The market is witnessing a shift towards addressing distinct skin types such as men's acne treatment, men's sensitive skin skincare, men's oily skin skincare, men's dry skin skincare, and men's mature skin skincare. Brands are pioneering inclusive approaches, offering solutions that cater to diverse skin textures and sensitivities.
This new wave of inclusivity acknowledges that men's skincare transcends a one-size-fits-all approach. The introduction of specialized products empowers men to curate routines that align with their unique skin characteristics, enhancing not only their appearance but also their overall well-being.
Market players in the men's skincare industry encounter hurdles as they strive for growth. The grooming gap poses a challenge, requiring education on skincare's importance. Overcoming stereotypes and ingrained perceptions is vital. Ingredient innovation is demanding; crafting effective products for diverse skin types is complex.
Competition & authenticity demand unique branding. Convincing men to adopt elaborate routines amid busy schedules is a time-strapped struggle. Market dynamics change swiftly, demanding adaptability amid trends. Sustainability concerns require green transformation. While hurdles exist, market players can rise with innovation, education, and a keen grasp of shifting tides.
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This section brings to the fore key highlights of the men’s skincare products industry across prominent countries. Out of all the countries profiled, the market in South Korea is likely to accumulate a maximum revenue share of 39%. This is followed by the United States at 33%.
Other countries such as the United Kingdom, India, and China are likely to represent largely identical growth rates. The United Kingdom is currently in the lead, expected to expand at a CAGR exceeding 9%.
| Country | United States |
|---|---|
| Growth Rate/Market Share | 33% Market Share |
| Country | South Korea |
|---|---|
| Growth Rate/Market Share | 39% Market Share |
| Country | India |
|---|---|
| Growth Rate/Market Share | 9% CAGR |
| Country | United Kingdom |
|---|---|
| Growth Rate/Market Share | 9.1% CAGR |
| Country | China |
|---|---|
| Growth Rate/Market Share | 8.7% CAGR |
The United States men's skincare products market thrives on a wellness wave as health-conscious men prioritize grooming. The trend towards inclusive beauty embraces diverse skin types and tones, further propelling sales. In the future, the market's growth hinges on tech-infused transformations, with innovations like smart devices revolutionizing routines.
Eco-conscious choices are set to sway sales, as sustainability becomes a paramount concern. Anticipate a dynamic shift towards holistic wellness, tech integration, and sustainability steering the United States men's skincare products to greater heights. The country is poised to accumulate 33% revenue as of 2023.
The South Korea men's skincare products market flourishes as a global grooming haven. Innovative formulas, rooted in K-beauty expertise, captivate men seeking effective solutions. A culture valuing meticulous grooming propels the market, heralding a surge in self-care norms.
It's a crucial arena for players due to the nation's influence as a trendsetter, setting benchmarks for skincare excellence. The country is forecast to accumulate a market revenue worth 39% in 2023.
Dynamic consumer engagement, penchant for quality, and eagerness for novelties render South Korea a pivotal and fertile ground, urging men's skincare product market players to embark on an exciting journey of growth and innovation.
The India men's skincare products market is riding the crest of a Natural Revolution, favoring organic and herbal ingredients. Grooming inclusivity is on the rise, with tailored solutions for diverse skin tones. As we peer into the future, tech-driven transformations promise personalized experiences through smart tools.
Expect wellness integration, with skincare interwoven into holistic routines. Sustainability awareness surges, pushing eco-friendly choices. The Indian market's trajectory is set to be shaped by these trends, ushering in an era of innovation, inclusivity, and wellbeing at the forefront of men's grooming. A CAGR of 9% is expected for the Indian market.
The United Kingdom is generating promising growth frontiers for men’s skincare. The personal care industry has expanded to include men’s skincare within its ambit. Men’s skincare has expanded from just beard shaping and hairstyles to fragrances, and skin and body care products.
Surveys indicate that men opt for skincare products primarily for two reasons. Around 30% of them use them to improve the appearance or health of their skin. 21% utilize skincare products to address a specific condition, such as spots or dry skin. FMI expects the United Kingdom market to expand at a 9.1% CAGR through 2033.
Market players are capitalizing on skincare trends associated with bearded men. They are manufacturing SPF-laden products aimed at hydrating the skin beneath the beard. Beard oil is a major product range that players are finding lucrative. The Brighton Beard Company, for example, offers a range of beard oil products. These are all naturally manufactured and made from pure and wholesome ingredients.
With an increase in purchasing power in China and the growing awareness of personal care among men, the male beauty market in China shows significant potential. The growing demand and the increase in sales are spurring retailers to bring in more skincare products for men. A CAGR of 8.7% is expected for the market in China.
Experts say that the growing demand for men's skincare products will encourage cosmetics companies to develop more products specifically for the men's market. A lot of the unisex product lines do offer a wider portfolio or choices for the consumers, while the men-specific products tend to be two-in-one or three-in-one.
The category-wise section profiles key trends prevailing in the men’s skincare products market across five major segments. These include product type, skin type, price range, source, and sales channel. By skin type, combination skincare products are expected to be highly demanded, while moisturizers & cream rule by product type.
| Cateogry and Sub-Category | Moisturizers & Cream (Product Type) |
|---|---|
| Growth Rate | 8.8% CAGR |
| Cateogry and Sub-Category | Combination Skin (Skin Type) |
|---|---|
| Growth Rate | 8.8% CAGR |
Moisturizers and creams reign supreme in the men's skincare products market, offering hydration, protection, and tailored solutions. Its versatile benefits and ease of integration into daily routines make it a dominant choice among grooming essentials. A CAGR of 8.8% is expected through 2023.
Combination skin stands as the prevailing skin type in the men's skincare products market, demanding versatile solutions that strike the balance between hydration and oil control, driving targeted innovation and product development. FMI projects the combination segment to expand at a 9.3% CAGR until 2033.
The competitive landscape of the men's skincare products market is a dynamic arena characterized by a symphony of innovation and brand prowess. Established giants and nimble newcomers orchestrate a vibrant interplay, vying to capture the discerning male audience.
Unveiling ingenious formulations tailored to various skin needs, these contenders engage in a creative dance of marketing strategies, celebrity endorsements, and technological integration.
As consumer preferences evolve, the battlefield shifts, demanding agility and a finger on the pulse of shifting trends. In this electrifying ecosystem, only those who master the art of captivating masculinity's essence and delivering genuine value can claim the spotlight of success.
Recent Developments in the Men’s Skincare Products Industry
In March 2022, L’Oréal unveiled an exciting venture in collaboration with Geno, a pioneering biotech firm, unveiling their commitment to forging eco-conscious paths in beauty. Together with Unilever and Kao, L'Oréal assumes a pioneering role in founding this endeavor, poised to weave sustainable narratives into the very fabric of beauty product formulations.
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 15,078.23 million |
| Market Value in 2033 | USD 37,000 million |
| Growth Rate | CAGR of 9.4% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Skin Type, Price Range, Source, Sales Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East & Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Procter & Gamble plc; Beiersdorf AG; Johnson & Johnson Services Inc.; Estee Lauder Companies; L'Oréal S.A; Unilever PLC; Clarins Group; Chattem Inc.; Clinique Laboratories; Kiehl's LLC; Susanne Kaufmann Company; Lancôme Company; Galderma Laboratories L.P.; Aveda Corporation; Emami Limited; Dr. Bronner’s Company; Scotch Porter Company; Maapilim Company; Brickell Men's Products Company; Menaji Worldwide LLC |
| Customization & Pricing | Available upon Request |
The market is estimated reach USD 15,078.23 million in 2023.
The market is expected to record a CAGR of 9.4% through 2033.
The market is forecast to hit USD 37.000 million by 2033.
As of 2023, the United States will gain a 33% revenue share.
Some key manufacturers are Procter & Gamble Plc. and L’Oreal S.A.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Cleansers & Face Wash 5.2. Moisturizers & Creams 5.3. Serums, Oils, & Treatment 5.4. Shave Care 5.4.1. Shaving Cream 5.4.2. Shaving Foam/Gel 5.4.3. After Shave Lotion 5.4.4. After Shave Splash/Gel 5.4.5. After Shave Balm 5.5. Sunscreen 5.6. Facial Scrubs & Polishes 5.7. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Skin Type 6.1. Oily Skin 6.2. Dry Skin 6.3. Sensitive Skin 6.4. Combination Skin 6.5. Normal Skin 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 7.1. Economy 7.2. Mid-Range 7.3. Premium 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 8.1. Organic 8.2. Conventional 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Supermarkets/Hypermarkets 9.2. Specialty Stores 9.3. Multi-Brand Stores 9.4. Discount Stores 9.5. Salon/Grooming Clubs 9.6. Drug Stores & Pharmacies 9.7. Online Retailers 9.8. Other Sales Channel 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Procter & Gamble plc 20.2. Beiersdorf AG 20.3. Johnson & Johnson Services, Inc. 20.4. Estee Lauder Companies 20.5. L'Oréal S.A 20.6. Unilever PLC 20.7. Clarins Group 20.8. Chattem Inc 20.9. Clinique Laboratories 20.10. Kiehl's LLC 20.11. Susanne Kaufmann Company 20.12. Lancôme Company 20.13. Galderma Laboratories, L.P. 20.14. Aveda Corporation 20.15. Emami Limited 20.16. Dr. Bronner’s Company 20.17. Scotch Porter Company 20.18. Maapilim Company 20.19. Brickell Men's Products Company 20.20. Menaji Worldwide, LLC 21. Assumptions & Acronyms Used 22. Research Methodology
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Men’s Skincare Products Market
