The men’s pre-shave market is estimated to be valued at USD 9.8 billion in 2023 and is expected to reach USD 19 billion by 2033. The adoption of men’s pre-shave is likely to advance at a CAGR of 6.8% during the forecast period.
Increasing adoption of corporate culture in both developed and developing countries is propelling people to use grooming products, thereby driving sales in the market. Increasing awareness about self-grooming through influencers, YouTube channels, social media blogs, and advertisements are anticipated to push the global market. The surging need for a smooth shaving experience among millennials is another vital factor that would accelerate growth in the market.
The urgent need to reduce the risk of developing ingrown facial hair is projected to propel the market. The rising number of supermarkets/hypermarkets and shopping malls in developing countries is also expected to drive the men’s pre-shave market size.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 9.8 billion |
| Projected Market Size (2033) | USD 19 billion |
| CAGR through (2023 to 2033) | 6.8% |
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The global men's pre-shave market witnessed remarkable growth, with a CAGR of 5.5% and transformation from 2018 to 2022, and the forecast for 2023 to 2033 promises even greater potential. During the 2018 to 2022 periods, the market experienced a surge in demand driven by factors such as increasing male grooming awareness, rising disposable income, and a growing focus on personal care and grooming routines. The market saw a proliferation of innovative products, including pre-shave oils, gels, creams, and balms, catering to diverse consumer preferences.
In terms of market size, the men's pre-shave market witnessed significant expansion, with a steady increase in revenue and market penetration. Leading brands capitalized on the trend by introducing advanced formulations, incorporating natural and organic ingredients, and leveraging digital marketing strategies to reach a wider audience. Furthermore, the e-commerce boom provided a significant boost, as consumers embraced the convenience of online shopping for their grooming needs.
Looking ahead to the forecast period of 2023 to 2033, the men's pre-shave market is projected to continue its upward trajectory, with a CAGR of 6.8% from 2023 to 2033. Factors such as the growing emphasis on self-care, grooming rituals, and holistic wellness are expected to fuel the market's growth. Moreover, the rising popularity of personalized and customized products will drive innovation, as companies strive to cater to individual preferences and skin types.
The market is likely to witness increased investment in research and development, leading to the introduction of cutting-edge technologies and ingredients that deliver superior shaving experiences. Sustainability will also play a crucial role, as environmentally friendly packaging and eco-conscious practices become increasingly important to consumers.
Revolutionizing Grooming: Clean Label Products Spark a Renaissance in the Men's Pre-Shave Market
Increasing usage of parfum, triethanolamine, glycerin, and stearic acid by manufacturers to produce pre-shave soaps, gels, or creams is anticipated to drive the global men's pre-shave market growth in the evaluation period. High demand for pre-shave products that are free from parabens, sulfates, alcohol, and dyes is another significant factor that is likely to augment the global market.
For instance, in June 2022, Edgewell Personal Care, a multinational consumer Products Company based in the USA, debuted its latest clean, unisex skincare brand named Fieldtrip. It is planning to attract a new generation of skincare enthusiasts who are looking for premium experiences with luxury formulations at affordable price points. The range includes Trail Blazer Anywhere Shave Lotion infused with birch sap. Increasing demand for such innovative and clean-label products among millennials worldwide is anticipated to bode well for the market.
Unveiling the Roadblocks: Exploring Potential Factors that Could Restrain the Global Men's Pre-Shave Market's Journey to 2033
Manufacturers in underdeveloped countries cannot always afford to use high-quality raw materials for the production of shaving care products. Increasing demand for cost-effective products in such countries is set to compel manufacturers to utilize low-quality raw materials in their in-house products.
These dubious ingredients can often lead to skin irritation. In addition to that, pre-shave oils are not protective enough for utilization with straight razors. Spurred by the aforementioned factors, demand for men's pre-shave products may decline in the upcoming decade.
North America is expected to generate the largest men's pre-shave market share in the assessment period. Surging awareness about personal grooming and changing lifestyles of consumers in the United States and Canada are projected to augment the regional market. High demand for pre-shave products infused with natural and organic ingredients among men across the region is another vital factor that would accelerate the market.
Promotional activities conducted by key players through several advertisements including sports stars, social media influencers, and other dynamic personalities are anticipated to spur the market across North America. Rising investments in research and development activities by renowned companies to unveil cutting-edge products in the region are also set to aid growth.
In September 2021, for instance, Pacific Shaving Company based in San Francisco introduced its new range of moisturizing and rich shaving creams in 6 different colors. The #ShaveWithPurpose collection is unisex and about 10% of proceeds from the sale of each product will go to various organizations that are committed to supporting social and health causes. Thus, the launch of similar innovative products in North America is expected to attract consumers’ attention and fuel sales.
Asia Pacific is anticipated to remain in the second position in terms of market share, followed by North America. High disposable income and an increasing young urban population in emerging economies such as India and China are likely to augur well for the regional market. The ongoing expansion of e-commerce websites, including Flipkart, Amazon, Nykaa, and eBay in Asia Pacific is also estimated to spur the regional market.
Demand for men’s pre-shave foams or creams containing glycerin is set to grow at a rapid pace as it acts as an emollient to make one’s skin smooth and soften the beard to help reduce cuts while shaving. Entry of various international and start-up companies across Asia Pacific is also expected to drive the market.
In April 2022, for instance, Roposo, an Indian video-sharing social media service platform collaborated with actor Rana Daggubati to introduce DCRAF, a new men’s grooming brand. The brand has grooming products for skin care, beard, and face categories. It aims to transform grooming through well-designed products for men. The launch of unique brands by celebrities is therefore projected to spur the market in Asia Pacific.
Principal Consultant
By nature, conventional men's pre-shave products are anticipated to maintain approximately 25% of the global market share in 2023 due to their familiarity and established consumer base. While newer innovations and natural alternatives gain traction, the traditional products continue to cater to a significant portion of the market.
Men's pre-shave creams are expected to be the most widely sold due to their versatile and effective nature. They offer a smooth and moisturizing base for a comfortable shave, reduce skin irritation, and provide additional skincare benefits. This, coupled with increasing male grooming awareness, drives the projected CAGR of 7.1%.
Salons and spas are expected to account for over 30% of total demand in the men's pre-shave market due to their expertise in grooming services and their ability to offer a personalized and professional shaving experience. This segment attracts customers seeking high-quality treatments and grooming services for a refined and indulgent grooming routine.
The competitive landscape of the men's pre-shave market is characterized by the presence of both established players and emerging brands. Leading companies are focused on continuous innovation, investing in research and development to introduce advanced formulations and technologies. These players leverage their strong brand equity, extensive distribution networks, and effective marketing strategies to maintain a significant market share.
Niche and direct-to-consumer brands are gaining traction by offering unique product offerings, personalized solutions, and sustainable practices. With increasing consumer demand for natural ingredients, customization, and enhanced shaving experiences, the competition in the men's pre-shave market is intensifying, driving companies to strive for excellence in product quality, differentiation, and customer satisfaction.
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Strategies for Men’s Pre-Shave Manufacturers to Expand in the Market:
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| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 9.8 billion |
| Market Value in 2033 | USD 19 billion |
| Growth Rate | CAGR of 6.8% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Nature, Product Type, End User, Distribution Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Czech Republic, Romania, Poland, China, Japan, South Korea, India, Bangladesh, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Mountaineer Brand Products; The Procter & Gamble Company (Gillette); Pré de Provence; Combe Incorporated; The Real Shaving Co.; EShave, LLC.; Naveh Pharma Ltd. |
| Customization & Pricing | Available Upon Request |
The overall market value could be USD 9.8 billion in 2023.
North America market is projected to retain its dominance in sales of men’s pre-shave products through 2033.
Mountaineer and the Proctor & Gamble are the leading suppliers of men’s pre-shave products.
Conventional men’s pre-shave still create around one-fourth of the global market sales.
Salons and spa segment consumed nearly 30% of the total men’s pre-shave produced that year.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Natural 5.2. Conventional 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 6.1. Oil 6.2. Cream 6.3. Gel 6.4. Soap 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 7.1. Retail 7.2. Commercial 7.3. Fashion Industry 7.4. Salons & Spas 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Direct 8.2. Indirect 8.3. Hypermarkets/Supermarkets 8.4. Specialty Stores 8.5. Independent Stores 8.6. Online Store 8.7. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Mountaineer Brand Products 19.2. The Procter & Gamble Company (Gillette) 19.3. Pré de Provence 19.4. Combe Incorporated 19.5. The Real Shaving Co. 19.6. eShave, LLC. 19.7. Naveh Pharma Ltd. 19.8. The Art of Shaving 19.9. Proraso 19.10. Jack Black 20. Assumptions & Acronyms Used 21. Research Methodology
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Men's Pre-Shave Market
