Managed Travel Distribution Market Overview (2022 to 2032)

The Managed Travel Distribution Market is estimated to reach US$ 91 Billion in 2022. As per the report, sales are forecast to increase at a robust 10% CAGR, with the market valuation reaching US$ 236 Billion by 2032.

Attribute Details
Managed Travel Distribution Market Estimated Size (2022) US$ 91 Billion
Managed Travel Distribution Market Projected Size (2032) US$ 236 Billion
Managed Travel Distribution Market Value-based CAGR (2022 to 2032) 10%

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2017 to 2021 Managed Travel Distribution Market Outlook Compared to 2022 to 2032 Forecast

The popularity of systems like managed travel distribution is gradually increasing. The need for organised and custom travel planning is growing as the number of new business travellers increases globally. The development of controlled travel distribution has been impacted by technological development and digitalisation. There are many luxury travel options, and they are expanding over time. The managed travel distribution market is steadily growing. Today's business travellers favour organised tours offered through managed travel distribution. The managed travel distribution industry is quickly evolving because of the prevalence of smartphones.

Systems like managed travel distribution are becoming more and more prevalent. As the number of new business travellers increases globally, there is an increasing need for organised and personalised travel planning. Technology advancement and digitalization have had an impact on the development of controlled travel distribution. There are numerous possibilities for luxurious travel, and they are growing each time. The market for managed travel distribution is expanding consistently. Business travellers of today prefer the organised tours provided by managed travel distribution. Due to the widespread usage of smart gadgets, the managed travel distribution sector is rapidly evolving.

How are leisure activities complementing business travel?

One of the most notable effects of the transformation in corporate travel is the increase in leisure travel, and this trend is predicted to continue with more people getting vaccinated. More workers are seeking activities other than work during their period away from the office as the majority of the workforce is consisting younger generations. Despite the fact that 92% of businesses halted business travel in the early pandemic months, pre-pandemic statistics indicate that 90% of millennial business travellers included leisure activities in their travel plans. Given that COVID-19 vaccinations are already accessible, this may very likely happen by 2021.

Once every two to three months, travellers take these excursions. More than half of business travellers visiting overseas intend to stay longer so they may fit in recreational activities at their travel locations. Players in the tourism sector can benefit from this opportunity by utilizing new marketing strategies for local events and attractions for tourists.

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How unconventional accommodations are influencing Managed Travels?

The new generation of corporate travelers is responsible for the rising popularity of unusual lodgings in business travel. Travelers on business are more likely to investigate alternatives to typical chain hotels. More people are choosing to stay in apartments and other types of more comfortable lodging. Today's business visitors are becoming more and more accustomed to staying in smaller boutique hotels and lodgings that resemble homes, such as those provided by Airbnb.

These unconventional lodgings offer chances to discover the location in novel ways. Additionally, when the comfort and convenience of recreational opportunities are favored, more tourists tend to stay outside of the city core.

Why are corporate travellers opting for Managed Travels?

The majority of employees now view corporate travel as a perk, which is a significant factor in the Managed Travelling forecast. International business travellers also value travel for its benefits to their personal and professional development. Millennials, who make up the majority of the workforce, are also more open to travelling since they view it as an educational experience. Employees who travel frequently report feeling more empowered and engaged. Managed travel can even aid in boosting social skills and self-confidence.

More businesses are recognising these consequences and the connection between Managed Travel. An effective, creative corporate travel programme can be utilised as a strategy to boost retention rates, promote employee engagement, and promote organisational growth.

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Country-wise Insights

How are European Travel Management Companies coping with the changing market?

European travel management companies are offering huge discounts to attract more tourists

While the current coronavirus problem is undoubtedly a concern for travel management companies in Europe, it is almost equally difficult to find qualified workers. The war in Ukraine and other major geopolitical events are causing concern among European TMCs.

Since many people were forced to continue working despite the pandemic's low levels of business travel, remuneration has received a lot of attention. In 87 per cent of situations, transaction fees are still the most common form of payment. Some European TMCs claim that a tiny amount of their business is handled through subscription fees or a hybrid model with other elements of management fees and some elements of transaction fees, signalling the beginning of the emergence of other kinds of compensation.

How is United Arab Emirates (UAE) planning to uplift managed travel in the country?

Dubai is providing Visas that are valid for 5 years

An application for a multiple-entry tourist visa valid for five years is now available to those who want to travel to the United Arab Emirates. Dubai is presently regarded as one of the world's most technologically advanced cities. The location draws tens of thousands of tourists from all over the world due to its astounding infrastructure and thriving economy. The choice to enact a five-year, multiple-entry visa will result in an even greater influx of tourists. It is anticipated that the visa will be essential for the influx of companies and employees from around the world. As a result, there will be a rise in managed travellers visiting United Arab Emirates (UAE) from the corporate sector throughout the globe.

What is the scope of Managed Travel Distribution Market in India?

India is the fastest-developing business market

India is one of the fastest-growing economies in the world. There are a lot of companies in the country that are doing business at international levels. As a result, there has been a rise in the number of corporate travellers visiting the country, and also corporate travellers that are crossing the country's border to expand their reach internationally.

More corporate travellers are flying to India showing an 11.3% increase in market growth. Beating South Korea in spending for business travel, India is set to be part of the top 5 Managed Travel Distribution Markets. This will provide a concrete foundation for the sector which is expected to grow rapidly in the country.

Category-wise Insights

Which is the most preferred type of Managed Travel Distribution Market?

Corporate companies are very cautious about their relationship with clients

The most preferred type of Managed Travel Distribution Market is Customer Meetings. Major changes are seen in the travel policies of the corporate sector post-pandemic. Businesses are adopting policies that aim towards less travel due to the damaged economic status of most companies. Hence, they are focusing on traveling just for factors important to their business.

Which type of Booking Channel is mostly preferred by travelers?

Online Booking is More Preferred by Tourists

Online mode of booking is preferred by most of the managed travelers which majorly includes people from the corporate sector. More business travelers choose to make their own travel and lodging arrangements. It's possible that the self-booking tendency is a further effect of the demographic shift in business travelers. Millennials, after all, prefer self-booking when they travel so they can choose lodgings and flights that suit their interests.

What are the Factors Contributing to the Growth of Tour Group Travelers?

Group Tour Type is More Preferred by Corporate Tourists

As the majority of managed travelers are traveling for the purpose of business, they tend to travel in groups or teams working on a specific project. Hence, the people opting for managed tours opt for the tour group packages which are specially designed as per the traveler's needs.

What type of tourists is most likely to take Managed Travel Distribution?

Globalization is evidently increasing in every part of the world

International tourists are more likely to take managed travel distribution tours as these are the people who are traveling for business and have to travel overseas for their related work. This trend is suspected to continue in the upcoming years.

Competitive Landscape

Under the direction of a skilled manager, managed travel distribution can make business trips more luxurious while also saving money and time. Corporate travel is changing as a result of technology and scheduled travel working together properly. Managed travel is becoming more popular, and the majority of travel agents are using smart gadgets to offer their clients cutting-edge options. The managed travel distribution industry is being impacted by the rigorous corporate standards for internal travel and the massive domination of technology.

For instance:

As the corporate sector is something that functions 24/7. BCD travels offer its customer services at any time throughout the day. They provide assistance via phone calls, in offline and online modes as well. Moreover, they provide their clients with the information in quick time by their policy of 90 minutes delivery.

Scope of the Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania & Middle East and Africa(MEA)
Key Countries Covered USA, Canada, Brazil, Mexico, Argentina, Colombia Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, United Arab Emirates (UAE), Egypt, Jordan China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam, Australia & New Zealand.
Key Segments Covered Type, Booking channel, tourist type, tour type, and Region.
Key Companies Profiled Travel Leaders Group; Travel and Transport; BCD Travel; Expedia Inc.; Global Business Travel; HRG Travel; Travel perk; Agencia
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Managed Travel Distribution Market by Category

By Type, Managed Travel Distribution Market is segmented as:

  • Customer Meetings
  • Clients’ Office Visit
  • Internal Meetings
  • Conferences
  • Others

By Booking Channel, Managed Travel Distribution Market is segmented as:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type, Managed Travel Distribution Market is segmented as:

  • Domestic
  • International

By Tour Type, Managed Travel Distribution Market is segmented as:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group, Managed Travel Distribution Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

By Region, Managed Travel Distribution Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the current Managed Travel Distribution market value?

The current Managed Travel Distribution market has reached a valuation of US$ 91 Billion in 2022.

What is the forecasted growth rate for the Managed Travel Distribution market?

The Managed Travel Distribution market is currently forecasted to grow at a rate of 10% CAGR during the forecast period.

Who are the leading players in the Managed Travel Distribution market?

Leading players in Managed Travel Distribution market are Travel Leaders Group, Travel, and Transport, BCD Travel, Expedia Inc., Global Business Travel, HRG Travel, Travel perk, and Agencia among others.

Table of Content

1. Executive Summary | Managed Travel Distribution Market

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Billion) and Forecast (2022 to 2032)

    2.2. Number of Managed Travelers (Billion) and Forecast (2022 to 2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

    2.4. Number of Managed Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Managed Travel Distribution Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Upsurge in the number of millennials in the corporate sector

        4.1.2. Increased use of technology in managed travel distribution

5. Market Background

    5.1. Top 10 Art Market Companies

    5.2. Macro-Economic Factors

        5.2.1. Global GDP Growth Outlook

        5.2.2. Global Industry Value Added

        5.2.3. Global Consumer Spending Outlook

        5.2.4. Global Direct contribution of Travel & Tourism to GDP

        5.2.5. Global Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Managed Travel Distribution Sector 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Type (% of Demand)

        6.2.1. Customer Meetings

        6.2.2. Clients’ Office Visit

        6.2.3. Internal Meetings

        6.2.4. Conferences

        6.2.5. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. Direct Booking

    6.4. Current Market Analysis By Tourist Type (% of Demand)

        6.4.1. Domestic

        6.4.2. International

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Age Group (% of Demand)

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 56-65 Years

        6.6.6. 66-75 Years

    6.7. Current Market Analysis By Region (% of Demand)

        6.7.1. North America

        6.7.2. Latin America

        6.7.3. Europe

        6.7.4. East Asia

        6.7.5. South Asia

        6.7.6. Oceania

        6.7.7. Middle East and Africa(MEA)

    6.8. Key Findings, By Each Category

7. Categorizing of North America Managed Travel Distribution Sector 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis By Type (% of Demand)

        7.2.1. Customer Meetings

        7.2.2. Clients’ Office Visit

        7.2.3. Internal Meetings

        7.2.4. Conferences

        7.2.5. Others

    7.3. Current Market Analysis By Booking Channel (% of Demand)

        7.3.1. Phone Booking

        7.3.2. Online Booking

        7.3.3. Direct Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis By Tour Type (% of Demand)

        7.5.1. Independent Traveller

        7.5.2. Tour Group

        7.5.3. Package Traveller

    7.6. Current Market Analysis By Age Group (% of Demand)

        7.6.1. 15-25 Years

        7.6.2. 26-35 Years

        7.6.3. 36-45 Years

        7.6.4. 46-55 Years

        7.6.5. 56-65 Years

        7.6.6. 66-75 Years

    7.7. Current Market Analysis By Country (% of Demand)

        7.7.1. USA

        7.7.2. Canada

    7.8. Key Findings, By Each Category

8. Categorizing of Latin America Managed Travel Distribution Sector 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis By Type (% of Demand)

        8.2.1. Customer Meetings

        8.2.2. Clients’ Office Visit

        8.2.3. Internal Meetings

        8.2.4. Conferences

        8.2.5. Others

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. Direct Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tour Type (% of Demand)

        8.5.1. Independent Traveller

        8.5.2. Tour Group

        8.5.3. Package Traveller

    8.6. Current Market Analysis By Age Group (% of Demand)

        8.6.1. 15-25 Years

        8.6.2. 26-35 Years

        8.6.3. 36-45 Years

        8.6.4. 46-55 Years

        8.6.5. 56-65 Years

        8.6.6. 66-75 Years

    8.7. Current Market Analysis By Country (% of Demand)

        8.7.1. Brazil

        8.7.2. Mexico

        8.7.3. Argentina

        8.7.4. Colombia

        8.7.5. Rest of Latin America

    8.8. Key Findings, By Each Category

9. Categorizing of Europe Managed Travel Distribution Sector 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Type (% of Demand)

        9.2.1. Customer Meetings

        9.2.2. Clients’ Office Visit

        9.2.3. Internal Meetings

        9.2.4. Conferences

        9.2.5. Others

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. Direct Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Independent Traveller

        9.5.2. Tour Group

        9.5.3. Package Traveller

    9.6. Current Market Analysis By Age Group (% of Demand)

        9.6.1. 15-25 Years

        9.6.2. 26-35 Years

        9.6.3. 36-45 Years

        9.6.4. 46-55 Years

        9.6.5. 56-65 Years

        9.6.6. 66-75 Years

    9.7. Current Market Analysis By Country (% of Demand)

        9.7.1. Germany

        9.7.2. Russia

        9.7.3. France

        9.7.4. Italy

        9.7.5. United Kingdom

        9.7.6. Rest of Europe

    9.8. Key Findings, By Each Category

10. Categorizing of East Asia Managed Travel Distribution Sector 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis By Type (% of Demand)

        10.2.1. Customer Meetings

        10.2.2. Clients’ Office Visit

        10.2.3. Internal Meetings

        10.2.4. Conferences

        10.2.5. Others

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. Direct Booking

    10.4. Current Market Analysis By Tourist Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis By Tour Type (% of Demand)

        10.5.1. Independent Traveller

        10.5.2. Tour Group

        10.5.3. Package Traveller

    10.6. Current Market Analysis By Age Group (% of Demand)

        10.6.1. 15-25 Years

        10.6.2. 26-35 Years

        10.6.3. 36-45 Years

        10.6.4. 46-55 Years

        10.6.5. 56-65 Years

        10.6.6. 66-75 Years

    10.7. Current Market Analysis By Country (% of Demand)

        10.7.1. China

        10.7.2. Japan

        10.7.3. South Korea

    10.8. Key Findings, By Each Category

11. Categorizing of South Asia Managed Travel Distribution Sector 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis By Type (% of Demand)

        11.2.1. Customer Meetings

        11.2.2. Clients’ Office Visit

        11.2.3. Internal Meetings

        11.2.4. Conferences

        11.2.5. Others

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. Direct Booking

    11.4. Current Market Analysis By Tourist Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis By Tour Type (% of Demand)

        11.5.1. Independent Traveller

        11.5.2. Tour Group

        11.5.3. Package Traveller

    11.6. Current Market Analysis By Age Group (% of Demand)

        11.6.1. 15-25 Years

        11.6.2. 26-35 Years

        11.6.3. 36-45 Years

        11.6.4. 46-55 Years

        11.6.5. 56-65 Years

        11.6.6. 66-75 Years

    11.7. Current Market Analysis By Country (% of Demand)

        11.7.1. India

        11.7.2. Malaysia

        11.7.3. Indonesia

        11.7.4. Thailand

        11.7.5. Philippines

        11.7.6. Cambodia

        11.7.7. Vietnam

        11.7.8. Rest of SA

    11.8. Key Findings, By Each Category

12. Categorizing of Oceania Managed Travel Distribution Sector 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis By Type (% of Demand)

        12.2.1. Customer Meetings

        12.2.2. Clients’ Office Visit

        12.2.3. Internal Meetings

        12.2.4. Conferences

        12.2.5. Others

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. Direct Booking

    12.4. Current Market Analysis By Tourist Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis By Tour Type (% of Demand)

        12.5.1. Independent Traveller

        12.5.2. Tour Group

        12.5.3. Package Traveller

    12.6. Current Market Analysis By Age Group (% of Demand)

        12.6.1. 15-25 Years

        12.6.2. 26-35 Years

        12.6.3. 36-45 Years

        12.6.4. 46-55 Years

        12.6.5. 56-65 Years

        12.6.6. 66-75 Years

    12.7. Current Market Analysis By Country (% of Demand)

        12.7.1. Australia

        12.7.2. New Zealand

    12.8. Key Findings, By Each Category

13. Categorizing of Middle East and Africa Managed Travel Distribution Sector 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis type (% of Demand)

        13.2.1. Customer Meetings

        13.2.2. Clients’ Office Visit

        13.2.3. Internal Meetings

        13.2.4. Conferences

        13.2.5. Others

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. Direct Booking

    13.4. Current Market Analysis By Tourist Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis By Tour Type (% of Demand)

        13.5.1. Independent Traveller

        13.5.2. Tour Group

        13.5.3. Package Traveller

    13.6. Current Market Analysis By Age Group (% of Demand)

        13.6.1. 15-25 Years

        13.6.2. 26-35 Years

        13.6.3. 36-45 Years

        13.6.4. 46-55 Years

        13.6.5. 56-65 Years

        13.6.6. 66-75 Years

    13.7. Current Market Analysis By Country (% of Demand)

        13.7.1. Turkey

        13.7.2. South Africa

        13.7.3. United Arab Emirates(UAE)

        13.7.4. Egypt

        13.7.5. Jordan

        13.7.6. Rest of Middle East and Africa(MEA)

    13.8. Key Findings, By Each Category

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive

        14.3.1. Travel Leaders Group

            14.3.1.1. Overview

            14.3.1.2. Service Portfolio

            14.3.1.3. Strategy Overview/campaigns

        14.3.2. Travel and Transport

            14.3.2.1. Overview

            14.3.2.2. Service Portfolio

            14.3.2.3. Strategy Overview/campaigns

        14.3.3. BCD Travel

            14.3.3.1. Overview

            14.3.3.2. Service Portfolio

            14.3.3.3. Strategy Overview/campaigns

        14.3.4. Expedia Inc.

            14.3.4.1. Overview

            14.3.4.2. Service Portfolio

            14.3.4.3. Strategy Overview/campaigns

        14.3.5. Global Business Travel

            14.3.5.1. Overview

            14.3.5.2. Service Portfolio

            14.3.5.3. Strategy Overview/campaigns

        14.3.6. HRG Travel

            14.3.6.1. Overview

            14.3.6.2. Service Portfolio

            14.3.6.3. Strategy Overview/campaigns

        14.3.7. Travel perk

            14.3.7.1. Overview

            14.3.7.2. Service Portfolio

            14.3.7.3. Strategy Overview/campaigns

        14.3.8. Agencia

            14.3.8.1. Overview

            14.3.8.2. Service Portfolio

            14.3.8.3. Strategy Overview/campaigns

    14.4. Social Media Platforms Preferred

        14.4.1. Facebook

        14.4.2. YouTube

        14.4.3. Instagram

        14.4.4. Twitter

        14.4.5. LinkedIn

        14.4.6. Pinterest

        14.4.7. Google+

        14.4.8. Others

    14.5. Perceptions of the Proposed Art Sector Tour Package

    14.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    14.7. Trending #Hashtags

    14.8. Social Media Platform Mentions (% of Total Mentions)

    14.9. Region-Wise Social Media Mentions (% of Total Mentions)

    14.10. Trending Subject Titles

15. Assumptions and Acronyms Used

16. Research Methodology

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