The matcha market is expected to record a CAGR of 10.2% during the forecast period. The market is expected to hold a share of USD 2.7 billion in 2023 while it is anticipated to cross a value of USD 7.1 billion by 2033.
According to the research report on the matcha market, consumers are becoming concerned with their overall health and are adopting products that support that goal. End users concentrate on adopting little elements, whether it be different sorts of diets or adding small food items to the regular diet.
Rising applications of matcha across diverse end-use industries such as food and beverages, personal care, and food service are expected to continue driving the market growth. Apart from this, increasing sales of ready-to-drink beverages are anticipated to steer market growth in the upcoming years. Even the matcha powder along with the iced matcha latte is expected to fuel the demand for matcha tea. These factors are expected to fuel market growth in the coming years.
The matcha market outlook states that the increasing social media influence over people around healthy drinks and food items is fuelling the growth of the market. Other factors like increased lifestyle diseases are also setting matcha trends globally.
Due to its sweet and savory flavor, matcha is being used with refined cuisines, which is growing the matcha market. The younger generation is improving their diets, including matcha products, while also partaking in exercise activities.
Expanding restaurants and café in the developing economies of China and India is likely to increase the sales of matcha powder.
| Attributes | Details |
|---|---|
| Matcha Market CAGR (2023 to 2033) | 10.2% |
| Matcha Market Size (2023) | USD 2.7 billion |
| Matcha Market Size (2033) | USD 7.1 billion |
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Short-term Growth (2023 to 2026): From 2023 to 2026, the global matcha market registered a healthy growth rate. The gradually growing consciousness amongst people around their health fuels its sales. While end users adopting an alternative and organic lifestyle are also adopting matcha-based products. These involve diets like vegan, keto, and gluten-free which are increasing consumers’ preference for cleaner ingredients in food products.
Mid-term Growth (2026 to 2029): During this period, the growth is expected to be steady as new market spaces are building up. The penetration of matcha products in the mainstream product line at supermarkets and hypermarkets is anticipated to add extra sales channels to the market. Hence, the market is likely to grow steadily between 2026 and 2029.
Long-term Growth (2029 to 2033): Matcha is increasingly being used in skincare products, which is expected to boost market sales. In particular, the easy availability of matcha through both online and offline sales channels is likely to keep the industry growing. Thus, between 2023 and 2033, the matcha market is expected to grow significantly at a CAGR of 10.2%.
In Japan, matcha tea has transformed from a common beverage into a magnificent concoction brimming with therapeutic benefits. Matcha contains ten times more antioxidants than green tea, making it a widely popular superfood.
Matcha has lower caffeine content as compared to green tea and black tea. Hence, it is widely preferred by individuals as a delicate summer drink or a hot cup in winter. The myriad of health benefits associated with matcha is a key factor propelling sales of matcha products such as matcha powders, ready-to-drink beverages, baked goods, and matcha ice cream.
As per a study by The American Journal of Clinical Nutrition, randomized controlled trials in 14 individuals showed that the administration of green tea beverages or extract can significantly reduce low-density lipoprotein (LDL) concentrations in adults.
Another study by the United States. The National Library of Medicine and National Institutes of Health claims that green tea extract can potentially reduce liver enzymes in patients with non-alcoholic fatty liver disease.
Matcha has a good number of vitamins and minerals, including calcium, magnesium, potassium, zinc, and vitamins C, A, B, and P. The vitamins and minerals support the heart and brain, as well as bone, cartilage, and oral hygiene.
Besides this, matcha is a well-liked beverage among dieters as the catechins' thermogenic characteristics hasten the burning of calories. Frequent matcha consumption also reduces blood pressure, and polyphenols and ECGC work together to prevent rheumatoid arthritis by delaying the breakdown of cartilage.
Several companies are investing in intensive research and developments to leverage the full potential of match tea to improve sales prospects in the market.
Principal Consultant
The growing demand for natural and organic skincare products is propelling the incorporation of matcha tea in products such as lotions, cleansers, and balms. Matcha-infused skincare products are continuously being recommended by and sought after by influencers and skincare enthusiasts. Matcha effectively combats inflammation and calms sensitive skin because it is a great source of antioxidants. The application of matcha powder in organic skincare products is also fuelling market growth.
Epigallocatechin Gallate (ECGC) is found potently in matcha tea, a powerful agent that neutralizes and reduces oxidative stress in the skin which can accelerate cellular aging. Matcha used externally aids caffeine's penetration into the skin, encouraging skin firmness over time.
Matcha also contains methylxanthines which stimulate microcirculation and promote healthy and clear skin and improve complexion. The polyphenols in matcha tea potentially act as a protectant against UV rays and environmental damage.
Teenagers and adults both commonly have hormonal acne. Stress and excessive androgen hormones, which drive sebaceous glands to create too much oil, are two factors that frequently make it worse. Matcha's anti-androgenic qualities help reduce stress and regulate androgen hormones, which in turn helps reduce acne outbreaks. These elements point to a high level of matcha market demand and sales. to
The versatility of matcha tea is propelling its incorporation in baked goods and Ready-To-Drink (RTD) beverages. Adding matcha tea to baked goods gives a unique flavor profile and instantly converts regular bakery products to superfoods.
When it comes to baking, fresh tea leaves are generally not ideal as they are harder to incorporate in batters. As matcha is available in powdered form, it suits the texture profile of other ingredients such as flour and refined sugar, which makes it easier to mix and incorporate.
Honey, agave, raw sugar, and maple syrup are added to matcha, which has an earthy flavor and green undertones, to balance it out and generate a sweet flavor and aroma in bread, cakes, and biscuits. Hence, consumer demand has increased. Regarding baked items, matcha-flavored Ready-To-Drink (RTD) drinks are growing in popularity. To meet a rising consumer base that wants plant-based foods and beverages without added sweets and artificial flavoring, the RTD beverage business has completely rebuilt itself.
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| Region | Absolute Market Growth |
|---|---|
| United States | USD 88.7 million |
| Australia | USD 25 million |
| China | USD 1.2 billion |
| Japan | USD 897.1 million |
| India | USD 497.6 million |
Growing Popularity of Taste Innovations like Iced Matcha Latte in the Region Fuels the Market Growth
| United States Market CAGR (2023 to 2033) | 9.9% |
|---|---|
| United States Market Absolute Doller Growth (USD million/billion) | USD 88.7 million |
As per FMI’s analysis, the United States matcha market is likely to witness high demand, owing to growing interest in plant-based foods in the country. The market is anticipated to lead in terms of CAGR.
The regional market thrives at a CAGR of 9.9% between 2023 and 2033. The market is expected to reach a value of USD 355.0 million by 2033. Plant-based beverages are becoming popular among consumers in place of sugary soft drinks, which are turning into promising matcha market sales opportunities. Aligning with the prevailing trend of vegan food consumption, restaurants, cafes, and bakeries are offering matcha-based dishes and beverages on their menus. Key market players such as Starbucks Corporation and Hain Celestial Group Inc., are launching various matcha-based beverages and food products in the market, which is driving the market growth.
Owing to these factors, FMI projected the matcha market in North America to record a robust CAGR of 8.7% CAGR between 2023 and 2033.
Increased Awareness around Matcha Tea’s Properties along with its Application in Skincare and Organic Cosmetics have widened the Matcha Market in China.
| The Matcha Market CAGR in China (2023 to 2033) | 9.5% |
|---|---|
| The Matcha Market in China Absolute Doller Growth (USD million/billion) | USD 1.2 billion |
China leads the matcha market in terms of market share with an expected market share of USD 1.9 billion by 2033. The market thrives on a CAGR of 9.5% between 2023 and 2033. Household consumption of matcha in China is significantly attracting sales. Homebound individuals are inclined towards the health benefits derived from matcha, such as anti-stress and anti-inflammatory properties.
Businesses are capitalizing on the rising popularity of specialty diets among consumers by providing nutrient-dense, organic, and distinctive matcha-flavored drinks. These diets include those that are gluten-free, keto, and vegan. The industry is expanding due to sales of well-liked beverages such as matcha lattes, sparkling teas, mocktails, cocktails, and matcha ice lattes.
| Segment | Top Grade Type |
|---|---|
| Top Sub-segment | Ceremonial |
| CAGR (2023 to 2033) | 10.0% |
| Segment | Top Packaging Type |
|---|---|
| Top Sub-segment | Bulk Bags |
| CAGR (2023 to 2033) | 9.6% |
Based on grade, the ceremonial segment is leading the type of category with a CAGR of 10.0% between 2023 and 2033. The segment thrived at a lower CAGR of 7.6% between 2018 and 2022. Ceremonial matcha green tea gained popularity due to its increased energy levels, brain-stimulating properties, components that stimulate metabolism and burn fat, and antioxidants' anti-inflammatory benefits. While culinary-grade matcha can be consumed with lattes, baked goods, etc., this grade is often whisked with hot water.
Based on packaging, bulk bags packaging leads the category with a CAGR of 9.6% between 2023 and 2033. The growth is attributed to the easy and rapid application while significant portability is another factor. Apart from this, the expansion is driven by innovative uses for it, such as traveling and celebrations. The bulk bags are quite portable and can be transported almost everywhere.
Sales of matcha-based beverages such as smoothies, lattes, and milkshakes in cafés and restaurants are increasingly gaining traction. Matcha sales in the food service sector are being boosted by customers who demand novel flavor combinations and unusual matcha mixes that are swarming to artisanal cafés and specialty restaurants. On the flip side, an increasing number of customers are preparing matcha tea at home to achieve its natural flavor, without adding sugar and extra flavors. Home bakers and confectioners are incorporating matcha in various goods such as cakes, muffins, cookies, and bread, resulting in high demand for matcha for household consumption.
Based on sales channels, sales of matcha through indirect sales channels including supermarkets, hypermarkets, convenience stores, specialty stores, and online retail is estimated to remain high through 2033.
As companies are launching innovative matcha-based products, customers are finding it easier to buy them through local grocery stores and supermarkets. Some matcha brands are also retailing through a direct-to-consumer approach, where customers can buy superior quality matcha blends through the company's website and get them delivered to their doorsteps.
The top 5 players in the global matcha market include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, Unilever PLC, and McCormick & Company, Inc., expected to account for 15-20% of the total market share.
Leading players operating in the matcha market are launching innovative products and combining flavors to cater to the growing consumer demand. Apart from this, mergers, acquisitions, and collaborations are likely to remain key growth strategies among competitors through 2033.
Market Developments
The market is valued at USD 2.7 billion in 2023.
ITO EN Ltd., Tata Global Beverages Ltd., and Starbucks Corporation are the key market players.
Ceremonial is likely to remain preferred through 2033.
The market is estimated to register a 10.2% CAGR through 2033.
By 2033, the market is estimated to reach USD 7.1 billion.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Grade Type 5.1. Ceremony 5.2. Culinary 5.3. Classic 5.4. Café 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Conventional 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Packaging Type 7.1. Bulk Bags 7.2. Cartons 7.3. Sachets 7.4. Stand Up Pouches 7.5. Tins 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use 8.1. Food Processing 8.2. Beverage Processing 8.3. Personal Care 8.4. Food Service 8.5. Institutional 8.6. Household 9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Direct 9.2. Indirect 9.2.1. Hypermarkets / Supermarkets 9.2.2. Specialty Stores 9.2.3. Convenience Stores 9.2.4. Online Retailing 10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. Asia Pacific 10.5. Middle East and Africa 11. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14. Asia Pacific Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. ITO EN Ltd. 18.2. Tata Global Beverages Ltd. 18.3. Starbucks Corporation 18.4. Hain Celestial Group Inc. 18.5. Unilever LLC 18.6. Aiya Co. Ltd. 18.7. AOI Tea Company 18.8. McCormick & Company, Inc 18.9. The Republic of Tea 18.10. Clearspring Ltd. 18.11. Andrews & George Company Ltd. 19. Assumptions & Acronyms Used 20. Research Methodology
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Matcha Market
