Men’s Post-Shave Market Outlook from 2023 to 2033

The men’s post-shave market size is projected to be worth USD 5.5 billion in 2023. The market is likely to reach USD 16.2 billion by 2033. The market is further expected to surge at a CAGR of 11.3% during the forecast period 2023 to 2033.

Key Market Trends and Highlights

  • Investing in educational content and resources about skincare routines and post-shave care can empower consumers.
  • Offering unique and niche fragrance variations can attract consumers seeking distinctive scents.
  • Packaging complementary grooming products as bundles or kits can encourage upselling and higher purchase value.
  • Collaborating with local barbershops for product recommendations and in-store promotions can boost sales.
Attributes Key Insights
Men’s Post-Shave Market Estimated Size in 2023 USD 5.5 billion
Projected Market Value in 2033 USD 16.2 billion
Value-based CAGR from 2023 to 2033 11.3%

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2018 to 2022 Historical Analysis vs. 2023 to 2033 Market Forecast Projections

The scope for men’s post-shave rose at a 7.2% CAGR between 2018 and 2022. The global market for men’s post-shave is anticipated to grow at a moderate CAGR of 11.3% over the forecast period 2023 to 2033.

Report Attribute Details
Market Value in 2018 USD 3.4 billion
Market Value in 2022 USD 4.5 billion
CAGR from 2018 to 2022 7.2%

The men’s post-shave market experienced steady growth from 2018 to 2022, driven by factors such as rising grooming consciousness among men and an emphasis on skincare. Brands expanded their product offerings, introducing a wide range of post-shave products, including moisturizers, balms, lotions, and aftershaves with various formulations and fragrances.

The proliferation of e-commerce platforms contributed significantly to market growth, providing consumers with convenient access to a variety of post-shave products. Consumer preferences shifted towards natural and organic post-shave products, leading to the introduction of eco-friendly and clean beauty formulations.

The forecast period is expected to witness increased integration of technology into post-shave products, including smart razors, AI-powered skincare analysis, and personalized grooming solutions. Sustainability initiatives, such as eco-friendly packaging and sustainable ingredient sourcing, are projected to become even more critical in response to consumer eco-consciousness.

Post-shave products that incorporate wellness features, such as relaxation-inducing ingredients and stress-relief functionalities, are expected to gain prominence. Brands are likely to invest in personalized skincare regimens and grooming solutions, tailoring products to individualized needs and preferences.

Men’s Post-Shave Market Key Drivers

  • Integration of technology in grooming devices, such as smart razors and trimmers, is shaping the future of male grooming. The trend towards natural and subtle fragrances in post-shave products aligns with consumer preferences for non-overpowering scents.
  • Men's grooming routines are increasingly influenced by international trends and products, offering opportunities for global market expansion. Brands catering to niche markets, such as vegan or organic post-shave products, can find dedicated customer bases.
  • Sustainable and biodegradable packaging options align with consumer eco-consciousness and reduce environmental impact. Expanding digital marketing efforts, including social media engagement and virtual try-on experiences, can enhance brand visibility and customer engagement.
  • Collaborations with fashion designers or limited-edition product releases can create buzz and boost sales. Providing educational resources about the benefits of post-shave routines and the proper use of products can influence consumer choices.
Sudip Saha
Sudip Saha

Principal Consultant

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Challenges in the Men’s Post-Shave Market

  • The market for men's post-shave products is highly competitive, with numerous brands and products available. The saturation can lead to price wars, reduced profit margins, and challenges in differentiating products, making it harder for new entrants to gain a foothold.
  • Economic downturns, recessions, and fluctuations in consumer spending can impact the sale of non-essential grooming products, including post-shave items. During tough economic times, consumers may prioritize essential goods over luxury or non-essential grooming items.
  • Consumer preferences are evolving, and some men are opting for different grooming styles, including facial hair trends like beards and stubble. This can reduce the demand for traditional post-shave products like aftershaves and balms.

Country-wise Insights

The below table showcases revenues in terms of the top 3 leading countries, spearheaded by the United States and China. These two countries are expected to lead the market through 2033.

Forecast CAGRs from 2023 to 2033

The United States 11.2%
China 10.2%
India 11.1%
Japan 10.8%
Germany 9.8%

Increasing Beard Trend Driving the United States Market

The men’s post-shave market in the United States is expected to expand at a CAGR of 11.2% through 2033. Increasing awareness among American men about the importance of grooming and self-care routines is a significant driver. Men are paying more attention to their appearance and investing in post-shave products for a polished look.

The beard trend has been on the rise in the United States, with many men sporting facial hair. This trend has created a demand for specialized post-shave products tailored to beard care, such as beard oils and balms.

Ongoing product innovation, including the development of post-shave formulations with soothing, moisturizing, and anti-aging properties, is driving consumer interest. Innovative products cater to specific needs and preferences.

The prevalence of e-commerce platforms in the United States has made post-shave products easily accessible to consumers. Online shopping offers convenience and a wide range of product options, encouraging purchases.

Rising Concerns about Skin Health Spearheads the Market in China

Men’s post-shave trends in China are taking a turn for the better. A 10.2% CAGR is forecast for the country from 2023 to 2033. Western grooming trends and the influence of international celebrities have introduced Chinese consumers to advanced grooming routines. This has spurred the adoption of post-shave products. The proliferation of e-commerce platforms in China has also made it easier for consumers to access a wide range of post-shave products. Online shopping offers convenience, variety, and often competitive pricing.

China's growing middle class and rising disposable income levels enable more men to invest in high-quality post-shave products. Premium and imported brands are gaining popularity. Rapid urbanization in China has led to a more cosmopolitan lifestyle, where personal grooming is emphasized. Urban consumers are more likely to use post-shave products to maintain a polished appearance.

Concerns about skin health and hygiene are driving demand for post-shave products with skin-soothing and moisturizing properties. Men are looking for products that prevent irritation and maintain healthy skin. Anti-aging post-shave products are gaining traction among Chinese men who want to maintain youthful-looking skin. These products often contain ingredients that target fine lines and wrinkles.

Changing Cultural Norms Fueling the Market in India

The men’s post-shave market in India is poised to expand at a CAGR of 11.1% through 2033. Anti-aging post-shave products are gaining traction among Indian men who want to maintain youthful-looking skin. These products often contain ingredients that target fine lines and wrinkles. There is a growing preference for natural and organic post-shave products in India. Consumers are seeking products with fewer chemicals and more natural ingredients.

Changing cultural norms and attitudes toward masculinity have made it more acceptable for Indian men to invest time and money in grooming, including post-shave routines. Indian consumers are increasingly willing to pay a premium for high-quality and effective post-shave products. Premium brands with natural and organic ingredients are favored.

Technological Innovations to Accelerate Market Growth in Japan

Japan’s men’s post-shave market is anticipated to expand at a CAGR of 10.8% through 2033. Japanese culture places a strong emphasis on personal grooming and cleanliness. This cultural value has translated into a strong demand for post-shave products. Japanese consumers are known for their meticulous skincare routines. Post-shave products are seen as essential for maintaining healthy and hydrated skin, contributing to their popularity.

Japan has one of the world's largest aging populations. Older individuals often seek post-shave products that address specific concerns related to mature skin, such as hydration and anti-aging properties. There is a growing preference for natural and organic post-shave products in Japan. Consumers are seeking products with fewer chemicals and more natural ingredients.

Japanese consumers are known for their appreciation of technological advancements. Post-shave products with innovative features, such as cooling effects or smart formulations, are well-received. Many individuals in Japan have sensitive skin, making them more prone to irritation after shaving. Post-shave products that cater to sensitive skin needs are highly sought after.

Surging Grooming Culture Driving the Sales of Men’s Post-Shave in Germany

The men’s post-shave market in Germany is anticipated to expand at a CAGR of 9.8% through 2033. Germany has a strong grooming culture, where men prioritize personal grooming and skincare. Post-shave products are an integral part of their daily routines. German consumers have a preference for high-quality grooming products. They are willing to invest in premium post-shave products that offer superior performance and ingredients.

Like many Western countries, Germany has an aging population. Post-shave products with anti-aging properties are in demand among older individuals seeking to combat signs of aging. There is a growing preference for natural and organic post-shave products in Germany. Consumers are increasingly concerned about the ingredients in their grooming products and favor those with fewer chemicals.

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Category-wise Insights

The below table highlights how men’s post-shave cream is projected to lead the market in terms of product type, growing at 11.2% CAGR through 2033.

The online stores segment of distribution channel is likely to spearhead sales and is anticipated to witness a CAGR of 11.1% through 2033.

Category CAGR from 2023 to 2033
Men’s Post Shave Cream 11.2%
Online Stores 11.1%

Men’s Post-Shave Cream Segment Claims High Demand for Men’s Post-Shave

Based on product type, the men’s post-shave cream segment is expected to continue dominating the men’s post-shave industry with a CAGR of 11.2% from 2023 to 2033.

Post-shave creams are known for their excellent moisturizing properties. They help hydrate and soothe the skin after shaving, preventing dryness, tightness, and irritation. Many post-shave creams contain nourishing ingredients such as aloe vera, shea butter, and vitamins. These ingredients provide essential nutrients to the skin, promoting its health and vitality.

Post-shave creams are versatile and can cater to various skin types. They are suitable for individuals with sensitive skin, dry skin, or those looking for a simple, effective post-shave solution. Post-shave creams often have a cooling and soothing effect on the skin, helping to alleviate any discomfort or redness caused by shaving.

Some post-shave creams incorporate anti-aging ingredients like antioxidants and peptides. This attracts consumers looking for products that not only provide immediate post-shave relief but also offer long-term skincare benefits. Post-shave creams are easy to apply and spread evenly on the skin. This convenience makes them a popular choice among men for their daily grooming routines.

Online Stores to Hold High Demand for Men’s Post-Shave Industry

Based on distribution channel, the online stores segment is expected to continue dominating the men’s post-shave industry with a CAGR of 11.1% from 2023 to 2033.

Online stores offer the convenience of shopping from the comfort of one's home or on-the-go. Customers can browse, compare products, and make purchases 24/7, which is particularly appealing for busy individuals.

Online stores often have a broader range of Men's Post-Shave products compared to physical stores. This variety allows consumers to explore different brands, formulations, and price points to find products that best suit their needs.

Online platforms provide detailed product descriptions, customer reviews, and ratings, helping consumers make informed choices. They can read about the experiences of other users before making a purchase.

Competitive Landscape

Manufacturers and retailers are focusing on the development of advanced and specialized post-shave formulations, including soothing and moisturizing ingredients, which is attracting consumers looking for effective solutions.

The key strategies chosen by large companies include several growth strategies such as technology development, expansion as well and mergers and acquisitions to surge market share, reach and revenue.

  • In 2023, Nivea launched a new post-shave balm with oat extract and panthenol.
  • In 2023, Gillette launched a new post-shave gel with charcoal and witch hazel.
  • In the same year, Bulldog Skincare launched a new post-shave balm with essential oils.
  • In 2022, Procter & Gamble launched a new post-shave balm with hyaluronic acid and aloe vera.
  • In the same year, Unilever launched a new post-shave gel with witch hazel and menthol.
  • In 2021, Pre de Provence launched a new post-shave balm with a lavender scent.

Report Scope

Attribute Details
Estimated Market Size in 2023 USD 5.5 billion
Projected Market Valuation in 2033 USD 16.2 billion
Value-based CAGR 2023 to 2033 11.3%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Value in USD billion
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East & Africa
Key Market Segments Covered

Nature, Product Type, Application, End User, Distribution Channel, Region

Key Countries Profiled

The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel

Key Companies Profiled Mountaineer Brand Products; The Procter & Gamble Company (Gillette, Old Spice); Pré de Provence; Montblanc International GmbH; Lacoste Inc.; Combe Incorporated; The Real Shaving Co.; MÄURER & WIRTZ GmbH & Co. KG.; eShave, LLC.; Naveh Pharma Ltd.; Beiersdorf, Inc. (Nivea)

Segmentation Analysis of the Men’s Post-Shave Market

Nature:

  • Natural
  • Conventional

Product Type:

  • Oil
  • Cream
  • Gel
  • Soap

Application:

  • Electric Razors
  • Power Sticks
  • Regular Shaves

End User:

  • Retail
  • Commercial

Distribution Channel:

  • Direct
  • Indirect
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Independent Stores
    • Online Store
    • Others

Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa

Frequently Asked Questions

What is the expected worth of the Men’s Post-Shave market in 2023?

The men’s post-shave market is expected to reach USD 5.5 billion in 2023.

What is the expected CAGR for the Men’s Post-Shave market until 2033?

The market for men’s post-shave is set to expand by a CAGR of 11.3% by 2033.

How much valuation is projected for the Men’s Post-Shave market in 2033?

The men’s post-shave industry is forecast to reach USD 16.2 billion by 2033.

Which country is likely to be at the pinnacle of the Men’s Post-Shave market?

The United States is likely to be the top performing market, and to expand at a CAGR of 11.2 through 2033.

Which is the leading product type in the Men’s Post-Shave domain?

Men’s post-shave cream is preferred, expected to rise at a 11.2% CAGR through 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
		5.1. Natural
		5.2. Conventional
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
		6.1. Oil
		6.2. Cream
		6.3. Gel
		6.4. Soap
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
		7.1. Electric Razors
		7.2. Power Sticks
		7.3. Regular Shaves
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
		8.1. Retail
		8.2. Commercial
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		9.1. Direct
		9.2. Indirect
		9.3. Hypermarkets/Supermarkets
		9.4. Specialty Stores
		9.5. Independent Stores
		9.6. Online Store
		9.7. Others
	10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		10.1. North America
		10.2. Latin America
		10.3. Western Europe
		10.4. Eastern Europe
		10.5. South Asia and Pacific
		10.6. East Asia
		10.7. Middle East and Africa
	11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	18. Key Countries Market Analysis
	19. Market Structure Analysis
	20. Competition Analysis
		20.1. Mountaineer Brand Products
		20.2. The Procter & Gamble Company (Gillette, Old Spice)
		20.3. Pré de Provence
		20.4. Montblanc International GmbH
		20.5. Lacoste Inc.
		20.6. Combe Incorporated
		20.7. The Real Shaving Co.
		20.8. MÄURER & WIRTZ GmbH & Co. KG.
		20.9. eShave, LLC.
		20.10. Naveh Pharma Ltd.
		20.11. Beiersdorf, Inc. (Nivea)
	21. Assumptions & Acronyms Used
	22. Research Methodology
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