Melatonin Market Outlook (2023 to 2033)

The global Melatonin Market is expected to experience significant growth, exceeding USD 217.9 million by 2033. This growth can be attributed to the increasing popularity of dietary supplements. It is likely to expand at 8.2% CAGR during 2023 to 2033.

Growing awareness among consumers about the benefits of melatonin supplements is driving demand for these products. Melatonin is increasingly recognized as a safe and effective way to improve sleep quality and regulate sleep patterns. Consumers are looking for natural alternatives to pharmaceutical sleep aids.

Melatonin has traditionally been used for improving sleep quality. Several studies suggest that it might have potential benefits in preventing age-related diseases. These include Type 2 diabetes, cardiovascular and neurodegenerative diseases, and cancer, all of which are associated with oxidative stress.

This provides an opportunity for manufacturers to explore new markets. They are also developing innovative products that cater to a wide range of health needs. Research is required to validate the precise efficacy of melatonin in preventing these diseases.

One of the prominent trends is increasing demand for sleep aids and supplements, owing to a hyperactive urban lifestyle. Rising prevalence of sleep related issues such as insomnia and jet lag are leading customers to adopt melatonin as a natural solution.

Another key driver of the melatonin market is the expansion of distribution channels. With the rise of e-commerce platforms and direct-to-consumer companies, melatonin supplements are more accessible than ever before.

Consumers can easily purchase these products online and have them delivered straight to their door. Convenience and greater accessibility has led to higher demand for melatonin among certain demographics.

Besides its accessibility, the development of novel products is also driving growth in the melatonin market. Companies are exploring different formulations, flavors, and delivery methods to make their products more appealing to consumers. For instance, various companies are developing melatonin gummies, which are a fun and innovative way to take the supplement.

Key Trends Listed by Future Market Insights (FMI):

  • Growing interest in natural and organic sleep aids and personalized nutrition due to rising pollution levels globally is likely to push sales.
  • Demand will likely rise for sleep aids due to growing prevalence of sleep disorders and increasing awareness of the importance of quality sleep.
  • Widespread application of melatonin and its potential benefits in treatment of ailments like circadian rhythm disorders, jet lag, shift work sleep disorder and other neurological disorders will penetrate the market.
  • Growing product accessibility offered via e-commerce channels, online platforms and instant delivery solutions will drive demand.
  • Development of melatonin supplements for specific age groups and health conditions will provide a positive opportunity for growth.
  • High usage of melatonin in combination with other natural supplements and therapies will continue to remain popular amongst consumers.
Attributes Key Insights
Estimated Global Melatonin Market Size (2023E) USD 98.5 million
Projected Melatonin Market Value (2033F) USD 217.5 million
Value-based CAGR (2023 to 2033) 8.2%
Top 3 Countries’ Value USD 102.3 million

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 3.5%
Jul to Dec (H2), 2021 (A) 4.1%
Jan to Jun (H1), 2022 Projected (P) 4.2%
Jan to Jun (H1), 2022 Outlook (O) 3.9%
Jul to Dec (H2), 2022 Outlook (O) 5.2%
Jul to Dec (H2), 2022 Projected (P) 4.9%
Jan to Jun (H1), 2023 Projected (P) 6.5%
BPS Change: H1, 2022 (O) to H1, 2022 (P) 30
BPS Change: H1, 2022 (O) to H1, 2021 (A) 37
BPS Change: H2, 2022 (O) to H2, 2022 (P) -30
BPS Change: H2, 2022 (O) to H2, 2022 (A) 107

2018 to 2022 Melatonin Market Sales Outlook Compared to Demand Forecast from 2023 to 2033

According to Future Market Insights (FMI), the melatonin market globally grew at a decent rate over the last 4 years, and is expected to reach USD 98.5 million by 2023-end. It is anticipated to reach a market valuation of USD 217.9 million by 2033.

Growing working population has become one of the major drivers of the melatonin market on a global scale, mainly due to the arrangement of urban lifestyles. This has led to consumers spending more on nutritional products, resulting in the demand for dietary supplements growing in urban demographics.

It has also been observed that there is growing demand for plant-based and vegan products. It will likely lead to increased demand for plant-based melatonin, as well.

Traditional melatonin supplements are usually derived from animal sources such as cow or pig brains. However, plant-based melatonin is produced using plant sources such as rice, oats, or algae. This makes it a vegan and vegetarian-friendly alternative.

For instance, in May 2022, Nutraland Inc. has launched natural melatonin derived from plant-based treatment types named SOMNATURAL which can replace the use of synthetic melatonin in dietary supplements.

Similarly, in August 2019, Natrol LLC launched a new product - Natrol Kids Melatonin. This new offering is designed to address the growing demand for safe, effective, and non-habit-forming sleep aids for children.

This strategic move is expected to bolster the company's position in the highly competitive sleep supplement industry. It is anticipated to ultimately lead to increased revenue and growth opportunities.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Adjacent Markets Overview

Dietary Supplements Market:

Attributes Dietary Supplements Market
CAGR (2023 to 2033) 8.0%
Market Value (2033) USD 350.9 billion
Growth Factor With the rise in chronic diseases and health issues, there has been growing importance on maintaining good health, which has led to an increase in demand for dietary supplements.
Opportunity The development of new and innovative delivery methods for supplements, such as gummies and powders, is creating new opportunities for growth in the market.
Key Trends The sports nutrition segment is experiencing significant growth due to the increasing interest in fitness and healthy lifestyles among consumers.

Green Tea Supplements Market:

Attributes Green Tea Supplements Market
CAGR (2023 to 2033) 6.1%
Market Value (2033) USD 10.3 billion
Growth Factor As consumers become more health-conscious, there is a growing demand for natural and organic supplements. Green tea supplements are well-positioned to benefit from this trend.
Opportunity Ongoing research and development are expected to lead to the development of new products with improved efficacy and safety, creating opportunities for growth in the market.
Key Trends There is a growing trend towards the use of natural and herbal supplements as people seek alternatives to conventional medications.

Collagen Supplements Market:

Attributes Collagen Supplements Market
CAGR (2023 to 2033) 6.4%
Market Value (2033) USD 2.8 billion
Growth Factor Increasing awareness about the health benefits of collagen supplements, such as improving skin health and joint mobility.
Opportunity Increasing demand for collagen supplements in the sports and fitness industry for muscle repair and recovery.
Key Trends Growing demand for collagen supplements among the aging population to maintain skin elasticity and prevent joint degeneration.

Country-wise Insights

Region North America
Country United States
CAGR 6.6%
BPS Analysis -74.0
Market Value (2033) USD 64.7 million
Region Europe
Country United Kingdom
CAGR 6.7%
BPS Analysis -62.7
Market Value (2033) USD 3.3 million
Region Asia Pacific
Country China
CAGR 10.0%
BPS Analysis 193
Market Value (2033) USD 27.2 million
Region Asia Pacific
Country India
CAGR 10.4%
BPS Analysis -238.9
Market Value (2033) USD 10.1 million
Region Asia Pacific
Country Japan
CAGR 7.9%
BPS Analysis -151.2
Market Value (2033) USD 2.8 million

How is the Sales of Melatonin Market Shaping in the United States?

Increasing Demand from Medical Industry to Treat Insomnia Driving Market Growth

As per the Future Market Insights (FMI) analysis, the United States market for melatonin is expected to attain a market size of USD 64.7 million by 2033. It is likely to exhibit a CAGR of 6.6% from 2023 to 2033.

The melatonin market in the United States is poised to witness remarkable growth. It is expected to have a dominant position in the North American region. Rising demand for melatonin in the medical industry and the increasing prevalence of insomnia will drive demand.

A report by American Psychiatric Association, around 30% of high school kids receive over 8 hours of sleep on an average academic night, while over 30% of adults sleep for a minimum of six hours each night.

According to statistics, 35% of Americans say their sleep is "poor" or "only fair." Over 50 million Americans suffer from persistent sleep difficulties.

Besides this, the United States is also home to a few of the prominent producers of melatonin, including Pfizer, Natrol, LLC (an Aurobindo company), Nature’s Bounty, and Biotics Research Corporation.

These companies have established distribution networks and strong brand recognition. It enables them to efficiently meet the growing demand for melatonin supplements in the market.

Owing to their significant investments in research and development, these companies are continuously introducing innovative products. These factors further boost market growth in the country.

What Makes China a Significant Market for Melatonin?

Growing Awareness About the Benefits of Melatonin Supplements Boosting Sales

China’s melatonin market is anticipated to expand at a CAGR of 10.0% from 2023 to 2033. It is likely to reach a market size of USD 27.2 million by 2033.

According to the National Library of Medicines, about 83.81% of the 100,000 respondents in 2018 reported having a sleep disorder of some kind.

Due to the high social pressure and competition for the best educational resources, sleep disorders in Chinese teenagers are frequent. These include inadequate sleep time, abnormal sleep patterns, poor sleep quality, and daytime tiredness.

This demographic is more susceptible to sleep-related issues, further boosting the demand for melatonin supplements. Increasing adoption of a healthy lifestyle, consumers are increasingly turning to melatonin supplements to improve sleep quality and overall health.

These factors, coupled with the growing availability of melatonin supplements in various distribution channels. These factors are expected to drive the market growth of melatonin in China.

Will India Emerge as an Important Asian Hub for Melatonin?

Launch of High-Quality Dietary Supplements by Key Players Pushing Demand

The Indian melatonin market is anticipated to achieve a CAGR of 10.4% during 2023 to 2033. It is likely to result in a market size of USD 10.1 million by 2033.

International companies, such as Swisse Wellness, are launching their products in India. They expect to capitalize on the growing demand for dietary supplements and wellness products in the country.

For instance, in September 2022, Australia's premier brand for health, wellness, and beauty nutrition, Swisse, has recently launched a range of products in India. Among these, the SwisseMe Melatonin Gummies are gaining popularity in the market.

Similarly, Swisse has established partnerships with local distributors to expand its reach in the Indian market. By launching products in India, international companies such as Swisse are looking to tap into the large and growing market potential of the country. It is expected to witness significant growth in the coming years.

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Category-wise Insights

Which Segment Will Gain Prominence During the Forecast Period?

Convenience and Ease of Consumption Pushing Sales of powder/tablet segment

By product type, powder/tablet segment is expected to propel at a CAGR of 8.2% from 2023 to 2033. It is anticipated to reach a market valuation of USD 211.1 million in the year 2033

Growing demand for dietary supplements has been witnessed among consumers in recent years. This is mainly due to effective marketing campaigns regarding healthy lifestyles.

Rising pollution levels, especially of noise, have also affected the quality of sleep. These factors are expected to remain chronic for consumers over the coming decade, providing sizeable revenue opportunities to manufacturers.

Powder/tablets offer great convenience in production and ease of consumption as compared to liquid forms. They are also more stable and have a long shelf life. These factors make them a preferred choice for manufacturers and consumers alike.

Powder/tablets are easy to transport and store, leading to low transportation and storage costs for companies. Companies that offer wide variety of flavors and the ability to mix and match different supplements are likely to remain popular among consumers.

What Products Based on Nature are Expected to Remain Highly Preferred?

Synthetic Melatonin Demand to Remain High amid Low Costs and Consistent Quality

Based on nature, demand for synthetic melatonin is expected to remain high during the assessment period. As per Future Market Insights (FMI), it is likely to hold a market share of around 94.4%. The synthetic melatonin segment is projected to reach a valuation of USD 204.7 million in 2033.

Synthetic melatonin products are experiencing higher sales over natural ones due to various factors. It includes standardized and consistent doses, long shelf life, and low production costs.

These factors make them more affordable for consumers. Synthetic melatonin is easy to manufacture and has few regulatory hurdles compared to natural melatonin. It is derived from animal sources and requires more complex extraction and purification processes.

Which Treatment Type is Anticipated to Grow Steadily over the Forecast Period?

Growing Self-care Trends to Push Sales of Dietary Supplements

By treatment type, dietary supplements segment of the melatonin market is anticipated to expand at a CAGR of 8.3% between 2023 and 2033. It is anticipated to reach a value of USD 172.4 million by the end of the forecast period.

There is a growing trend of self-care and self-management of health, with individuals seeking more control over their well-being. This trend is driving the demand for dietary supplements, which can be purchased over the counter and used without a doctor's prescription.

Dietary supplements are often marketed as promoting overall health and wellness, rather than just treating a specific ailment. This broad appeal and the perception of promoting general health are key contributors to popularity.

This will likely make dietary supplements a more attractive option for individuals looking to improve their sleep quality and overall health.

Dietary supplements are often seen as a safe and more natural alternative to pharmaceuticals, which might have potential side effects and risks.

Competitive Landscape

Key players are focusing on establishing robust distribution networks and increasing their production capacities to meet the growing demand for melatonin supplements.

These companies are emphasized on the quality and purity of their products to build trust among consumers. They are also establishing partnership with retail chains, pharmacies, and online platform to ensure availability.

Key companies are also collaborated with healthcare providers to sell their products through prescription channels.

For instance,

  • In 2020, Nutraland USA, Inc. introduced a new product to the market - melatonin made from a plant-based treatment type. The product has been certified as vegan-by-Vegan Action, thus catering to the growing demand for plant-based and cruelty-free products among consumers.
  • In April 2023, a new medication initiative by Celmatix Inc. that targets melatonin receptors beyond of the CNS (central nervous system) has been unveiled.
  • In October 2022, BudPop has unveiled a range of flavor-infused melatonin gummies that also contain CBN to help with sleeplessness and relaxation.

Scope of the Report

Attribute Details
Market Value in 2023 USD 98.5 million
Market Forecast Value in 2033 USD 217.5 million
Anticipated Growth Rate (2023 to 2033) 8.2% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Volume (MT) and Value (USD million)
Key Regions Covered Latin America; Europe; North America; South Asia; East Asia; Oceania; and MEA
Key Countries Covered Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Italy, Spain, France, Germany, UK, Netherlands, Belgium, Russia, Nordic, Poland, South Korea, China, India, Malaysia, Thailand, Singapore, Australia, Indonesia, Japan, GCC Countries, Central Africa, New Zealand, South Africa, and others
Key Market Segments Covered Product Type, Nature, Treatment Type, and Region
Key Companies Profiled Robinson Pharma, Inc; Wellona Pharmaceutical; Molekula Group; Ebrator Biochemicals; Neurim Pharmaceuticals Ltd.; Xi’an Gaoyuan; Flamma Group; Sisco Research Laboratories; Superior Supplement Manufacturing; Shaanxi Yuantai Biological; Vita Actives Ltd.; Ankaim Inc; Nutraland USA, Inc.; Spectrum Laboratory Products, Inc.

Melatonin Market Outlook by Category

By Product Type:

  • Powder/Tablets
  • Liquid

By Treatment Type:

  • Dietary Supplements
  • Pharmaceuticals

By Nature:

  • Natural
  • Synthetic

By Region:

  • North America
  • Europe
  • Latin America
  • Oceania
  • East Asia
  • South Asia
  • Middle East & Africa

Frequently Asked Questions

How Big is the Melatonin Market?

The market is valued at USD 98.5 million in 2023.

What is the Growth Potential of the Market?

The growth potential of the market is 8.2% through 2033.

Which is the Key Segment by Nature in the Market?

Synthetic melatonin is likely to hold a substantial market share through 2033.

Who are the Key Melatonin Market Players?

Robinson Pharma, Inc, Wellona Pharmaceutical, and Molekula Group are the key players.

Which is the Go-to Market Strategy?

Key players are focusing on enhancing their distribution channels.

Table of Content
        1. Executive Summary
        2. Market Overview
        3. Market Dynamics
        4. Value Chain Analysis
        5. Global - Pricing Analysis
        6. Global Market Size Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
        7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
                7.1. Powder/Tablets
                7.2. Liquid
        8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
                8.1. Natural
                8.2. Synthetic
        9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Treatment Type
                9.1. Dietary Supplements
                9.2. Pharmaceuticals
        10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
                10.1. North America
                10.2. Latin America
                10.3. Europe
                10.4. East Asia
                10.5. South Asia
                10.6. Oceania
                10.7. Middle East & Africa
        11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
        18. Country-level Market Analysis, 2023
        19. Market Structure Analysis
        20. Competition Analysis
                20.1. Wellona Pharmaceutical
                20.2. Molekula Group
                20.3. Ebrator Biochemicals
                20.4. Neurim Pharmaceuticals Ltd.
                20.5. Xi’an Gaoyuan
                20.6. Flamma Group
                20.7. Sisco Research Laboratories
                20.8. Superior Supplement Manufacturing
                20.9. Shaanxi Yuantai Biological
                20.10. Vita Actives Ltd.
                20.11. Ankaim Inc
                20.12. Nutraland USA, Inc.
                20.13. Spectrum Laboratory Products, Inc.
                20.14. Other Players (On Additional Requests)
        21. Assumptions and Acronyms Used
        22. Research Methodology
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