The global sales of marking and coding equipment are estimated to be worth USD 7,370.2 million in 2025 and anticipated to reach a value of USD 10,159.0 million by 2035. Sales are projected to rise at a CAGR of 3.6% over the forecast period between 2025 and 2035. The revenue generated by marking and coding equipment in 2024 was USD 7,130.0 million. The industry is anticipated to exhibit a Y-o-Y growth of 3.4% in 2025.
Demand in marking and coding equipment is increasing on account of demand for food items with increased precision traceability and regulatory compliance requirements and to satisfy consumer safety expectations. These product lines include foods packaged and also beverages and manufactured products where there is an obvious need for such labeling like that of an expiry date, batch number, nutritional information, among others.
Its demand is massive in the context of applications where labeling, packaging, and quality control take precedence. The most frequently used technologies include thermal inkjet printing, laser coding, and continuous inkjet printing. At the end of 2025, the food sector is projected to account for more than 25% of the overall marking and coding equipment market with a valuation of USD 2,071.0 million.
Global Marking and Coding Equipment Industry Assessment
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 7,370.2 million |
| Industry Value (2035F) | USD 10,159.0 million |
| CAGR (2025 to 2035) | 3.6% |
The technology is very fast and precise, as well as flexible when marking a wide variety of packaging materials. For this reason, it is a rapidly emerging favorite. It has applications in food and beverage industries, pharmaceutical and chemicals, and other many other fields, coding bottles, cartons, cans, and plastic containers.
CIJ is ideal for printing variable information, including batch numbers, expiration dates, and barcodes on high-speed production lines. The major reasons behind this acceptance are its capabilities to print on various substrates such as porous and non-porous ones, and it is cost-effective at high volumes. The CIJ market is expected to reach a valuation of USD 3,183.9 million in the year 2025, based on its broad usage in labeling, packaging, and product traceability applications.
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The below table presents the expected CAGR for the global marking and coding equipment market over several semi-annual periods spanning from 2025 to 2035. In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 4.0%, followed by a low growth rate of 3.2% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 | 4.0% (2024 to 2034) |
| H2 | 3.2% (2024 to 2034) |
| H1 | 4.1% (2025 to 2035) |
| H2 | 3.1% (2025 to 2035) |
Moving into the subsequent period, from H1 2024 to H2 2035, the CAGR is projected to increase to 4.1% in the first half and decrease to 3.1% in the second half. In the first half (H1) the market witnessed an increase of 10 BPS while in the second half (H2), the market witnessed a decrease of 10 BPS.
Laser Coding Systems Drive Precision and Durability in Automotive, Electronics
Advancements in Laser Coding Systems are major drivers of adoption across the industries in that they require markings to be extremely precise and long-lasting; particularly in the automotive and electronics fields. These systems offer a form of marking which does not come in contact with equipment and the surface to be marked and therefore has less wear and tear, very durable, and reliable in the long term.
It can be particularly potent on the really challenging materials for coding: like metal parts and plastic containers. It even ensures clear permanent marks, which become necessary to give serial numbers and batch codes; QR codes make it perfect to traceability for inventory management purposes and authenticate the product itself.
In the areas of automotive and electronics, mainly shifting towards a high-end as well as an industrial packaging end, there lies a growing interest in tough marks that are not easily tamperable and with aesthetic cleanliness for markings. A laser coding system fulfills those demands and increases the demand through compliance with such regulatory standards plus enhancing brand security.
Flexible Packaging Demand Boosts Adoption of TIJ and TTO Technologies
As far as food and beverages segments are concerned, due to flexible packaging demands, they create a large demand for new marking and coding technologies, such as TIJ and TTO systems. Flexible packaging includes those pouches, sachets, and shrink films due to the reason that it is lightweight, space-saving, and cost-effective.
In addition, there is more demand for convenience and portability from the consumers who force more brands to incorporate flexible packaging solutions. However, printing and coding to flexible surfaces are not easy operations because these types of materials represent a challenge for standard printing.
Such applications also are well suited to TIJ and TTO technologies where high-quality, permanent codes such as expiry dates, batch numbers, and barcodes can be very efficiently printed on a wide range of flexible substrates. As packaging designs evolve to make them more attractive on the shelves and to differentiate brands, the use of efficient marking equipment keeps on growing and finds more flexible packaging in the market.
Strict Labeling Regulations Drive Adaptation of Advanced Marking Technologies
The food industry has to be in compliance with the strict labeling regulations, requiring a lot of standard adherence for consumer safety and brand credibility. Marking and coding equipment need to be updated according to regulatory requirements, including batch numbers, expiration dates, and nutritional information on food packaging.
The increasing rigorous regulations on labeling of food products by government worldwide has left the manufacturers with no option but to keep abreast of all the frequent changes and ensure that their equipment is kept up-to-date. This consequently increases the cost for such both equipment and operational processes like new software updates and new technologies.
Consequently, the marking systems used should be adaptable and flexible so as to meet the packaging done using bags of vacuum films for pouches where designs change. The more sophisticated the machinery becomes, which contains the different substrates to printing formats as well as complexities of designs in aiding manufacturers to invest in versatile technologies that can mold according to new packaging and the new regulatory demands into TIJ, TTO, and Laser Coding systems.
The global marking and coding equipment industry recorded a CAGR of 1.6% during the historical period between 2020 and 2024. The growth of the marking and coding equipment industry was positive as it reached a value of USD 7,130.0 million in 2024 from USD 6,281.8 million in 2020.
Steadily, the global marking and coding equipment market has grown in demand, supported by the ever-increasing needs for precision, regulatory compliance, and product traceability in sectors such as food and beverages, pharmaceuticals, and automotive.
Recent years have seen technological advancement, such as Laser Coding and Thermal Inkjet systems, being used to offer long-lasting high-quality markings on a wide range of packaging types.
Such technologies have become highly important to cope with increased demands from customers and regulatory environments related to authenticity, expiration date, batch numbers, and the availability of QR codes. An improved supply chain and brand protection need have heightened demand for the supply of equipment which has seen increased demand sustain equipment during the period.
In the future, demand is poised to surge highly due to tougher regulatory frameworks that require more modern designs and usage of automation across production lines besides increased adoption towards sustainable packaging. In this trend, the industrialization of packages will be changing toward more superior packaging designs, along with their dynamic substrates.
The industrialization of advanced marking systems also would be emphasized highly in all industries. Additional drivers for the industry will be seen in pharmaceutical, electronics, and automotive sectors that are increasingly in need of high-precision marking for security, anti-counterfeit, and traceability purposes.
The increasing awareness of sustainability and consumer health safety will further force the market toward innovative coding solutions that not only comply with the regulations but also enhance overall product visibility and reliability.
Tier 1 company leaders are characterized by high production technology and a wide product portfolio. These market leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within Tier 1 include Hitachi Industrial Equipment & Solutions America, LLC., Videojet Technologies, Inc., Matthews Marking Systems, Domino Printing Sciences plc.
Tier 2 companies are characterized by a strong presence overseas and strong market knowledge. These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in Tier 2 include Diagraph Corporation, REA Elektronik GmbH, Leibinger Group, Linx Printing Technologies Control Print Ltd., Numeric Marking Systems, MACSA ID, S.A.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The section below covers the industry analysis for the marking and coding equipment market for different countries. Market demand analysis on key countries in several regions of the globe, including North America, Asia Pacific, Europe, and others, is provided. USA is anticipated to remain at the forefront in North America, with a CAGR of 2.7% through 2035. In South Asia & Pacific, India is projected to witness a CAGR of 5.9% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 2.7% |
| Canada | 2.1% |
| Brazil | 4.0% |
| Peru | 4.2% |
| Germany | 1.7% |
| China | 5.2% |
| India | 5.4% |
Traceability and transparency demand in the pharmaceutical industry is considered to be a key growth factor for the marking and coding equipment market in the USA. Currently, the USA pharmaceutical sector is trying to implement an effective marking and coding system for patient safety and anti-counterfeit measures. It has implemented serialization according to the provision of the USA Drug Supply Chain Security Act.
This will involve special barcodes, expiration dates, and serialization of every drug that must be etched on bottles, vials, blister packs for which the continuous printing technology of new Continuous InkJet (CIJ) and laser coding is proving to be the impetus.
These systems enable manufacturers to convey the product information, thereby enhancing the supply chain visibility and keeping the counterfeit drugs out of circulation. Consumer safety and regulatory compliance continue to be the driving force of the pharmaceutical industry; hence, this industry heads the list demanding marking technologies, more so in the USA market.
The most important driver for the Germany marking and coding equipment market is the country's intense focus on food safety and traceability in the food and beverage industry. Food manufacturers in Germany are increasingly adopting marking and coding systems to meet the regulatory requirements set by both domestic and European Union standards, including expiration dates, batch numbers, and ingredient transparency.
The push towards transparency was further enhanced by clean labeling requirements, that codes must be legible, clear, readable and detailed. Hence, German food makers especially the organic food sectors and processed food sectors are using the latest print technologies such as Thermal Transfer Overprint (TTO), Thermal Inkjet (TIJ) to provide excellent information with higher durability on flexible packaging like pouches and shrink films, as well as rigid packaging such as bottles and jars.
The increasing demand for green packaging solutions also serves to drive the demand for adaptable coding systems that can work well on various substrates while maintaining code legibility and compliance.
The section contains information about the leading segments in the industry. By technology, continuous inkjet (CIJ) is projected to grow at a CAGR of 3.8% through 2025 to 2035. Additionally, food end uses are predicted to grow at a CAGR of 3.9%.
| Application | Value Share (2025) |
|---|---|
| Rigid Packaging | 91.2% |
The market leader for marking and coding equipment will be rigid packaging. Rigid packaging is critical to the beverage, pharmaceutical, and automotive industries, which need accurate and long-lasting marks on bottles, jars, cans, and trays to authenticate the products, adhere to regulatory compliance, and ensure consumer safety.
The increasing demand for transparency with respect to product identity on foods and beverages, with their packaging materials, has led to the adoption of high-precision technologies such as Laser Coding and Continuous Inkjet (CIJ) systems. Codes are clear, long-lasting on rigid packaging materials, often in challenging conditions like refrigeration or exposure to sunlight.
The demand for premium product packaging in cosmetics and pharmaceuticals keeps propelling the incorporation of advanced marking systems with fine details and tamper-evident features. With rigid packaging remaining popular, their adaptability and strength along with shelf appeal have created a mighty demand for specialized marking and coding solutions in themselves.
| Technology | Value Share (2025) |
|---|---|
| Laser Coding System | 15.5% |
The most preferred marking and coding technology today are Laser Coding Systems, because they provide the most accurate coding with durability in industries such as automotive, electronics, and pharmaceutical. They mark metal parts, plastic containers, and electronics components with high-precision codes including serial numbers, batch codes, and QR codes for traceability, brand protection, and compliance.
Since laser coding is a non-contact operation, there is no wear on the machine and substrate; hence, marking over time remains readable in demanding conditions, such as exposure to heat, chemicals, and abrasion.
The application of laser coding in pharmaceutical packaging, particularly in tamper-evident features and serialization, is highly critical, where laser coding will satisfy the very rigorous requirements of regulation. And on top of this, this technology is not restricted to working with glass and metal alone, which can easily make it work even with other types of materials such as plastic, offering a very flexible and strong answer to the strong demands of very high-end, industrial packaging application.
Key players operating in the marking and coding equipment market are investing in the development of innovative sustainable solutions and also entering into partnerships. Key marking and coding equipment providers have also been acquiring smaller players to grow their presence to further penetrate the marking and coding equipment market across multiple regions.
Recent Industry Developments in the Marking and Coding Equipment Market
In terms of technology, the industry is divided into continuous inkjet (CIJ), thermal inkjet (TIJ), thermal transfer overprint (TTO), laser coding system, large character marking (LCP), print & apply systems / label print applicator (LPA), others.
In terms of application, the industry is segregated into flexible packaging and rigid packaging.
The market is classified by end use such as food, beverages, pharmaceuticals, personal & homecare, electricals & electronics, automotive, chemical & fertilizers, building materials, other industrial.
Key countries of North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe, and the Middle East & Africa have been covered in the report.
The global marking and coding equipment industry is projected to witness CAGR of 3.6% between 2025 and 2035.
The global marking and coding equipment industry stood at USD 7,130.0 million in 2024.
The global marking and coding equipment industry is anticipated to reach USD 10,159.0 million by 2035 end.
South Asia & Pacific region is set to record the highest CAGR of 5.5% in the assessment period.
The key players operating in the global marking and coding equipment industry include Hitachi Industrial Equipment & Solutions America, LLC., Videojet Technologies, Inc., Matthews Marking Systems, Domino Printing Sciences plc.
| Market Value (2022) | USD 18.4 billion |
|---|---|
| Market Forecast Value (2032) | USD 30.84 billion |
| Market Expected CAGR (2022 to 2032) | 5.3% |
| Market Value (2022) | USD 618 Million |
|---|---|
| Market Anticipated Value (2032) | USD 987 Million |
| Market Projected CAGR (2022 to 2032) | 4.8% |
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