Fashion trends keep changing and men are not behind in this. Men are getting more interested in self-care. As such, the men beard care market size is set to progress at 7.00% CAGR till 2034.
The market is predicted to jump from its present valuation of USD 19,807.00 million in 2024 to USD 39,058.44 million by 2034. The noticeable shift in grooming practices among men bolsters growth trajectory.
| Attributes | Details |
|---|---|
| Men Beard Care Market Size, 2023 | USD 19,158.60 million |
| Men Beard Care Market Size, 2024 | USD 19,807.00 million |
| Men Beard Care Market Size, 2034 | USD 39,058.44 million |
| Value CAGR (2024 to 2034) | 7.00% |
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Sales to Soar in the Coming Decade
The market expanded at a 2.60% CAGR from 2019 to 2023. Future predictions indicate that sales of men beard care products are going to increase at 7.00% CAGR. Lately, men are paying more attention to their appearances, especially when it comes to their beard.
Social media platforms like Instagram and Pinterest are playing an important role in boosting sales. Celebrities and influencers set the tone for grooming trends. This encourages their followers to experiment with their looks. As more men get interested in taking care of their appearances, sales are bound to rise.
Conscious Consumerism is Rising and Creating a Demand for Mindful Products
Consumers today care a lot about the environment and their health when they buy things. This means they want beard care products that are made from natural and organic stuff, not chemicals. They are looking for products that are also good for the planet. Brands are therefore getting more transparent about their ingredients’ sourcing. They are highlighting how they make their products and how they package them.
This makes men beard care products popular with these kinds of consumers. Shoppers, mostly from the Millennial and Gen Z demographics, are willing to spend more money on products that match their values. The market is likely to thrive with this shift.
Rise in Disposable Incomes Offers Prospects in Emerging Economies
More men in the Asia Pacific, Latin America, and the Middle East regions are starting to care about how they groom themselves. They now have more money to spend as they're moving to cities. They are changing how they think about grooming. This means the demand for beard care products is rising among the urban population.
Even though North America and Europe have been big markets for these products, other regions are catching up fast. Thus, companies are starting to pay more attention to these growing markets.
| Segment | Beard Grooming Kit (Product Type) |
|---|---|
| Value Share (2024) | 23.80% |
Bread grooming kits are in high demand because of their versatility. They save time and money by offering numerous products in one package. They include products like beard oils, combs, shampoos, and other products to make grooming easy.
These kits are also popular as gifts for men on special days like birthdays or Father’s Day. Plus, they come with guides for easy product usage. These kits make brands more likable due to the convenience offered. These factors propel their demand in the market.
| Segment | Barbershops and Salons (End User) |
|---|---|
| Value Share (2024) | 31.60% |
Barbershops and salons provide specialized and personalized services. Clients trust them to deliver high-quality results, driving their demand in the market. They also act as social hubs which elevates the overall experience and encourages repeat sales. With the rise of men’s grooming culture, barbershops and salons continue to meet evolving client needs. This aids in market expansion.
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| Countries | Value CAGR (2024 to 2034) |
|---|---|
| United States | 7.00% |
| Germany | 8.00% |
| Japan | 17.10% |
| India | 20.70% |
| Australia | 14.70% |
The demand for men beard care products in the United States is poised to rise at 7.00% CAGR till 2034. The market in the United States is getting bigger because more people are starting their own grooming businesses.
Various small companies make beard products and small barbershops focus on specific types of customers. Businesses are coming up with new ideas and products, which makes the market grow even more.
Beardbrand, Honest Amish, and Jack Black Skin Care are some of the popular brands in the United States. These brands keep innovating and launching new products for various beard care needs. They focus on maintaining a strong social media presence to boost their offline and online sales.
The sale of men beard care products in Germany is marked to increase at 8.00% CAGR until 2034. In Germany, buying beard care products online has become trendy. People are inclined towards it because it's easy and they can read reviews before buying.
Also, influential people on social media talk about these products, so their fans want to try them too. This helps certain brands sell more. Both online shopping and social media promotion are making the men beard care market in Germany bigger.
Proraso is a famous brand in Germany. It has a rich heritage which dates back to the early 20th century. The company keeps on introducing new products to meet evolving consumer choices.
Men beard care market growth in Japan is estimated at a 17.10% CAGR through 2034. Japanese people care deeply about looking after themselves and staying healthy. So, men are adding grooming to their daily routines. Products that moisturize and soothe their skin are especially popular because they fit with this trend.
Gatsby is a prominent brand in the Japanese grooming industry. The brand offers a wide range of products. Its growth strategy focuses on targeting younger demographics through digital marketing campaigns.
Men beard care demand in India is anticipated to surge at 20.70% CAGR till 2034. In India, more people are buying grooming stuff online easily. This is because of the vast array of websites for shopping.
These sites have become very popular, especially with ads from beard care brands. Brands are also making new and special products to suit different people's needs, helping the market grow.
Ustraa and The Man Company are popular brands indigenous to India. These brands use digital marketing channels to reach wide audiences. They often collaborate with celebrities and influencers for product endorsements.
Men beard care sales in Australia are slated to increase at 14.70% CAGR till 2034. Australia is a diverse country. Various people bring their grooming traditions with them, so there's a growing interest in different beard care rituals from places like the Middle East, Europe, and Asia. Brands that make products for these diverse traditions can attract lots of different customers and help the market grow in the country.
Mr. Smith is a prominent brand in Australia. It targets the luxury segment of grooming products for men. The brand invests in eco-friendly packaging and collaborates with barbershops and salons for product promotion.
The men beard care market is very competitive, with established grooming giants, disruptive indie firms, and direct-to-consumer (DTC) disruptors. Established players rely on brand pedigree and huge distribution networks. Indie businesses stand out with distinct value propositions and digital marketing expertise.
DTC businesses compete with traditional retail channels by offering personalized experiences and subscription models. Strategic collaborations help to influence the landscape, increasing brand awareness and market reach.
Recent Developments
The men beard care industry is set to be valued at USD 19,807.00 million in 2024.
The market size is estimated to increase at a 7.00% CAGR through 2034.
The market is expected to be worth USD 39,058.44 million by 2034.
Beard grooming kits are highly preferred in the market.
The market in India is predicted to expand at 20.70% CAGR through 2034.
| Market Estimated Size (2022) | USD 32.1 Billion |
|---|---|
| Market Projected Size (2032) | USD 34.8 Billion |
| Market CAGR (2022 to 2032) | 8.6% |
| Estimated Market Value (2019) | ~USD 855 Million |
|---|---|
| Projected Market (2029) | ~USD 1,475 Million |
| Value-based CAGR (2019 to 2029) | ~5.6% |
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