The global massage guns market is estimated to reach USD 542.6 Million in 2023. As per the report, the target market is forecast to increase at a robust 7.5% CAGR, with the market valuation reaching USD 1,122.7 Million by 2033. The massage guns market accounts for a share of 5% - 8% of the global massage equipment market.
Increasing adoption of portable wellness devices among consumers is expected to push sales of massage guns in the forthcoming years. In addition to this, massage gun manufacturers are launching smart devices with sensors that issue alerts regarding pressure and speed. Such developments are expected to bode well for the market.
| Attribute | Details |
|---|---|
| Massage Guns Market Estimated Size (2023) | USD 542.6 Million |
| Massage Guns Market Projected Size (2033) | USD 1,122.7 Million |
| Massage Guns Market Value-based CAGR (2023 to 2033) | 7.5% |
| Massage Guns Market Top Players Share in 2022 | 5% - 8% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Demand in the massage guns market is slated to increase at a 7.5% CAGR during the forecast period.
Massage guns are taking the wellness device world by storm. These percussive treatment gadgets target sore muscles with quick-fire pulses, giving the benefits of massage treatment to athletes and enthusiasts alike.
Personal fitness is a major part of healthcare that has grown in terms of awareness and focus from governing authorities and the general population. The impact of physical fitness has been observed to be beneficial for health and it has thus been encouraged by governing authorities and non-governing organizations such as the World Health Organization.
Massage gun manufacturers and promoters are highly involved in offering their products to customers on the back of various benefitting claims. The claims pertaining to the features and output offered by massage guns, such as, decreased soreness post-workout, vibration therapy, helps to decrease the concentration of acid and increase blood flow, muscles relaxation, reachability to difficult spots and to focus on a particular muscle, additional relaxation, help stretch muscles and connective tissues, etc.
Such consumer-orientated strategies on the back of various claims are anticipated to attract more customers towards the product adoption, alternatively, leading to a boost in market value.
Introduction of New Lightweight Designs
Driven by technological and material advances as well as a demand for more energy-efficient transportation, the launch of lightweight products has become an important trend that’s significantly impacting manufacturers. It affects virtually all manufacturing, maintenance, and repair involved in the industry involving products people carry by hand, such as electronics, and more.
Such products use less energy, making them more environmentally friendly, thus, eradicating the concern among many green consumers and company leaders facing tightening environmental regulations. The frequent launch of such products is highly looked upon by the manufacturers, thus, attracting more customers towards the adoption of such products.
Integration of Smart Features in the Massage Guns Boost Sales
Smart devices have achieved great popularity in the last decade as they increase comfort and quality of life. The incorporation of innovative technologies in handheld products is spurring demand for rechargeable massage guns.
Manufacturers in the loT industry are adapting to the changing contexts and are taking actions based on consumer needs. The technological revolution is pushing manufacturers to incorporate high-end features in replaceable massage guns to improve sales.
The growing trend of smart devices offers opportunities for new functionality, greater reliability, much higher product utilization, and capabilities that transcend traditional product boundaries. This is expected to drive sales of smart massage guns over the forecast period, thereby augmenting the growth in the market.
The Surge in Usage of Speedy Recovery Applications
The massage gun market offers two instrument types: percussive treatment and vibration treatment. The gadget's most satisfying feature is its combined employment of these mechanisms, though the pounding affects the deeper layers of the tissue while the vibration affects the shallow levels.
The advantages of massage gun treatment are increasingly being highlighted nowadays among competitors for speed and preparation recovery, which is supporting the massage gun market's growth. Athletes can use sports massage to prepare for competition. As a result, it's become a fantastic therapeutic option for improving competitor recovery after competition or simply exercise.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 7.5% |
| Jul to Dec (H2), 2021 (A) | 7.2% |
| Jan to Jun (H1), 2022 Projected (P) | 7.6% |
| Jan to Jun (H1), 2022 Outlook (O) | 8.4% |
| Jul to Dec (H2), 2022 Outlook (O) | 7.3% |
| Jul to Dec (H2), 2022 Projected (P) | 8.0% |
| Jan to Jun (H1), 2023 Projected (P) | 7.5% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 76 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | (+) 84 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 73 |
| BPS Change: H2, 2022 (O) to H2, 2021 (P) | (-) 80 |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 20.5% |
| Market Share (2033) | 29% |
| BPS Analysis | (+) 855 |
| Country | India |
|---|---|
| Market Share (2023) | 4.6% |
| Market Share (2033) | 14.8% |
| BPS Analysis | (+) 1,021 |
| Country | United Kingdom |
|---|---|
| Market Share (2023) | 3.9% |
| Market Share (2033) | 3.1% |
| BPS Analysis | (-) 84 |
Increasing Demand for Muscle Massage Guns is paving the Way for Growth in the USA Market
Sales of massage guns in the USA market are expected to increase at a CAGR of 3.7% during the forecast period. Massage gun manufacturers are investing in technological advancements to launch innovative wellness devices.
For instance, Hyperice's QuietGlide technology comes with a 90-watt high-torque engine. The device includes five head connections that function well on muscular tangles and are effective for muscle tightness and pain. Kraftgun is a firm that has developed massage guns with a brushless engine, which significantly reduces noise.
In 2021, SKG, a massage device specialist, announced the launch of its new massage gun, the F5 portable, lightweight massage device with an embedded heating function. The F5 percussion massager, specifically designed for females, is the latest addition to SKG's growing portfolio of massage devices designed for customers of various lifestyles and activity levels.
Eco Consumption Driving the Demand for Smart Devices in the United Kingdom
Smart devices are proving to be crucial in lowering energy consumption, in addition to making our lives easier and giving our devices a lifelike ability to communicate with us. One of the most appealing features is smart temperature control, which maintains optimum temperatures while preserving full energy while being operated.
Smart functions for speed control and motion control, in addition to temperature control, are another group of technologies that are making smart devices more energy efficient and appealing and making users more likely to adopt massage guns thus, driving the volume of sales in upward projections.
Demand for Mid-size/Professional Size Massage Guns to Remain High
Based on the size, mid-size or professional devices are the most preferred choice for users due to their ease of use and portability. The mid-size/professional-size massage guns held a notable share of 43.5% during 2022. However, small-sized/handheld massage guns are gaining significance in the market as the preference for compact-design guns is growing rapidly in the market.
Consumers are Preferring Rechargeable Massage Guns
In terms of battery type, rechargeable massage guns are gaining more traction as compared to replaceable massage guns. Sales of rechargeable massage guns are slated to increase at a 7.7% CAGR over the forecast period.
Demand for Massage Guns Among Athletes Will Continue Gaining Momentum
In terms of end users, sales in the athlete's segment are forecast to increase at an 8.8% CAGR over the assessment period. Athletes use portable massage guns to loosen their tight and sore muscles post-workout.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Massage gun manufacturers are offering a wide range of massage guns and accessories such as spare parts, ball comfort tips, handles, etc. Key players are also focusing on product enhancement as well as on specific categories that are driving the demand.
For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East and Africa (MEA) |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Rest of the World |
| Key Segments Covered | Size, Battery Type, Sales Channel, End User, Region |
| Key Companies Profiled | Therabody; LifePro; Hyperice Inc; Renpho; Everyfun; Hydragun; MuscleGun; Massage Guns Ireland; Recovapro; Essential Massage & Therapy Co.; Achedaway; Medcursor; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global massage guns market is expected to reach a valuation of USD 542.6 Million in 2023.
Growing popularity of compact and lightweight massage guns are likely to facilitate market growth during the forecast period.
The North America massage guns market is projected to grow at a ~3.6% CAGR over the forecast period.
Leading players in the global massage guns market are estimated to account for approximately 5%-15% of the total market share.
The Europe massage guns market is anticipated to expand at around 4.8% CAGR over the forecast period.
1. Executive Summary | Massage Guns Market 2. Market Overview 3. Key Market Trends 4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market - Pricing Analysis 6. Global Market Demand (in Value or Size in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, (% of demand) 9. Current and Future Market Size Analysis and Forecast By Application, 2023 to 2033 9.1. Back Massage 9.2. Deep Tissue Massage 9.3. Large Muscle Group Massage 9.4. Neck & Shoulder Massage 9.5. Muscle Shaping & Relaxation 9.6. Point Massage 9.7. Massage for Sensitive Body Parts 9.8. Others 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Size 10.1. Small Size/Handheld 10.2. Mid-Size/Professional 10.3. Large Size/Powerful 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Battery Type 11.1. Rechargeable 11.2. Replaceable 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 12.1. Specialty Stores 12.2. Modern Trade 12.3. Independent Departmental Stores 12.4. Pharmacy Stores 12.5. Online Retailers 12.6. Wholesalers/Distributors 12.7. Other Sales Channel 13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User 13.1. Athletes 13.2. Chiropractor 13.3. Fitness Enthusiasts 13.4. Expectant Women 13.5. Others 14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 14.1. North America 14.2. Latin America 14.3. Europe 14.4. East Asia 14.5. South Asia 14.6. Oceania 14.7. Middle East and Africa (MEA) 15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 21. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033 22. Key Countries Market Analysis, 2022 23. Market Structure Analysis 24. Competition Analysis 24.1. Therabody 24.2. Lifpro 24.3. Hyperice, Inc. 24.4. Renpho 24.5. Every Fun 24.6. Hydragun 24.7. MuscleGun 24.8. Ireland 24.9. Recovapro 24.10. Essential Massage & Therapy Co. 24.11. Achedaway 24.12. Medcursor 25. Assumptions and Acronyms Used 26. Research Methodology
Explore Consumer Product Insights
View Reports
Massage Guns Market
