Managed Travel Distribution Market Overview (2022 to 2032)

The Managed Travel Distribution Market is estimated to reach US$ 91 Billion in 2022. As per the report, sales are forecast to increase at a robust 10% CAGR, with the market valuation reaching US$ 236 Billion by 2032.

Attribute Details
Managed Travel Distribution Market Estimated Size (2022) US$ 91 Billion
Managed Travel Distribution Market Projected Size (2032) US$ 236 Billion
Managed Travel Distribution Market Value-based CAGR (2022 to 2032) 10%

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2017 to 2021 Managed Travel Distribution Market Outlook Compared to 2022 to 2032 Forecast

The popularity of systems like managed travel distribution is gradually increasing. The need for organised and custom travel planning is growing as the number of new business travellers increases globally. The development of controlled travel distribution has been impacted by technological development and digitalisation. There are many luxury travel options, and they are expanding over time. The managed travel distribution market is steadily growing. Today's business travellers favour organised tours offered through managed travel distribution. The managed travel distribution industry is quickly evolving because of the prevalence of smartphones.

Systems like managed travel distribution are becoming more and more prevalent. As the number of new business travellers increases globally, there is an increasing need for organised and personalised travel planning. Technology advancement and digitalization have had an impact on the development of controlled travel distribution. There are numerous possibilities for luxurious travel, and they are growing each time. The market for managed travel distribution is expanding consistently. Business travellers of today prefer the organised tours provided by managed travel distribution. Due to the widespread usage of smart gadgets, the managed travel distribution sector is rapidly evolving.

How are leisure activities complementing business travel?

One of the most notable effects of the transformation in corporate travel is the increase in leisure travel, and this trend is predicted to continue with more people getting vaccinated. More workers are seeking activities other than work during their period away from the office as the majority of the workforce is consisting younger generations. Despite the fact that 92% of businesses halted business travel in the early pandemic months, pre-pandemic statistics indicate that 90% of millennial business travellers included leisure activities in their travel plans. Given that COVID-19 vaccinations are already accessible, this may very likely happen by 2021.

Once every two to three months, travellers take these excursions. More than half of business travellers visiting overseas intend to stay longer so they may fit in recreational activities at their travel locations. Players in the tourism sector can benefit from this opportunity by utilizing new marketing strategies for local events and attractions for tourists.

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How unconventional accommodations are influencing Managed Travels?

The new generation of corporate travelers is responsible for the rising popularity of unusual lodgings in business travel. Travelers on business are more likely to investigate alternatives to typical chain hotels. More people are choosing to stay in apartments and other types of more comfortable lodging. Today's business visitors are becoming more and more accustomed to staying in smaller boutique hotels and lodgings that resemble homes, such as those provided by Airbnb.

These unconventional lodgings offer chances to discover the location in novel ways. Additionally, when the comfort and convenience of recreational opportunities are favored, more tourists tend to stay outside of the city core.

Why are corporate travellers opting for Managed Travels?

The majority of employees now view corporate travel as a perk, which is a significant factor in the Managed Travelling forecast. International business travellers also value travel for its benefits to their personal and professional development. Millennials, who make up the majority of the workforce, are also more open to travelling since they view it as an educational experience. Employees who travel frequently report feeling more empowered and engaged. Managed travel can even aid in boosting social skills and self-confidence.

More businesses are recognising these consequences and the connection between Managed Travel. An effective, creative corporate travel programme can be utilised as a strategy to boost retention rates, promote employee engagement, and promote organisational growth.

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Country-wise Insights

How are European Travel Management Companies coping with the changing market?

European travel management companies are offering huge discounts to attract more tourists

While the current coronavirus problem is undoubtedly a concern for travel management companies in Europe, it is almost equally difficult to find qualified workers. The war in Ukraine and other major geopolitical events are causing concern among European TMCs.

Since many people were forced to continue working despite the pandemic's low levels of business travel, remuneration has received a lot of attention. In 87 per cent of situations, transaction fees are still the most common form of payment. Some European TMCs claim that a tiny amount of their business is handled through subscription fees or a hybrid model with other elements of management fees and some elements of transaction fees, signalling the beginning of the emergence of other kinds of compensation.

How is United Arab Emirates (UAE) planning to uplift managed travel in the country?

Dubai is providing Visas that are valid for 5 years

An application for a multiple-entry tourist visa valid for five years is now available to those who want to travel to the United Arab Emirates. Dubai is presently regarded as one of the world's most technologically advanced cities. The location draws tens of thousands of tourists from all over the world due to its astounding infrastructure and thriving economy. The choice to enact a five-year, multiple-entry visa will result in an even greater influx of tourists. It is anticipated that the visa will be essential for the influx of companies and employees from around the world. As a result, there will be a rise in managed travellers visiting United Arab Emirates (UAE) from the corporate sector throughout the globe.

What is the scope of Managed Travel Distribution Market in India?

India is the fastest-developing business market

India is one of the fastest-growing economies in the world. There are a lot of companies in the country that are doing business at international levels. As a result, there has been a rise in the number of corporate travellers visiting the country, and also corporate travellers that are crossing the country's border to expand their reach internationally.

More corporate travellers are flying to India showing an 11.3% increase in market growth. Beating South Korea in spending for business travel, India is set to be part of the top 5 Managed Travel Distribution Markets. This will provide a concrete foundation for the sector which is expected to grow rapidly in the country.

Category-wise Insights

Which is the most preferred type of Managed Travel Distribution Market?

Corporate companies are very cautious about their relationship with clients

The most preferred type of Managed Travel Distribution Market is Customer Meetings. Major changes are seen in the travel policies of the corporate sector post-pandemic. Businesses are adopting policies that aim towards less travel due to the damaged economic status of most companies. Hence, they are focusing on traveling just for factors important to their business.

Which type of Booking Channel is mostly preferred by travelers?

Online Booking is More Preferred by Tourists

Online mode of booking is preferred by most of the managed travelers which majorly includes people from the corporate sector. More business travelers choose to make their own travel and lodging arrangements. It's possible that the self-booking tendency is a further effect of the demographic shift in business travelers. Millennials, after all, prefer self-booking when they travel so they can choose lodgings and flights that suit their interests.

What are the Factors Contributing to the Growth of Tour Group Travelers?

Group Tour Type is More Preferred by Corporate Tourists

As the majority of managed travelers are traveling for the purpose of business, they tend to travel in groups or teams working on a specific project. Hence, the people opting for managed tours opt for the tour group packages which are specially designed as per the traveler's needs.

What type of tourists is most likely to take Managed Travel Distribution?

Globalization is evidently increasing in every part of the world

International tourists are more likely to take managed travel distribution tours as these are the people who are traveling for business and have to travel overseas for their related work. This trend is suspected to continue in the upcoming years.

Competitive Landscape

Under the direction of a skilled manager, managed travel distribution can make business trips more luxurious while also saving money and time. Corporate travel is changing as a result of technology and scheduled travel working together properly. Managed travel is becoming more popular, and the majority of travel agents are using smart gadgets to offer their clients cutting-edge options. The managed travel distribution industry is being impacted by the rigorous corporate standards for internal travel and the massive domination of technology.

For instance:

As the corporate sector is something that functions 24/7. BCD travels offer its customer services at any time throughout the day. They provide assistance via phone calls, in offline and online modes as well. Moreover, they provide their clients with the information in quick time by their policy of 90 minutes delivery.

Scope of the Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania & Middle East and Africa(MEA)
Key Countries Covered USA, Canada, Brazil, Mexico, Argentina, Colombia Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, United Arab Emirates (UAE), Egypt, Jordan China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam, Australia & New Zealand.
Key Segments Covered Type, Booking channel, tourist type, tour type, and Region.
Key Companies Profiled Travel Leaders Group; Travel and Transport; BCD Travel; Expedia Inc.; Global Business Travel; HRG Travel; Travel perk; Agencia
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Managed Travel Distribution Market by Category

By Type, Managed Travel Distribution Market is segmented as:

  • Customer Meetings
  • Clients’ Office Visit
  • Internal Meetings
  • Conferences
  • Others

By Booking Channel, Managed Travel Distribution Market is segmented as:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type, Managed Travel Distribution Market is segmented as:

  • Domestic
  • International

By Tour Type, Managed Travel Distribution Market is segmented as:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group, Managed Travel Distribution Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

By Region, Managed Travel Distribution Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the current Managed Travel Distribution market value?

The current Managed Travel Distribution market has reached a valuation of US$ 91 Billion in 2022.

What is the forecasted growth rate for the Managed Travel Distribution market?

The Managed Travel Distribution market is currently forecasted to grow at a rate of 10% CAGR during the forecast period.

Who are the leading players in the Managed Travel Distribution market?

Leading players in Managed Travel Distribution market are Travel Leaders Group, Travel, and Transport, BCD Travel, Expedia Inc., Global Business Travel, HRG Travel, Travel perk, and Agencia among others.

Table of Content
1. Executive Summary | Managed Travel Distribution Market
    1.1. Global Market Outlook
        1.1.1. Who Is Travelling?
        1.1.2. How Much Do They Spend?
        1.1.3. Direct Contribution of Tourism To GDP
        1.1.4. Direct Contribution of Tourism To Employment
    1.2. Tourism Evolution Analysis
    1.3. FMI Analysis and Recommendations
2. Market Introduction
    2.1. Total Spending (US$ Billion) and Forecast (2022 to 2032)
    2.2. Number of Managed Travelers (Billion) and Forecast (2022 to 2032)
    2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
    2.4. Number of Managed Travelers Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
    3.1. Tourism Industry Overview
        3.1.1. Travel & Tourism Industry Contribution To Global GDP
            3.1.1.1. Business Spending v/s Leisure Spending
            3.1.1.2. Domestic v/s Foreign
            3.1.1.3. Direct, Indirect, and Induced
        3.1.2. Travel Sector Contribution To Global Overall Employment
        3.1.3. Travel & Tourism Growth Rate
        3.1.4. Foreign Visitor Exports As Percentage of Total Exports
        3.1.5. Capital Investment In Travel & Tourism Industry
        3.1.6. Different Components of Travel & Tourism
        3.1.7. Global Tourism Industry Outlook
            3.1.7.1. Cultural Tourism
            3.1.7.2. Culinary Tourism
            3.1.7.3. Eco/Sustainable Tourism
            3.1.7.4. Sports Tourism
            3.1.7.5. Spiritual Tourism
            3.1.7.6. Wellness Tourism
            3.1.7.7. Others
4. Managed Travel Distribution Market Dynamics
    4.1. Market Drivers & Opportunities
        4.1.1. Upsurge in the number of millennials in the corporate sector
        4.1.2. Increased use of technology in managed travel distribution
5. Market Background
    5.1. Top 10 Art Market Companies
    5.2. Macro-Economic Factors
        5.2.1. Global GDP Growth Outlook
        5.2.2. Global Industry Value Added
        5.2.3. Global Consumer Spending Outlook
        5.2.4. Global Direct contribution of Travel & Tourism to GDP
        5.2.5. Global Visitor Exports and International Tourist Arrivals
        5.2.6. Capital Investment In Travel & Tourism
        5.2.7. Top Tourism Spending Countries
    5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Managed Travel Distribution Sector 2021
    6.1. Introduction/ Key Findings
    6.2. Current Market Analysis By Type (% of Demand)
        6.2.1. Customer Meetings
        6.2.2. Clients’ Office Visit
        6.2.3. Internal Meetings
        6.2.4. Conferences
        6.2.5. Others
    6.3. Current Market Analysis By Booking Channel (% of Demand)
        6.3.1. Phone Booking
        6.3.2. Online Booking
        6.3.3. Direct Booking
    6.4. Current Market Analysis By Tourist Type (% of Demand)
        6.4.1. Domestic
        6.4.2. International
    6.5. Current Market Analysis By Tour Type (% of Demand)
        6.5.1. Independent Traveller
        6.5.2. Tour Group
        6.5.3. Package Traveller
    6.6. Current Market Analysis By Age Group (% of Demand)
        6.6.1. 15-25 Years
        6.6.2. 26-35 Years
        6.6.3. 36-45 Years
        6.6.4. 46-55 Years
        6.6.5. 56-65 Years
        6.6.6. 66-75 Years
    6.7. Current Market Analysis By Region (% of Demand)
        6.7.1. North America
        6.7.2. Latin America
        6.7.3. Europe
        6.7.4. East Asia
        6.7.5. South Asia
        6.7.6. Oceania
        6.7.7. Middle East and Africa(MEA)
    6.8. Key Findings, By Each Category
7. Categorizing of North America Managed Travel Distribution Sector 2021
    7.1. Introduction/ Key Findings
    7.2. Current Market Analysis By Type (% of Demand)
        7.2.1. Customer Meetings
        7.2.2. Clients’ Office Visit
        7.2.3. Internal Meetings
        7.2.4. Conferences
        7.2.5. Others
    7.3. Current Market Analysis By Booking Channel (% of Demand)
        7.3.1. Phone Booking
        7.3.2. Online Booking
        7.3.3. Direct Booking
    7.4. Current Market Analysis By Tourist Type (% of Demand)
        7.4.1. Domestic
        7.4.2. International
    7.5. Current Market Analysis By Tour Type (% of Demand)
        7.5.1. Independent Traveller
        7.5.2. Tour Group
        7.5.3. Package Traveller
    7.6. Current Market Analysis By Age Group (% of Demand)
        7.6.1. 15-25 Years
        7.6.2. 26-35 Years
        7.6.3. 36-45 Years
        7.6.4. 46-55 Years
        7.6.5. 56-65 Years
        7.6.6. 66-75 Years
    7.7. Current Market Analysis By Country (% of Demand)
        7.7.1. USA
        7.7.2. Canada
    7.8. Key Findings, By Each Category
8. Categorizing of Latin America Managed Travel Distribution Sector 2021
    8.1. Introduction/ Key Findings
    8.2. Current Market Analysis By Type (% of Demand)
        8.2.1. Customer Meetings
        8.2.2. Clients’ Office Visit
        8.2.3. Internal Meetings
        8.2.4. Conferences
        8.2.5. Others
    8.3. Current Market Analysis By Booking Channel (% of Demand)
        8.3.1. Phone Booking
        8.3.2. Online Booking
        8.3.3. Direct Booking
    8.4. Current Market Analysis By Tourist Type (% of Demand)
        8.4.1. Domestic
        8.4.2. International
    8.5. Current Market Analysis By Tour Type (% of Demand)
        8.5.1. Independent Traveller
        8.5.2. Tour Group
        8.5.3. Package Traveller
    8.6. Current Market Analysis By Age Group (% of Demand)
        8.6.1. 15-25 Years
        8.6.2. 26-35 Years
        8.6.3. 36-45 Years
        8.6.4. 46-55 Years
        8.6.5. 56-65 Years
        8.6.6. 66-75 Years
    8.7. Current Market Analysis By Country (% of Demand)
        8.7.1. Brazil
        8.7.2. Mexico
        8.7.3. Argentina
        8.7.4. Colombia
        8.7.5. Rest of Latin America
    8.8. Key Findings, By Each Category
9. Categorizing of Europe Managed Travel Distribution Sector 2021
    9.1. Introduction/ Key Findings
    9.2. Current Market Analysis By Type (% of Demand)
        9.2.1. Customer Meetings
        9.2.2. Clients’ Office Visit
        9.2.3. Internal Meetings
        9.2.4. Conferences
        9.2.5. Others
    9.3. Current Market Analysis By Booking Channel (% of Demand)
        9.3.1. Phone Booking
        9.3.2. Online Booking
        9.3.3. Direct Booking
    9.4. Current Market Analysis By Tourist Type (% of Demand)
        9.4.1. Domestic
        9.4.2. International
    9.5. Current Market Analysis By Tour Type (% of Demand)
        9.5.1. Independent Traveller
        9.5.2. Tour Group
        9.5.3. Package Traveller
    9.6. Current Market Analysis By Age Group (% of Demand)
        9.6.1. 15-25 Years
        9.6.2. 26-35 Years
        9.6.3. 36-45 Years
        9.6.4. 46-55 Years
        9.6.5. 56-65 Years
        9.6.6. 66-75 Years
    9.7. Current Market Analysis By Country (% of Demand)
        9.7.1. Germany
        9.7.2. Russia
        9.7.3. France
        9.7.4. Italy
        9.7.5. United Kingdom
        9.7.6. Rest of Europe
    9.8. Key Findings, By Each Category
10. Categorizing of East Asia Managed Travel Distribution Sector 2021
    10.1. Introduction/ Key Findings
    10.2. Current Market Analysis By Type (% of Demand)
        10.2.1. Customer Meetings
        10.2.2. Clients’ Office Visit
        10.2.3. Internal Meetings
        10.2.4. Conferences
        10.2.5. Others
    10.3. Current Market Analysis By Booking Channel (% of Demand)
        10.3.1. Phone Booking
        10.3.2. Online Booking
        10.3.3. Direct Booking
    10.4. Current Market Analysis By Tourist Type (% of Demand)
        10.4.1. Domestic
        10.4.2. International
    10.5. Current Market Analysis By Tour Type (% of Demand)
        10.5.1. Independent Traveller
        10.5.2. Tour Group
        10.5.3. Package Traveller
    10.6. Current Market Analysis By Age Group (% of Demand)
        10.6.1. 15-25 Years
        10.6.2. 26-35 Years
        10.6.3. 36-45 Years
        10.6.4. 46-55 Years
        10.6.5. 56-65 Years
        10.6.6. 66-75 Years
    10.7. Current Market Analysis By Country (% of Demand)
        10.7.1. China
        10.7.2. Japan
        10.7.3. South Korea
    10.8. Key Findings, By Each Category
11. Categorizing of South Asia Managed Travel Distribution Sector 2021
    11.1. Introduction/ Key Findings
    11.2. Current Market Analysis By Type (% of Demand)
        11.2.1. Customer Meetings
        11.2.2. Clients’ Office Visit
        11.2.3. Internal Meetings
        11.2.4. Conferences
        11.2.5. Others
    11.3. Current Market Analysis By Booking Channel (% of Demand)
        11.3.1. Phone Booking
        11.3.2. Online Booking
        11.3.3. Direct Booking
    11.4. Current Market Analysis By Tourist Type (% of Demand)
        11.4.1. Domestic
        11.4.2. International
    11.5. Current Market Analysis By Tour Type (% of Demand)
        11.5.1. Independent Traveller
        11.5.2. Tour Group
        11.5.3. Package Traveller
    11.6. Current Market Analysis By Age Group (% of Demand)
        11.6.1. 15-25 Years
        11.6.2. 26-35 Years
        11.6.3. 36-45 Years
        11.6.4. 46-55 Years
        11.6.5. 56-65 Years
        11.6.6. 66-75 Years
    11.7. Current Market Analysis By Country (% of Demand)
        11.7.1. India
        11.7.2. Malaysia
        11.7.3. Indonesia
        11.7.4. Thailand
        11.7.5. Philippines
        11.7.6. Cambodia
        11.7.7. Vietnam
        11.7.8. Rest of SA
    11.8. Key Findings, By Each Category
12. Categorizing of Oceania Managed Travel Distribution Sector 2021
    12.1. Introduction/ Key Findings
    12.2. Current Market Analysis By Type (% of Demand)
        12.2.1. Customer Meetings
        12.2.2. Clients’ Office Visit
        12.2.3. Internal Meetings
        12.2.4. Conferences
        12.2.5. Others
    12.3. Current Market Analysis By Booking Channel (% of Demand)
        12.3.1. Phone Booking
        12.3.2. Online Booking
        12.3.3. Direct Booking
    12.4. Current Market Analysis By Tourist Type (% of Demand)
        12.4.1. Domestic
        12.4.2. International
    12.5. Current Market Analysis By Tour Type (% of Demand)
        12.5.1. Independent Traveller
        12.5.2. Tour Group
        12.5.3. Package Traveller
    12.6. Current Market Analysis By Age Group (% of Demand)
        12.6.1. 15-25 Years
        12.6.2. 26-35 Years
        12.6.3. 36-45 Years
        12.6.4. 46-55 Years
        12.6.5. 56-65 Years
        12.6.6. 66-75 Years
    12.7. Current Market Analysis By Country (% of Demand)
        12.7.1. Australia
        12.7.2. New Zealand
    12.8. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Managed Travel Distribution Sector 2021
    13.1. Introduction/ Key Findings
    13.2. Current Market Analysis type (% of Demand)
        13.2.1. Customer Meetings
        13.2.2. Clients’ Office Visit
        13.2.3. Internal Meetings
        13.2.4. Conferences
        13.2.5. Others
    13.3. Current Market Analysis By Booking Channel (% of Demand)
        13.3.1. Phone Booking
        13.3.2. Online Booking
        13.3.3. Direct Booking
    13.4. Current Market Analysis By Tourist Type (% of Demand)
        13.4.1. Domestic
        13.4.2. International
    13.5. Current Market Analysis By Tour Type (% of Demand)
        13.5.1. Independent Traveller
        13.5.2. Tour Group
        13.5.3. Package Traveller
    13.6. Current Market Analysis By Age Group (% of Demand)
        13.6.1. 15-25 Years
        13.6.2. 26-35 Years
        13.6.3. 36-45 Years
        13.6.4. 46-55 Years
        13.6.5. 56-65 Years
        13.6.6. 66-75 Years
    13.7. Current Market Analysis By Country (% of Demand)
        13.7.1. Turkey
        13.7.2. South Africa
        13.7.3. United Arab Emirates(UAE)
        13.7.4. Egypt
        13.7.5. Jordan
        13.7.6. Rest of Middle East and Africa(MEA)
    13.8. Key Findings, By Each Category
14. Competition Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Competition Deep Dive
        14.3.1. Travel Leaders Group
            14.3.1.1. Overview
            14.3.1.2. Service Portfolio
            14.3.1.3. Strategy Overview/campaigns
        14.3.2. Travel and Transport
            14.3.2.1. Overview
            14.3.2.2. Service Portfolio
            14.3.2.3. Strategy Overview/campaigns
        14.3.3. BCD Travel
            14.3.3.1. Overview
            14.3.3.2. Service Portfolio
            14.3.3.3. Strategy Overview/campaigns
        14.3.4. Expedia Inc.
            14.3.4.1. Overview
            14.3.4.2. Service Portfolio
            14.3.4.3. Strategy Overview/campaigns
        14.3.5. Global Business Travel
            14.3.5.1. Overview
            14.3.5.2. Service Portfolio
            14.3.5.3. Strategy Overview/campaigns
        14.3.6. HRG Travel
            14.3.6.1. Overview
            14.3.6.2. Service Portfolio
            14.3.6.3. Strategy Overview/campaigns
        14.3.7. Travel perk
            14.3.7.1. Overview
            14.3.7.2. Service Portfolio
            14.3.7.3. Strategy Overview/campaigns
        14.3.8. Agencia
            14.3.8.1. Overview
            14.3.8.2. Service Portfolio
            14.3.8.3. Strategy Overview/campaigns
    14.4. Social Media Platforms Preferred
        14.4.1. Facebook
        14.4.2. YouTube
        14.4.3. Instagram
        14.4.4. Twitter
        14.4.5. LinkedIn
        14.4.6. Pinterest
        14.4.7. Google+
        14.4.8. Others
    14.5. Perceptions of the Proposed Art Sector Tour Package
    14.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
    14.7. Trending #Hashtags
    14.8. Social Media Platform Mentions (% of Total Mentions)
    14.9. Region-Wise Social Media Mentions (% of Total Mentions)
    14.10. Trending Subject Titles
15. Assumptions and Acronyms Used
16. Research Methodology

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