Matcha Market Outlook

The matcha market is expected to record a CAGR of 10.2% during the forecast period. The market is expected to hold a share of US$ 2.7 billion in 2023 while it is anticipated to cross a value of US$ 7.1 billion by 2033.

According to the research report on the matcha market, consumers are becoming concerned with their overall health and are adopting products that support that goal. End users concentrate on adopting little elements, whether it be different sorts of diets or adding small food items to the regular diet.

Rising applications of matcha across diverse end-use industries such as food and beverages, personal care, and food service are expected to continue driving the market growth. Apart from this, increasing sales of ready-to-drink beverages are anticipated to steer market growth in the upcoming years. Even the matcha powder along with the iced matcha latte is expected to fuel the demand for matcha tea. These factors are expected to fuel market growth in the coming years.

The matcha market outlook states that the increasing social media influence over people around healthy drinks and food items is fuelling the growth of the market. Other factors like increased lifestyle diseases are also setting matcha trends globally.

Due to its sweet and savory flavor, matcha is being used with refined cuisines, which is growing the matcha market. The younger generation is improving their diets, including matcha products, while also partaking in exercise activities.

Expanding restaurants and café in the developing economies of China and India is likely to increase the sales of matcha powder.

Attributes Details
Matcha Market CAGR (2023 to 2033) 10.2%
Matcha Market Size (2023) US$ 2.7 billion
Matcha Market Size (2033) US$ 7.1 billion

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How is the Future Outlook (2023 to 2033) for Matcha Market in Comparison to the Historical Pattern (2018 to 2022)

Short-term Growth (2023 to 2026): From 2023 to 2026, the global matcha market registered a healthy growth rate. The gradually growing consciousness amongst people around their health fuels its sales. While end users adopting an alternative and organic lifestyle are also adopting matcha-based products. These involve diets like vegan, keto, and gluten-free which are increasing consumers’ preference for cleaner ingredients in food products.

Mid-term Growth (2026 to 2029): During this period, the growth is expected to be steady as new market spaces are building up. The penetration of matcha products in the mainstream product line at supermarkets and hypermarkets is anticipated to add extra sales channels to the market. Hence, the market is likely to grow steadily between 2026 and 2029.

Long-term Growth (2029 to 2033): Matcha is increasingly being used in skincare products, which is expected to boost market sales. In particular, the easy availability of matcha through both online and offline sales channels is likely to keep the industry growing. Thus, between 2023 and 2033, the matcha market is expected to grow significantly at a CAGR of 10.2%.

How are the Health Benefits of Matcha Affecting Sales?

In Japan, matcha tea has transformed from a common beverage into a magnificent concoction brimming with therapeutic benefits. Matcha contains ten times more antioxidants than green tea, making it a widely popular superfood.

Matcha has lower caffeine content as compared to green tea and black tea. Hence, it is widely preferred by individuals as a delicate summer drink or a hot cup in winter. The myriad of health benefits associated with matcha is a key factor propelling sales of matcha products such as matcha powders, ready-to-drink beverages, baked goods, and matcha ice cream.

As per a study by The American Journal of Clinical Nutrition, randomized controlled trials in 14 individuals showed that the administration of green tea beverages or extract can significantly reduce low-density lipoprotein (LDL) concentrations in adults.

Another study by the United States. The National Library of Medicine and National Institutes of Health claims that green tea extract can potentially reduce liver enzymes in patients with non-alcoholic fatty liver disease.

Matcha has a good number of vitamins and minerals, including calcium, magnesium, potassium, zinc, and vitamins C, A, B, and P. The vitamins and minerals support the heart and brain, as well as bone, cartilage, and oral hygiene.

Besides this, matcha is a well-liked beverage among dieters as the catechins' thermogenic characteristics hasten the burning of calories. Frequent matcha consumption also reduces blood pressure, and polyphenols and ECGC work together to prevent rheumatoid arthritis by delaying the breakdown of cartilage.

Several companies are investing in intensive research and developments to leverage the full potential of match tea to improve sales prospects in the market.

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Nandini Roy Choudhury

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Application of Matcha in Skincare Products to Gain Momentum

The growing demand for natural and organic skincare products is propelling the incorporation of matcha tea in products such as lotions, cleansers, and balms. Matcha-infused skincare products are continuously being recommended by and sought after by influencers and skincare enthusiasts. Matcha effectively combats inflammation and calms sensitive skin because it is a great source of antioxidants. The application of matcha powder in organic skincare products is also fuelling market growth.

Epigallocatechin Gallate (ECGC) is found potently in matcha tea, a powerful agent that neutralizes and reduces oxidative stress in the skin which can accelerate cellular aging. Matcha used externally aids caffeine's penetration into the skin, encouraging skin firmness over time.

Matcha also contains methylxanthines which stimulate microcirculation and promote healthy and clear skin and improve complexion. The polyphenols in matcha tea potentially act as a protectant against UV rays and environmental damage.

Teenagers and adults both commonly have hormonal acne. Stress and excessive androgen hormones, which drive sebaceous glands to create too much oil, are two factors that frequently make it worse. Matcha's anti-androgenic qualities help reduce stress and regulate androgen hormones, which in turn helps reduce acne outbreaks. These elements point to a high level of matcha market demand and sales. to

Bakery and Beverage Products to Steer Sales of Culinary Grade Matcha

The versatility of matcha tea is propelling its incorporation in baked goods and Ready-To-Drink (RTD) beverages. Adding matcha tea to baked goods gives a unique flavor profile and instantly converts regular bakery products to superfoods.

When it comes to baking, fresh tea leaves are generally not ideal as they are harder to incorporate in batters. As matcha is available in powdered form, it suits the texture profile of other ingredients such as flour and refined sugar, which makes it easier to mix and incorporate.

Honey, agave, raw sugar, and maple syrup are added to matcha, which has an earthy flavor and green undertones, to balance it out and generate a sweet flavor and aroma in bread, cakes, and biscuits. Hence, consumer demand has increased. Regarding baked items, matcha-flavored Ready-To-Drink (RTD) drinks are growing in popularity. To meet a rising consumer base that wants plant-based foods and beverages without added sweets and artificial flavoring, the RTD beverage business has completely rebuilt itself.

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Matcha Market Country-wise Insights

Region Absolute Market Growth
United States US$ 88.7 million
Australia US$ 25 million
China US$ 1.2 billion
Japan US$ 897.1 million
India US$ 497.6 million

How is the matcha market in the United States leading in terms of CAGR?

Growing Popularity of Taste Innovations like Iced Matcha Latte in the Region Fuels the Market Growth

United States Market CAGR (2023 to 2033) 9.9%
United States Market Absolute Doller Growth (US$ million/billion) US$ 88.7 million

As per FMI’s analysis, the United States matcha market is likely to witness high demand, owing to growing interest in plant-based foods in the country. The market is anticipated to lead in terms of CAGR.

The regional market thrives at a CAGR of 9.9% between 2023 and 2033. The market is expected to reach a value of US$ 355.0 million by 2033. Plant-based beverages are becoming popular among consumers in place of sugary soft drinks, which are turning into promising matcha market sales opportunities. Aligning with the prevailing trend of vegan food consumption, restaurants, cafes, and bakeries are offering matcha-based dishes and beverages on their menus. Key market players such as Starbucks Corporation and Hain Celestial Group Inc., are launching various matcha-based beverages and food products in the market, which is driving the market growth.

Owing to these factors, FMI projected the matcha market in North America to record a robust CAGR of 8.7% CAGR between 2023 and 2033.

What makes China a Leading Matcha Market in terms of Market Share?

Increased Awareness around Matcha Tea’s Properties along with its Application in Skincare and Organic Cosmetics have widened the Matcha Market in China.

The Matcha Market CAGR in China (2023 to 2033) 9.5%
The Matcha Market in China Absolute Doller Growth (US$ million/billion) US$ 1.2 billion

China leads the matcha market in terms of market share with an expected market share of US$ 1.9 billion by 2033. The market thrives on a CAGR of 9.5% between 2023 and 2033. Household consumption of matcha in China is significantly attracting sales. Homebound individuals are inclined towards the health benefits derived from matcha, such as anti-stress and anti-inflammatory properties.

Businesses are capitalizing on the rising popularity of specialty diets among consumers by providing nutrient-dense, organic, and distinctive matcha-flavored drinks. These diets include those that are gluten-free, keto, and vegan. The industry is expanding due to sales of well-liked beverages such as matcha lattes, sparkling teas, mocktails, cocktails, and matcha ice lattes.

Category-wise Insights

Segment Top Grade Type
Top Sub-segment Ceremonial
CAGR (2023 to 2033) 10.0%
Segment Top Packaging Type
Top Sub-segment Bulk Bags
CAGR (2023 to 2033) 9.6%

Cleansing Power fuelled by Chlorophyll present in the Ceremonial Grade is Propelling its Growth

Based on grade, the ceremonial segment is leading the type of category with a CAGR of 10.0% between 2023 and 2033. The segment thrived at a lower CAGR of 7.6% between 2018 and 2022. Ceremonial matcha green tea gained popularity due to its increased energy levels, brain-stimulating properties, components that stimulate metabolism and burn fat, and antioxidants' anti-inflammatory benefits. While culinary-grade matcha can be consumed with lattes, baked goods, etc., this grade is often whisked with hot water.

Higher Flexibility along with Easy Application of Bulk Bags is preferred over Other Packaging Types

Based on packaging, bulk bags packaging leads the category with a CAGR of 9.6% between 2023 and 2033. The growth is attributed to the easy and rapid application while significant portability is another factor. Apart from this, the expansion is driven by innovative uses for it, such as traveling and celebrations. The bulk bags are quite portable and can be transported almost everywhere.

Food Service to Dominate the End-Use Segment, Followed by Household

Sales of matcha-based beverages such as smoothies, lattes, and milkshakes in cafés and restaurants are increasingly gaining traction. Matcha sales in the food service sector are being boosted by customers who demand novel flavor combinations and unusual matcha mixes that are swarming to artisanal cafés and specialty restaurants. On the flip side, an increasing number of customers are preparing matcha tea at home to achieve its natural flavor, without adding sugar and extra flavors. Home bakers and confectioners are incorporating matcha in various goods such as cakes, muffins, cookies, and bread, resulting in high demand for matcha for household consumption.

Indirect Sales Channels Are Anticipated to Account for a Significant Market Share

Based on sales channels, sales of matcha through indirect sales channels including supermarkets, hypermarkets, convenience stores, specialty stores, and online retail is estimated to remain high through 2033.

As companies are launching innovative matcha-based products, customers are finding it easier to buy them through local grocery stores and supermarkets. Some matcha brands are also retailing through a direct-to-consumer approach, where customers can buy superior quality matcha blends through the company's website and get them delivered to their doorsteps.

Competition Scenario

The top 5 players in the global matcha market include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, and McCormick & Company, Inc., expected to account for 15-20% of the total market share.

Leading players operating in the matcha market are launching innovative products and combining flavors to cater to the growing consumer demand. Apart from this, mergers, acquisitions, and collaborations are likely to remain key growth strategies among competitors through 2033.

Market Developments

  • In August 2021, Ito En collaborated with Taiyo International to supply high-quality matcha for food, beverages, and supplements in North America. As a part of this partnership, Taiyo is introducing Ito En’s diverse product portfolio of culinary organic matcha powder and ceremonial matcha powder in North America.
  • In November 2020, Aiya Co. Ltd. added a new product to its vast portfolio, known as Sweetened Matcha to Go. The product is available in powdered form and can be easily prepared at home without any hassle.

Key Players

  • ITO EN Ltd.
  • Tata Global Beverages Ltd.
  • Starbucks Corporation
  • The Hain Celestial Group Inc.
  • Unilever PLC
  • Aiya-Co. Ltd.
  • The AOI Tea Company
  • McCormick & Company, Inc.
  • Matchaah Holdings Inc.
  • The Republic of Tea
  • Clearspring Ltd.
  • Andrews & George Company Limited
  • Green Foods Corporation
  • Marukyu-Koyamaen Co. Ltd.
  • Foodchem International Corporation

Key Segments

By Grade Type:

  • Ceremonial
  • Classic
  • Café
  • Culinary

By Nature Type:

  • Organic
  • Conventional

By End-Use Type:

  • Food Processing
  • Beverage Processing
  • Personal Care
  • Foodservice
    • Tea Shops/Café
    • Restaurants
  • Institutional
  • Household

By Packaging Type:

  • Bulk Bags
  • Cartons
  • Sachets
  • Stand Up Pouches
  • Tins

By Sales Channel Type:

  • Direct Sales
  • Indirect Sales
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retailing

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)

Frequently Asked Questions

How Big is the Matcha market?

The market is valued at US$ 2.7 billion in 2023.

Who are the Key Matcha market players?

ITO EN Ltd., Tata Global Beverages Ltd., and Starbucks Corporation are the key market players.

Which is the Key Segment by Grade Type?

Ceremonial is likely to remain preferred through 2033.

What is the Forecast CAGR for the Market until 2033?

The market is estimated to register a 10.2% CAGR through 2033.

What is the Projected Market Value in 2033?

By 2033, the market is estimated to reach US$ 7.1 billion.

Table of Content
1. Executive Summary | Matcha Market 
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis, 2017 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Metric Tons) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Grade Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis By Grade Type, 2017 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Metric Tons) Analysis and Forecast By Grade Type, 2023 to 2033
        5.3.1. Ceremony
        5.3.2. Culinary
        5.3.3. Classic
        5.3.4. Café
    5.4. Y-o-Y Growth Trend Analysis By Grade Type, 2017 to 2022
    5.5. Absolute $ Opportunity Analysis By Grade Type, 2023 to 2033
6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Nature
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis By Nature, 2017 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Metric Tons) Analysis and Forecast By Nature, 2023 to 2033
        6.3.1. Organic
        6.3.2. Conventional
    6.4. Y-o-Y Growth Trend Analysis By Nature, 2017 to 2022
    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Packaging Type
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis By Packaging Type, 2017 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Metric Tons) Analysis and Forecast By Packaging Type, 2023 to 2033
        7.3.1. Bulk Bags
        7.3.2. Cartons
        7.3.3. Sachets
        7.3.4. Stand Up Poches
        7.3.5. Tins
    7.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2017 to 2022
    7.5. Absolute $ Opportunity Analysis By Packaging Type, 2023 to 2033
8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis By End Use, 2017 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Metric Tons) Analysis and Forecast By End Use, 2023 to 2033
        8.3.1. Food Processing
        8.3.2. Beverage Processing
        8.3.3. Personal Care
        8.3.4. Food Service
        8.3.5. Institutional
        8.3.6. Household
    8.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2022
    8.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis By Sales Channel, 2017 to 2022
    9.3. Current and Future Market Size Value (US$ Million) & Volume (Metric Tons) Analysis and Forecast By Sales Channel, 2023 to 2033
        9.3.1. Direct
        9.3.2. Indirect
            9.3.2.1. Hypermarkets / Supermarkets
            9.3.2.2. Specialty Stores
            9.3.2.3. Convenience Stores
            9.3.2.4. Online Retailing
    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022
    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Analysis By Region, 2017 to 2022
    10.3. Current Market Size Value (US$ Million) & Volume (Metric Tons) Analysis and Forecast By Region, 2023 to 2033
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Europe
        10.3.4. Asia Pacific
        10.3.5. Middle East and Africa
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2017 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Metric Tons) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. USA
            11.2.1.2. Canada
        11.2.2. By Grade Type
        11.2.3. By Nature
        11.2.4. By Packaging Type
        11.2.5. By End Use
        11.2.6. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Grade Type
        11.3.3. By Nature
        11.3.4. By Packaging Type
        11.3.5. By End Use
        11.3.6. By Sales Channel
    11.4. Key Takeaways
12. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2017 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Metric Tons) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Chile
            12.2.1.2. Colombia
            12.2.1.3. Brazil
            12.2.1.4. Argentina
            12.2.1.5. Rest of Latin America
        12.2.2. By Grade Type
        12.2.3. By Nature
        12.2.4. By Packaging Type
        12.2.5. By End Use
        12.2.6. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Grade Type
        12.3.3. By Nature
        12.3.4. By Packaging Type
        12.3.5. By End Use
        12.3.6. By Sales Channel
    12.4. Key Takeaways
13. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2017 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Metric Tons) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Spain
            13.2.1.2. Italy
            13.2.1.3. France
            13.2.1.4. Belgium
            13.2.1.5. Germany
            13.2.1.6. United Kingdom
            13.2.1.7. Netherlands
            13.2.1.8. Rest of Europe
        13.2.2. By Grade Type
        13.2.3. By Nature
        13.2.4. By Packaging Type
        13.2.5. By End Use
        13.2.6. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Grade Type
        13.3.3. By Nature
        13.3.4. By Packaging Type
        13.3.5. By End Use
        13.3.6. By Sales Channel
    13.4. Key Takeaways
14. Asia Pacific Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2017 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Metric Tons) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. India
            14.2.1.2. China
            14.2.1.3. Hong Kong
            14.2.1.4. Singapore
            14.2.1.5. Japan
            14.2.1.6. Thailand
            14.2.1.7. Australia
            14.2.1.8. Rest of Asia Pacific
        14.2.2. By Grade Type
        14.2.3. By Nature
        14.2.4. By Packaging Type
        14.2.5. By End Use
        14.2.6. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Grade Type
        14.3.3. By Nature
        14.3.4. By Packaging Type
        14.3.5. By End Use
        14.3.6. By Sales Channel
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2017 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Metric Tons) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. Türkiye
            15.2.1.2. Iraq
            15.2.1.3. Iran
            15.2.1.4. Saudi Arabia
            15.2.1.5. U.A.E.
            15.2.1.6. South Africa
            15.2.1.7. Rest of Middle East and Africa
        15.2.2. By Grade Type
        15.2.3. By Nature
        15.2.4. By Packaging Type
        15.2.5. By End Use
        15.2.6. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Grade Type
        15.3.3. By Nature
        15.3.4. By Packaging Type
        15.3.5. By End Use
        15.3.6. By Sales Channel
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Grade Type
            16.1.2.2. By Nature
            16.1.2.3. By Packaging Type
            16.1.2.4. By End Use
            16.1.2.5. By Sales Channel
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Grade Type
            16.2.2.2. By Nature
            16.2.2.3. By Packaging Type
            16.2.2.4. By End Use
            16.2.2.5. By Sales Channel
    16.3. Chile
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Grade Type
            16.3.2.2. By Nature
            16.3.2.3. By Packaging Type
            16.3.2.4. By End Use
            16.3.2.5. By Sales Channel
    16.4. Colombia
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Grade Type
            16.4.2.2. By Nature
            16.4.2.3. By Packaging Type
            16.4.2.4. By End Use
            16.4.2.5. By Sales Channel
    16.5. Brazil
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Grade Type
            16.5.2.2. By Nature
            16.5.2.3. By Packaging Type
            16.5.2.4. By End Use
            16.5.2.5. By Sales Channel
    16.6. Argentina
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Grade Type
            16.6.2.2. By Nature
            16.6.2.3. By Packaging Type
            16.6.2.4. By End Use
            16.6.2.5. By Sales Channel
    16.7. Spain
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Grade Type
            16.7.2.2. By Nature
            16.7.2.3. By Packaging Type
            16.7.2.4. By End Use
            16.7.2.5. By Sales Channel
    16.8. Italy
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Grade Type
            16.8.2.2. By Nature
            16.8.2.3. By Packaging Type
            16.8.2.4. By End Use
            16.8.2.5. By Sales Channel
    16.9. France
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Grade Type
            16.9.2.2. By Nature
            16.9.2.3. By Packaging Type
            16.9.2.4. By End Use
            16.9.2.5. By Sales Channel
    16.10. Belgium
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Grade Type
            16.10.2.2. By Nature
            16.10.2.3. By Packaging Type
            16.10.2.4. By End Use
            16.10.2.5. By Sales Channel
    16.11. Germany
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Grade Type
            16.11.2.2. By Nature
            16.11.2.3. By Packaging Type
            16.11.2.4. By End Use
            16.11.2.5. By Sales Channel
    16.12. United Kingdom
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Grade Type
            16.12.2.2. By Nature
            16.12.2.3. By Packaging Type
            16.12.2.4. By End Use
            16.12.2.5. By Sales Channel
    16.13. Netherlands
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Grade Type
            16.13.2.2. By Nature
            16.13.2.3. By Packaging Type
            16.13.2.4. By End Use
            16.13.2.5. By Sales Channel
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Grade Type
            16.14.2.2. By Nature
            16.14.2.3. By Packaging Type
            16.14.2.4. By End Use
            16.14.2.5. By Sales Channel
    16.15. China
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Grade Type
            16.15.2.2. By Nature
            16.15.2.3. By Packaging Type
            16.15.2.4. By End Use
            16.15.2.5. By Sales Channel
    16.16. Hong Kong
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Grade Type
            16.16.2.2. By Nature
            16.16.2.3. By Packaging Type
            16.16.2.4. By End Use
            16.16.2.5. By Sales Channel
    16.17. Singapore
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Grade Type
            16.17.2.2. By Nature
            16.17.2.3. By Packaging Type
            16.17.2.4. By End Use
            16.17.2.5. By Sales Channel
    16.18. Japan
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Grade Type
            16.18.2.2. By Nature
            16.18.2.3. By Packaging Type
            16.18.2.4. By End Use
            16.18.2.5. By Sales Channel
    16.19. Thailand
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Grade Type
            16.19.2.2. By Nature
            16.19.2.3. By Packaging Type
            16.19.2.4. By End Use
            16.19.2.5. By Sales Channel
    16.20. Australia
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Grade Type
            16.20.2.2. By Nature
            16.20.2.3. By Packaging Type
            16.20.2.4. By End Use
            16.20.2.5. By Sales Channel
    16.21. Türkiye
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Grade Type
            16.21.2.2. By Nature
            16.21.2.3. By Packaging Type
            16.21.2.4. By End Use
            16.21.2.5. By Sales Channel
    16.22. Iraq
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Grade Type
            16.22.2.2. By Nature
            16.22.2.3. By Packaging Type
            16.22.2.4. By End Use
            16.22.2.5. By Sales Channel
    16.23. Iran
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Grade Type
            16.23.2.2. By Nature
            16.23.2.3. By Packaging Type
            16.23.2.4. By End Use
            16.23.2.5. By Sales Channel
    16.24. Saudi Arabia
        16.24.1. Pricing Analysis
        16.24.2. Market Share Analysis, 2022
            16.24.2.1. By Grade Type
            16.24.2.2. By Nature
            16.24.2.3. By Packaging Type
            16.24.2.4. By End Use
            16.24.2.5. By Sales Channel
    16.25. U.A.E.
        16.25.1. Pricing Analysis
        16.25.2. Market Share Analysis, 2022
            16.25.2.1. By Grade Type
            16.25.2.2. By Nature
            16.25.2.3. By Packaging Type
            16.25.2.4. By End Use
            16.25.2.5. By Sales Channel
    16.26. South Africa
        16.26.1. Pricing Analysis
        16.26.2. Market Share Analysis, 2022
            16.26.2.1. By Grade Type
            16.26.2.2. By Nature
            16.26.2.3. By Packaging Type
            16.26.2.4. By End Use
            16.26.2.5. By Sales Channel
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Grade Type
        17.3.3. By Nature
        17.3.4. By Packaging Type
        17.3.5. By End Use
        17.3.6. By Sales Channel
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. ITO EN Ltd.
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Tata Global Beverages Ltd.
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Starbucks Corporation
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Hain Celestial Group Inc.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. Unilever LLC
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. Aiya Co. Ltd.
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. AOI Tea Company
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. McCormick & Company, Inc
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. The Republic of Tea
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. Clearspring Ltd.
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
        18.1.11. Andrews & George Company Ltd.
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
                18.1.11.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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