Maternity Innerwear Market

Maternity Innerwear Market Outlook (2023 to 2033)

The global maternity innerwear market size is expected to be USD 3,868.0 million by the end of 2023. In the long-term, the global market is estimated to reach around USD 7,123.1 million by 2033. It is likely to exhibit decent growth at a CAGR of 6.3% over the forecast period 2023 to 2033.

Maternity photoshoots have become increasingly popular as a means for expectant mothers to commemorate and capture the special moments of pregnancy. This trend has directly influenced demand for maternity innerwear. It plays a crucial role in ensuring comfort, support, and aesthetic appeal during these photoshoots.

To cater to this trend, maternity innerwear brands have recognized the need for stylish and photogenic designs that complement the visual aesthetics of maternity photoshoots. Companies offer a range of options that feature intricate lace detailing, feminine colors, and fashionable silhouettes, allowing expectant mothers to feel confident and beautiful during photoshoots.

Maternity innerwear with supportive features such as adjustable straps, wider bands, and stretchable fabrics also ensures a comfortable and flattering fit. It helps in accommodating the changing body shape and enabling mothers-to-be to achieve their desired look in photographs.

Versatility of maternity innerwear allows for seamless transitions between different outfits during the photoshoot, contributing to visual appeal. By providing comfort & support, as well as enhancing confidence, maternity innerwear contributes to the success and enjoyment of maternity photoshoots, reflecting the increasing demand driven by this trend.

Expansion of e-commerce and online shopping platforms has made maternity innerwear more accessible to women around the world. In the past, finding well-fitting and stylish maternity innerwear could be a challenge, as it was often limited to a few specialty stores.

With growth of online retailers, pregnant women now have a wider range of options at their fingertips. They can easily browse through different brands, compare prices, and read reviews from other expecting mothers. This might make it convenient to find the perfect innerwear that suits their preferences and needs.

Rising maternity innerwear demand can also be attributed to increasing focus on body positivity and self-care. Pregnancy is a transformative period for women, and there is a growing emphasis on embracing and celebrating the changes that occur during this time.

Maternity innerwear, with its inclusive sizing options and designs that flatter & support the body, allows pregnant women to feel confident and comfortable in their own skin. Availability of fashionable options in maternity innerwear further reinforces the idea that pregnancy should not limit a woman's ability to express her personal style.

Key Maternity Innerwear Market Trends Listed by Future Market Insights (FMI):

• Increasing demand for sustainable and eco-friendly materials in maternity innerwear is estimated to push growth.
• Growing popularity of seamless designs that offer a smooth and comfortable fit throughout pregnancy is a key trend.
• Rising availability of fashionable and aesthetically appealing maternity innerwear options might take center stage as a trend.
• Expansion of inclusive sizing options to cater to a diverse range of body shapes and sizes is projected to become a prevailing trend.
• Growing focus on versatility, with maternity innerwear that can seamlessly transition from day to night or accommodate different outfit styles is set to aid demand.
• Integration of advanced fabric technology for enhanced comfort, breathability, and moisture-wicking properties might stand out as a notable trend.

Attributes	Key Insights
Maternity Innerwear Market Estimated Size (2023E)	USD 3,868.0 million
Projected Market Valuation (2033F)	USD 7,123.1 million
Value-based CAGR (2023 to 2033)	6.3%
Collective Value Share: Top 5 Countries (2022A)	25% to 35%

How Will Sales of Maternity Innerwear between 2018 and 2022 Outpace Demand from 2023 to 2033?

As per the report, the global maternity innerwear market is expected to surge at a CAGR of 6.3% over the forecast period. The market witnessed a considerable CAGR of 8.0% during the historical period 2018 to 2022. There has been a significant shift in societal norms and awareness surrounding pregnancy and maternal health.

Women today are more conscious about their comfort and well-being during pregnancy. It is set to lead them to seek specialized innerwear that caters to their unique requirements.

Maternity innerwear offers features such as expandable waistbands, extra support for growing breasts, and seamless designs that accommodate the changing body shape. It can further help in providing optimal comfort throughout the pregnancy journey.

Increasing number of working women who continue their professional careers throughout pregnancy has also contributed to rising maternity innerwear sales. With more women choosing to work during pregnancy, there is a need for innerwear that provides comfort and support for long hours of sitting or standing.

Maternity innerwear with seamless construction and adjustable features delivers a solution to pregnant women. They often require practical and comfortable undergarments that can be worn throughout the workday.

Demand for professional-looking maternity innerwear that blends functionality with a polished appearance has grown worldwide. It is attributed to the trend of women balancing work and motherhood.

Surging emphasis on prenatal and postnatal fitness has also influenced demand for maternity innerwear. Several pregnant women are actively engaging in exercise routines and physical activities tailored to their specific needs.

Maternity innerwear such as supportive bras and belly bands provide the necessary support and comfort during these activities. They allow women to maintain an active lifestyle while ensuring the safety of themselves and their growing baby. Demand for maternity innerwear that combines functionality with style has grown as more women prioritize staying active and fit during pregnancy.

What are the Factors Boosting Maternity Innerwear Sales?

Growing Population of Pregnant Working Women

Expanding population of working pregnant women is expected to be a significant driver for the maternity innerwear industry. With more women pursuing careers and working during pregnancies, there is a growing need for comfortable and supportive maternity innerwear that can adapt to professional and active lifestyles.

Trend of women working during pregnancy has been on the rise due to various factors. A few of these are greater gender equality, improved workplace policies, and desire to maintain a work-life balance. As a result, there is an expanding customer base of working pregnant women who seek maternity innerwear that meets specific needs.

Working pregnant women often require innerwear that can adapt to their changing body shape and provide support throughout pregnancy. For example, maternity bras with adjustable straps, wider bands, and stretchable fabrics offer the necessary support for growing breasts. Maternity panties with elastic waistbands and seamless construction can provide comfort and flexibility for long hours of work.

For instance, according to data from the United States Bureau of Labor Statistics, in 2020, around 65% of women with children under the age of 6 were in the labor force. This indicates that a significant portion of women choose to balance professional careers with motherhood responsibilities. It is further expected to propel maternity innerwear demand in the next ten years.

Awareness Regarding Availability of Comfortable Maternity Innerwear

Increasing awareness about the availability of comfortable maternity innerwear is a vital driver behind growth in the market. Expectant mothers are becoming more informed about the importance of wearing specialized innerwear that provides comfort, support, and convenience during pregnancy.

In the past, there was limited awareness regarding maternity innerwear, and several women would resort to using regular undergarments. These might not adequately meet their changing needs.

There has recently been a surging knowledge regarding the availability and benefits of comfortable maternity innerwear. It is attributed to the rise of information-sharing platforms, social media, and online communities.

Growing awareness has led to a shift in the mindset of expectant mothers, who now recognize the significance of wearing innerwear designed specifically for changing bodies. They understand that maternity innerwear offers features such as stretchable fabrics and adjustable straps. These can accommodate growing bellies, provide proper support, and promote comfort.

As awareness spreads, more women are actively seeking out comfortable maternity innerwear options. They are exploring a variety of brands, styles, and sizes to find the best fit & feel for their individual needs.

Increased demand has further propelled growth in the maternity innerwear market. It is projected to compel manufacturers to expand their offerings and develop innovative products that prioritize both functionality & comfort.

Increasing Fashion Consciousness Among Pregnant Women

Increasing fashion consciousness among pregnant women has brought about a notable transformation in the maternity innerwear industry. Previously, maternity wear primarily focused on functionality and comfort, often lacking in stylish options.

Modern pregnant women place a greater emphasis on personal style and fashion choices during their pregnancy. This shift in mindset is driven by factors such as empowerment, influence of celebrities & social media, and availability of stylish options. Increasing knowledge of body positivity and convenience of online shopping are also set to aid demand.

There has been a surging demand for fashionable and trendy maternity innerwear worldwide. Various brands are coming up with new innerwear that not only provides the necessary support and comfort but also allows women to express their individuality & maintain personal style.

Manufacturers and retailers have responded to this trend by offering a diverse range of fashionable maternity innerwear options. They are incorporating trendy designs, flattering cuts, and fashionable details.

Ongoing shift toward fashion-conscious maternity innerwear reflects the evolving needs and desires of pregnant women. Modern women no longer view pregnancy as a time to compromise on style but as an opportunity to embrace fashion & feel confident and empowered throughout the journey.

Which Factors Might Hamper Maternity Innerwear Demand Globally?

• Limited awareness about the benefits and availability of specialized maternity innerwear options can hinder demand.
• Lack of inclusivity in sizing options might make it difficult for women with diverse body types to find suitable innerwear.
• High costs associated with quality maternity innerwear can pose affordability challenges for a few expectant mothers.
• Cultural norms or societal taboos might discourage open discussions or acceptance of maternity innerwear.
• Misconceptions or myths about pregnancy and the belief that regular innerwear can suffice can lead to a perception that specialized maternity innerwear is unnecessary.

Country-wise Insights

Why is the United States Showcasing Immense Popularity of Maternity Innerwear?

Rising Baby Shower Events in the United States to Propel Demand for Maternity Essentials

The United States maternity innerwear industry is projected to remain at the forefront in North America by 2033. Increasing emphasis on body positivity and self-expression during pregnancy has led to a greater demand for fashionable and stylish maternity innerwear.

Women in the United States are seeking options that not only provide comfort and support but also allow them to maintain their personal style. They are willing to feel confident throughout their pregnancy journey.

The United States also has a diverse population with varying body types, and there is a growing recognition of the need for inclusive sizing options in maternity innerwear. Brands that offer a wide range of sizes and cater to different body shapes are gaining popularity. They would aim to prioritize inclusivity and ensure that every expectant mother can find the perfect fit.

Pregnancy is a significant life event for several women in the United States, and there is a cultural emphasis on celebrating and commemorating this special time. Maternity photoshoots, baby showers, and other events have become popular traditions. They are projected to create a rising demand for maternity innerwear that is both comfortable and visually appealing for capturing these memorable moments.

Would India be a Prominent Hub for Maternity Innerwear Manufacturers?

Sales of Maternity Shapewear to Expand among Fashion-conscious Women in India

India maternity innerwear industry is anticipated to generate high demand throughout the assessment period. There has been a shift in India toward more open discussions surrounding pregnancy, motherhood, and women's health. With increasing awareness and acceptance of the importance of comfort during pregnancy, demand for specialized maternity innerwear is likely to elevate.

As India's economy continues to develop, there has been a rise in disposable income among the middle-class population. This enables expectant mothers to have a higher purchasing power and invest in quality maternity innerwear that provides comfort & support throughout their pregnancy.

India's fashion sector has witnessed significant growth in recent years. As a result, there is a growing emphasis on fashion-forward maternity wear that allows expectant mothers to feel stylish and confident during pregnancy. Maternity innerwear, with its blend of functionality and fashion, is likely to be in high demand among fashion-conscious women.

In August 2022, for instance, Nike unveiled its innovative maternity collection in India. Nike (M) was developed by merging data using over 150,000 comparative scans of pregnant and non-pregnant women with pregnancy data discoveries.

Category-wise Insights

Which Product Type Has Dominant Shares in the Maternity Innerwear Space?

Demand for Maternity/Nursing Bras to Skyrocket Worldwide through 2033

With the intention of facilitating easy breastfeeding, maternity/nursing bras have been designed to offer convenient nursing access. The segment held a crucial share of 33.4% in 2022 in product type category.

Nursing bras with nursing clips or drop-down cups and front openings have gained high popularity. These features allow mothers to breastfeed babies discreetly and conveniently.

The bras help in making the breastfeeding experience more manageable while maintaining comfort and support. Availability of nursing-friendly clothing options has made it easier for mothers to maintain their breastfeeding routine. They can also enjoy fashionable and functional clothing choices at the same time.

Which Sales Channel is Highly Preferred in the Market?

Online Retailers to Witness Surging Demand for Fashionable Maternity Clothes

With the rise of e-commerce, the maternity innerwear market has witnessed a shift toward online retail and personalized shopping experiences. Brands are investing in user-friendly websites, size calculators, fit guides, and virtual consultations. They are aiming to assist expecting mothers in finding the right products and ensuring a satisfactory online shopping experience.

Virtual consultations with maternity wear experts or customer service representatives are also available. They might enable personalized assistance and recommendations through video calls or live chat. Personalized product recommendations based on customer preferences and browsing history are also provided, ensuring a tailored shopping experience.

Which Size Segment is Likely to Have Leading Contribution in Revenue Generation?

Maternity Underwear and Panties in Medium Size to Gain Impetus through 2033

In the maternity innerwear industry, medium-sized products hold a leading share due to prevalence of average-sized pregnant women. Need for comfortable and well-fitting innerwear is rising astonishingly worldwide.

The effort from manufacturers and retailers to cater to this significant size segment is growing, which would influence demand. The large segment also holds a significant share and is currently at second position.

Competitive Landscape

Well-known maternity innerwear brands that have built a strong reputation over the years are faring well. These companies have the advantage of brand recognition, customer loyalty, and established distribution channels.

They continue to cater to the diverse needs of expectant mothers. They are offering a wide range of products, including basic essentials, stylish options, and specialized innerwear for various stages of pregnancy.

Companies that focus on offering fashionable and trendy maternity innerwear are finding success in the market. They understand the desire of modern women to express their personal style during pregnancy.

They would provide options that are both comfortable and visually appealing. These brands often incorporate intricate lace detailing, attractive colors, and fashionable silhouettes into their designs to cater to the fashion-conscious expectant mothers.

For instance,

• In August 2022, two New York-based midwives started a company to produce eco-friendly underwear for mothers and mothers-to-be. Meraki Lingerie, which makes use of bamboo-based fabrics, was invented by Nicola Moore and Chloe Malarkey.
• In July 2021, online shopping financier Clearco announced that Bomaternity, a Canada-based sportswear company, has received funding through its ClearAngel program. The investment would help Bomaternity to launch new maternity collections in the market.

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	USD 3,868.0 million
Projected Market Valuation (2033)	USD 7,123.1 million
Value-based CAGR (2023 to 2033)	6.3%
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Quantitative Analysis	Value (USD million)
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; Middle East & Africa
Key Countries Covered	United States, Canada, Brazil, Mexico, Argentina, Germany, United Kingdom, France, Spain, Italy, Rest of Europe, China, Japan, South Korea, India, Indonesia, Thailand, Malaysia, Australia, New Zealand, GCC Countries, Rest of the World
Key Segments Covered	Product Type, Size, Sales Channel, and Region Online Retail
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives

Maternity Innerwear Market Outlook by Category

By Product Type:

• Maternity/Nursing Bras
• Camisoles
• Shapewear
• Maternity Briefs
• Belly Comforter/Maternity Belt
• Nursing Pads

By Size:

• Small
• Medium
• Large
• Extra Large

By Sales Channel:

• Hypermarket/Supermarket
• Specialty Stores
• Mono Brand Stores
• Department Stores
• Online Retailers
• Other Sales Channel

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia & Pacific
• Middle East & Africa

Frequently Asked Questions

Which industry is the key consumer of maternity innerwear?

The primary consumer for maternity innerwear is the women's wear industry.

How much can the maternity innerwear market grow by 2033 in North America?

North America is poised to stay attractive, projecting a USD 100 million by 2033.

What is the current market valuation of the maternity innerwear market?

The market is estimated to secure a valuation of USD 3,868.0 million in 2023.

How big will the maternity innerwear market be by 2033?

The market is estimated to reach USD 7,123.1 million by 2033.

Which end-use industry holds lucrative opportunities in the maternity innerwear market?

The women's wear industry holds high revenue potential in the maternity innerwear market.