Maternity Activewear Market Outlook

Following an in-depth exploration of the maternity activewear domain, FMI discloses a fresh report illuminating its market trajectory. With a captivating narrative, the current market value for maternity activewear stands tall at US$ 7.6 billion in 2024, a testament to its burgeoning allure. Propelled by this momentum, projections soar skyward, envisioning a dazzling ascent to a market worth US$ 13.3 billion by 2034, guided by a moderate CAGR of 5.7%.

Attributes Details
Maternity Activewear Market Value for 2024 US$ 7.6 billion
Maternity Activewear Market Value for 2034 US$ 13.3 billion
Maternity Activewear Market Forecast CAGR for 2024 to 2034 5.7%

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Flourishment of Past and Future of the Maternity Activewear Market

Historical CAGR (2019 to 2023) 4.60%
Forecast CAGR (2024 to 2024) 5.70%

From 2019 to 2023, the market witnessed a CAGR of 4.60%, reflecting a gradual but consistent rise in demand. This period saw a boom in awareness of the importance of comfortable and stylish activewear tailored to the needs of expecting mothers.

With a projected CAGR of 5.70% from 2024 to 2034, the future holds promise for further advancement and innovation in this segment. Factors such as shifting consumer preferences towards more active lifestyles during pregnancy, coupled with advancements in fabric technology and design, are expected to fuel demand for maternity activewear.

As the market continues to evolve, embracing inclusivity, sustainability, and versatility, it paves the way for a flourishing future where expecting mothers can confidently embrace their active lifestyles with comfort and style.

Key Factors Accelerating the Maternity Activewear Market

Expecting mothers are prioritizing fitness and well-being, leading to a higher demand for activewear that offers comfort, support, and style.

  • Maternity activewear brands are innovating with designs that seamlessly blend fashion and functionality.
  • Consumers seek apparel that not only caters to their physical needs but also aligns with their sense of style.
  • The introduction of trendy and versatile options propels the market.
  • The proliferation of online shopping platforms has made it easier for pregnant women to access a wide range of maternity activewear options from the comfort of their homes.
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Sudip Saha

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Challenges and Risks of Investing in the Maternity Activewear Market

  • Despite advancements in the maternity activewear market, some brands still offer limited size and style options, which may not cater to the diverse needs and preferences of pregnant women.
  • Maternity activewear often comes with a higher price tag compared to regular activewear due to specialized designs and materials. This can deter price-sensitive consumers from investing in these products, particularly if they perceive them as non-essential or if they have budget constraints during pregnancy.
  • Some consumers may perceive maternity activewear as less durable compared to regular activewear, leading to concerns about longevity and value for money.

Category-wise Insights

The below section shows the leading segment. Based on product type, the outerwear segment is accounted to hold a market share of 74.4% in 2024. Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024.

Category Market Share in 2024
Outerwear 74.4%
Cotton 41.1%

Outerwear Segment to Hold a Significant Share in the Market

Based on product type, the outerwear sector is accounted to hold a market share of 74.4% in 2024. The dominance can be attributed to the essential role that outerwear plays in providing expecting mothers with comfort, support, and versatility during their active pursuits.

Outerwear pieces such as maternity jackets, hoodies, and pullovers are designed to accommodate a growing belly while offering protection from the elements, making them indispensable staples for pregnant women leading active lifestyles.

Cotton Segment to Hold a Dominant Share in the Market

Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024. Expecting mothers gravitate towards cotton-based activewear pieces for their ability to provide gentle support, regulate body temperature, and ensure maximum comfort during workouts, yoga sessions, or everyday activities.

The popularity of cotton reflects consumers' preference for natural, skin-friendly materials that prioritize both comfort and performance in maternity activewear.

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Country-wise Insights

The table mentions the top five countries ranked by revenue, with Singapore holding the top position. In Singapore, the maternity activewear market dominates by offering a range of stylish and comfortable options tailored to expectant mothers' needs.

With a focus on functionality and fashion, brands cater to the active lifestyles of the women of Singapore during pregnancy, capturing a significant share of the maternity wear market.

Forecast CAGRs from 2024 to 2034

Countries CAGR
The United States 5.9%
The United Kingdom 6.5%
Japan 9.7%
Singapore 10.4%
India 9.2%

Rising Affluence of Expecting Mothers Provides Greater Demand for Maternity Activewear in the United States

In the United States, the maternity activewear market is primarily utilized by expecting mothers who prioritize fitness and wellness throughout their pregnancy journey.

With a strong emphasis on health-conscious lifestyles, pregnant women in the United States seek activewear that provides both comfort and functionality, allowing them to engage in various forms of exercise and physical activity to support their well-being during pregnancy.

Style and Practicality Finds a Sustaining Demand for Maternity Activewear in the United Kingdom

In the United Kingdom, the maternity activewear market caters to expecting mothers who value both style and practicality.

With a growing emphasis on fashion-forward maternity wear, British pregnant women seek activewear that seamlessly blends trendy designs with functional features, allowing them to maintain an active lifestyle while embracing their sense of style during pregnancy.

Thriving Need of Maternity Activewear for Comfort and Quality Impresses the Market in Japan

In Japan, the maternity activewear market is majorly used by expecting mothers who prioritize comfort and quality in their apparel choices.

Focus on meticulous design and attention to detail leads the pregnant women of Japan to seek activewear that offers superior comfort and support, allowing them to navigate their daily activities with ease and confidence throughout their pregnancy.

Boom in Maternity Activewear Required for Exercise and Leisure Activities in Singapore

In Singapore, the market caters to expecting mothers who lead active and dynamic lifestyles. With a bustling urban environment and a strong emphasis on fitness and wellness, pregnant women in Singapore seek activewear that enables them to stay active and engaged in various forms of exercise and leisure activities while ensuring maximum comfort and flexibility during their pregnancy.

India Holds a Prominent Position in the Maternity Activewear Market

With a diverse cultural landscape and a growing trend towards fitness and well-being, pregnant women in India seek activewear that combines traditional aesthetics with contemporary designs. The maternity activewear allows them to maintain an active lifestyle while staying true to their cultural heritage during pregnancy.

Competitive Landscape

Emerging players innovate with eco-friendly materials and inclusive sizing options, challenging traditional market leaders.

Differentiation is achieved through a blend of fashion-forward designs, innovative fabric technologies, and personalized customer experiences as brands vie to capture the attention and loyalty of expecting mothers seeking comfort, style, and functionality in their maternity activewear choices.

Some of the key developments

  • In March 2024, H&M Group and Vargas Holding unveiled Syre, and its collaboration aimed at advancing textile-to-textile recycled polyester, marking a significant stride toward sustainability in the fashion industry.
  • In March 2024, Converse launched the Chuck Taylor All-Star Play Lite CX, tailored specifically for Kids, promising a fusion of comfort, style, and durability to delight young sneaker enthusiasts.

Key Coverage in the Maternity Activewear Industry Report

  • Adjacent Study on Maternity Activewear Market, Maternity Wear Market, Maternity Intimate Wear Market, Maternity Apparel Market
  • Singapore Maternity Activewear Market
  • Maternity Activewear Market Size, Current Insights, and Demographic Trends
  • Global Maternity Activewear Market Growth Opportunities
  • Key Strategies in the Global Maternity Activewear Market

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 7.6 billion
Projected Market Valuation in 2034 US$ 13.3 billion
Value-based CAGR 2024 to 2034 5.70%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa
Key Market Segments Covered
  • Product Type
  • Material Type
  • Sales Channel
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
Key Companies Profiled
  • Ingrid & Isabel
  • Blanqi
  • Motherhood Maternity
  • Seraphine
  • Active Truth
  • FittaMamma
  • Cadenshae
  • Cake Maternity
  • HATCH
  • Mumberry
  • Boob Design
  • Noppies
  • Beyond Yoga (Maternity Collection)
  • Gap Maternity
  • PinkBlush Maternity

Key Segments

By Product Type:

  • Outerwear
    • Tops
    • Tunics
    • Bottom
    • Dresses
    • Others
  • Innerwear
    • Lingeries
    • Camisoles
    • Others
  • Nightwear

By Material Type:

  • Cotton
  • Nylon
  • Polyester
  • Synthetic
  • Spandex
  • Others

By Sales Channel:

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Speciality Stores
  • Multi-Brand Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the maternity activewear market in 2024?

As of 2024, the market for maternity activewear is expected to be valued at US$ 7.6 billion.

What is the forecasted expansion trajectory for the maternity activewear landscape until 2034?

The maternity activewear market is projected to expand at a CAGR of 5.70% from 2024 and 2034.

Which product type segment dominates the maternity activewear market?

The outwear segment is projected to dominate the industry.

What is the anticipated market value for maternity activewear in 2034?

By 2034, the market value of the maternity activewear is expected to reach US$ 13.3 billion.

Which country is likely to dominate the maternity activewear market?

Singapore is likely the top-performing market, with a CAGR of 10.4%.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Manufacturer
            3.5.1.2. Mid-Level Participants (Traders)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034
        5.3.1. Outerwear
            5.3.1.1. Tops
            5.3.1.2. Tunics
            5.3.1.3. Bottom
            5.3.1.4. Dresses
            5.3.1.5. Others
        5.3.2. Innerwear
            5.3.2.1. Lingeries
            5.3.2.2. Camisoles
            5.3.2.3. Others
        5.3.3. Nightwear
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material Type, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material Type, 2024 to 2034
        6.3.1. Cotton
        6.3.2. Nylon
        6.3.3. Polyester
        6.3.4. Synthetic
        6.3.5. Spandex
        6.3.6. Others
    6.4. Y-o-Y Growth Trend Analysis By Material Type, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Material Type, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2024 to 2034
        7.3.1. Wholesalers/Distributors
        7.3.2. Hypermarkets/Supermarkets
        7.3.3. Speciality Stores
        7.3.4. Multi-Brand Stores
        7.3.5. Online Retailers
        7.3.6. Others
    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Product Type
        9.2.3. By Material Type
        9.2.4. By Sales Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Material Type
        9.3.4. By Sales Channel
    9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Material Type
        10.2.4. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Material Type
        10.3.4. By Sales Channel
    10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Product Type
        11.2.3. By Material Type
        11.2.4. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Material Type
        11.3.4. By Sales Channel
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Product Type
        12.2.3. By Material Type
        12.2.4. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Material Type
        12.3.4. By Sales Channel
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Product Type
        13.2.3. By Material Type
        13.2.4. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Material Type
        13.3.4. By Sales Channel
    13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Product Type
        14.2.3. By Material Type
        14.2.4. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Material Type
        14.3.4. By Sales Channel
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Product Type
        15.2.3. By Material Type
        15.2.4. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Product Type
        15.3.3. By Material Type
        15.3.4. By Sales Channel
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2023
            16.1.2.1. By Product Type
            16.1.2.2. By Material Type
            16.1.2.3. By Sales Channel
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2023
            16.2.2.1. By Product Type
            16.2.2.2. By Material Type
            16.2.2.3. By Sales Channel
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2023
            16.3.2.1. By Product Type
            16.3.2.2. By Material Type
            16.3.2.3. By Sales Channel
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2023
            16.4.2.1. By Product Type
            16.4.2.2. By Material Type
            16.4.2.3. By Sales Channel
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2023
            16.5.2.1. By Product Type
            16.5.2.2. By Material Type
            16.5.2.3. By Sales Channel
    16.6. UK
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2023
            16.6.2.1. By Product Type
            16.6.2.2. By Material Type
            16.6.2.3. By Sales Channel
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2023
            16.7.2.1. By Product Type
            16.7.2.2. By Material Type
            16.7.2.3. By Sales Channel
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2023
            16.8.2.1. By Product Type
            16.8.2.2. By Material Type
            16.8.2.3. By Sales Channel
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2023
            16.9.2.1. By Product Type
            16.9.2.2. By Material Type
            16.9.2.3. By Sales Channel
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2023
            16.10.2.1. By Product Type
            16.10.2.2. By Material Type
            16.10.2.3. By Sales Channel
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2023
            16.11.2.1. By Product Type
            16.11.2.2. By Material Type
            16.11.2.3. By Sales Channel
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2023
            16.12.2.1. By Product Type
            16.12.2.2. By Material Type
            16.12.2.3. By Sales Channel
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2023
            16.13.2.1. By Product Type
            16.13.2.2. By Material Type
            16.13.2.3. By Sales Channel
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2023
            16.14.2.1. By Product Type
            16.14.2.2. By Material Type
            16.14.2.3. By Sales Channel
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2023
            16.15.2.1. By Product Type
            16.15.2.2. By Material Type
            16.15.2.3. By Sales Channel
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2023
            16.16.2.1. By Product Type
            16.16.2.2. By Material Type
            16.16.2.3. By Sales Channel
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2023
            16.17.2.1. By Product Type
            16.17.2.2. By Material Type
            16.17.2.3. By Sales Channel
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2023
            16.18.2.1. By Product Type
            16.18.2.2. By Material Type
            16.18.2.3. By Sales Channel
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2023
            16.19.2.1. By Product Type
            16.19.2.2. By Material Type
            16.19.2.3. By Sales Channel
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2023
            16.20.2.1. By Product Type
            16.20.2.2. By Material Type
            16.20.2.3. By Sales Channel
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2023
            16.21.2.1. By Product Type
            16.21.2.2. By Material Type
            16.21.2.3. By Sales Channel
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2023
            16.22.2.1. By Product Type
            16.22.2.2. By Material Type
            16.22.2.3. By Sales Channel
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2023
            16.23.2.1. By Product Type
            16.23.2.2. By Material Type
            16.23.2.3. By Sales Channel
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Product Type
        17.3.3. By Material Type
        17.3.4. By Sales Channel
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Ingrid & Isabel
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Blanqi
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Motherhood Maternity
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Seraphine
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. Active Truth
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. FittaMamma
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. Cadenshae
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Cake Maternity
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. HATCH
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. Mumberry
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
        18.1.11. Boob Design
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
                18.1.11.5.3. Channel Strategy
        18.1.12. Noppies
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segments
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
                18.1.12.5.2. Product Strategy
                18.1.12.5.3. Channel Strategy
        18.1.13. Beyond Yoga (Maternity Collection)
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segments
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
                18.1.13.5.2. Product Strategy
                18.1.13.5.3. Channel Strategy
        18.1.14. Gap Maternity
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segments
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
                18.1.14.5.2. Product Strategy
                18.1.14.5.3. Channel Strategy
        18.1.15. PinkBlush Maternity
            18.1.15.1. Overview
            18.1.15.2. Product Portfolio
            18.1.15.3. Profitability by Market Segments
            18.1.15.4. Sales Footprint
            18.1.15.5. Strategy Overview
                18.1.15.5.1. Marketing Strategy
                18.1.15.5.2. Product Strategy
                18.1.15.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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