MENA Industrial Packaging Market

MENA Industrial Packaging Market Snapshot (2023 to 2033)

The MENA industrial packaging market is expected to be valued at US$ 4.8 billion in 2023. Advancements in packaging automation, bolsters the overall scope for MENA industrial packaging market, which is projected to grow at a CAGR of 7.0% between 2023 and 2033, totaling around US$ 9.4 billion by 2033. 

The focus on sustainable packaging practices in the MENA region is driven by the rising awareness of environmental issues and the need to reduce the ecological footprint of packaging materials. Consumers and businesses are increasingly recognizing the importance of adopting sustainable packaging solutions to minimize waste generation, conserve resources, and mitigate environmental pollution.

One major trend in sustainable packaging is the demand for recyclable materials. Biodegradable plastics, which can be broken down by natural processes, are gaining popularity as an alternative to traditional plastics. The plastics are designed to degrade over time, reducing their impact on the environment. There is a growing interest in reusable packaging solutions, such as containers and pallets, which can be used multiple times before reaching the end of their lifecycle. The reusable options help reduce packaging waste and promote a circular economy approach.

Another aspect of sustainable packaging in the MENA region is the focus on reducing the overall packaging footprint, which includes minimizing packaging material usage and optimizing packaging designs to ensure the efficient use of resources. Lightweighting, which involves reducing the weight of packaging materials while maintaining their strength and functionality, is a common strategy in sustainable packaging. Companies can lower transportation costs, decrease carbon emissions, and minimize waste generation, by reducing material consumption.

The MENA region is also witnessing initiatives aimed at promoting the use of renewable and bio-based packaging materials. For instance, plant-based materials derived from renewable sources, such as cornstarch, sugarcane, and bamboo, are being explored as alternatives to conventional packaging materials. The materials offer the advantage of being renewable, biodegradable, and compostable, further contributing to sustainability goals.

Sustainable packaging practices involve considering the entire life cycle of packaging materials, which includes evaluating the environmental impact from raw material extraction and manufacturing to transportation, use, and disposal. Life cycle assessments help identify areas for improvement and guide the development of more sustainable packaging solutions.

Global MENA Industrial Packaging Market Historical Analysis (2018 To 2022) Vs. Forecast Outlook (2023 To 2033)

The global demand for MENA industrial packaging is projected to increase at a CAGR of 3.2% during the forecast period between 2018 and 2022, reaching a total of US$ 9.4 billion in 2033.

According to Future Market Insights, a market research and competitive intelligence provider, the MENA industrial packaging market was valued at US$ 4.5 billion in 2022.

The MENA region is witnessing a significant shift towards automation in industrial packaging processes, driven by several factors. One of the key drivers is the need to improve packaging efficiency and productivity. Automation allows for faster and more precise packaging operations, reducing the time required for packaging tasks and increasing overall throughput, which enables companies to meet growing customer demands and optimize their production capacity.

Automation also plays a crucial role in reducing labor costs. With rising labor costs in the MENA region, businesses are turning to automated packaging solutions to streamline operations and minimize reliance on manual labor. Companies can reduce labor costs, allocate human resources to more value-added activities, and improve overall operational efficiency, by automating repetitive and labor-intensive tasks.

Another significant benefit of automation in industrial packaging is the enhancement of product safety and quality. Automated packaging lines ensure consistency in packaging processes, reducing the risk of human error and variability. Automated systems can precisely measure and dispense materials, apply labels and seals accurately, and conduct quality control checks. The level of precision and consistency minimizes the potential for packaging defects, ensures product integrity, and enhances customer satisfaction.

Automation in industrial packaging enables better traceability and compliance with regulatory requirements. Automated systems can track and record packaging data, including batch numbers, expiration dates, and labeling information. The level of traceability is crucial for industries such as food and pharmaceuticals, where product safety and regulatory compliance are of utmost importance. Automated packaging solutions can also facilitate the integration of serialization and track-and-trace systems, enabling efficient supply chain management and product authentication.

What is Primarily Driving the Market for MENA Industrial Packaging?

Growing eCommerce Sector is Likely to be Beneficial for Market Growth

The MENA region is witnessing a rapid expansion of the e-commerce sector, fueled by factors such as increasing internet penetration, widespread smartphone usage, and changing consumer behavior. Consumers are increasingly turning to online platforms for their shopping needs, seeking convenience, a wide product selection, and competitive prices. The surge in e-commerce activities has significant implications for the industrial packaging market.

One of the key drivers for the industrial packaging market in the context of e-commerce is the need for efficient and secure packaging solutions. E-commerce companies are faced with the challenge of ensuring that products are adequately protected during transit, as they pass through various stages of the supply chain, including warehousing, sorting, and last-mile delivery. Industrial packaging plays a crucial role in safeguarding products from damage, preventing breakage, and minimizing the risk of theft or tampering.

Customized packaging solutions tailored to the specific requirements of e-commerce fulfillment have emerged as a major trend. The solutions focus on optimizing packaging dimensions to reduce shipping costs and improve operational efficiency. Companies can achieve cost savings and environmental sustainability, by developing packaging designs that maximize space utilization and minimize void fill materials. Customized packaging solutions also enhance branding opportunities, allowing e-commerce companies to create a positive unboxing experience for customers and build brand loyalty.

The growth of the e-commerce sector necessitates the development of packaging solutions that are compatible with automated sorting and fulfillment processes. Automated systems in e-commerce warehouses and fulfillment centers require packaging that is easily handled, processed, and sorted. Industrial packaging companies are responding to this demand by offering solutions such as pre-printed barcodes, integrated labeling systems, and packaging designs optimized for automated handling. The advancements contribute to improved operational efficiency and reduce the risk of errors or delays in order processing.

Customization & Branding Opportunities to Fuel the Market Growth

Customization and branding have become critical aspects of industrial packaging as businesses recognize the value of using packaging as a marketing tool. In today's competitive market, where consumers are inundated with various products and choices, creating a unique and memorable brand identity is essential for businesses to stand out and capture customer attention. Customization and branding in industrial packaging enable companies to achieve this differentiation and effectively communicate their brand values.

One of the key elements of customization in industrial packaging is the ability to print logos, branding elements, and product information on packaging materials, which allows businesses to create a visual representation of their brand that is consistent across all their packaging. Companies can reinforce brand recognition and build brand recall among consumers, by incorporating brand elements such as logos, colors, and taglines. Printing essential product information, such as instructions, warnings, and ingredient lists, directly on the packaging helps consumers make informed purchasing decisions and enhances product transparency.

Customization offers businesses the flexibility to design packaging that aligns with their brand aesthetics and target audience. Packaging design plays a crucial role in shaping consumer perception and influencing purchasing decisions. Businesses can create a cohesive brand experience that resonates with their target customers, by customizing packaging materials, which can be achieved through various customization options, including choosing specific packaging shapes, sizes, and materials that reflect the brand's values, personality, and product positioning.

Branding through industrial packaging goes beyond visual elements. It extends to the overall customer experience and the emotions associated with a brand. Packaging can evoke positive feelings, such as excitement, anticipation, and trust, which can enhance the perceived value of the product and create a connection between the brand and the consumer. For instance, packaging that is thoughtfully designed, innovative, or eco-friendly can leave a lasting impression and foster a sense of loyalty and affinity towards the brand.

Ismail Sutaria

Principal Consultant

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Category-wise Insights

Why the IBCs Segment is considered to be the Most Lucrative Segment in MENA Industrial Packaging Market?

IBC to Take the Lion’s Share

Based on the product, the IBC segment holds the largest share of the market. The targeted segment is anticipated to hold around 40% of the market share in 2023, owing to its higher preference for the storage of chemicals and various solvents. The segment is anticipated to be the major area of industrial packaging consumption, and is expected to hold a CAGR of 6.9% during the forecast period.

Why the Plastic is the Leading Segment Based on Material in the MENA Industrial Packaging Market?

Plastic to Take the Lion’s Share

Based on material, plastic is estimated to remain the leading segment among the others and is expected to grow at a CAGR of 5.5% during the forecast period. The segment is estimated to hold around 54% of the market share in 2023. Factors such as low cost and light weight are leading to the growth of plastic industrial packaging in end users throughout the forecast period.

Which End Use Industry is Creating Lucrative Pocket Opportunities for the Key Players?

Chemical & Pharma to Take the Lion’s Share

As per research experts, although the oil & lubricant and chemical & pharma industries are capturing nearly 1/5th value share individually in the MENA industrial packaging market, chemical, and pharma are estimated to increase two times by 2027, than what it was in the past five years. The segment is expected to create an incremental opportunity of US$ 512 million, by the end of 2027. The segment is expected to hold a CAGR of 6.8% during the forecast period.

Country-wise Insights

How will South Africa Drive the Market for MENA Industrial Packaging?

Rise in Industrial Sector to Boost the Market Growth

The South African industrial packaging market is estimated to expand at a CAGR of 5.9% during the forecast period. The demand for MENA industrial packaging is anticipated to propel during the forecast period, with the penetration of the various industrial sector.

According to the International Energy Agency (IEA), upstream oil and gas operations lead to more than three-quarters of total emissions, with the downstream segment accounting for the remaining share. In 2020, the crude oil production was 448.0 TJ units in South Africa, which indicated that the growing oil industry in South Africa increases the demand for MENA industrial packaging.

How will Saudi Arabia Generate Market Growth Opportunities for MENA Industrial Packaging Market?

Growing Proliferation of Food Delivery Services to Boost the Market Growth

Saudi Arabia is estimated to hold a market share of 42% in the MENA industrial packaging market by 2023. Saudi Arabia holds a major part of the GCC country's industrial packaging market which accounts for the largest share of the market.

According to the Saudi Arabian General Authority for Investment (SAGIA) forecasts, the spending on food services is expected to grow by 6% per annum over the next five years, with food consumption reaching US$ 58.85 billion by the end of 2023. Saudi Arabian consumers are increasingly becoming savvy regarding food and beverages as their demand for new products with a stronger health focus is growing.

Online shopping of food combined with the growing proliferation of food delivery services is expected to accelerate the demand for sacks, folding cartons, and liquid cartons. The country is expected to hold a CAGR of 6.9% over the analysis period.

Competitive Landscape

Key players in the MENA industrial packaging market are strongly focusing on profit generation from their existing product portfolios along while exploring potential new applications. The players are emphasizing on increasing their MENA industrial packaging production capacities, to cater to the demand from numerous end use industries. Prominent players are also pushing for geographical expansion to decrease the dependency on imported MENA industrial packaging.

Recent Developments :

• In 2023, Mauser Packaging Solutions, a leading global provider of industrial packaging solutions, expanded its operations in the Middle East by opening a new facility in the Turkey. The facility aims to meet the growing demand for industrial packaging solutions in the region and provide localized support to customers.
• In 2022, Middle East Packaging Factory, a Saudi Arabia-based packaging company, invested in a state-of-the-art corrugated packaging plant in Riyadh. The facility is equipped with advanced technology and automation to enhance production efficiency and expand the company's packaging offerings in the region.
• In 2021, Arabian Packaging, a leading packaging manufacturer in the MENA region, announced the opening of a new facility in Egypt. The facility is designed to produce high-quality corrugated packaging solutions for various industries, catering to the growing demand in the local market.

Scope of the Report

Key Segments Profiled In The Global MENA Industrial Packaging Market

By Product:

• Plastic Pallets
• Drums
• IBCs (Totes)
• Sacks
• Pails
• Crates
• Tubes
• Bulk Boxes
• Other

By Material:

• Metal
• Plastic
• Paper & Paperboard
• Fiber & Wood

By Packaging:

• Rigid
• Flexible

By End-Use Industry:

• Agriculture
• Automotive
• Building & Construction
• Chemical & Pharma
• Engineering
• Food & Beverages
• Metal Products
• Oil & Lubricants
• Plastic & Rubber
• Furniture
• Electronics
• E-Commerce
• Tobacco
• Others

By Country:

• GCC Countries
• North Africa
• South Africa
• Israel