Global Massage Gun Market Outlook (2023 to 2033)

The global massage guns market is estimated to reach USD 542.6 Million in 2023. As per the report, the target market is forecast to increase at a robust 7.5% CAGR, with the market valuation reaching USD 1,122.7 Million by 2033. The massage guns market accounts for a share of 5% - 8% of the global massage equipment market.

Increasing adoption of portable wellness devices among consumers is expected to push sales of massage guns in the forthcoming years. In addition to this, massage gun manufacturers are launching smart devices with sensors that issue alerts regarding pressure and speed. Such developments are expected to bode well for the market.

Attribute Details
Massage Guns Market Estimated Size (2023) USD 542.6 Million
Massage Guns Market Projected Size (2033) USD 1,122.7 Million
Massage Guns Market Value-based CAGR (2023 to 2033) 7.5%
Massage Guns Market Top Players Share in 2022 5% - 8%

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2018 to 2022 Global Massage Guns Market Outlook Compared to 2023 to 2033 Forecast

Demand in the massage guns market is slated to increase at a 7.5% CAGR during the forecast period.

Massage guns are taking the wellness device world by storm. These percussive treatment gadgets target sore muscles with quick-fire pulses, giving the benefits of massage treatment to athletes and enthusiasts alike.

Personal fitness is a major part of healthcare that has grown in terms of awareness and focus from governing authorities and the general population. The impact of physical fitness has been observed to be beneficial for health and it has thus been encouraged by governing authorities and non-governing organizations such as the World Health Organization.

Massage gun manufacturers and promoters are highly involved in offering their products to customers on the back of various benefitting claims. The claims pertaining to the features and output offered by massage guns, such as, decreased soreness post-workout, vibration therapy, helps to decrease the concentration of acid and increase blood flow, muscles relaxation, reachability to difficult spots and to focus on a particular muscle, additional relaxation, help stretch muscles and connective tissues, etc.

Such consumer-orientated strategies on the back of various claims are anticipated to attract more customers towards the product adoption, alternatively, leading to a boost in market value.

Key Dynamics in the Massage Gun Market

Introduction of New Lightweight Designs

Driven by technological and material advances as well as a demand for more energy-efficient transportation, the launch of lightweight products has become an important trend that’s significantly impacting manufacturers. It affects virtually all manufacturing, maintenance, and repair involved in the industry involving products people carry by hand, such as electronics, and more.

Such products use less energy, making them more environmentally friendly, thus, eradicating the concern among many green consumers and company leaders facing tightening environmental regulations. The frequent launch of such products is highly looked upon by the manufacturers, thus, attracting more customers towards the adoption of such products.

Integration of Smart Features in the Massage Guns Boost Sales

Smart devices have achieved great popularity in the last decade as they increase comfort and quality of life. The incorporation of innovative technologies in handheld products is spurring demand for rechargeable massage guns.

Manufacturers in the loT industry are adapting to the changing contexts and are taking actions based on consumer needs. The technological revolution is pushing manufacturers to incorporate high-end features in replaceable massage guns to improve sales.

The growing trend of smart devices offers opportunities for new functionality, greater reliability, much higher product utilization, and capabilities that transcend traditional product boundaries. This is expected to drive sales of smart massage guns over the forecast period, thereby augmenting the growth in the market.

The Surge in Usage of Speedy Recovery Applications

The massage gun market offers two instrument types: percussive treatment and vibration treatment. The gadget's most satisfying feature is its combined employment of these mechanisms, though the pounding affects the deeper layers of the tissue while the vibration affects the shallow levels.

The advantages of massage gun treatment are increasingly being highlighted nowadays among competitors for speed and preparation recovery, which is supporting the massage gun market's growth. Athletes can use sports massage to prepare for competition. As a result, it's become a fantastic therapeutic option for improving competitor recovery after competition or simply exercise.

Market Statistics Details
Jan to Jun (H1), 2021 (A) 7.5%
Jul to Dec (H2), 2021 (A) 7.2%
Jan to Jun (H1), 2022 Projected (P) 7.6%
Jan to Jun (H1), 2022 Outlook (O) 8.4%
Jul to Dec (H2), 2022 Outlook (O) 7.3%
Jul to Dec (H2), 2022 Projected (P) 8.0%
Jan to Jun (H1), 2023 Projected (P) 7.5%
BPS Change: H1, 2022 (O) to H1, 2022 (P) (+) 76
BPS Change: H1, 2022 (O) to H1, 2021 (A) (+) 84
BPS Change: H2, 2022 (O) to H2, 2022 (P) (+) 73
BPS Change: H2, 2022 (O) to H2, 2021 (P) (-) 80

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Country-wise Insights

Country USA
Market Share (2023) 20.5%
Market Share (2033) 29%
BPS Analysis (+) 855
Country India
Market Share (2023) 4.6%
Market Share (2033) 14.8%
BPS Analysis (+) 1,021
Country United Kingdom
Market Share (2023) 3.9%
Market Share (2033) 3.1%
BPS Analysis (-) 84

What is driving the USA Massage Guns Market?

Increasing Demand for Muscle Massage Guns is paving the Way for Growth in the USA Market

Sales of massage guns in the USA market are expected to increase at a CAGR of 3.7% during the forecast period. Massage gun manufacturers are investing in technological advancements to launch innovative wellness devices.

For instance, Hyperice's QuietGlide technology comes with a 90-watt high-torque engine. The device includes five head connections that function well on muscular tangles and are effective for muscle tightness and pain. Kraftgun is a firm that has developed massage guns with a brushless engine, which significantly reduces noise.

In 2021, SKG, a massage device specialist, announced the launch of its new massage gun, the F5 portable, lightweight massage device with an embedded heating function. The F5 percussion massager, specifically designed for females, is the latest addition to SKG's growing portfolio of massage devices designed for customers of various lifestyles and activity levels.

How is the Sustainability Concept Driving the Growth of Demand in the United Kingdom Market?

Eco Consumption Driving the Demand for Smart Devices in the United Kingdom

Smart devices are proving to be crucial in lowering energy consumption, in addition to making our lives easier and giving our devices a lifelike ability to communicate with us. One of the most appealing features is smart temperature control, which maintains optimum temperatures while preserving full energy while being operated.

Smart functions for speed control and motion control, in addition to temperature control, are another group of technologies that are making smart devices more energy efficient and appealing and making users more likely to adopt massage guns thus, driving the volume of sales in upward projections.

Category-wise Insights

Which is the most Preferred Purpose for Massage Guns?

Demand for Mid-size/Professional Size Massage Guns to Remain High

Based on the size, mid-size or professional devices are the most preferred choice for users due to their ease of use and portability. The mid-size/professional-size massage guns held a notable share of 43.5% during 2022. However, small-sized/handheld massage guns are gaining significance in the market as the preference for compact-design guns is growing rapidly in the market.

Which Battery Type in Massage Gun is Considered Highly Sought-After?

Consumers are Preferring Rechargeable Massage Guns

In terms of battery type, rechargeable massage guns are gaining more traction as compared to replaceable massage guns. Sales of rechargeable massage guns are slated to increase at a 7.7% CAGR over the forecast period.

Who is the Leading End User of Massage Guns?

Demand for Massage Guns Among Athletes Will Continue Gaining Momentum

In terms of end users, sales in the athlete's segment are forecast to increase at an 8.8% CAGR over the assessment period. Athletes use portable massage guns to loosen their tight and sore muscles post-workout.

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Competitive Landscape

Massage gun manufacturers are offering a wide range of massage guns and accessories such as spare parts, ball comfort tips, handles, etc. Key players are also focusing on product enhancement as well as on specific categories that are driving the demand.

For instance:

  • Meet, a game-changing fitness gear and healthcare company, has recently launched its NEX massage gun series on Amazon. As one of the world's strongest yet ultra-portable percussion massage guns, NEX supports professional muscle recovery on the go with its lightweight design, powerful motor, and incredible lifespan.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million/Billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East and Africa (MEA)
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Rest of the World
Key Segments Covered Size, Battery Type, Sales Channel, End User, Region
Key Companies Profiled Therabody; LifePro; Hyperice Inc; Renpho; Everyfun; Hydragun; MuscleGun; Massage Guns Ireland; Recovapro; Essential Massage & Therapy Co.; Achedaway; Medcursor; Others (As Per Request)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request
Table of Content
  • 1. Executive Summary | Massage Guns Market
  • 2. Market Overview
  • 3. Key Market Trends
  • 4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market - Pricing Analysis
  • 6. Global Market Demand (in Value or Size in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 7. Market Background
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, (% of demand)
  • 9. Current and Future Market Size Analysis and Forecast By Application, 2023 to 2033
    • 9.1. Back Massage
    • 9.2. Deep Tissue Massage
    • 9.3. Large Muscle Group Massage
    • 9.4. Neck & Shoulder Massage
    • 9.5. Muscle Shaping & Relaxation
    • 9.6. Point Massage
    • 9.7. Massage for Sensitive Body Parts
    • 9.8. Others
  • 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Size
    • 10.1. Small Size/Handheld
    • 10.2. Mid-Size/Professional
    • 10.3. Large Size/Powerful
  • 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Battery Type
    • 11.1. Rechargeable
    • 11.2. Replaceable
  • 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
    • 12.1. Specialty Stores
    • 12.2. Modern Trade
    • 12.3. Independent Departmental Stores
    • 12.4. Pharmacy Stores
    • 12.5. Online Retailers
    • 12.6. Wholesalers/Distributors
    • 12.7. Other Sales Channel
  • 13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User
    • 13.1. Athletes
    • 13.2. Chiropractor
    • 13.3. Fitness Enthusiasts
    • 13.4. Expectant Women
    • 13.5. Others
  • 14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
    • 14.1. North America
    • 14.2. Latin America
    • 14.3. Europe
    • 14.4. East Asia
    • 14.5. South Asia
    • 14.6. Oceania
    • 14.7. Middle East and Africa (MEA)
  • 15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 18. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 19. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 20. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 21. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 22. Key Countries Market Analysis, 2022
  • 23. Market Structure Analysis
  • 24. Competition Analysis
    • 24.1. Therabody
    • 24.2. Lifpro
    • 24.3. Hyperice, Inc.
    • 24.4. Renpho
    • 24.5. Every Fun
    • 24.6. Hydragun
    • 24.7. MuscleGun
    • 24.8. Ireland
    • 24.9. Recovapro
    • 24.10. Essential Massage & Therapy Co.
    • 24.11. Achedaway
    • 24.12. Medcursor
  • 25. Assumptions and Acronyms Used
  • 26. Research Methodology

Global Massage Guns Market by Category

By Size:

  • Small Size/handheld
  • Mid-Size/Professional
  • Large Size/Powerful

By Battery Type:

  • Rechargeable
  • Replaceable

By Sales Channel:

  • Direct Sales
  • Indirect Sales
    • Specialty Stores
    • Modern Trade
    • Independent Departmental Stores
    • Pharmacy Stores
    • Online Retailers
    • Wholesalers/Distributors
    • Other Sales Channel

By End-User:

  • Athletes
  • Chiropractor
  • Fitness Enthusiasts
  • Expectant Women
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the estimated massage guns market value?

The global massage guns market is expected to reach a valuation of USD 542.6 Million in 2023.

What are the key trends driving the massage guns market?

Growing popularity of compact and lightweight massage guns are likely to facilitate market growth during the forecast period.

What will be the demand outlook for North America massage guns market?

The North America massage guns market is projected to grow at a ~3.6% CAGR over the forecast period.

What is the market share of the leading players operating in the massage guns market?

Leading players in the global massage guns market are estimated to account for approximately 5%-15% of the total market share.

What is the massage guns demand outlook for Europe?

The Europe massage guns market is anticipated to expand at around 4.8% CAGR over the forecast period.

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