The global mass notification systems market is set to observe USD 17.34 billion in 2025. The industry is poised to depict 14.8% CAGR from 2025 to 2035, reaching USD 76.7 billion by 2035.
Industry drivers include increasing demand for multi-channel communications, automated alerts, and geolocation-based notifications. Organizations are now engaging with this system, which come with threat detection powered by AI and live monitoring tech, to drive better emergency response capability. With rising natural disasters, cybersecurity risks, and employee safety being some of the concerns of many industries, scalable technology investments are being made that aim to ensure fast, reliable information transmission during time-of-crisis events.
The industry is involved in advanced communication technologies designed to relay information quickly and effectively during emergencies, with notifications broadcast over varied channels. These systems are crucial in delivering public safety, disaster preparedness, and response coordination.
Mass notification solutions are being embraced increasingly by government agencies, schools, and businesses to communicate better during an emergency, mitigate risks, and improve situational awareness. With the development of cloud-based systems, AI-based analytics and IoT-based messaging, the industry is poised for a significant expansion in the coming years.
With emerging technologies of cloud computing, mobile alerts, and satellite-based messaging, the industry is also witnessing a transformation that promises to enhance the effectiveness of communication systems. AI-powered crisis management solutions are augmenting threat analysis efforts leading to better foresight of upcoming emergencies to enable targeted alerts.
The growing importance of delivering timely information and instructions to the masses has also resulted in systems having to comply with the regulatory requirements of public safety networks, smart city elements, and enterprise communication systems.
Increasing use of smart city programs and IoT-enabled public safety systems are driving demand for converged mass notification solutions. Companies are investing in inexpensive, cloud-based platforms that seamlessly integrate with enterprise resource planning (ERP) software, public safety networks and mobile apps. Training on data until October 2023
As AI continues to develop, real-time analytics imperial, and IoT-enabled alert systems ingenuity, the industry will see continued expansion. Growing need for effective communication measures for emergencies and growing complexity of security threats are driving adoption across government, education, healthcare, and business segments. As industries advance prevention efforts and the enhancement of citizen safety, mass notification solutions will remain a vital component of modern communication and crisis management platform.
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The industry has run into a whopping growth pivot step, distinctly characterized by the skyrocketing demand for public safety, emergency communication, and organizational crisis management. The priority of the system providers remains on enhancing the efficiency of the rapid response mainly through real-time alert capabilities and multi-channel communication.
Scale operator emergency people look for greatly modular and the best suited ones among the ones that adhere to regulations and provide the option of seamless agency collaboration. Companies particularly focus on safe and integrated systems at the same time being cost-efficient when it comes to the management of the workforce and the clients in the midst of natural disasters, cyber-attacks, and other perilous workplace situations.
Typical end users comprising learning institutions, medical treatment plants, and the authority establishment rate a good sense, user-friendliness, and low-cost as the main priorities in choosing solutions that send alerts in real time.
Cloud MNS, which is based on the-so-called AI, through the threat detection, and mobile app emergency alerts, are trade shaping technologies in which industries invest their capital thus making them the primary purchasing criteria. The demand for the modular, location-specific, and smart notification systems that are integrated with IoT technology is what is primarily charging the industry by expanding in myriad areas.
| Company | Thoma Bravo and Everbridge |
|---|---|
| Contract/Development Details | Thoma Bravo, a private equity firm, acquired Everbridge, a global critical event management and mass notification solutions provider, to enhance its portfolio in safety and communication technologies. |
| Date | July 2024 |
| Contract Value (USD Million) | Approximately USD 1,750 - USD 1,850 |
| Estimated Renewal Period | 5 - 7 years |
| Company | New York State Office of Information Technology Services (NYS ITS) |
|---|---|
| Contract/Development Details | NYS ITS issued a Request for Proposals (RFP) to replace the current New York State Alert Mass Notification System with a vendor-hosted solution, aiming to improve emergency communication capabilities. |
| Date | November 2024 |
| Contract Value (USD Million) | Approximately USD 80 - USD 100 |
| Estimated Renewal Period | 4 - 6 years |
In 2024, the industry experienced a significant activity, notably Thoma Bravo's acquisition of Everbridge for approximately USD 1.7 - USD 1.85 billion in July. This strategic move aims to bolster Thoma Bravo's portfolio in safety and communication technologies.
Additionally, in November 2024, the New York State Office of Information Technology Services issued an RFP, valued at approximately USD 80 - USD 100 million, to upgrade its mass notification system, reflecting a broader trend of governmental investment in advanced emergency communication solutions. These developments underscore the growing importance of efficient products in both public and private sectors to enhance safety and responsiveness during critical events.
Between 2020 and 2024, the industry grew rapidly due to rising concerns over public safety, emergency communication, and disaster management. The COVID-19 pandemic underscored the need for real-time, multi-channel communication systems in healthcare, education, and government sectors. Organizations deployed cloud-based systems for business continuity, remote worker communication, and emergency notifications. Support for digital signage, social media, and mobile apps increased reach and engagement with messages.
Between 2025 and 2035, the industry will move towards intelligent, context-based notification systems, taking advantage of AI-powered automation, 5G connectivity, and immersive communication experiences. Mass notification systems will be integrated with wearable devices to provide location-based, personalized alerts. The emphasis will be on predictive crisis management, real-time threat intelligence, and quantum-secure communication networks to provide public safety and business resilience.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| MNS was merged with SMS, email, voice, social media, and digital signage for multi-channel alert notification. | Contextual communication driven by AI will provide personalized notifications through AR, VR, holographic screens, and wearable devices for immersive experiences. |
| AI-facilitated automation improved message sending, escalation, and follow-up processes. | Predictive crisis management real-time threat detection will be enabled by autonomous decision-making in emergency responses cognitive AI models. |
| The PPC-based emergency management MNS gave real-time alerts and two-way communications to people experiencing emergencies. | 5G-enabled MNS will provide ultra-low latency communications which will allow real-time tracking and alerting of critical incidents without time delay. |
| Alerts were triggered according to predefined rule sets and conditions of events. | Context-aware notification systems using AI-enabled geofencing and behavior analysis provide personalized, location-based alerts. |
| MNS, which was integrated with various social media, digital signage, and mobile applications, provided a public reach. | Intelligent communication ecosystems will seamlessly integrate with smart city infrastructure, IoT devices, and digital twins for dynamic alert dissemination. |
| MNS ensured business continuity, emergency alerts, and disaster recovery communication. | Predictive crisis management systems with AI-driven risk assessment, digital twins, and quantum-resilient communication will enhance disaster preparedness and response. |
| End-to-end encryption and multi-factor authentication were utilized to keep the communications safe. | Blockchain-based identity verification of networks will ensure data integrity, confidentiality, and cybersecurity resilience. |
| Voice alerts, text-to-speech, and rich media messages made the communication and information delivery even more engaging. | Immersive multimedia alerts with holographic projections, AI-generated voice assistants, and real-time language translations will revolutionize emergency communication. |
| MNS enhanced public safety by delivering emergency alerts, evacuation instructions, and community updates. | AI-driven community engagement platforms with sentiment analysis and feedback loops will ensure effective communication and public trust. |
| Compliance with safety regulations (e.g., FEMA, FCC, and GDPR) influenced alert management and data privacy. | AI-driven compliance monitoring, decentralized identity management, and quantum-safe protocols will simplify regulatory adherence and cross-border communication. |
The sector is undergoing a tough time as it has encountered multiple major threats such as the regulatory compliance, cybersecurity threats, integration challenges, and reliability concerns. The key problem among them is regulatory compliance, as mass notification systems are required to follow the rules such as emergency communication laws, data privacy regulations, and industry-specific standards. In places like the USA (FEMA, FCC, NFPA 72), EU (GDPR), and APAC, breaking these rules can lead to legal liabilities, fines, and customer trust issues.
Cybersecurity threats are an inherent risk as MNS platforms are used to manage critical failed communication for emergencies, public safety, and enterprise risk management. The weaknesses you encounter in cloud and IoT-integrated MNS solutions can result in data holes, hacking, and system manipulation which in turn lead to the degradation of the emergency response action.
The integration is yet another major risk we are talking about. The companies that have experience with the old ones having communication systems, obsolete software, and a variety of messaging platforms will find it quite difficult to implement MNS solutions. Poor integration can be the cause of latency issues, missed alerts, or system malfunctions, hence the emergency notifications will not be as effective.
Besides that, you should not overlook system reliability and the risks of downtime. Mass notification systems should always be in full operation when they are most needed such as in times of natural disasters, cyberattacks, active shooter incidents, and industrial accidents. Whenever there is downtime, software glitches, or network disruptions, the operation might go out of control and also have a life-threatening outcome and a legal charge.
Moreover, the initial talks of the high implementation costs and vendor dependency prevent small companies, education institutes, and government agencies with tight budgets from adopting the practice as they should. The high costs incurred are mainly for the training of staff, technical support, and the introduction of new or upgraded systems which often result in financial risks to customers.
2025 will see in-building mass notification systems capturing an industry share of 43.8%, continuing to be the most favoured solution within the industry. Such systems are crucial for emergency communication in enclosed places like hospitals, corporate offices, educational institutions, and government buildings.
Integrated mass notification solutions from companies such as Honeywell International and Siemens AG interface with public address systems, LED signage, and fire alarm controls to aid in situational awareness. Regulated sectors like manufacturing and healthcare are also driving the adoption as they're mandated to comply with NFPA 72 (National Fire Alarm and Signalling Code) and OSHA safety regulations.
Wide-area mass notification systems are used for large-scale communication in times of emergencies, ranging from cities to military bases to transportation hubs. These solutions communicate with people in real time through sirens, radio alerts, SMS notifications, satellite-based messaging, etc. Federal Signal Corporation and Motorola Solutions make the high-decibel sirens and digital warning systems that are used in things like hurricane advisories, active shooter systems, and industrial disaster notifications.
Due to their scalability & capability for multi-location emergency communication, they use cloud-located platforms along with your mobile-based application & IoT-based alerting. AI-fuelled mass notification companies like Everbridge and AlertMedia connect with weather surveillance, cyberattack alerts, and building lockdown systems to aid disaster response.
The system is designed to send information to limited sectors or agencies and serves as an early warning tool to protect the lives and risk assets of citizens and agencies.
Emergency and crisis notification continue to be key drivers for mass notification system(MNS) market solutions, accounting for bulk cost share. Governments, educational institutions, and healthcare facilities use real-time alert systems to legitimately address natural disasters, security threats, and health emergencies.
Motorola Solutions, for example, along with Everbridge, offer AI-driven alerting platforms that work with cellular networks, sirens, and digital signage to ensure swift communication in times of crisis. The USA Integrated Public Alert & Warning System (IPAWS), for instance, relies on mass notification solutions to send weather alerts, AMBER alerts, and civil emergency warnings.
Based on services, the business continuity and disaster recovery segment is expected to witness the fastest growth, with a CAGR of 22.8%, and capture 25.8% of the industry share by 2033. MNS is increasingly a part of organizations focusing on operational resilience by connecting with cloud-based incident management, automated alerts linked to internal and external risks, and cybersecurity breach notifications.
Entrust and Alert Media provide enterprise-grade MNS solutions to ensure real-time employee, supply chain, and stakeholder communication during IT failures, power outages, or cyberattacks. For example, businesses used MNS during Hurricane Ida (2021) to coordinate emergency response, notify remote teams, and ensure service continuity.
MNS is utilized by organizations for operational running, space management, and workforce synchronization. Integration solutions are provided by Siemens and Honeywell International, which provide notification systems that bring IoT capability to corporate messaging, shift scheduling, and safety drills to improve workplace productivity.
With the increasing pace of digital transformation, MNS adoption will also only increase across industries, primarily due to regulatory requirements, AI-driven automation use cases, and the growing organizational gambit on risk management.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 9.8% |
| UK | 9.5% |
| European Union | 9.6% |
| Japan | 9.7% |
| South Korea | 9.9% |
The USA industry is growing as organizations adopt advanced emergency communication solutions to improve public safety, enterprise security, and disaster relief. Notification systems based on artificial intelligence are revolutionizing real-time alerting, automation of emergency messages, and optimizing crisis coordination. Cloud-based, multi-channel, and geo-targeted notification systems are becoming increasingly popular as institutions seek efficiency and reliability in emergency communications.
Government entities, business communities, and training institutions in the USA are establishing mass notification systems to communicate well in times of emergency. Federal legislation promotes the investment in safe, scalable technology for emergency alerting, fostering adoption across several industries.
The National Weather Service (NWS) and the Federal Emergency Management Agency (FEMA) are still advising the implementation of national alert systems for the secure and timely sharing of critical information. FMI believes the USA Industry will expand at 9.8% CAGR throughout the forecast period.
| Key Drivers | Details |
|---|---|
| Increased use of AI-based alerting systems | Companies use artificial intelligence to identify threats in advance, send automated notifications, and control crises. |
| Regulatory mandates and public safety initiatives | Government mandates require safe, scalable, and efficient solutions for crisis notification. |
| Growing adoption in education and corporate sectors | Schools, universities, and organizations utilize real-time notice systems to facilitate communication. |
The UK industry has developed steadily since government ministries and institutions implemented AI-driven notification systems to build emergency communications infrastructure. Organizations are building real-time threat alerts, auto-alerts, and cloud infrastructure to support crisis management activities. Increasing requirements of mass notification systems in public spaces, law enforcement departments, and workplace security are fuelling industry growth.
The government of the UK is highly interested in national security and disaster readiness, and the government encourages the application of mass notification technologies across various industries. Investment in smart city projects and public alert systems leads to increased application of location-based alerting and utilization of artificial intelligence (AI)-driven emergency communications systems. Companies keep developing solutions to meet the requirements of the General Data Protection Regulation (GDPR) and other data protection regulations.
| Key Drivers in the UK | Detail |
|---|---|
| Rise in deployment to infrastructure and public safety | Government agencies create communication networks to improve national security and disaster readiness. |
| Cloud and intelligent messaging solutions | Companies adopt prudent alerting solutions to automate crisis handling. |
| Compliance with robust data security regulations | Organizations build GDPR-compliant notice systems to maintain security and privacy. |
The European Union industry is growing with municipalities, businesses, and public safety organizations implementing AI-driven emergency communication systems. Industry growth is driven by nations like Germany, France, and Italy, which implement mass notification systems with smart city solutions. Increasing demand for timely alerts, disaster management, and adherence to public safety directives continues to drive adoption in industries.
The European Union is defined by stringent data privacy and security regulations, which are forcing organizations to create GDPR-compatible and encrypted messaging applications. Cloud-based alert systems, IoT-based alert systems, and real-time analytics are picking up pace as key applications for public and private organizations. Expenditure on smart city initiatives and emergency readiness programs is also driving the industry.
| Key Drivers in the European Union | Detail |
|---|---|
| Mass alert with integration of smart city infrastructure | Cities enhance urban safety measures through IoT-based emergency alerting. |
| GDPR-compliant encrypted communications solutions. | Companies use secure platforms to ensure continued compliance with European data protection regulations. |
| Public safety and disaster preparedness investments | Governments invest to create AI-powered alert systems. |
Japan's industry is expanding as organizations and companies deploy AI-based emergency message platforms to boost disaster response, corporate security, and public warning systems. Japan's extreme emphasis on disaster resilience and technological innovation pushes investments in mass notification technologies.
Industries such as transportation, manufacturing, and healthcare are adopting smart alert technologies in their processes to improve crisis management and risk reduction. Japan's earthquake and tsunami readiness has been aimed at using sophisticated early warning systems to offer timely notification and efficient emergency coordination. FMI is of the opinion that the industry in Japan will grow at 9.7% CAGR during the study period.
| Key Drivers in Japan | Detail |
|---|---|
| Strong government support for natural disaster readiness | Governments invest in advanced natural disaster warning systems. |
| Scalation of smart alerting solutions across industries | Corporations use AI-backed products to enhance corporate security. |
| Increased takeup in public sector and healthcare organizations | Hospitals and government agencies use mass notification systems to help respond during crises. |
The industry in South Korea is growing with the advent of AI-enabled real-time alerting, crisis management systems, and IoT-based communication systems. Digital safety measures are highly supported by the South Korean government, which is further pushing for adopting sophisticated emergency notification systems.
Organizations are adopting mobile alerts, automated evacuation messages, and location-based alerts for improved public safety.
The nation's advanced 5G network and cloud technology also improve the reliability and efficiency of mass notification systems. As the tech infrastructure in South Korea develops, AI-driven notification technology is becoming a first-priority answer for business organizations and government departments in managing crises. FMI believes the South Korean Industry will reach 9.9% CAGR during the forecast period.
| Key Drivers in South Korea | Detail |
|---|---|
| Government investment in digital security efforts | Governments encourage the utilization of smart emergency alert systems. |
| Technological changes in 5G and cloud infrastructure | Rapid connectivity increases real-time alerting capacity. |
| Rising uses of AI-based emergency response solutions | Companies deploy smart notification systems to optimize crisis management. |
The industry for global mass notification systems (MNS) is fiercely competitive, primed by the increasing demand for urgent communication during emergency situations and disaster preparation, as well as compliance with public safety. The growth of the industry is fueled by threats such as natural calamities, security threats, and cyberattacks that force organizations to invest in advanced alerting solutions powered by AI, as well as cloud-based messaging platforms for immediate communications.
Top players like Everbridge, Motorola Solutions, Honeywell, BlackBerry AtHoc, and Siemens AG lead the pack with scalable multi-channel notification systems, automated alerts, and geolocation-based warnings.
The focus is now on AI-driven analytics, IoT integration, and seamless interoperability with government and enterprise networks for situational awareness and crisis management, further intensified by niche providers focusing on MNS solutions specific to industry segments like healthcare, education, transportation, as well as energy.
Cloud adoption and mobile-first communication strategies are transforming this industry, spawning a stream of startups offering innovative SaaS-based notification platforms that feature real-time tracking, two-way communication, and multilingual support.
Strategic partnerships with emergency services, smart city initiatives, and providers of security infrastructure are vital to increasing access to the industry. These companies are engaged in an arms race for an ever-tightening industry with, notably, systems included in public alert systems, as those emphasizing cybersecurity, data privacy, and compliance with standards such as IPAWS and GDPR will find a suitable competitive advantage in this milieu.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Everbridge | 20-25% |
| Motorola Solutions | 15-20% |
| Honeywell International | 12-17% |
| Siemens AG | 8-12% |
| BlackBerry AtHoc | 5-9% |
| Other Companies (combined) | 20-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| Everbridge | Provides cloud-based mass notification systems, AI-driven emergency alerting as well as real-time crisis management. |
| Motorola Solutions | Develops public safety communication solutions, AI-powered dispatch systems, and secure emergency messaging. |
| Honeywell International | Specializes in enterprise-wide alerting, fire and safety notification systems, and industrial communication solutions. |
| Siemens AG | Focuses on integrated emergency notification platforms, smart city alert systems, and IoT-enabled messaging. |
| BlackBerry AtHoc | Offers encrypted crisis communication, real-time location tracking as well as multi-channel alerting for enterprises. |
Key Company Insights
Everbridge (20-25%)
Everbridge is the industry leader in mass notification systems, offering cloud-based alerting platforms, AI-driven crisis response, and real-time emergency communication.
Motorola Solutions (15-20%)
Motorola Solutions uses AI in dispatching systems to render safer public assistance, communicate for emergency response, and provide complex incident management solutions.
Honeywell International (12-17%)
Honeywell International is primarily engaged in enterprise-wide emergency notification solutions, integrating fire, safety, and industrial communications systems.
Siemens AG (8-12%)
Siemens AG builds smart city notification systems, IoT-enabled alerting, and integrated emergency messaging platforms across industries.
BlackBerry AtHoc (5-9%)
BlackBerry AtHoc is providing encrypted crisis communications, multi-channel alerting, and real-time location tracking for enterprises as well as government agencies.
Other Key Players (20-30% Combined)
The industry is slated to reach USD 17.34 billion in 2025.
The industry is predicted to reach USD 76.7 billion by 2035.
The leading companies in the industry include Everbridge, Motorola Solutions, Honeywell International, Siemens AG, BlackBerry AtHoc, OnSolve, Singlewire Software, AlertMedia, and Rave Mobile Safety.
South Korea, slated to grow at 9.9% CAGR during the forecast period, is poised for the fastest growth.
They are majorly used for emergency & crisis notification.
The industry covers mass notification systems hardware, emergency notification platform, and mass notification systems services.
By solution, the industry includes in-building, wide-area, and distributed.
In terms of application, the industry covers emergency & crisis notification, business continuity and disaster recovery, business communication & operations, and others.
By industry, the market includes military & defense, government & public sector, industrial, commercial, event & sports venues, critical infrastructures, and others.
Regionally, the industry is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
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Mass Notification Systems Market
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