Maternity Apparel Market

Maternity Apparel Market Outlook from 2024 to 2034

The maternity apparel market is valued at USD 26.05 billion in 2024 and is expected to reach USD 50.51 billion by 2034. The market is projected to exhibit a CAGR of 6.80% over the forecast period.

Key Market Drivers:

The maternity apparel industry generated a revenue of USD 19.89 billion in 2019. This growth can be attributed to various factors:

• Increasing birth rates globally, contributing to a steady demand for maternity apparel, as more expectant mothers seek comfortable and stylish clothing options during pregnancy
• Rising awareness of the importance of maternity clothing for comfort and health during pregnancy, leading to a greater emphasis on specialized garments tailored to the unique needs of pregnant individuals
• Expansion of the fashion industry to cater to diverse body types and styles, resulting in a wider array of options for expectant mothers, allowing them to express their style throughout their pregnancy journey
• The growth of e-commerce platforms providing convenient access to maternity wear, facilitating shopping for pregnant individuals, and offering a seamless and accessible shopping experience from the comfort of their homes
• The adoption of sustainable and eco-friendly practices within the maternity apparel sector, with more consumers opting for ethically produced maternity garments
• The influential role of social media in promoting maternity fashion trends, facilitating the spread of diverse styles and inspirations, and empowering pregnant individuals to explore new fashion choices
• Enhancements in fabric technology offering more functional and comfortable maternity garments, improving the overall wearing experience, and addressing common challenges such as skin sensitivity and body changes during pregnancy
• Supportive policies and initiatives promoting maternal health and well-being, raising awareness about the importance of investing in quality maternity apparel
• Changing societal norms encouraging pregnant individuals to prioritize self-care and fashion, contributing to a cultural shift towards embracing pregnancy as a time for personal expression and empowerment
• Innovation in design and functionality, making maternity wear more versatile for different stages of pregnancy, leading to garments that adapt to the needs of expectant mothersTop of Form

Attributes	Key Statistics
Expected Base Year Value (2024)	USD 26.05 billion
Anticipated Forecast Value (2034)	USD 50.51 billion
Estimated Growth (2024 to 2034)	6.80% CAGR

Consumption Analysis of the Maternity Apparel Market

• Demand for maternity apparel is noticed significantly among expectant mothers as they seek comfortable, functional, and stylish garments to accommodate their changing bodies during pregnancy.
• Sales of maternity apparel are also growing among new mothers as they seek clothing during the postpartum period as they transition back to their pre-pregnancy body shape and size
• Maternity apparel is also experiencing increasing demand from individuals experiencing weight fluctuations. This consumer group opts for maternity clothing for its adjustable and forgiving designs
• Industry-wise, non-profit organizations and support groups focused on maternal health and well-being are also some of the largest consumer groups in this market as they provide maternity apparel to pregnant individuals.
• The growing adoption of maternity apparel is also observed among rental companies specializing in maternity wear. These entities offer cost-effective clothing for pregnant individuals with budget constraints.

Competition from Non-maternity Clothing to Impede the Market Growth for Maternity Apparel

The maternity apparel market is anticipated to surpass a global valuation of USD USD 50.51 billion by the year 2034, with a growth rate of 6.80% CAGR. While the market is expected to experience remarkable growth, several restraining factors could adversely affect its development:

• The fashion industry has numerous clothing options that offer great fitting and stretchable fabric materials. These non-maternity clothing options are significant barriers to the adoption of pregnancy clothing items.
• Limited use is another significant restraint slowing down the growth rate of this market, as maternity apparel is used for a very limited period.
• The declining birth rates in countries like China, India, Japan, and some of the other most populous countries in the world due to changing perspectives and health-related concerns are also contributing to the negative growth rate of this market.
• Rental options for pregnancy clothing items in developing and developed countries are also diverting the consumer base from purchasing new maternity apparel.

Category-wise Insights

Comfortability and Easy Mobility to Amplify the Adoption of Outdoor Maternity Apparel

The outerwear category is projected to hold the largest market share through the forecast period. This segment holds the dominant market share, accounting for 75.10% of the global maternity apparel market. This segment comprises tops, tunics, maxi dresses, and more under several brands and is gaining momentum in tandem with the following aspects:

• Outerwear pieces such as tops, tunics, and maxi dresses offer versatile styling options suitable for various occasions, from casual outings to formal events. These fits provide great comfort and mobility, generating excellent demand among pregnant individuals.
• The demand for these outfits is also increasing as they often incorporate functional elements such as adjustable waistbands, stretchable fabrics, and discreet nursing features

Attributes	Details
Product Type	Outwear
Market Share	75.10%

Cotton Maternity Wear still retains its Dominance despite the Advent of Alternatives

The maternity apparel market is also categorized by material type into cotton, nylon, polyester, etc. The cotton segment dominates the market with a share of 41.80% in 2024.

• Pregnant women are increasingly preferring cotton maternity apparel as it is renowned for its softness, breathability, and hypoallergenic properties, making it an ideal choice for maternity wear
• The adoption of cotton pregnancy apparel is also rising as cotton is said to have excellent moisture-wicking properties, absorbing perspiration and keeping pregnant individuals cool and dry, particularly in warmer climates

Attributes	Details
Material Type	Cotton
Market Share	41.80%

Country-wise Insights

The section provides an analysis of the maternity apparel market by country, including India, China, Italy, Singapore, and Japan. The table presents the CAGR for each country, indicating the expected growth of the market in that country through 2034.

Countries	CAGR
India	10.10%
Japan	9.70%
Italy	7.90%
Singapore	7.70%
China	7.70%

Increasing Adoption by Urban Women to Augment Market Growth in India

India is expected to exhibit significant market growth over the forecast period. The Indian market for maternity apparel is anticipated to grow at a CAGR of 10.10%.

• Women, especially those living in the urban and semi-urban parts of the country, have started accepting maternity wear not as a luxury but as a basic need in the country, which is boosting sales for the same.
• As compared to the other countries in this market, the birth rate in India is higher. This naturally generates a staggering demand for maternity apparel in the country, making it one of the leading countries in the market

Cultural Ties and Availability to Elevate Maternity Apparel Sales in Japan

Japan is also one of the leading countries in the maternity apparel market. The Japanese market for maternity apparel is anticipated to grow at a CAGR of 9.70%.

• In Japan, fashion is not just a trend. It is a cultural influence. The fashion industry in Japan is known for its innovation and quality, reflected in its maternity apparel. Japanese brands create stylish and functional designs that cater to the needs of expectant mothers
• Despite a declining birth rate, Japan still has a significant market for maternity apparel due to the cultural emphasis on family and childcare. Expectant mothers can purchase maternity wear from stores, specialty boutiques, and online platforms.

Italy’s Craftsmanship to Make Them One of the Leaders in the Maternity Apparel Market

Italy also leads the global maternity apparel market. Over the next ten years, the Italian demand for maternity apparel is projected to rise at a 7.90% CAGR till 2034.

• Italy's designers are known for their attention to detail, craftsmanship, and elegant aesthetics. They have also translated these qualities into maternity wear that combines fashion-forward designs with functional features.
• Italy also has a strong presence in the luxury fashion market, attracting affluent consumers who seek premium maternity apparel made from luxurious fabrics and tailored to the highest standards of quality and craftsmanship.

Presence of International Brands to Augment Maternity Apparel Market Growth in Singapore

Singapore is also one of the leading countries in this market. The Singaporean maternity apparel market is anticipated to retain its dominance by progressing at a growth rate of 7.70% till 2034.

• Singapore is a regional hub for Southeast Asian fashion and retail, attracting local and international maternity apparel brands. The country also has a significant affluent population, leading to increased spending on maternity apparel as expectant mothers prioritize comfort and style during pregnancy.
• The Singaporean government's support for family-friendly policies and initiatives also encourages higher birth rates and drives the demand for maternity apparel.

Well-established E-commerce Sector to Aid Market Growth in China

China also dominates the maternity apparel market. The maternity apparel market in China is anticipated to retain its dominance by progressing at a growth rate of 7.70% till 2034.

• China is also leading the world in e-commerce adoption, providing a vast online marketplace for maternity apparel retailers. Online platforms offer convenience and accessibility, allowing brands to reach a wide audience of expectant mothers across the country.
• With a burgeoning fashion scene, Chinese consumers are increasingly fashion-conscious and seek trendy maternity wear options, driving innovation and diversity in the market.

Competitive Landscape

In response to the growing demand, major companies and manufacturers in the maternity apparel market, such as Motherhood Maternity, Destination Maternity Corporation, Seraphine, H&M (Hennes & Mauritz), ASOS Maternity, Gap Maternity, are investing in research and development to innovate and introduce advanced fabric technologies that enhance comfort, functionality, and style in maternity wear.

These companies are also expanding their product lines to include a diverse range of maternity clothing options, catering to different body types, style preferences, and occasions.

Recent Developments:

• In May 2023, Destination Maternity® unveiled its exclusive Spring/Summer collection at Walmart, offering fashionable maternity apparel and essential intimates for expectant and new mothers. The move marked a strategic shift for the brand under parent company Marquee Brands, aiming to cater to diverse consumer needs.
• In September 2022, Bollywood actress Alia Bhatt unveiled her maternity wear line, emphasizing comfort. Known for her roles and entrepreneurial ventures, including her production house and children's wear brand, Bhatt expands her influence in fashion with this latest endeavor.
• In March 2023, Carter’s, Inc. introduced its inaugural Little Planet Mama Collection, marking the brand's venture into maternity apparel. The capsule wardrobe, designed to accompany mothers through pregnancy and beyond, reflects Carter’s commitment to providing thoughtful essentials for families.
• In April 2023, Bumpsuit, the celebrity-favorite maternity clothing brand, launched its inaugural pop-up store at The Grove mall in Los Angeles. Founded by model Nicole Trunfio in March 2020, the brand aimed to provide chic and comfortable options for pregnant women, including their latest product, the Armadillo Baby Carrier.

Key Companies in the Market

• Gap Inc
• Seraphine
• Isabella Oliver
• H and M Hennes and Mauritz AB
• Brunelli and Co S.R.L.
• Mothercare
• Boob Design
• SHAICO Fashion Pvt. Ltd
• Pink Blush Maternity
• Organic & More

Key Coverage in the Maternity Apparel Industry Report

• Insights on the Stylish Maternity Clothing Market
• Key Mergers and Acquisitions in the Maternity Apparel Market
• Top Maternity Apparel Companies in Europe
• Demand Analysis for Maternity Apparel for Women
• General Overview on Stylish Maternity Workwear for Professional Moms

Maternity Apparel Market by Segmentation

By Product Type:

• Outerwear
• Tops
• Tunics
• Bottoms
• Dresses
• Others
• Innerwear
• Lingerie
• Camisoles
• Others
• Nightwear

By Material Type:

• Cotton
• Nylon
• Polyester
• Synthetic
• Spandex
• Others

By Price Range:

• Below USD 100
• USD 100 - USD 200
• USD 200 and Above

By Sales Channel:

• Wholesales/Distributors
• Hypermarkets/Supermarkets
• Specialty Stores
• Multi-Brand Stores
• Online Retailers
• Other Sales Channel

By Region:

• North America
• Latin America
• Asia Pacific
• Middle East and Africa (MEA)
• Europe

Frequently Asked Questions

How much is the Maternity apparel Market Currently Worth?

The Global Maternity Apparel Market is expected to be worth USD 26.05 billion by 2024.

What is the Sales Forecast for Maternity apparel through 2034?

The Market for Maternity apparel is expected to reach USD 50.51 billion by 2034.

At what rate is the Maternity apparel Market growing across the world?

The Maternity Apparel Market is growing at a CAGR of 6.80% from 2024 to 2034.

Who are the key Companies in the Maternity Apparel Market?

Motherhood Maternity, Destination Maternity Corporation, Seraphine, H&M (Hennes & Mauritz), ASOS Maternity, and Gap Maternity are some of the major players in the market for Maternity apparel.

What was the overall Global Value of the Maternity Apparel Market in 2023?

The Global Valuation for the Maternity Apparel Market in 2023 was USD 24.41 billion.