Medical Nutrition Market Outlook (2024 to 2034)

Global Medical Nutrition industry sales reached approximately USD 16,192.6 million at the end of 2024. Forecasts suggest the market will achieve a 6.4% compound annual growth rate (CAGR) and exceed USD 26,555.9 million in value by 2034

Rising awareness about the role of medical nutrition in disease management and prevention is one of the drivers for the medical nutrition market. Countries such as China, and Japan have seen a rise in the number of elderly persons and this has been accompanied by an increase in diseases such as diabetes, cardiovascular diseases, cancer, and gastrointestinal disorders among others which often require specialized nutritional support. Manufacturers are coming up with medical products to provide complete nutrition solutions.

For example, Abbott’s Ensure range of products has become instrumental in providing a comprehensive and balanced diet to aged patients as well as those recovering from ailments by having solutions that are aimed at their dietary needs specifically.

They boost immunity, improve muscle strength, and promote overall healing all addressing major health concerns leading to better patient outcomes. Personalized dietary plans based on individual health profiles as well as genetic predispositions have become possible due to technological innovations in medical nutrition.

For instance, companies like Nestle Health Science have utilized these developments to design customized nutritional therapies focusing on malnutrition in hospitalized patients. Such products include Peptamen for enteral nutrition support that are easily absorbed and tolerated thus supplying essential nutrients to patients who cannot take enough food through the mouth.

This level of precision and customization ultimately leads to increased patient compliance while also highlighting the direction in which effective healthcare solutions need to go, i.e., toward more enhanced and patient-focused healthcare services.

Attributes Description
Estimated Global Medical Nutrition Size (2024E) USD 16,192.6 Million
Projected Global Medical Nutrition Value (2034F) USD 26,555.9 Million
Value-based CAGR (2024 to 2034) 6.4%

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Key Industry Highlights

Increasing demand for nutritional support for the infant population

A rising awareness of the significance of Paediatric medical nutrition on long-term health drives up the request for baby food for nutritional support. Some company such as Nestle Health Science have also come up with new products tailored to these needs.

Nestle’s Meritene Baby, for example, constitutes a special selection of medical nutrition that addresses cognitive development and immune system development, among others while ensuring that the young ones are well-nourished. Such nutrients comprise vitamins, minerals, and essential fats which help in promoting healthy growth in infants.

The focus remains on delivering safe, effective, and developmental-supportive infant nutrition even as companies continue innovating and expanding their product ranges

Growing diagnoses of gastrointestinal disorders such as IBD and celiac disease driving the medical nutrition industry

In the medical nutrition market, gastrointestinal disorders are on the rise and this includes celiac disease and inflammatory bowel disease (IBD) as well. The number of diagnoses keeps increasing therefore making it necessary for dietary interventions that address the particular requirements of these people.

For example, products such as Nutricia by Danone which is formulated for patients with conditions like IBD. To help patients manage their symptoms and improve their quality of life through scientifically backed formulations and advancing research into diet’s role in disease management, these products are developed to provide directed nutritional support.

It is a confirmation that the market is focusing on developing efficient nutritional treatments for patients with gut illnesses other than just traditional dietary changes alone.

Growing adoption of medical nutrition in developing countries such as India.

In India, the growing use of medicinal diets is influenced by several factors that contribute to enhanced medical services access, surging prevalence of chronic diseases, and rising consciousness about nutrition as it pertains to health care. Diseases like diabetes, cardiovascular conditions, and obesity are increasing. This change in population structure has increased the demand for nutrition interventions that aid in the prevention and management of diseases thus resulting in greater acceptance of medical nutritional products.

One such initiative is the National Nutrition Mission (NNM) or Poshan Abhiyaan aimed at promoting healthcare infrastructure and public health awareness by the Indian Government. For instance, Poshan Abhiyaan is designed to comprehensively miti gate malnutrition across India by targeting maternal and child nourishment.

To improve nutritional outcomes through targeted interventions, public awareness campaigns, and capacity building at the grassroots level, the mission integrates various existing programs and initiatives under one umbrella.

2019 to 2023 Global Medical Nutrition Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Global Medical Nutrition increased at a CAGR of 5.1% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on medical nutrition will rise at 6.4% CAGR

In this period, 2019-2023, the market experienced an increasing demand for specialized nutritional products targeting conditions like malnutrition, diabetes, gastrointestinal disorders, and nutrition requirements associated with oncology. To this end, firms sought to create an expanded line of products that catered to diverse demographic groups and diseases.

Besides that, the growth of personal medicine and digital health where a technology for healthcare was on the rise led to further market expansion hence improving the effectiveness as well as precision in dealing with nutrition.

From 2024 through 2034 medical nutrition product market is expected to continue to grow at a significant rate. The major drivers include a globally aging population prone to chronic diseases necessitating nutritional support and ongoing medical research advancements that point out the importance of diet in disease prevention and control.

Emerging markets such as those in Asia-Pacific and Latin America are anticipated to witness higher adoption of medical nutrition due to improvements in healthcare infrastructure and rising disposable incomes.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Market Concentration

The global medical nutrition industry is dominated by many big players, namely Zeon Lifesciences Ltd., DSM, Abbott, Danone S.A, Baxter, Nestle, GSk plc, Sun Pharmaceutical Industries Ltd, and many more. These business leaders constitute a significant value share.

These brands have extensive good manufacturing practices and distinguish themselves from the competitors by an elaborate distribution network and regional presence. Their products are widely present at retail stores present worldwide. They offer a wide product portfolio accompanied by modern packaging formats. They concentrate on meeting the regulatory standards to garner more consumer trust and build brand loyalty.

Regional brands have a distinct advantage in their ability to cater to local consumers' specific needs and preferences. While they may lack the resources for extensive research and development compared to national brands, regional players make up for it with their deep understanding of the local market and strong connections with their target consumers.

Regional brands adapt quickly to changing market conditions and consumer trends due to their agility and proximity to the local market.

Country-wise Insights

The table below highlights revenue from product sales in key countries. The United States and Germany are predicted to remain top consumers, with estimated valuations of USD 6,506.2 Million and USD 4,912.8 Million, respectively, by 2034.

Country Value (2034)
United States USD 6,506.2 Million
Germany USD 4,912.8 Million
Japan USD 2,018.2 Million
China USD 4,381.7 Million
India USD 3,638.2 Million

The following table shows the estimated growth rates of the top three industries. China and India are set to exhibit high Medical Nutrition consumption, recording CAGRs of 6.5% and 9.2%, respectively, through 2034.

Country CAGR, 2024 to 2034
United States 4.3%
Germany 5.1%
Japan 7.6%
China 6.5%
India 9.2%

United States to Retain Dominance in Medical Nutrition Sales

The sale of medical nutrition in the United States is projected to exhibit a CAGR of 4.3% during the assessment period by 2034, and revenue from the sales of Medical Nutrition in the country is expected to reach USD 6,506.2 million

Significant investments and advances in nutritional sciences make the United States a leader in healthcare R&D. This leadership ensures continuous innovation and development of up-to-date medical nutrition products capable of being tailored to special health conditions and patient demographics.

As exemplified by Abbott Nutrition and Nestle Health Science among others, they have research institutions and academic collaborations within the territory that allow them to introduce new formulations and provide evidence-based nutrition solutions.

Product safety, efficacy, and quality control are extremely strict under the US regulatory framework. The FDA is responsible for approving and regulating medical nutrition products thereby giving assurance to both medical practitioners and consumers. These factors in addition to high consumer demand for health & wellness products have contributed collectively to sustain America’s worldwide dominance on the global sales market of medical nutrition.

Demand Outlook for Medical Nutrition in Germany

Medical Nutrition demand in Germany is expected to rise at a value CAGR of 5.1% during the forecast period 2024 to 2034. By 2034, Germany is expected value share to account for 21.5% of medical nutrition sales in Europe.

In Germany, the availability and effectiveness of medical nutrition products have been changed by technological advances in healthcare and the incorporation of digital health solutions.

Popular remote consultation choices such as Fernarzt and Zava are helping professionals make custom nutritional counseling and dietary recommendations from where they reside. These services depend on secure communication channels and digital tools that guarantee patient privacy while improving access to healthcare.

Similarly, individuals are making use of digital health apps such as MyFitnessPal as well as food-tracking applications that are recommended by their physicians for better monitoring of their diets.

These apps provide instant feedback on dietary patterns thereby allowing users to make informed decisions regarding their nutrition health objectives. In addition, these advancements aim at enhancing patients' involvement while enabling them to comply with prescribed diet plans hence leading to increased efficiency in medical nutritional therapy.

The future of medical nutrition in Germany may be determined largely by companies that invest in telehealth systems with healthcare providers and employ digital health technologies.

Rising Popularity of Medical Nutrition in China

Consumption of Medical Nutrition in China is expected to increase at a value CAGR of 6.5% over the next ten years. By 2034, the sale size is forecasted to reach USD 4,381.7 Million, with Japan expected to account for a market share of 48.1% in East Asia.

In China, the demand for medical nutrition products is soaring because of several catalysts such as income changes, premium specialized infant formulas that meet particular dietary requirements and well-being concerns are becoming increasingly popular among Chinese consumers.

Mead Johnson Nutrition, now owned by Reckitt Benckiser Group, and others have since introduced products aimed at promoting brain growth in infants in addition to enhancing their immunity and digestion as preferred by Chinese parents today

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Category-Wise Insights

Multivitamins and antioxidants are highly demanded in medical nutrition due to support overall health

Segment Multivitamins & Antioxidant (Nutrition Type)
Value Share (2024) 28.5%

Sales of multivitamins and antioxidants are projected to register a CAGR of 6.7% from 2024 to 2034.

The medical nutrition sector needs multivitamins and antioxidants because they play a key role in upholding general health and mitigating diverse diseases. People embrace dietary supplementations as they are convenient in enhancing their daily consumption of vitamins and minerals, particularly when dieting may be insufficient and some medical conditions require more nourishment.

As a leading provider of nutritional ingredients worldwide, DSM offers various types of multivitamin products in combination with antioxidants that are extensively utilized in the field of medical nutrition.

Oral mode of delivery lead in medical nutrition sales

Segment Oral (Mode of Delivery)
Value Share (2024) 32.2%

The rapidly growing popularity of the oral mode of delivery segment is anticipated to advance at 9.5% CAGR during the projection period.

Advancements in formulation technology have improved the taste, texture, and bioavailability of medical nutrition thereby increasing the popularity of oral mode of delivery.

For instance, Ensure is a commonly known brand for adult oral nutritionals offered in different types such as Ensure Original, Ensure Plus, and Ensure Enlive which are tailored to meet individuals’ various health conditions. These products have been manufactured by considering cases like poor nourishment due to sickness, wounds, and old age.

Conversely, PediaSure is a range of children’s oral liquid nutritional made for kids who might be having problems with growth or may be lacking some nutrients in their diet. The product helps in providing vital nutrients necessary for normal growth and development thus assisting parents to ensure that their children get enough dietary requirements.

This technique uses an oral route provides meet the nutritional needs of diverse patient populations and has several other reasons why customers prefer them among key players in the medical nutrition market.

Store base retailing is a popular sales channel due to professional guidance and trust

Segment Store Base (Sales Channel)
Value Share (2024) 36%

Sales of medical nutrition store base sales channel are projected to register a CAGR of 7.3% from 2024 to 2034.

Among various sales channels, store-based retailing, in particular through pharmacies and drug stores has been a popular one for medical nutrition due to the health experts’ guidance offered by these outlets.

Pharmacists and other healthcare professionals must guide patients on medical nutritional product use and selection. They are highly qualified which means customers get tailored advice depending on their physical well-being such as managing diabetes or recovering from surgery

Several consumers trust these firms when it comes to purchasing medical nutrition owing to their past credible reputation for quality and product reliability. The available brands within these retail stores are normally those known to meet standards set by regulating bodies thus making sure that the products they offer are both safe and efficient

One example is CVS Pharmacy in the United States also provides a pharmacy advisor - if the person needs calcium supplement for bone support, then a CVS Pharmacy pharmacist would tell him/her about different forms of supplements available, suggest doses according to the patient’s age and other health conditions, as well as give better times of taking it to enhance absorption.

Competition Outlook

There are numerous key players in the industry. This is a significant point, but no one big player is dominating the market. Market leaders have been focusing on scaling up their production and supply chains to reach out to more consumers. The customers’ want is what is pushing them into such partnerships and alliances (Czinki et al., 2018).

Apart from this, they are also diversifying their product range through different formats and selling via various sales channels.

For example:

In 2022, a partnership between Danone and Bioiberica was established to develop and commercialize nutritional solutions for musculoskeletal health, specifically osteoarthritis. The deal allows Bioiberica to leverage its extensive clinical expertise while Danone could bring its scientific know-how and other competencies to provide proper medical nutrition solutions that meet the needs of patients suffering from movement-related problems associated with aging populations

Leading Medical Nutrition Brands

  • Zeon Lifesciences Ltd.
  • Nestle
  • GSk plc
  • Sun Pharmaceutical Industries Ltd
  • Sanofi
  • Abbott
  • Danone S.A
  • BASF SE
  • Fresenius SE & Co
  • KGaA
  • Leprino Foods Company
  • Fresenius Kabi Ltd
  • Esperer Onco Nutrition
  • Kate Farms
  • Guardion Health Sciences
  • DSM
  • Baxter

Key Segments of Market Report

By Nutrition Type:

As per By Nutrition Type, the segment has been categorized into Proteins, Carbohydrates, Multivitamins & Antioxidant, Amino acids, Fiber, Mineral and others.

By Health Condition:

Health Conditions included Cancer, Diebties, Gastrointestinal disease, metabolic syndrome, and others

By Patient Type:

This segment is further categorized into infant, adult, and Geriatric

By Mode of Delivery:

The modes of delivery include Oral, Enteral, and Parenteral

By Sales Channel:

Different Sales channels include Store-based Retailing, (Hypermarkets & Supermarkets, Convenience Store, Drug Stores & Pharmacies, Specialty Stores, and Other Retailers) and Online Retailing

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

What is the current value of the Medical Nutrition sector?

The global medical nutrition sale is estimated at a value of USD 16,192.6 Million in 2024.

Who are the leading manufacturers in the medical nutrition industry?

Zeon Lifesciences Ltd, DSM, Abbott, Danone S.A, Baxter, Nestle, and other manufacturers in medical nutrition.

Which region will garner a significant value share by 2024?

The North American sector is projected to hold a revenue share of 27.5% over the forecast period.

What share does Europe account for in the global Medical Nutrition industry in 2024?

Europe holds a 23.8% share of the global industry for medical nutrition.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Nutrition Type

    6.2. Health Condition

    6.3. Patient Type

    6.4. Mode of Delivery

    6.5. Sales Channel

    6.6. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nutrition Type

    7.1. Proteins

    7.2. Carbohydrates

    7.3. Multivitamins & Antioxidant

    7.4. Amino acid

    7.5. Fiber

    7.6. Mineral

    7.7. others

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Health Condition

    8.1. Cancer

    8.2. Diabetes

    8.3. Gastrointestinal disease

    8.4. Metabolic syndrome

    8.5. Others

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Patient Type

    9.1. Infant

    9.2. Adult

    9.3. Geriatric

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Mode of Delivery

    10.1. Oral

    10.2. Enteral

    10.3. Parenteral

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel

    11.1. Store-based Retailing

        11.1.1. Hypermarkets & Supermarkets

        11.1.2. Convenience Store

        11.1.3. Drug Stores & Pharmacies

        11.1.4. Specialty Stores

        11.1.5. Other Retailers

    11.2. Online Retailing

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    12.1. North America

    12.2. Latin America

    12.3. Western Europe

    12.4. Eastern Europe

    12.5. East Asia

    12.6. South Asia and Pacific

    12.7. Middle East and Africa

13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

20. Sales Forecast 2024 to 2034 by Nutrition Type, Health Condition, Patient Type, Mode of Delivery, and Sales Channel for 30 Countries

21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

22. Company Profile

    22.1. Zeon Lifesciences Ltd.

    22.2. DSM

    22.3. Abbott

    22.4. Danone S.A

    22.5. Baxter

    22.6. Nestle

    22.7. GSk plc

    22.8. Sun pharmaceutical Industries Ltd

    22.9. Sanofi

    22.10. BASF SE

    22.11. Fresenius SE & Co

    22.12. KGaA

    22.13. Leprino Foods Company

    22.14. Fresenius Kabi Ltd

    22.15. Esperer Onco Nutrition

    22.16. Kate Farms

    22.17. Guardion Health Sciences

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