Global sales of men's intimate care products are valued at USD 13496.9 million in 2023. As per detailed industry analysis, the global men's intimate care products market is anticipated to surge ahead at a CAGR of 10.3% to reach a market valuation of USD 35972.8 million by 2033.
Men's intimate care products currently account for around 77% share of the global male skincare market. Rising awareness about intimate skin care solutions and changing lifestyles across the world are boosting the sales of men's intimate care products like never before.
Men are expected to increase demand for gender-specific products such as shampoos, conditioners, shaving care products, and face masks and peels. Furthermore, the flourishing of the e-commerce sector is expected to further boost market growth.
Growing concerns among men about their health, body image, self-grooming, and hygiene are driving the growth of the men's personal care market. Emerging fashion trends and social media's influence are also expected to drive the growth of the market as more people become aware of the importance of personal care regimes.
Furthermore, companies are targeting the men's personal care market to capitalize on men's spending on personal care products. Firms like P&G and Reckitt Benckiser are expanding their product portfolios to meet men's personal care market demand.
In November 2019, the brand Veet, owned by Reckitt Benckiser, launched a hair removal cream for men, expanding its product offering to include men's grooming products. The brand plans to launch additional products targeted at men's personal care soon.
Throughout the forecast period, there has been an increasing demand for products that perform multiple functions in addition to their traditional ones. These include shaving creams and lotions that moisturize and moisturizers that protect against sunlight. This is expected to lead to a rise in the men's grooming products market.
One of the major growth opportunities offered by the market is the growing disregard for gender boundaries among Generation Z consumers. With increasing awareness among men regarding personal grooming products, they are now more than willing to take part in personal grooming as a self-care activity. The introduction of more male models in photo shoots for unisex products is proving to be beneficial for fresh, young brands entering the market.
| Attributes | Details |
|---|---|
| Men’s Intimate Care Products Market Value (2023) | USD 13496.9 million |
| Men’s Intimate Care Products Market Expected Value (2033) | USD 35972.8 million |
| Men’s Intimate Care Products Market Projected CAGR (2023 to 2033) | 10.3% |
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The global sales of men's intimate care products have recorded an impressive growth at 8.9% CAGR between 2018 and 2022. The total sales of men's intimate care products are expected to witness a monumental rise at 10.3% CAGR between 2023 and 2033.
An intimate hygiene product is a sort of personal care product that is applied to a private area of the body to aid in the maintenance of health, hygiene, and protection against fungi, germs, and viruses. The capacity to help prevent inflammation, allergic responses, and irritation and regulate the pH level is just one of the many benefits of utilizing hygiene products.
The increased popularity of using such kinds of hygiene products in public restrooms to help prevent pathogenic bacteria that cause skin rashes, cramping, inflammation, and other problems has accelerated hygiene product consumption. Furthermore, as more men recognize the need to maintain good health and hygiene, the use of intimate hygiene products among men is increasing rapidly, accelerating men's intimate care product demand.
A growing number of health-conscious people who are aware of the various difficulties, infections, and even diseases that can result from poor intimate hygiene has functioned as a driving factor for the men's intimate care solutions market expansion.
Men's increasing desire for gender-specific goods such as shampoos, conditioners, shaving creams, face masks, and peels. These are predicted to boost the men's intimate care products industry. Expanding at a CAGR of 10.4% between 2022 and 2023, the global men's intimate care solutions market is projected to increase. This is from a valuation of USD 12230.2 million in 2022 to USD 13496.9 million at the end of 2023. Furthermore, as more men recognize the need to maintain good health and hygiene, the use of intimate hygiene products among men is increasing rapidly. In 2021, Gillette introduced the Gillette SkinGuard sensitive, made especially for men with sensitive skin and in 2021, Vedix announced its entry into the men's skincare industry with male grooming products such as face cleansers, moisturizers, and night-time serums.
Despite these prospects, some likely challenges stay ahead for the industry, which includes counterfeiting, which is a major restraint to the men's intimate care products market, and most of the product has chemicals that may cause skin allergies and infection that restricts the growth across the globe.
| Historical CAGR | 8.9% |
|---|---|
| Historical Market Value (2022) | USD 12230.2 million |
| Forecast CAGR | 10.3% |
Short Term (2022 to 2025): The short-term growth prospects of the market are likely to grow. Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period. This is owed to the increased popularity of using such kinds of hygiene products in public restrooms to help prevent cause skin rashes, cramping, inflammation, and other problems that have accelerated hygiene product consumption.
Medium Term (2025 to 2028): In the medium term, a key goal for this market is to expand its customer base and increase product awareness. To achieve this goal, manufacturers focus on creating high-quality products that meet the specific needs of men. This could include developing products that address issues like odor, irritation, and excessive sweating, which are common concerns among men.
Long Term (2028 to 2033): In the upcoming years, the long-term goal for the men’s intimate care products market could create innovative products that address a wide range of men's intimate care needs. Manufacturers could also focus on building strong brand identities and effective marketing strategies to educate and engage consumers about the importance of personal hygiene and grooming.
Rising Awareness & Concerns Regarding Intimate Hygiene Driving Sales of Men's Intimate Care Solutions
Intimate hygiene has now also become an issue for guys. The market for intimate care products is growing as people become more aware of the necessity of maintaining intimate care, regardless of their gender. In addition, changing responsibilities and perspectives of men on health-related issues have fuelled the demand for intimate care products in recent years.
Millennials have boosted monthly spending on personal grooming and hygiene items as they forge their route into adulthood and reshape the economy. This can contribute to the market expansion of men’s intimate care solutions.
Growing Trend of Male Celebrities Promoting Products is Boosting Men's Intimate Care Product Sales
Men's purchasing habits are shifting these days. Companies are launching new items, expanding product store space, and employing novel marketing techniques to boost market penetration as male consumers' interest in intimate hygiene products grows. As a result, firms are paying heavily for celebrity endorsement strategies due to their greater appeal and reach, as well as spending on product advice to boost sales of men's care products. This is one of the major factors driving the global market for men's intimate care products.
Product promotion, celebrity endorsements, and extending penetration in emerging regions through online sales channels are all important factors in the success of any men's intimate care products brand.
Market expansion is bolstered by supply network and capacity expansion to sell locally and regionally. These expansion tactics have a significant impact on the market's growth trajectory.
Millennial-focused Campaigns & Strategies Fuelling Men's Intimate Care Products Market Growth
To entice customers, companies in the men's intimate care products sector are employing creative marketing methods. Redesigning commercials and other promotional efforts to match the personalities and attitudes of consumers is one of these tactics.
Increasing penetration through online stores, which especially allows millennials – who are a huge consumer base - easy access to products, can help the market growth over the coming years. These are some of the variables that may likely drive market expansion going ahead.
Sellers Focusing on Increasing Men's Intimate Care Product Retail Space in Physical Stores
To appeal to consumers, prominent market companies are launching luxury products. Young generations are more anxious than ever before about their appearance and hygiene.
They are looking for men's intimate care solutions at a variety of retail venues. As a result, numerous retailers are increasing their attention to having as many men's intimate care products as possible available at their locations to meet growing consumer demand.
Emergence of Grooming Clubs for Men Driving Sales of Intimate Care Products
The emergence of grooming clubs presents an opportunity for market players. Barbershops are gradually being supplanted by grooming clubs for males, which offer consumers a membership for a set period.
These grooming clubs now provide a wider range of services than typical barbershops. This is projected to raise market demand for male intimate care goods.
Principal Consultant
Cultural Difference & Lack of Awareness Impacting Men's Intimate Care Product Sales
Individuals' perceptions are frequently influenced by cultural values, customs, and beliefs in their daily lives. These differences have an impact on product selection and purchasing intentions.
People from various backgrounds may have different attitudes toward the purchase and use of toiletries. Differences in perceptions have an impact on a company's brand and product strategy. To address this issue, Unilever, for example, has launched antiperspirants under various brand names in various locations.
Low production, on the other hand, is impeding market expansion. Men's intimate hygiene products have a lower rate of adoption. Men use hygiene products at a lower rate than women, with only one out of every ten people using them.
Men in several Asian countries prefer to buy antiperspirants, but only a small percentage prefer to buy additional hygiene products such as intimate washes and wipes for men. This is challenging the growth of various companies in the global men’s intimate hygiene market.
High Consumption of Men’s Antiperspirants in Developing Countries Due to Increasing Consciousness Regarding Personal Grooming
Antiperspirants dominate the men's intimate care products market and are expected to hold 25.1% of the global market share in 2023. Product dominance is expected to remain over the forecast period as well due to rising awareness about personal care, especially among working men.
The surge in product introductions in the men's skincare category has resulted in increased use of products such as creams, face washes, and serums. Vivalui launched skin cleansers for men with oily skin, dull, dry skin, redness, and irritation in December 2021.
Over the coming years, high promotional activities for men's intimate care products are expected to boost market demand. One of the key aspects driving wipes product growth is increasing consumer hygiene understanding.
Due to their diverse usage, many types of wipes, such as intimate, damp, flushable, and scented, have been introduced in recent years. Wipes & washes product types are likely to hold 15.6% and 17.5% of the global market share, respectively, in 2023.
A moisturizer is a type of skin care product that hydrates and nourishes the skin. Moisturizers come in two varieties: creams and lotions. Currently, creams/moisturizers are likely to hold 8.5% of the global market share. A spray is a fine mist of chemical compound sprayed out of an aerosol can. It is the most widely used grooming product among men and women alike. In 2023, sprays and sticks are predicted to hold 10.5% and 8.2% of the global market share, respectively.
At present, shaving care and roll-ons are expected to account for 14% and 6.7% of the global market share, while other products are likely to account for 18.7% of the global market share. This is because 30% of males worldwide follow a thorough skincare program. This ratio is anticipated to rise higher as people become more conscious of proper hygiene and men's stereotypes change around the world.
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Key Participants Focusing on Developing Improved Intimate Products for Men
North America is expected to dominate the men's intimate care products market. The high presence of major market players such as Procter & Gamble and Unilever, as well as increasing infrastructure facilities for retail sellers, is projected to help this industry flourish in the region.
Market expansion is further aided by rising knowledge of the benefits of utilizing men's personal care products like facial cleansers and moisturizers for washing and removing debris from the face.
From 2023 to 2033, the Asia Pacific market is expected to expand at a 9.2% CAGR. High spending on personal care products across South Korea, China, Japan, and India has fuelled demand for personal care and grooming products among men in developing economies, owing to an increase in the number of men working, more so across the corporate and fashion industry.
From 2023 to 2033, the market for men's intimate care products in Europe is predicted to grow at an 8.9% CAGR. Sustainable and organic men's personal care companies have an international reputation in countries with strong farm-based manufacturing backgrounds, such as Germany and France. Furthermore, the presence of established personal care businesses contributes to the region's supremacy in the global men's intimate care products market.
| Region | North America |
|---|---|
| Country | United States |
| Market Share in Region (2022) | 79.2% |
| Region | Europe |
|---|---|
| Country | Germany |
| Market Share in Region (2022) | 17.7% |
| Region | Asia Pacific |
|---|---|
| Country | China |
| Market Share in Region (2022) | 46.6% |
| Region | Asia Pacific |
|---|---|
| Country | India |
| Market Share in Region (2022) | 41.1% |
| Region | Asia Pacific |
|---|---|
| Country | Australia |
| Market Share in Region (2022) | 65.4% |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| Market Share in Region (2022) | 31.5% |
Rising Awareness by Influencers Driving Sales of Men's Intimate Care Products
India is the fastest-growing market for men’s intimate care products. Men's need for personal care and grooming solutions has increased as the number of working men has risen, particularly in the corporate sector and the fashion & modeling industry.
Furthermore, the promotion of these products by influencers is also driving revenue growth in the men’s intimate care products market in India.
Presence of Top Brands & Potential Buyers Surging Demand for Men's Intimate Care Products
The United States is a rapidly-growing market for men’s intimate care products in the North American region. Growing urbanization, changing lifestyles, and increasing introduction of hygiene products for men are driving market growth.
The presence of key market players and growing healthcare infrastructure are fuelling sales growth of the men’s intimate care products market in the country.
Some of the major players supplying men’s intimate care products are:
Recent Development
New players are entering the market for men's intimate care goods, albeit on a domestic basis. Companies are seeing substantial growth around the world as they focus on launching new products. To reach a wider audience, men's personal care product manufacturers may need to expand outside their core market of millennials.
To reach the geriatric population, manufacturers can highlight the health benefits of men's intimate care products. Launching a cheap selection of products to introduce a new set of consumers to this category is needed to enhance sales in cost-sensitive but lucrative areas.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East and Africa; East Asia |
| Key Countries Covered | USA, Canada, Brazil, Mexico, Chile, Peru, Germany, United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey |
| Key Segments Covered | Product, Material, Pattern, Application, End-use Industry, Region |
| Key Companies Profiled | The Procter and Gamble Company; Colgate Palmolive; Church & Dwight; Coty Inc.; Unilever PLC; L’Oreal S.A.; Reckitt and Benckiser; Beiersdorf A.G. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The men's intimate care products market registers USD 13496.9 million in revenue in 2023.
The global men's intimate care products market revenue is projected to exceed USD 35972.8 million by 2033.
Sales of men's intimate care products are anticipated to upsurge at a 10.3% CAGR through 2033.
The United States and China propel men's intimate care products market revenue, with 79.2% and 46.6% market share respectively, driven by personal care awareness.
The men's intimate care products market secured USD 12230.2 million in 2022, registering an 8.9% CAGR.
1. Executive Summary | Men’s Intimate Care Products Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Washes 5.2. Wipes 5.3. Antiperspirants 5.4. Creams/Moisturizers 5.5. Shaving Care 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Hypermarkets/Supermarkets 7.2. Specialty Stores 7.3. Departmental Stores 7.4. Online Retailers 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 8.1. Premium 8.2. Mid-range 8.3. Economic 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. The Procter and Gamble Company 17.2. Colgate Palmolive 17.3. Church & Dwight 17.4. Coty Inc. 17.5. Unilever PLC 17.6. L’Oreal S.A. 17.7. Reckitt and Benckiser 17.8. Beiersdorf A.G. 17.9. Estee Lauder Companies, Inc. 17.10. Edgewell Personal Care 17.11. Kao Corporation 18. Assumptions & Acronyms Used 19. Research Methodology
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Men's Intimate Care Products Market
