[333 Pages Report] The global marine cranes market is forecasted to be appraised at US$ 7945.2 million by 2032, up from US$ 3868.2 million in 2022, advancing at a CAGR of 7.5% during the forecast period.
Marine cranes are the types of machinery that are equipped with hoist ropes, wire ropes or chains, and sheaves, which are used both for lifting and lowering materials and to move them horizontally.
| Report Attribute | Details |
|---|---|
| Marine Cranes Market Value (2022) | US$ 3868.2 Million |
| Marine Cranes Market Anticipated Value (2032) | US$ 7945.2 Million |
| Marine Cranes Projected Growth Rate (2022-2032) | 7.5% |
The sales of marine cranes are likely to rise as this product is highly being used in transporting cargo or personnel for marine vessels, oil drilling platforms, navy ships, and fishing vessels. This factor is likely to boost the demand for marine cranes during the forecast period.
Moreover, rapidly growing industrialization, mainly in emerging nations, and noteworthy prominence in energy conservation have led to some remarkable advancements in the global marine crane market and are anticipated to act as a prime factor in fueling the significant growth of the marine crane market size.
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The significant factors driving the growth of the marine crane market are increasing subsea construction and oil exploration operations and rising demand for renewable energy.
Moreover, these subsea construction machines are primarily used due to their high precision in heavy-duty operations. Some of them are assembly, repair, and supply of oil & gas extraction systems. This is driving the expansion and demand of the marine crane market.
Furthermore, increasing oil field discoveries are fuelling the need for equipment like marine cranes and increasing merchant vessels for transporting cargo and passengers, bolstering the sales of marine cranes during the forecast period.
In addition to this, there is flexibility, low operational cost, high safety, and low maintenance cost for these marine cranes, which is driving the market size for this product. Also, robust collaboration among the public and private players are driving the marine cranes market.
Furthermore, in the past few years, hydraulic, marine cranes have gained significant traction in the global marine crane market due to their high reliability and high load-bearing capacity, driving the market share for marine cranes.
Moreover, new projects associated with offshore wind turbines are roaring and also supporting the growth of lattice boom marine cranes in European countries. With these key driving factors, the future stance for the global marine crane market is projected to persist positively, and the market is expected to witness high CAGR growth in the upcoming years.
However, the complex installation process and requirement for skilled technicians & laborers to prevent damages hamper the growth of the market. In addition to this, the fluctuating raw materials price is also expected to restrain the growth of the marine cranes market.
Furthermore, high operational risk, for instance, position accuracy, suppression, and collision avoidance, may also hinder the global marine crane market throughout the forecast period. Moreover, a curb in the production of gas and oil industries has significantly impacted the growth of this market.
New product development and technology up-gradations and governmental regimes to deteriorate regional manufacturer is gaining high traction in the global marine crane market during the forecast period.
At present, it is anticipated that the Asia-Pacific regions are likely to dominate the global marine cranes market owing to the high presence of shipbuilding industries and transportation, particularly in South Korea, India, and China.
Furthermore, there is a rise in population and rapid urbanization, which is leading to increased seaborne traffic in these regions, and this factor is likely to hike the demand for the global marine cranes market in this region.
Currently, North American regions are holding 26% of the total market share and are also gaining significant traction in the global marine crane market during the forecast period. Europe is accountable for 30% of the global market share of marine cranes; increased offshore vessels have increased the demand for offshore marine cranes.
It is expected that these regions are going to influence market performance for marine cranes, improving the sales of marine in the near future.
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Some key trends in the marine cranes market are:
Some of the key players in the marine cranes market are: TECHCRANE INTERNATIONAL, LLC., Anupam Industries Limited, PALFINGER AG, DMW Marine Group, LLC, HS MARINE S.R.L., Kenz Figee Group, HEILA Cranes S.p.a., Fjell Marine Service AS, Gulf Crane Services, NINGENMURA COMPANY, INDUSTRIAGUERRA, S.A., Atlas Polar Company Limited, Favelle Favco Group.
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| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 7.5% from 2022 to 2032 |
| Base Year for Estimation | 2021 |
| Historical Data | 2014-2020 |
| Forecast Period | 2022-2032 |
| Quantitative Units | Revenue in USD million and CAGR from 2022-2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
The marine cranes market is precited to grow at a CAGR of 7.5% during the forecast period.
The marine cranes market would be US$ 7945.2 million by the end of 2032.
The Asia Pacific regions are anticipated to dominate the marine cranes market during the forecast period.
Some of the key players in the marine cranes market are TECHCRANE INTERNATIONAL, LLC., Anupam Industries Limited, PALFINGER AG, DMW Marine Group, LLC, HS MARINE S.R.L., Kenz Figee Group, HEILA Cranes S.p.a., Fjell Marine Service AS, Gulf Crane Services, NINGENMURA COMPANY, INDUSTRIAGUERRA, S.A., Atlas Polar Company Limited, Favelle Favco Group.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Product Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Product Type, 2022-2032
5.3.1. Hydraulic Marine Cranes
5.3.2. Electric Marine Cranes
5.3.3. Others
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032
6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Design
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Design, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Design, 2022-2032
6.3.1. Knuckle Boom Marine Crane
6.3.2. Telescopic Marine Crane
6.3.3. Lattice Boom Marine Crane
6.4. Y-o-Y Growth Trend Analysis By Design, 2017-2021
6.5. Absolute $ Opportunity Analysis By Design, 2022-2032
7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Application, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Application, 2022-2032
7.3.1. Vessels Marine Cranes
7.3.2. Offshore Marine Cranes
7.3.3. Other Applications
7.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
7.5. Absolute $ Opportunity Analysis By Application, 2022-2032
8. Global Market Analysis 2017-2021 and Forecast 2022-2032, By End User
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User, 2022-2032
8.3.1. Terminal
8.3.2. Port
8.3.3. Others
8.4. Y-o-Y Growth Trend Analysis By End User, 2017-2021
8.5. Absolute $ Opportunity Analysis By End User, 2022-2032
9. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Sales Channel, 2017-2021
9.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Sales Channel, 2022-2032
9.3.1. OEMs
9.3.2. Aftermarket
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
10. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
10.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. Asia Pacific
10.3.5. MEA
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. U.S.
11.2.1.2. Canada
11.2.2. By Product Type
11.2.3. By Design
11.2.4. By Application
11.2.5. By End User
11.2.6. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Design
11.3.4. By Application
11.3.5. By End User
11.3.6. By Sales Channel
11.4. Key Takeaways
12. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Brazil
12.2.1.2. Mexico
12.2.1.3. Rest of Latin America
12.2.2. By Product Type
12.2.3. By Design
12.2.4. By Application
12.2.5. By End User
12.2.6. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Design
12.3.4. By Application
12.3.5. By End User
12.3.6. By Sales Channel
12.4. Key Takeaways
13. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. U.K.
13.2.1.3. France
13.2.1.4. Spain
13.2.1.5. Italy
13.2.1.6. Rest of Europe
13.2.2. By Product Type
13.2.3. By Design
13.2.4. By Application
13.2.5. By End User
13.2.6. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Design
13.3.4. By Application
13.3.5. By End User
13.3.6. By Sales Channel
13.4. Key Takeaways
14. Asia Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.1.4. Malaysia
14.2.1.5. Singapore
14.2.1.6. Australia
14.2.1.7. New Zealand
14.2.1.8. Rest of APAC
14.2.2. By Product Type
14.2.3. By Design
14.2.4. By Application
14.2.5. By End User
14.2.6. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Design
14.3.4. By Application
14.3.5. By End User
14.3.6. By Sales Channel
14.4. Key Takeaways
15. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product Type
15.2.3. By Design
15.2.4. By Application
15.2.5. By End User
15.2.6. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By Design
15.3.4. By Application
15.3.5. By End User
15.3.6. By Sales Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Product Type
16.1.2.2. By Design
16.1.2.3. By Application
16.1.2.4. By End User
16.1.2.5. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Product Type
16.2.2.2. By Design
16.2.2.3. By Application
16.2.2.4. By End User
16.2.2.5. By Sales Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Product Type
16.3.2.2. By Design
16.3.2.3. By Application
16.3.2.4. By End User
16.3.2.5. By Sales Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Product Type
16.4.2.2. By Design
16.4.2.3. By Application
16.4.2.4. By End User
16.4.2.5. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Product Type
16.5.2.2. By Design
16.5.2.3. By Application
16.5.2.4. By End User
16.5.2.5. By Sales Channel
16.6. U.K.
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Product Type
16.6.2.2. By Design
16.6.2.3. By Application
16.6.2.4. By End User
16.6.2.5. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Product Type
16.7.2.2. By Design
16.7.2.3. By Application
16.7.2.4. By End User
16.7.2.5. By Sales Channel
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Product Type
16.8.2.2. By Design
16.8.2.3. By Application
16.8.2.4. By End User
16.8.2.5. By Sales Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Product Type
16.9.2.2. By Design
16.9.2.3. By Application
16.9.2.4. By End User
16.9.2.5. By Sales Channel
16.10. China
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Product Type
16.10.2.2. By Design
16.10.2.3. By Application
16.10.2.4. By End User
16.10.2.5. By Sales Channel
16.11. Japan
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Product Type
16.11.2.2. By Design
16.11.2.3. By Application
16.11.2.4. By End User
16.11.2.5. By Sales Channel
16.12. South Korea
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Product Type
16.12.2.2. By Design
16.12.2.3. By Application
16.12.2.4. By End User
16.12.2.5. By Sales Channel
16.13. Malaysia
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Product Type
16.13.2.2. By Design
16.13.2.3. By Application
16.13.2.4. By End User
16.13.2.5. By Sales Channel
16.14. Singapore
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Product Type
16.14.2.2. By Design
16.14.2.3. By Application
16.14.2.4. By End User
16.14.2.5. By Sales Channel
16.15. Australia
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Product Type
16.15.2.2. By Design
16.15.2.3. By Application
16.15.2.4. By End User
16.15.2.5. By Sales Channel
16.16. New Zealand
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Product Type
16.16.2.2. By Design
16.16.2.3. By Application
16.16.2.4. By End User
16.16.2.5. By Sales Channel
16.17. GCC Countries
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2021
16.17.2.1. By Product Type
16.17.2.2. By Design
16.17.2.3. By Application
16.17.2.4. By End User
16.17.2.5. By Sales Channel
16.18. South Africa
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2021
16.18.2.1. By Product Type
16.18.2.2. By Design
16.18.2.3. By Application
16.18.2.4. By End User
16.18.2.5. By Sales Channel
16.19. Israel
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2021
16.19.2.1. By Product Type
16.19.2.2. By Design
16.19.2.3. By Application
16.19.2.4. By End User
16.19.2.5. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Design
17.3.4. By Application
17.3.5. By End User
17.3.6. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. TECHCRANE INTERNATIONAL, LLC.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Anupam Industries Limited
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. PALFINGER AG
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. DMW Marine Group, LLC
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. HS MARINE S.R.L.
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Kenz Figee Group
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. HEILA Cranes S.p.a.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Fjell Marine Service AS
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Gulf Crane Services
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. NINGENMURA COMPANY
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. INDUSTRIAGUERRA, S.A.
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Atlas Polar Company Limited
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Favelle Favco Group
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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