Media Editing App Market

Media Editing App Market Outlook (2022 to 2032)

In 2021, the global media editing app market was worth US$ 3,782.5 Million. Due to the enormous increase in the popularity of editing software in recent years, the market is anticipated to rise from US$ 4,085.1 Million in 2022 to US$ 9,747.3 Million by 2032, representing a CAGR of 9.1% over the forecast period.

Recently, the use of media editing apps has skyrocketed because it has become essential for those who wish to transform unprocessed media into shareable, polished, professional images and films. This demand is met by a wide variety of applications and software. Some have carved out a niche for themselves by specializing in a certain type of photo and video editing or by undercutting their rivals' prices. Some companies have maintained their position at the top by concentrating on a variety of features, while others have created a distinctive market niche by fusing expert and amateur characteristics.

The global increase in demand for media editing applications with reshuffled features is to blame for the market expansion. Other dynamics prompting the market growth are as follows:

• Editing applications offer a wide range of tools and controls for editing-related tasks including rendering power, planning out complicated projects, color grading panels, and optical flow, which continues to be popular among numerous leading and up-and-coming on-premises editing platforms.
• The rising rate of technical innovation in camera equipment, demand for high-quality photographs, and the need for special effects like color, tints, and much more.
• The pragmatic need for editing software in content management for personal use and AV professionals is attributable to its rising demand.
• The media-editing application industry is growing in tandem with the surge in demand for cloud-based applications.
• As social media, digital marketing, and influencer platforms have mushroomed, consumers are becoming gradually more interested in influencer marketing.
• The accessibility of high-definition screens coupled with the penetration of smartphones and cameras.
• Since so many individuals are posting videos on their social media platforms, the practice of video editing software is mounting.
• The market is also expanding owing to rising demand for professional video editing apps for live streaming and AI-based photo-to-video converter apps.
• The need for audio and video editing software has surged due to an astounding shift toward work-from-home prerequisites.
• The expansion of the global media editing app market is also being driven by an increase in the usage of online cloud editing software by people and groups.

However, several issues, including expensive costs and a lack of appropriate technical expertise, are impeding the market's progress. Some additional factors hampering the market growth are:

• Since there is a growing array of open-source and free editing tools, sales of media editing apps have recently declined.
• The media editing software industry is confronted with serious problems with pirated software.
• The resources are charging more since there is a shortage of skilled labor that can use the developing technology of the time.

Given the rising demand for these media editing apps, several manufacturers have included novel features. Here are some trends and opportunities in the media editing app market:

• To provide customers with practical experience with the program and increase conversions, companies in the audio and video editing software industry are making more free tools available.
• A growing number of social media influencers, YouTubers, and online business entrepreneurs use audio and video editing apps to foster creativity in their online video production.
• OTT platforms make it simple to access entertainment, which drives up demand for content and boosts the profitability of media editing apps.
• Since video content (rather than simply text or images) is more beneficial for learning than traditional educational techniques alone, multimedia enterprises that employ video content should anticipate seeing more market growth.
• To diversify their revenue sources, companies are aiming their audio and video editing apps toward small enterprises.

A Brief Overview of the Historical Market Scenario and the Present Growth Statistics

Prior to the widespread use of digital non-linear editing techniques, all films underwent their first editing using a film work print, also known as a cutting copy in the United Kingdom, which included physically cutting and splicing together sections of the film. The global market for media editing apps is expanding rapidly at present. The global increase in interest in restructured feature picture editing applications is mostly responsible for the market expansion.

The market expansion is expected to be refueled by an increase in the use of blur video backdrop applications. The market is also expanding as a result of the rising demand for live-streaming video editing apps. Additionally, a surge in demand for AI-based photo-to-video converter applications is promoting market expansion. Besides, the market expansion is being fueled by the rising need for useful filter applications.

The media editing app market generated US$ US$ 3,782.5 Million in sales in 2021. Future Market Insight researchers forecast that the market for media editing apps is poised to go through a significant transition that will alter how market players operate. The market is expected to increase at a CAGR of 9.1% to reach from US$ 4,085.1 Million in 2022 to US$ 9,747.3 Million by 2032.

The popularity of social media sites like Instagram, YouTube, and Twitter has increased the sharing of online content, therefore having good editing applications and software makes the difference between millions of potential views or impressions. The availability of several automated machine learning media editors and enhancement software alternatives has allowed users to automatically edit photos, videos, and audio in a matter of minutes, even though many individuals may be familiar with standard editing software options like Adobe Premiere. Customers can now effortlessly edit hours of video footage without having to spend an outrageous amount of time and money owing to these editing applications.

A variety of top editing platforms continue to be fans of the media editing apps since they offer a wide variety of tools and controls for editing-related tasks. The program on the cloud exhibits complexity and capable characteristics. On desktops like Windows and Mac or mobile applications like iOS and Android, it offers fundamental video editing skills via a cloud environment for subscription-based business models. The functional necessity of content management for both individuals and professionals is another factor contributing to the increased demand for media editing software.

Category-wise Insights

Based on Media Type, the Video Segment Commands the Media Editing App Market

On the basis of media type, the media editing app market is classified into audio, video, photo, and others. Among these segments, the video segment dominates the market. This market had a 46.1% share of the global market in 2021 and is now growing rapidly and lucratively at a CAGR of 10.1%. The spreading out of the market is being driven by the following aspects:

• The rapid surge in streaming services such as Netflix and OTT platforms
• High demand for video editing software due to the ongoing demand for better video content for entertainment
• Widespread use of smart devices like smart TVs and smartphones
• People are now posting videos to social media sites, which has increased the adoption of video editing apps.
• Small companies have become more reliant on video production to keep up with the expanding influencer culture.

Depending on End-user, the Dominant Category Contributing to Revenue Generation in the Media Editing App Market is the Individuals

As far as the end-user segment is concerned, the media editing market is broken down into individuals and professional editors. The individual segment has the highest market share among these sectors since these apps assist individuals in making creative works more intriguing and captivating for viewers by adding polished features. The CAGR for the individual segment is currently anticipated to be 7.1%, which would indicate considerable growth throughout the forecast period. The category held a 62.9% market share globally in 2021. The grounds for sustained growth are:

• Individuals can effortlessly improve their videos using these media editing apps without employing specialists.
• As these apps are mostly easy to use, individuals prefer to edit their photos and videos through these apps without any professional skill.
• With the help of these apps, individuals can merge several video clips, add music, titles, and special effects, and then share the final videos with their family members and friends.
• Before posting their movies to social media platforms or sharing them on other digital sites to be trendy, many users utilize media editing apps to enhance the quality of their photos and videos.

However, the professional editor segment is expected to witness the fastest growth over the forecast period, exhibiting a CAGR of 9.6%. Using media editing apps, professional editors can easily and rapidly edit photographs or videos for their clients, finish incomplete projects, add titles and subtitles, incorporate special effects and audio when needed, and transition between segments in a movie. These elements help the market expansion.

Sudip Saha

Principal Consultant

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Country-wise Insight

With 35.5% of the global market share in 2021, North America held the highest market share. During the forecast period, it is anticipated that North America will expand at a CAGR of 6.5% and will keep dominating the market. Due to government initiatives that encourage innovation, the region is one of the most important areas for new technology. The region with the fastest growth is expected to be East Asia, where the demand for video editing software is expected to increase at a CAGR of 11.8% as a result of the increasing popularity of various types of video content on social media channels.

Strong Uptake of Media Editing Apps in the USA as it has the Largest Media and Entertainment Sector

With a CAGR of 6.7%, the USA is the market leader for media editing apps in North America. In 2021, the USA media editing app market gained 21.5% of the global market share. The nation has a strong industrial foundation, a large population engaged in science-related occupations, and high purchasing power.

The consequence has been an increase in social networks, which have multiplied over time as technology has allowed the state to utilize new gadgets like laptops and cellphones that require top-notch media editing software to operate properly.

Additionally, various smartphone-specific software programs with tailored dashboards for quick video editing solutions have been released by multiple firms active in the USA media editing app market to cater to these rapidly expanding users. Furthermore, the use of automatic slideshow production applications is a new trend that is assisting market expansion in the USA. The market growth is also anticipated to accelerate due to the rising popularity of animated text and title effects in photos and videos. Moreover, it is projected that the market would develop as a result of the growing need in the USA for graphic apps to be easily integrated.

In addition, small companies in the USA spend a lot of money on social media marketing firms. Sales through this channel are being significantly increased by the e-commerce business in the USA's growing usage of immersive and alluring advanced picture editing software as well as AI technology.

Development of the European Media Editing App Market is Fueled by the Increasing Occurrences of Filmmaking

The second-largest region in Europe. A CAGR of 7.8% is predicted for its growth over the forecast period. Given that it captured 20.8% of the global market in 2021, the market for media editing apps in Europe is predicted to expand rapidly. The majority of the money spent on the European media editing app market share is attributed to the United Kingdom, Germany, France, Russia, and Italy. The German media editing app market is the biggest in all of Europe, with a reported 11.2% market share. The market is anticipated to expand at a CAGR of 5.8% during the forecast period.

The potential for development in the European market is enormous given the rising consumer demand and rising film output. Recent years have seen the introduction of innovative features and effective functions, which is a key market driver.

Additionally, the popularity of streaming movies online over conventional media is driving up customer demand for these services. The European region's video editing software market is expected to develop as a result of the rising popularity of virtual reality and augmented reality.

People in Asia Pacific have become additionally Enthusiastic about Pro-media Editing Applications

The fastest-growing region is Asia Pacific. Major economies in this area include China, Japan, South Korea, India, and Australia. China and Japan have the fastest rates of development among these nations. Media editing software is becoming more in demand in this region as a result of the popularity of various video content on social media platforms. South Asia held a significant market share in 2021 which was around 18.7% of the global market. It is envisaged that the market expansion would be aided by the growing need for preconfigured settings with predetermined defaults and switching capability in picture and video apps.

Media Editing App Market Initiatives: Recent Investments from Well-Known Brands in Start-ups

Business models vary throughout time, sometimes as a consequence of market shifts and other times as a result of technological advancements, which leads to the birth of exciting new trends. FMI regularly monitors the startup scene globally and has discovered several intriguing concepts that are gaining traction, one of which is the media editing app.

New companies in the media editing app industry are developing innovative applications and obtaining a competitive edge by utilizing technology improvements. These companies continuously spend money on Research and Development to stay on top of changing customer tastes and expectations from the end-use industry. The industry of media editing apps is being aided by initiatives to improve its standing in the forum.

Top Start-ups to Watch for

Competitive Landscape

Competition heats up in the Media Editing App Market: CyberLink Corp., MAGIX Software GmbH, and Steinberg Media Technologies GmbH are Cartelizing the Market

CyberLink Corp., a company established in 1996, is the industry pioneer in AI facial recognition technology and multimedia software. In order to continually reinvent the multimedia experience and consistently produce unique and interoperable solutions, the firm has developed and is the owner of over 200 patented technologies.

In addition to musical works that went on to top the charts throughout the world, MAGIX Software GmbH products have been used extensively in Oscar-winning film and television projects. With the aid of its numerous broadcasting firms and 35 million users, which have won awards for their SaaS solutions, amazing soundtracks and movies can be made, brands can be promoted, and stories can be told. Excellent methods for producing, designing, presenting, and archiving digital images, graphics, websites, videos, and music are highly valued.

Leading the way in sound technology, Steinberg Media Technologies GmbH has been producing robust, adaptable, and user-friendly audio software for many years. Steinberg offers the greatest applications, sounds, software, hardware, and tutorials to help everyone, from novice musicians, producers, and sound designers to the most seasoned professionals.

Recent Developments:

• In June 2022, Adobe made substantial updates to the Creative Cloud software Photoshop, Lightroom, and Lightroom Classic, giving users additional features, benefits, and value. It will enhance Photoshop on the web's editing and usability, employ AI and machine learning from Adobe Sensei to make complex tasks easier for creatives, and improve cross-device collaborative workflows for Photoshop and Lightroom users (desktop, internet, and mobile).
• In April 2022, a new version of iMovie was published by Apple with features that make it easier to create high-quality edited videos for the iPhone and iPad, as well as pre-made templates for popular sorts of videos shared on social media. Videos may be modified, and examples include DIY instructions, food demonstrations, product reviews, and science projects. Storyboards help prospective writers, filmmakers, and musicians hone their editing and narrative abilities.
• In April 2022, to showcase technology demonstrations of video production solutions at NAB that would provide more advanced remote controls, Avid established a collaboration with Microsoft and Haivision.
• In November 2018, Cyberlink Corporation proclaimed the launch of PhotoDirector 365, an all-inclusive and dynamic photo editing software. Layer Packs, HDR, Black & White and Split Tone Presets, Motion Still, Keystone Correction, and 360 picture editing are some of the user-friendly functions included in this photo editing program. Additionally, Tethered Shooting, Soft Proofing, and AI Style Effects are features of this program that enhance photo editing.

Some of the other key companies proliferating in the market are

• Adobe
• Apple
• Autodesk, Inc.
• Avid
• Avid Technology, Inc.
• Black Magic Design
• Corel Corporation
• FXHome
• HairerSoft, iZotope, Inc.
• Microsoft Corp
• Movavi
• NCH Software
• Pinnacle
• PreSonus Audio Electronics, Inc
• Sony Corporation
• Wondershare Technology

Key Segments in the Media Editing App Market

By Media Type:

• Photo
• Audio
• Video
• Others

By End-user:

• Professional Editors
• Individuals

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Middle East and Africa