Nutraceutical is a combination of nutrition and pharmaceuticals. So when we are talking about nutraceuticals it means any food or part of food that apparently provides medicinal or health benefits, including the prevention and treatment of disease.
A nutraceutical may be a naturally nutrient-rich or medicinally active food, such as soybean or garlic, or it may be a specific component of a food such as the omega-3 fish oil that can be derived from salmon and other cold-water fish.
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The MENA nutaceuticals market is estimated to value at US$ 8.6 billion in 2014 and expected to grow a CAGR of 7.1% during forecast period of 2015 to 2020. Retails and pharmacy development, advancement in product offerings are some of the prominent factors driving the demand for nutraceuticals products in the region.<
In GCC nutraceuticals is consumed highest in the age group of 0-10 years to attain proper growth of developing body. But, it has been found that ageing population also demand for nutraceuticals products due to healthy ingredients used in the nutraceuticals
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Geographically, GCC is the dominant market for nutraceuticals in MENA and likely to grow at a fastest pace compared to other region followed by rest of Middle East. This growth is attributed by the Increasing aging population, increase in per capita income in the region.
Proactive lifestyle is driving increasing acceptance for nutraceuticals across the region. Furthermore, growing consumer demand for healthy food is also expected to drive the nutraceuticals market in MENA.
Some participants in the MENA nutraceuticals market continue to focus on acquisition and partnership in order to enter new market and enhance existing portfolio. Some of the key players in MENA nutraceuticals market are BASF SE, Danone, Nestle SE, Arla Foods, Amway, General Mills and Kellogg’s
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The MENA nutaceuticals market is segmented on the basis of product type and region. On the basis of product type the market is segmented into dietary supplement, functional food and functional beverages. Dietary supplement is the largest segment in terms of market share and revenue in 2014. However, functional beverages is anticipated to witness highest growth rate during the forecast period with a CAGR of 7.3%.
Dietary supplement segment is sub-segmented into vitamins & minerals supplement, herbal supplement and protein supplement. Further, functional food segment is sub-segmented into Omega fatty acid fortified foods, probiotic fortified food, branded iodised salt and branded wheat flour market.
In 2014, functional food segment accounted for 35.1% of the market share and is expected to witness a decline in its market share by 20 BPS in 2020. Lastly, functional beverages segment is sub-segmented into energy drink, fruit drink, health drink and enhanced water.
Among all the sub-segments of functional beverages energy drink is expected to exhibit highest growth rate during the forecast period closely followed by health drink. In addition, energy drink is expected to show a increase of 30 BPS in 2020.
The Middle East and North Africa nutraceutical market is likely to record a CAGR of 7.1% through 2032.
The Middle East and North Africa nutraceutical market size is expected to be US$ 19.59 Bn by 2032.
The Middle East and North Africa nutraceutical market share is likely to grow over US$ 9.86 Bn in 2022.
GCC is the dominant Middle East and North Africa nutraceutical market.
1. MENA Nutraceuticals Market- Executive Summary
2. Research Methodology
3. Assumptions and Acronyms Used
4. Nutraceuticals Market Overview
4.1. Introduction
4.1.1. Market Definition
4.1.2. Market Taxonomy
4.2. Parent Market Overview
4.2.1. Growth Rate Comparison
4.2.1.1. Global Food Retail Market
4.2.1.2. Global Nutraceuticals Market
4.2.1.3. MENA Food Retail Market
4.2.1.4. MENA Nutraceuticals Market
4.3. MENA Food Laws and Regulations
4.4. MENA Nutraceuticals Market Trends
4.5. MENA Nutraceuticals Market Dynamics
4.5.1.1. Drivers
4.5.1.1.1. Economic Driver
4.5.1.1.2. Supply Side Driver
4.5.1.1.3. Demand Side Driver
4.5.1.2. Restraints
4.5.1.3. Value Chain Analysis
5. MENA Nutraceuticals Market Analysis and Forecast
5.1. MENA Nutraceuticals Market Size and Y-o-Y Growth Rate 2014–2020
5.2. MENA Nutraceuticals Market Absolute $ Opportunity 2014–2020
5.3. MENA Nutraceuticals Market Distribution Channel Analysis
5.3.1. Hypermarket/Supermarket
5.3.1.1. Market Share 2014 & 2020
5.3.2. Pharmacy/Food & Drug Store
5.3.2.1. Market Share 2014 & 2020
5.3.3. Local Grocery/Department Store
5.3.3.1. Market Share 2014 & 2020
5.3.4. Other Distribution Channels
5.3.4.1. Market Share 2014 & 2020
6. MENA Nutraceuticals Market Analysis and Forecast, By Product Type
6.1. Introduction
6.2. MENA Nutraceuticals Market Size and Forecast, By Product Type
6.2.1. MENA Nutraceuticals Market Share and BPS Analysis, By Product Type
6.2.1.1. Dietary Supplement Market Size and Forecast 2013–2020
6.2.1.2. Functional Food Market Size and Forecast 2013–2020
6.2.1.3. Functional Beverages Market Size and Forecast 2013–2020
6.3. Dietary Supplement
6.3.1. Dietary Supplement Market Size and Forecast and Y-o-Y Growth
6.3.2. Dietary Supplement Market Absolute Dollar Opportunity
6.3.3. Dietary Supplement Sub-segments Market Analysis
6.3.3.1. Vitamin & Mineral supplement Market Size and Forecast
6.3.3.1.1. Market Size and Forecast 2015–2020
6.3.3.1.2. Market Share 2015–2020
6.3.3.2. Herbal supplement Market Size and Forecast
6.3.3.2.1. Market Size and Forecast 2015–2020
6.3.3.2.2. Market Share 2015–2020
6.3.3.3. Protein supplement Market Size and Forecast
6.3.3.3.1. Market Size and Forecast 2015–2020
6.3.3.3.2. Market Share 2015–2020
6.4. Functional Food
6.4.1. Functional Food Market Size and Forecast and Y-o-Y Growth
6.4.2. Functional Food Market Absolute Dollar Opportunity
6.4.3. Functional Food Sub-segments Market Analysis
6.4.3.1. Omega Fatty Acid Probiotic Food Market Size and Forecast
6.4.3.1.1. Market Size and Forecast 2015–2020
6.4.3.1.2. Market Share 2015–2020
6.4.3.2. Probiotic Fortified Food Market Size and Forecast
6.4.3.2.1. Market Size and Forecast 2015–2020
6.4.3.2.2. Market Share 2015–2020
6.4.3.3. Branded Iodinated Salt Market Size and Forecast
6.4.3.3.1. Market Size and Forecast 2015–2020
6.4.3.3.2. Market Share 2015–2020
6.4.3.4. Branded Wheat Flour Market Size and Forecast
6.4.3.4.1. Market Size and Forecast 2015–2020
6.4.3.4.2. Market Share 2015–2020
6.5. Functional Beverages
6.5.1. Functional Beverages Market Size and Forecast and Y-o-Y Growth
6.5.2. Functional Beverages Market Absolute Dollar Opportunity
6.5.3. Functional Beverages Sub-segments Market Analysis
6.5.3.1. Health Drink Market Size and Forecast
6.5.3.1.1. Market Size and Forecast 2015–2020
6.5.3.1.2. Market Share 2015–2020
6.5.3.2. Energy Drink Market Size and Forecast
6.5.3.2.1. Market Size and Forecast 2015–2020
6.5.3.2.2. Market Share 2015–2020
6.5.3.3. Fruit Juice Market Size and Forecast
6.5.3.3.1. Market Size and Forecast 2015–2020
6.5.3.3.2. Market Share 2015–2020
6.5.3.4. Enhanced Water Market Size and Forecast
6.5.3.4.1. Market Size and Forecast 2015–2020
6.5.3.4.2. Market Share 2015–2020
6.6. MENA Nutraceuticals Market Attractiveness, By Product Type
7. MENA Nutraceuticals Market Analysis and Forecast, By Region
7.1. Introduction
7.2. MENA Nutraceuticals Market Size and Forecast, By Region
7.2.1. MENA Nutraceuticals Market Share By Region
7.2.2. MENA Nutraceuticals BPS Analysis By Region
7.2.3. MENA Nutraceuticals Market Snapshot, By Region
7.2.3.1. GCC Market Size and Forecast 2013–2020
7.2.3.2. North Africa Market Size and Forecast 2013–2020
7.2.3.3. Rest of Middle East Market Size and Forecast 2013–2020
8. GCC
8.1. GCC Nutraceuticals Market Analysis and Forecast
8.1.1. GCC Nutraceuticals Market Size and Y-o-Y Growth
8.1.2. GCC Nutraceuticals Market Absolute Dollar Opportunity
8.2. GCC Nutraceuticals Market By Product Type
8.2.1. Dietary Supplement
8.2.1.1. Market Share 2014 and 2020
8.2.1.2. Market Size and Forecast 2013–2020
8.2.2. Functional Food
8.2.2.1. Market Share 2014 and 2020
8.2.2.2. Market Size and Forecast 2013–2020
8.2.3. Functional Beverages
8.2.3.1. Market Share 2014 and 2020
8.2.3.2. Market Size and Forecast 2013–2020
8.3. GCC Nutraceuticals Market Trend
8.4. GCC Nutraceuticals Market Impact Analysis of Drivers and Restraints
9. North Africa
9.1. North Africa Nutraceuticals Market Analysis and Forecast
9.1.1. North Africa Nutraceuticals Market Size and Y-o-Y Growth
9.1.2. North Africa Nutraceuticals Market Absolute Dollar Opportunity
9.2. North Africa Nutraceuticals Market By Product Type
9.2.1. Dietary Supplement
9.2.1.1. Market Share 2014 and 2020
9.2.1.2. Market Size and Forecast 2013–2020
9.2.2. Functional Food
9.2.2.1. Market Share 2014 and 2020
9.2.2.2. Market Size and Forecast 2013–2020
9.2.3. Functional Beverages
9.2.3.1. Market Share 2014 and 2020
9.2.3.2. Market Size and Forecast 2013–2020
9.3. North Africa Nutraceuticals Market Trend
9.4. North Africa Nutraceuticals Market Impact Analysis of Drivers and Restraints
10. Rest of Middle East
10.1. Rest of Middle East Nutraceuticals Market Analysis and Forecast
10.1.1. Rest of Middle East Nutraceuticals Market Size and Y-o-Y Growth
10.1.2. Rest of Middle East Nutraceuticals Market Absolute Dollar Opportunity
10.2. Rest of Middle East Nutraceuticals Market By Product Type
10.2.1. Dietary Supplement
10.2.1.1. Market Share 2014 and 2020
10.2.1.2. Market Size and Forecast 2013–2020
10.2.2. Functional Food
10.2.2.1. Market Share 2014 and 2020
10.2.2.2. Market Size and Forecast 2013–2020
10.2.3. Functional Beverages
10.2.3.1. Market Share 2014 and 2020
10.2.3.2. Market Size and Forecast 2013–2020
10.3. Rest of Middle East Nutraceuticals Market Trend
10.4. Rest of Middle East Nutraceuticals Market Impact Analysis of Drivers and Restraints
11. Competitive Landscape
11.1. Competitive Benchmarking
11.2. Competitive Dashboard
11.3. Company Profiles
11.3.1. BASF SA
11.3.1.1. Overview
11.3.1.2. Revenue Share By Product Type
11.3.1.3. Revenue Share By Region
11.3.1.4. Nutraceuticals Products Availably by Type and Region
11.3.1.5. Company Timeline
11.3.1.6. Financial Overview
11.3.1.7. Strategies
11.3.1.7.1. Product Strategy
11.3.1.7.2. Promotion Strategy
11.3.1.7.3. Regional Strategy
11.3.2. DANONE
11.3.2.1. Overview
11.3.2.2. Revenue Share By Product Type
11.3.2.3. Revenue Share By Region
11.3.2.4. Nutraceuticals Products Availably by Type and Region
11.3.2.5. Company Timeline
11.3.2.6. Financial Overview
11.3.2.7. Strategies
11.3.2.7.1. Product Strategy
11.3.2.7.2. Promotion Strategy
11.3.2.7.3. Regional Strategy
11.3.3. Kellogg’s
11.3.3.1. Overview
11.3.3.2. Revenue Share By Product Type
11.3.3.3. Revenue Share By Region
11.3.3.4. Nutraceuticals Products Availably by Type and Region
11.3.3.5. Company Timeline
11.3.3.6. Financial Overview
11.3.3.7. Strategies
11.3.3.7.1. Product Strategy
11.3.3.7.2. Promotion Strategy
11.3.3.7.3. Regional Strategy
11.3.4. Arla Foods
11.3.4.1. Overview
11.3.4.2. Revenue Share By Product Type
11.3.4.3. Revenue Share By Region
11.3.4.4. Nutraceuticals Products Availably by Type and Region
11.3.4.5. Company Timeline
11.3.4.6. Strategies
11.3.4.6.1. Product Strategy
11.3.4.6.2. Promotion Strategy
11.3.4.6.3. Regional Strategy
11.3.5. Nestle SA
11.3.5.1. Overview
11.3.5.2. Revenue Share By Product Type
11.3.5.3. Revenue Share By Region
11.3.5.4. Nutraceuticals Products Availably by Type and Region
11.3.5.5. Company Timeline
11.3.5.6. Financial Overview
11.3.5.7. Strategies
11.3.5.7.1. Product Strategy
11.3.5.7.2. Promotion Strategy
11.3.5.7.3. Regional Strategy
11.3.6. General Mills
11.3.6.1. Overview
11.3.6.2. Revenue Share By Product Type
11.3.6.3. Revenue Share By Region
11.3.6.4. Nutraceuticals Products Availably by Type and Region
11.3.6.5. Company Timeline
11.3.6.6. Financial Overview
11.3.6.7. Strategies
11.3.6.7.1. Product Strategy
11.3.6.7.2. Promotion Strategy
11.3.6.7.3. Regional Strategy
11.3.7. AMWAY Malaysia Holdings Bhd
11.3.7.1. Overview
11.3.7.2. Revenue Share By Product Type
11.3.7.3. Revenue Share By Region
11.3.7.4. Nutraceuticals Products Availably by Type and Region
11.3.7.5. Company Timeline
11.3.7.6. Financial Overview
11.3.7.7. Strategies
11.3.7.7.1. Product Strategy
11.3.7.7.2. Promotion Strategy
11.3.7.7.3. Regional Strategy
12. GCC – Industry Survey Analysis
12.1. Executive Summary for Industry Survey
12.2. Industry Survey Background & Methodology
12.3. Respondent Profile For Nutraceutical Products
12.3.1. Respondent Profile Comparison
12.4. Classification Of Nutraceutical Products as Per Industry Survey
12.4.1. Dietary Supplements
12.4.1.1. Herbal Products
12.4.2. Functional Foods
12.4.3. Functional Beverages
12.5. Profit Margins
12.6. Brand Footprints
12.7. Nutraceutical Sales By Age Group
12.8. Ingredients In Nutraceutical Products
12.9. Key Factors In Nutraceutical Products Purchase
12.10. Market Drivers Impact
12.11. Market Restraints Impact
12.12. Distribution Channels Preference
12.13. Market Share Of Imported Nutraceuticals
12.14. Market Share By Top Three Brands
12.15. Dominance By Major Players
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Middle East and North Africa Nutraceuticals Market
