Maternity Activewear Market

Maternity Activewear Market Outlook

Following an in-depth exploration of the maternity activewear domain, FMI discloses a fresh report illuminating its market trajectory. With a captivating narrative, the current market value for maternity activewear stands tall at USD 7.6 billion in 2024, a testament to its burgeoning allure. Propelled by this momentum, projections soar skyward, envisioning a dazzling ascent to a market worth USD 13.3 billion by 2034, guided by a moderate CAGR of 5.7%.

Attributes	Details
Maternity Activewear Market Value for 2024	USD 7.6 billion
Maternity Activewear Market Value for 2034	USD 13.3 billion
Maternity Activewear Market Forecast CAGR for 2024 to 2034	5.7%

Flourishment of Past and Future of the Maternity Activewear Market

Historical CAGR (2019 to 2023)	4.60%
Forecast CAGR (2024 to 2024)	5.70%

From 2019 to 2023, the market witnessed a CAGR of 4.60%, reflecting a gradual but consistent rise in demand. This period saw a boom in awareness of the importance of comfortable and stylish activewear tailored to the needs of expecting mothers.

With a projected CAGR of 5.70% from 2024 to 2034, the future holds promise for further advancement and innovation in this segment. Factors such as shifting consumer preferences towards more active lifestyles during pregnancy, coupled with advancements in fabric technology and design, are expected to fuel demand for maternity activewear.

As the market continues to evolve, embracing inclusivity, sustainability, and versatility, it paves the way for a flourishing future where expecting mothers can confidently embrace their active lifestyles with comfort and style.

Key Factors Accelerating the Maternity Activewear Market

Expecting mothers are prioritizing fitness and well-being, leading to a higher demand for activewear that offers comfort, support, and style.

• Maternity activewear brands are innovating with designs that seamlessly blend fashion and functionality.
• Consumers seek apparel that not only caters to their physical needs but also aligns with their sense of style.
• The introduction of trendy and versatile options propels the market.
• The proliferation of online shopping platforms has made it easier for pregnant women to access a wide range of maternity activewear options from the comfort of their homes.

Challenges and Risks of Investing in the Maternity Activewear Market

• Despite advancements in the maternity activewear market, some brands still offer limited size and style options, which may not cater to the diverse needs and preferences of pregnant women.
• Maternity activewear often comes with a higher price tag compared to regular activewear due to specialized designs and materials. This can deter price-sensitive consumers from investing in these products, particularly if they perceive them as non-essential or if they have budget constraints during pregnancy.
• Some consumers may perceive maternity activewear as less durable compared to regular activewear, leading to concerns about longevity and value for money.

Category-wise Insights

The below section shows the leading segment. Based on product type, the outerwear segment is accounted to hold a market share of 74.4% in 2024. Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024.

Category	Market Share in 2024
Outerwear	74.4%
Cotton	41.1%

Outerwear Segment to Hold a Significant Share in the Market

Based on product type, the outerwear sector is accounted to hold a market share of 74.4% in 2024. The dominance can be attributed to the essential role that outerwear plays in providing expecting mothers with comfort, support, and versatility during their active pursuits.

Outerwear pieces such as maternity jackets, hoodies, and pullovers are designed to accommodate a growing belly while offering protection from the elements, making them indispensable staples for pregnant women leading active lifestyles.

Cotton Segment to Hold a Dominant Share in the Market

Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024. Expecting mothers gravitate towards cotton-based activewear pieces for their ability to provide gentle support, regulate body temperature, and ensure maximum comfort during workouts, yoga sessions, or everyday activities.

The popularity of cotton reflects consumers' preference for natural, skin-friendly materials that prioritize both comfort and performance in maternity activewear.

Country-wise Insights

The table mentions the top five countries ranked by revenue, with Singapore holding the top position. In Singapore, the maternity activewear market dominates by offering a range of stylish and comfortable options tailored to expectant mothers' needs.

With a focus on functionality and fashion, brands cater to the active lifestyles of the women of Singapore during pregnancy, capturing a significant share of the maternity wear market.

Forecast CAGRs from 2024 to 2034

Countries	CAGR
The United States	5.9%
The United Kingdom	6.5%
Japan	9.7%
Singapore	10.4%
India	9.2%

Rising Affluence of Expecting Mothers Provides Greater Demand for Maternity Activewear in the United States

In the United States, the maternity activewear market is primarily utilized by expecting mothers who prioritize fitness and wellness throughout their pregnancy journey.

With a strong emphasis on health-conscious lifestyles, pregnant women in the United States seek activewear that provides both comfort and functionality, allowing them to engage in various forms of exercise and physical activity to support their well-being during pregnancy.

Style and Practicality Finds a Sustaining Demand for Maternity Activewear in the United Kingdom

In the United Kingdom, the maternity activewear market caters to expecting mothers who value both style and practicality.

With a growing emphasis on fashion-forward maternity wear, British pregnant women seek activewear that seamlessly blends trendy designs with functional features, allowing them to maintain an active lifestyle while embracing their sense of style during pregnancy.

Thriving Need of Maternity Activewear for Comfort and Quality Impresses the Market in Japan

In Japan, the maternity activewear market is majorly used by expecting mothers who prioritize comfort and quality in their apparel choices.

Focus on meticulous design and attention to detail leads the pregnant women of Japan to seek activewear that offers superior comfort and support, allowing them to navigate their daily activities with ease and confidence throughout their pregnancy.

Boom in Maternity Activewear Required for Exercise and Leisure Activities in Singapore

In Singapore, the market caters to expecting mothers who lead active and dynamic lifestyles. With a bustling urban environment and a strong emphasis on fitness and wellness, pregnant women in Singapore seek activewear that enables them to stay active and engaged in various forms of exercise and leisure activities while ensuring maximum comfort and flexibility during their pregnancy.

India Holds a Prominent Position in the Maternity Activewear Market

With a diverse cultural landscape and a growing trend towards fitness and well-being, pregnant women in India seek activewear that combines traditional aesthetics with contemporary designs. The maternity activewear allows them to maintain an active lifestyle while staying true to their cultural heritage during pregnancy.

Competitive Landscape

Emerging players innovate with eco-friendly materials and inclusive sizing options, challenging traditional market leaders.

Differentiation is achieved through a blend of fashion-forward designs, innovative fabric technologies, and personalized customer experiences as brands vie to capture the attention and loyalty of expecting mothers seeking comfort, style, and functionality in their maternity activewear choices.

Some of the key developments

• In March 2024, H&M Group and Vargas Holding unveiled Syre, and its collaboration aimed at advancing textile-to-textile recycled polyester, marking a significant stride toward sustainability in the fashion industry.
• In March 2024, Converse launched the Chuck Taylor All-Star Play Lite CX, tailored specifically for Kids, promising a fusion of comfort, style, and durability to delight young sneaker enthusiasts.

Key Coverage in the Maternity Activewear Industry Report

• Adjacent Study on Maternity Activewear Market, Maternity Wear Market, Maternity Intimate Wear Market, Maternity Apparel Market
• Singapore Maternity Activewear Market
• Maternity Activewear Market Size, Current Insights, and Demographic Trends
• Global Maternity Activewear Market Growth Opportunities
• Key Strategies in the Global Maternity Activewear Market

Report Scope

Attributes	Details
Estimated Market Size in 2024	USD 7.6 billion
Projected Market Valuation in 2034	USD 13.3 billion
Value-based CAGR 2024 to 2034	5.70%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in USD billion
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa
Key Market Segments Covered	Product Type, Material Type, Sales Channel, Region
Key Countries Profiled	The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel
Key Companies Profiled	Ingrid & Isabel; Blanqi; Motherhood Maternity; Seraphine; Active Truth; FittaMamma; Cadenshae; Cake Maternity; HATCH; Mumberry; Boob Design; Noppies; Beyond Yoga (Maternity Collection); Gap Maternity; PinkBlush Maternity

Key Segments

By Product Type:

• Outerwear
  • Tops
  • Tunics
  • Bottom
  • Dresses
  • Others
• Innerwear
  • Lingeries
  • Camisoles
  • Others
• Nightwear

By Material Type:

• Cotton
• Nylon
• Polyester
• Synthetic
• Spandex
• Others

By Sales Channel:

• Wholesalers/Distributors
• Hypermarkets/Supermarkets
• Speciality Stores
• Multi-Brand Stores
• Online Retailers
• Other Sales Channel

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the maternity activewear market in 2024?

As of 2024, the market for maternity activewear is expected to be valued at USD 7.6 billion.

What is the forecasted expansion trajectory for the maternity activewear landscape until 2034?

The maternity activewear market is projected to expand at a CAGR of 5.70% from 2024 and 2034.

Which product type segment dominates the maternity activewear market?

The outwear segment is projected to dominate the industry.

What is the anticipated market value for maternity activewear in 2034?

By 2034, the market value of the maternity activewear is expected to reach USD 13.3 billion.

Which country is likely to dominate the maternity activewear market?

Singapore is likely the top-performing market, with a CAGR of 10.4%.