The media monitoring tools market is expected to register a CAGR of 16.9% during the forecast period, up from USD 3,942.0 Million in 2022 to reach a valuation of USD 18,735.2 Million by 2032.
| Attributes | Details |
|---|---|
| Estimated Market Value (2022) | USD 3,942.0 million |
| Estimated Market Value (2032) | USD 18,735.2 million |
| CAGR (2022 to 2032) | 16.9% |
Sales of media monitoring tools are expected to surge due to rising internet penetration. In addition to this, the demand for media monitoring tools is rising on account of the increasing development of cloud-based monitoring platforms.
Increasing demand for social media platforms is also projected to contribute to the growth of the media monitoring tools market share.
The report sheds light on the factors improving the sales of media monitoring tools and, in turn, the opportunities for the market players. However, the media monitoring tools market also faces some challenges, which might limit the media monitoring tools market share from reaching its potential.
Some of the key media monitoring tools market trends promoting the demand for media monitoring tools include the increasing popularity of product branding on social networking sites like Facebook, Instagram, and others.
The media monitoring tools market growth is anticipated to be strengthened by the rising use of cutting-edge social media and video platforms like Awario, Agorapulse, Keyhole, and others. The leading market participants are creating sophisticated social listening and digital content platforms.
The growing accessibility of the internet in developing nations that receive government funding for the development of electronic infrastructure, which includes internet connectivity, is the main factor driving the demand for media monitoring tools.
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Social media monitoring tools enable an organization to measure the opinions presented by their customers, customize their alerts, increase awareness about the organization in the market and engage the audience. Such benefits drive the sales of media monitoring tools.
The factors like overpriced solutions, automated sentiment analysis, which provides 70%-80% accuracy, and negative feedback from customers are factors restraining the demand for media monitoring tools.
High investments and spending of organizations on media, rapid industrialization, and digitalization are the trends improving the demand for media monitoring tools.
The COVID-19 pandemic outbreak had a favorable effect on the sales of media monitoring tools during the pandemic. The media monitoring tools market expansion was fuelled by increased interest in social media platforms and the rising use of digital solutions.
Additionally, the global media monitoring tools market expanded by 5.7% in 2020 as opposed to 8.3% in 2019. Because of the enterprises' adoption of a remote work culture during the pandemic, the industry saw a revenue increase of 2.89 billion in 2020.
North America is expected to be the largest media monitoring tools market. The majority of media monitoring tool vendors, such as Pinterest, Inc., Twitter Inc., Cyfe, Inc., and GoogleInc., are based in the North America region. This is attributed to the rising penetration of the cloud and increasing digitalization in the market.
During the forecast period, Asia Pacific is anticipated to develop at the greatest CAGR, with rising demand for media monitoring tools. Increased demand for media trackings software products like Talkwalker, Synthesio, Brandwatch, Sysomos, and others is primarily responsible for the growth in the sales of media monitoring tools.
Due to the abundance of media monitoring software vendors, it is projected that the sales of media monitoring tools in the European market would grow at a rapid rate. For instance, Europe is home to a number of companies that offer media and social media monitoring solutions, like brand24, Isentia, Mention Solutions SAS, etc.
During the projected period, a moderate CAGR is anticipated for both South America and the Middle East and Africa (MEA). Governments are investing more in digital initiatives to adopt cutting-edge technology like artificial intelligence (AI), cloud computing, and machine learning (ML) which is leading to a rise in the demand for media monitoring tools.
Principal Consultant
Several of the media monitoring tools market's major companies are Hootsuite, Oracle Corporation, Alphabet Inc., and others. These players are creating cutting-edge technology like monitoring tools that are cloud-based, AI- and ML-based.
Additionally, the fierce rivalry in the market is requiring participants to concentrate on a variety of methods, such as partnerships, mergers, and acquisitions, to enhance their positions and improve the sales of media monitoring tools.
A social media management business called Hootsuite teamed with the user-generated content platform TINT in October 2021 to enable users to integrate employee-generated content (EGC) with its Hootsuite Amplify product. It offers a method to increase brand recognition and reach so that users can locate their needs on social media platforms.
"Conversation Clusters" is a cutting-edge augmented and data visualization analytics tool introduced by Talkwalker. This application aids PR specialists in seeing and comprehending various social media conversations as well as gaining customer insights.
The key players in the media monitoring tools market are Google Inc., Mention Solutions SAS, Brand24 S.A., BuzzSumo Limited, Pinterest, Inc., Twitter Inc., Cyfe, Inc., SumAll Inc., Tailwind Capital Group, LLC, and Klear.
The report consists of key players contributing to the media monitoring tools market share. It also consists of organic and inorganic growth strategies adopted by market players to improve their market positions. This exclusive report analysis the competitive landscape and media monitoring tools market share acquired by players to strengthen their market position.
| Report Attribute | Details |
|---|---|
| Growth rate | CAGR of 16.9% from 2022 to 2032 |
| Base year for estimation | 2021 |
| Historical data | 2015 to 2020 |
| Forecast period | 2022 to 2032 |
| Quantitative units | Revenue in USD million and CAGR from 2022 to 2032 |
| Report coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis |
| Segments covered | Component, Enterprise Size, Region |
| Regional scope | North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand |
| Country scope | USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Iran, South Africa |
| Key companies profiled | Google Inc.; Mention Solutions SAS; Brand24 S.A; BuzzSumo Limited; Pinterest, Inc.; Twitter Inc; Cyfe, Inc.; SumAll Inc.; Tailwind Capital Group; LLC and Klear. |
| Customization scope | Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
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The media monitoring tools market is forecasted to register a CAGR of 16.9% during the forecast period.
Key players holding substantial media monitoring tools market share include Google Inc., Mention Solutions SAS, Brand24 S.A., BuzzSumo Limited, Pinterest, Inc., Twitter Inc., Cyfe, Inc., SumAll Inc., Tailwind Capital Group, LLC and Klear.
As per the analysis, the media monitoring tools market share is likely to be USD 18,735.2 Million by 2032.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Global Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-users 5.1. Business Organization 5.2. Education 5.3. Antibiotics 5.4. Agencies 6. Global Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 6.1. North America 6.2. Latin America 6.3. Europe 6.4. Asia Pacific 6.5. Middle East and Africa 7. North America Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 8. Latin America Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9. Europe Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10. Asia Pacific Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11. Middle East and Africa Media Monitoring Tools Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12. Key Countries Media Monitoring Tools Market Analysis 13. Market Structure Analysis 14. Competition Analysis 14.1. Quest Diagnostics, Inc. 14.2. Abbott Laboratories 14.3. Clinical Reference Laboratory, Inc. 14.4. Laboratory Corporation of America Holdings 14.5. Cordant Health Solutions 14.6. Legacy Medical Services, LLC. 14.7. DrugScan 14.8. Omega Laboratories, Inc. 14.9. Psychemedics Corporation 14.10. Mayo Clinic Laboratories 15. Assumptions & Acronyms Used 16. Research Methodology
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Media Monitoring Tools Market
