The global men's grooming product market is predicted to expand at an accelerated CAGR of 8.2% from 2023 to 2033. By 2033, men's grooming product sales are projected to be valued at USD 12,796.30 million. The market is estimated to be valued at USD 5,805.20 million in 2023.
The rise of the metrosexual male and the expanding influence of celebrities and influencers have increased perceptions about conventional masculinity to change, leading to a surge in men's spending on grooming products. The proliferation of men's salons is driving the demand for men's grooming products.
In addition, certain industry players are using state-of-the-art technologies to fuse distinctive performance features into new electrical products. They now provide body groomers, electric shavers, and others in addition to regular blades, which has helped the men's cosmetics market to expand.
Established men's grooming product businesses invest in marketing campaigns and use social media platforms like Facebook and Twitter to promote their goods. New market players are entering the male grooming industry in light of the growing demand for organic men's grooming products.
| Attributes | Details |
|---|---|
| Market Value for 2023 | USD 5,805.20 million |
| Market Value for 2033 | USD 12,796.30 million |
| Market CAGR from 2023 to 2033 | 8.2% |
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The demand for men's grooming products grew during the historical period from 2018 to 2022, propelled by the emergence of niche grooming companies and rising awareness of personal grooming. This trend of product diversification, including eco-friendly options and technologically advanced inventions like smart razors, is expected to continue until 2033.
Sustainable ingredients and packaging ought to be a key concern in 2023. With individualized grooming products and a focus on mental wellness incorporated into grooming practices, the men's grooming product market is expected to become mainstream by 2033. There is a rising demand for men’s grooming products in the market.
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The section shows the market analysis of men's grooming products divided into categories. The thorough research shows that the mid-range segment leads the price range category, and the shave care segment dominates the product type category.
The shave care segment leads the sales of men’s grooming products since it plays a crucial part in men's everyday grooming routines. A well-groomed appearance is mostly dependent on shaving goods, including lotions, razors, and aftershaves. This product line is in demand because men of all ages and demographics utilize it daily.
| Top Product | Shave Care |
|---|---|
| Market Share in 2023 | 41.6% |
A diverse array of high-quality and innovative products that cater to varying consumer preferences characterize the shaving products sector. The shave care segment is dominant in the men's cosmetics market because of its availability in a wide range of alternatives and the universal demand for shaving among the male population.
Since it offers a mix of quality and price, the mid-range sector dominates the men's grooming product market. Mid-range products are accessible to a broader population since they are positioned between premium and low-priced options and appeal to a wider consumer base.
| Top Price Range | Mid |
|---|---|
| Market Share in 2023 | 51.5% |
Customers in the mid-range category typically look for products that offer decent quality and are good value for their money. Seeking an ideal middle ground between the luxury of high-end goods and the affordability of low-cost ones, the mid-range segment draws a sizeable share and boosts men's grooming product sales.
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The following section focuses on the top economies in Asia Pacific, North America, and Europe, displaying the market for male grooming and personal care products. Based on a comprehensive review, Asia Pacific is an important region because of the presence of major men's grooming product manufacturers.
Evolving Market Trends in Men's Grooming Products in Japan
Popularity of Anti-aging Products in China
China's growing urban middle class is boosting the men's cosmetics market's rapid expansion via increasing disposable income.
| Countries | CAGR (2023 to 2033) |
|---|---|
| Japan | 12.3% |
| China | 9.4% |
| India | 8.8% |
Grooming Revolution in India Instigated by Ayurveda, Tier 2 Cities, and Online Sales
Changing Trends for Men's Grooming Products in the United States
| Countries | CAGR (2023 to 2033) |
|---|---|
| Canada | 8.8% |
| United States | 6.2% |
Men's Grooming Products Gain Ground in Canada
Italy Men's Grooming Industry Embraces Premium Personal Care
France's Growing Male-Specific Grooming and Skincare Market
Men's Grooming Market in Germany Reflects the Love for Facial Hair
| Countries | CAGR (2023 to 2033) |
|---|---|
| Spain | 7.7% |
| Italy | 5.6% |
| France | 4.6% |
| United Kingdom | 3.9% |
| Germany | 3.6% |
The United Kingdom Emerges as a Hub for Anti-Aging and Personalized Grooming
Minimalistic and Eco-Conscious Trends in Spain
Men's grooming products are a somewhat competitive business, with numerous manufacturers vying for market dominance. The men's grooming industry competitors have employed various expansion strategies, including partnerships, acquisitions, and mergers.
Men's grooming product manufacturers are using sustainability as a tactic to increase their market share. Marketing and branding strategies are expected to shift in favor of eco-friendly items as more customers prefer companies with green labels and charity endeavors, increasing men's grooming product sales.
Cutting-Edge Breakthroughs
| Company | Details |
|---|---|
| L'Oréal S.A | To expand its ethical product offerings in the very competitive male grooming product industry, L'Oréal purchased the superfood skincare expert Youth to the People in the United States in January 2022. |
| Beiersdorf AG | Beiersdorf AG's Nivea Men brand introduced a skincare moisturizer of recycled carbon dioxide in April 2022. The product was obtained through the carbon capture and utilization (CCU) method. The climate care moisturizer gives the skin a revitalizing moisture boost and a calming effect. |
| Michael Strahan | In September 2022, Michael Strahan unveiled a line of men's skincare products that included a face and beard wash that hydrates, a beard oil that nourishes, a clear shave lotion, a moisturizer for the face and neck, and a soothing post-shave balm. |
| Gillette | Gillette introduced King C. Gillette, a whole line of male grooming and beard care products, in May 2020. Three categories, including shave and edge, trim, and care, were used to group the range. |
The men's grooming product market is estimated to secure a valuation of USD 5,805.20 million in 2023.
The market is estimated to reach USD 12,796.30 million by 2033.
Through 2033, the industry is anticipated to expand at an 8.2% CAGR.
The shave care segment dominates the market, holding a share of 41.60%.
The mid-range segment dominates with a share of 51.5% of the market by price range.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Shave Care 5.2. Skin Care 5.3. Hair Care 5.4. Toiletries 5.5. Fragrance 5.6. Color Cosmetics 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Natural/Organic 6.2. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 7.1. Economy 7.2. Mid-Range 7.3. Premium 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 8.1. Jars 8.2. Tubes 8.3. Bottles 8.4. Pumps & Dispensers 8.5. Airless 8.6. Sachets 8.7. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channels 9.1. Wholesalers/Distributors 9.2. Hypermarkets/Supermarkets 9.3. Multi-Brand Stores 9.4. Exclusive Stores/ Franchise Outlets 9.5. Beauty Specialist Salons 9.6. Independent Small Stores 9.7. Online Retailer 9.8. Others 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Edgewell Personal Care Co 20.2. The Estée Lauder Companies Inc. 20.3. The Kroger Co, Coty, Inc. 20.4. L'Oréal S.A. 20.5. Johnson & Johnson Consumer Inc. 20.6. Koninklijke Philips N.V. 20.7. Procter & Gamble Co. 20.8. Panasonic Corporation 20.9. Beiersdorf AG 20.10. Revlon Group 21. Assumptions & Acronyms Used 22. Research Methodology
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Men's Grooming Product Market
