Managed Database Services Market Outlook (2023 to 2033)

According to Future Market Insights research, during the projected period, the global managed database services market is expected to grow at a CAGR of 13.1%. The market value is projected to increase from US$ 347.9 billion in 2023 to US$ 999.7 billion by 2033. The managed database services market was valued at US$ 317.7 billion at the end of 2022 and is anticipated to exhibit Y-o-Y growth of 12.7% in 2023.

The widespread adoption of cloud computing is fueling the demand for managed database services. Organizations are shifting their infrastructure to the cloud to leverage its scalability, cost-efficiency, and flexibility, leading to a growing need for managed database services to handle their data management needs.

Managed database services providers are developing industry-specific solutions to cater to the unique requirements of different sectors such as healthcare, finance, retail, and manufacturing. These tailored solutions offer specialized features and compliance measures specific to each industry, further driving the adoption of managed database services.

Other Drivers Propelling the Demand for Managed Database Services include:

  • Increasing complexity with the proliferation of data and the emergence of new database technologies.
  • Focus on data security and compliance by offering robust security measures, including encryption, access controls, and monitoring, to protect sensitive data.
  • Increasing data volumes and data-driven decision making.
  • Outsourcing database management to managed service providers allows organizations to focus on their core competencies and strategic initiatives.

Challenges for Companies /Developers in the Managed Database Services Market:

  • Managed Database Services market need to stay updated with the latest advancements, evaluate and adopt new technologies, and provide guidance to their customers on leveraging these innovations.
  • The early initial cost of managed database services is a major problem for small and medium-sized enterprises, restricting market growth.
  • Vendor Lock-In: Moving databases to a managed service provider may introduce a dependency on the provider's infrastructure and services. This can make it challenging to switch vendors or migrate databases back in-house, potentially leading to vendor lock-in.

Opportunities in the Managed Database Services Industry:

  • The growing adoption of cloud computing presents a significant opportunity for managed database service providers.
  • With the increasing importance of data security and compliance, service providers can capitalize it by providing comprehensive security solutions, including encryption, access controls, monitoring, and compliance management tools.
  • Managed database service providers can offer robust disaster recovery and business continuity services, including automated backups, replication, and failover mechanisms.
  • Companies are increasingly focusing on analytics and insights services to derive actionable insights from their data and take necessary actions.

Latest Trends in the Managed Database Services Market:

  • Rapid adoption of multi-cloud and hybrid cloud strategies, leveraging multiple cloud providers and integrating them with on-premises infrastructure.
  • The increasing focus on security and compliance which can help businesses meet their regulatory requirements.
  • Containerization technologies like Docker and Kubernetes are being adopted for deploying and managing databases. Managed database service providers are offering containerized database solutions that provide portability, scalability, and efficient resource utilization.
  • Data governance and DataOps are gaining prominence as organizations seek to establish robust data governance frameworks and streamline data operations.
Attributes Details
Managed Database Services Market Size (2023) US$ 347.9 billion
Managed Database Services Market Projected Size (2033) US$ 999.7 billion
Value CAGR (2023 to 2033) 13.10%

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2018 to 2022 Managed Database Services Demand Outlook Compared to 2023 to 2033 Forecast

From 2018 to 2022, the global Managed Database Services market experienced a CAGR of 11.0%, reaching a market size of US$ 347.9 billion in 2023.

From 2018 to 2022, the global managed database services market witnessed steady growth due to the demand for managed database services started gaining traction as organizations recognized the benefits of offloading the management and maintenance of their databases to specialized service providers. Later on the increasing adoption of edge computing, IoT, and emerging technologies is expected to drive the demand for managed database services that can handle the unique requirements of these environments.

Future Forecast for Managed Database Services Industry

Looking ahead, the global managed database services market is expected to rise at a CAGR of 13.10% from 2023 to 2033. During the forecast period, the market size is expected to reach US$ 999.7 billion.

The Managed Database Services industry is expected to continue its growth trajectory from 2023 to 2033, driven by increasing regulatory requirements and the need to protect sensitive data will drive the demand for managed database services that offer robust security measures, encryption, access controls, and compliance management capabilities.

The market is also likely to witness significant growth in the East Asia, South Asia Pacific and Middle East and Africa region due undergoing significant digital transformation, with a focus on sectors such as finance, telecommunications, and government. Additionally, organizations in this region are investing in data security measures, driving the demand for managed services.

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Country-Wise Insights

Managed Database Services Market to Surge in the United States despite Growing Concerns over Enterprise resource planning (ERP)

Country The United States
Market Size (US$ billion) by End of Forecast Period (2033) US$ 168.0 billion
CAGR % 2023 to End of Forecast (2033) 9.6%

The managed database services industry in the United States is expected to reach a market share of US$ 168.0 billion by 2033, expanding at a CAGR of 9.6%. The managed database services industry in the United States is expected to witness growth by offering solution by taking over the management of a business's database.

This frees up businesses to focus on their core operations, while ensuring that their data is safe and secure. Additionally, there are a few other factors expected to drive the demand for Managed Database Services in the country are:

  • The increasing adoption of cloud-based ERP systems. Cloud-based ERP systems are more scalable and easier to manage than on-premises systems, which is driving their adoption.
  • The growing need for data security and compliance. Businesses are increasingly concerned about the security of their data, and they are looking for ways to comply with data privacy regulations

Increase in Demand for Managed Database Services in IT and Telecom industry excel the United Kingdom Market Growth

Country The United Kingdom
Market Size (US$ billion) by End of Forecast Period (2033) US$ 64.0 billion
CAGR % 2023 to End of Forecast (2033) 11.1%

The managed database services market in the United Kingdom is expected to reach a market share of US$ 64.0 billion, expanding at a CAGR of 11.1% during the forecast period. The United Kingdom market is projected to experience growth owing to the rising demand for Managed Database Services in the It and Telecom industry.

Businesses in the United Kingdom are increasingly concerned about the security of their data, and they are looking for ways to comply with data privacy regulations. Managed database services providers offer a number of security features, and they can help businesses to meet their compliance requirements.

Notable Growth Expected in China's Managed Database Services Market in Manufacturing industry

Country China
Market Size (US$ billion) by End of Forecast Period (2033) US$ 108.0 billion
CAGR % 2023 to End of Forecast (2033) 15.5%

The managed database services market in China is anticipated to reach a market share of US$ 108.0 billion, moving at a CAGR of 15.5 % during the forecast period. The managed database services in China is shows growth due to the increasing adoption of big data and analytics in the manufacturing industry. In addition, managed database services can help manufacturers to store, manage, and analyze their data more effectively. This can lead to improved decision-making, increased productivity, and reduced costs.

Increasing Adoption of Managed Database Services in Supply Chain Applications to Drive Market Growth in Japan

Country Japan
Market Size (US$ billion) by End of Forecast Period (2033) US$ 86.6 billion
CAGR % 2023 to End of Forecast (2033) 13.0%

The managed database services industry in Japan is estimated to reach a market share of US$ 86.6 billion by 2033, thriving at a CAGR of 13.0%. The market in Japan is predicted to grow because of the increasing adoption of managed database services in supply chain management industries leads to scalable and reliable platform for storing and managing their data. Also, increasing focus on operational efficiency, growing demand for big data analytics are also expected to drive market growth.

Demand for Managed Database Services in Power Generation, Cement, and Steel Industries to Fuel Market Growth in Australia

Country Australia
Market Size (US$ billion) by End of Forecast Period (2033) US$ 73.4 billion
CAGR % 2023 to End of Forecast (2033) 12.5%

The managed database services industry in Australia is expected to reach a market share of US$ 73.4 billion, expanding at a CAGR of 12.5% during the forecast period. The market in Australia is forecasted to witness growth due to the increasing adoption of cloud computing, the need for efficient data management, and the growing importance of data-driven decision-making. Also, it offer secure and compliant platforms to manage and analyze data, facilitating effective governance, policy-making, and service delivery to government and public sector.

Category-Wise Insights

Database Administration Segment to Dominate Managed Database Services Industry with 9.7% CAGR through 2033

The database administration is expected to dominate the managed database services industry with a CAGR of 9.7% from 2023 to 2033. This segment captures a significant market share in 2023 due to increasing complexity of databases, the growing demand for database services, and the shortage of skilled database administrators.

The increasing complexity of databases is one of the main drivers of growth in the database administration segment. As databases become more complex, it becomes increasingly difficult for businesses to manage them in-house. High performance data center technologies are attracting large customer demands from various industries.

How the BFSI vertical is expected to account for the largest market size during the forecast Period?

The BFSI vertical is expected to dominate the managed database services industry with a CAGR of 15.7% from 2023 to 2033. Because of the rigorous laws for data storage and protection in this market, data is the most important component of BFSI organisations. Furthermore, BFSI is a sector characterized by digitalization, and the growing number of clients who use various banking applications has led in the banking and financial services industry seeing exponential increase in data. Furthermore, BFSI manages hundreds of virtual and physical servers which require a better database management services.

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How Key Players Stay Competitive in the Managed Database Services Industry?

The managed database services industry is highly competitive, with numerous players vying for market share. In such a scenario, key players must adopt effective strategies to stay ahead of the competition.

Key Strategies Adopted by the Players

  • Service Differentiation

Key players focus on offering unique and differentiated services to stand out in the market. This can include specialized database management solutions tailored to specific industries, advanced analytics capabilities, comprehensive security features, and seamless integration with other cloud services.

  • Strategic Partnerships and Collaborations

Collaborating with technology partners and cloud service providers can help key players expand their service capabilities and reach. By forming strategic alliances, companies can offer integrated solutions, leverage complementary technologies, and tap into new customer segments.

  • 24/7 Monitoring and Support

Key players in the managed database services industry provide round-the-clock monitoring, proactive maintenance, and prompt support services to address any performance or availability issues promptly. Timely response and resolution to customer queries and problems contribute to customer satisfaction and loyalty.

  • Security and Compliance

Key players focus on implementing stringent security measures, including encryption, access controls, authentication mechanisms, and regular security audits. They also ensure compliance with industry regulations, such as GDPR (General Data Protection Regulation) and HIPAA (Health Insurance Portability and Accountability Act), to instill trust and confidence in their services.

Key Players in the Managed Database Services Industry

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Cloud Platform (GCP)
  • Oracle
  • IBM
  • Alibaba Cloud
  • Redis Labs
  • DataStax
  • Rackspace
  • Teradata
  • SAP

Key Developments in the Managed Database Services Market:

  • Microsoft launched Azure Database for PostgreSQL, a fully-managed database service for PostgreSQL. Azure Database for PostgreSQL offers a number of features that make it easy to manage and scale PostgreSQL databases, including automated backups, high availability, and security.
  • Oracle launched Autonomous Database, a fully-managed database service that automates database administration tasks such as patching, configuration, and tuning. Autonomous Database is designed to provide high availability, security, and performance with minimal administrative effort.

Amazon Web Services announced a collaboration with Google Cloud to offer a joint solution for data analytics. The AWS Google Cloud collaboration will provide customers with a more comprehensive and integrated data analytics solution.

Segmentation Analysis of the Managed Database Services Market

By Service:

  • Database Administration
  • Database Backup and Recovery
  • Database Disaster Recovery
  • Database Monitoring
  • Database Security
  • Database Optimization

By Applications:

  • Customer relationship management (CRM)
  • Enterprise resource planning (ERP)
  • Supply chain management (SCM)
  • Web applications
  • Big data analytics
  • Others

By Industry Vertical:

  • BFSI
  • Healthcare
  • IT and Telecom
  • Retail
  • Manufacturing
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • The Middle East & Africa

Frequently Asked Questions

What is the Managed Database Services Market Size?

The managed database services market size reaches US$ 347.9 billion in 2023.

What Size is the Managed Database Services Market Expected to Reach by 2033?

The managed database services market is set to surge at a robust 13.10% CAGR.

What was the Managed Database Services Market's Past Record like?

The market demonstrated an 11.0% CAGR from 2018 to 2022.

Which Country Shows Promising Profitability for the Market?

The United States indicates profit potential, with an estimated US$ 168.0 billion market by 2033.

Which Segment of Service Category is Expected to Lead in the Market?

The database administration segment is likely to register a CAGR of 9.7% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

4. Pricing Analysis

    4.1. Pricing Analysis, By Pricing Model

        4.1.1. Subscription Pricing Model

        4.1.2. Perpetual Licensing

    4.2. Average Pricing Analysis Benchmark

5. Global Market Demand (Value in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    5.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022

    5.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033

        5.2.1. Y-o-Y Growth Trend Analysis

        5.2.2. Absolute $ Opportunity Analysis

6. Market Background

    6.1. Macro-Economic Factors

    6.2. Forecast Factors - Relevance & Impact

    6.3. Value Chain

    6.4. COVID-19 Crisis – Impact Assessment

    6.5. Market Dynamics

        6.5.1. Drivers

        6.5.2. Restraints

        6.5.3. Opportunities

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (US$ Million) Analysis By Service, 2018 to 2022

    7.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Service, 2023 to 2033

            7.3.1.1. Database Administration

            7.3.1.2. Database Backup And Recovery

            7.3.1.3. Database Disaster Recovery

            7.3.1.4. Database Monitoring

            7.3.1.5. Database Security

            7.3.1.6. Database Optimization

    7.4. Market Attractiveness Analysis By Service

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Applications

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) Analysis By Applications, 2018 to 2022

    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Applications, 2023 to 2033

        8.3.1. Customer relationship management (CRM)

        8.3.2. Enterprise resource planning (ERP)

        8.3.3. Supply chain management (SCM)

        8.3.4. Web applications

        8.3.5. Big data analytics

        8.3.6. Others

    8.4. Market Attractiveness Analysis By Applications

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry vertical

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) Analysis By Industry vertical, 2018 to 2022

    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Industry vertical, 2023 to 2033

        9.3.1. Small Offices (1-9 employees)

        9.3.2. Small Enterprises (10-99 employees)

        9.3.3. Medium-sized Enterprise (100-499 employees)

        9.3.4. Large Enterprises (500-999 employees)

        9.3.5. Very Large Enterprises (1,000+ employees)

    9.4. Market Attractiveness Analysis By Industry vertical

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) Analysis By Region, 2018 to 2022

    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. East Asia

        10.3.5. South Asia

        10.3.6. Middle East & Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    11.1. Introduction

    11.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.3.1. By Service

        11.3.2. By Applications

        11.3.3. By Industry vertical

        11.3.4. By Country

            11.3.4.1. U.S.

            11.3.4.2. Canada

    11.4. Market Attractiveness Analysis

        11.4.1. By Service

        11.4.2. By Applications

        11.4.3. By Industry vertical

        11.4.4. By Country

    11.5. Market Trends

    11.6. Key Market Participants - Intensity Mapping

12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.3.1. By Service

        12.3.2. By Applications

        12.3.3. By Industry vertical

        12.3.4. By Country

            12.3.4.1. Brazil

            12.3.4.2. Mexico

            12.3.4.3. Rest of Latin America

    12.4. Market Attractiveness Analysis

        12.4.1. By Service

        12.4.2. By Applications

        12.4.3. By Industry vertical

        12.4.4. By Country

13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.3.1. By Service

        13.3.2. By Applications

        13.3.3. By Industry vertical

        13.3.4. By Country

            13.3.4.1. Germany

            13.3.4.2. Italy

            13.3.4.3. France

            13.3.4.4. U.K.

            13.3.4.5. Spain

            13.3.4.6. BENELUX

            13.3.4.7. Russia

            13.3.4.8. Rest of Europe

    13.4. Market Attractiveness Analysis

        13.4.1. By Service

        13.4.2. By Applications

        13.4.3. By Industry vertical

        13.4.4. By Country

14. South Asia & Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.3.1. By Service

        14.3.2. By Applications

        14.3.3. By Industry vertical

        14.3.4. By Country

            14.3.4.1. India

            14.3.4.2. Indonesia

            14.3.4.3. Malaysia

            14.3.4.4. Singapore

            14.3.4.5. Australia & New Zealand

            14.3.4.6. Rest of South Asia and Pacific

    14.4. Market Attractiveness Analysis

        14.4.1. By Service

        14.4.2. By Applications

        14.4.3. By Industry vertical

        14.4.4. By Country

15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.3.1. By Service

        15.3.2. By Applications

        15.3.3. By Industry vertical

        15.3.4. By Country

            15.3.4.1. China

            15.3.4.2. Japan

            15.3.4.3. South Korea

    15.4. Market Attractiveness Analysis

        15.4.1. By Service

        15.4.2. By Applications

        15.4.3. By Industry vertical

        15.4.4. By Country

16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.3.1. By Service

        16.3.2. By Applications

        16.3.3. By Industry vertical

        16.3.4. By Country

            16.3.4.1. GCC Countries

            16.3.4.2. Turkey

            16.3.4.3. South Africa

            16.3.4.4. Rest of Middle East and Africa

    16.4. Market Attractiveness Analysis

        16.4.1. By Service

        16.4.2. By Applications

        16.4.3. By Industry vertical

        16.4.4. By Country

17. Key Countries Analysis- Market 

    17.1. U.S. Market Analysis

        17.1.1. By Service

        17.1.2. By Applications

        17.1.3. By Industry vertical

    17.2. Canada Market Analysis

        17.2.1. By Service

        17.2.2. By Applications

        17.2.3. By Industry vertical

    17.3. Germany Market Analysis

        17.3.1. By Service

        17.3.2. By Applications

        17.3.3. By Industry vertical

    17.4. U.K. Market Analysis

        17.4.1. By Service

        17.4.2. By Applications

        17.4.3. By Industry vertical

    17.5. France Market Analysis

        17.5.1. By Service

        17.5.2. By Applications

        17.5.3. By Industry vertical

    17.6. Italy Market Analysis

        17.6.1. By Service

        17.6.2. By Applications

        17.6.3. By Industry vertical

    17.7. Spain Market Analysis

        17.7.1. By Service

        17.7.2. By Applications

        17.7.3. By Industry vertical

    17.8. Russia Market Analysis

        17.8.1. By Service

        17.8.2. By Applications

        17.8.3. By Industry vertical

    17.9. China Market Analysis

        17.9.1. By Service

        17.9.2. By Applications

        17.9.3. By Industry vertical

    17.10. Japan Market Analysis

        17.10.1. By Service

        17.10.2. By Applications

        17.10.3. By Industry vertical

    17.11. South Korea Market Analysis

        17.11.1. By Service

        17.11.2. By Applications

        17.11.3. By Industry vertical

    17.12. India Market Analysis

        17.12.1. By Service

        17.12.2. By Applications

        17.12.3. By Industry vertical

    17.13. Indonesia Market Analysis

        17.13.1. By Service

        17.13.2. By Applications

        17.13.3. By Industry vertical

    17.14. Malaysia Market Analysis

        17.14.1. By Service

        17.14.2. By Applications

        17.14.3. By Industry vertical

    17.15. Australia & New Zealand Market Analysis

        17.15.1. By Service

        17.15.2. By Applications

        17.15.3. By Industry vertical

    17.16. GCC Countries Market Analysis

        17.16.1. By Service

        17.16.2. By Applications

        17.16.3. By Industry vertical

    17.17. Turkey Market Analysis

        17.17.1. By Service

        17.17.2. By Applications

        17.17.3. By Industry vertical

    17.18. South Africa Market Analysis

        17.18.1. By Service

        17.18.2. By Applications

        17.18.3. By Industry vertical

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies

    18.2. Market Share Analysis of Top Players

    18.3. Market Presence Analysis

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Competition Deep Dive

        19.3.1. Amazon Web Services (AWS)

            19.3.1.1. Business Overview

            19.3.1.2. Solution Portfolio

            19.3.1.3. Profitability by Market Segments (Business Segments/Region)

            19.3.1.4. Key Strategy & Developments

        19.3.2. Microsoft Azure

            19.3.2.1. Business Overview

            19.3.2.2. Solution Portfolio

            19.3.2.3. Profitability by Market Segments (Business Segments/Region)

            19.3.2.4. Key Strategy & Developments

        19.3.3. Google Cloud Platform (GCP)

            19.3.3.1. Business Overview

            19.3.3.2. Solution Portfolio

            19.3.3.3. Profitability by Market Segments (Business Segments/Region)

            19.3.3.4. Key Strategy & Developments

        19.3.4. Oracle

            19.3.4.1. Business Overview

            19.3.4.2. Solution Portfolio

            19.3.4.3. Profitability by Market Segments (Business Segments/Region)

            19.3.4.4. Key Strategy & Developments

        19.3.5. IBM

            19.3.5.1. Business Overview

            19.3.5.2. Solution Portfolio

            19.3.5.3. Profitability by Market Segments (Business Segments/Region)

            19.3.5.4. Key Strategy & Developments

        19.3.6. Alibaba Cloud

            19.3.6.1. Business Overview

            19.3.6.2. Solution Portfolio

            19.3.6.3. Profitability by Market Segments (Business Segments/Region)

            19.3.6.4. Key Strategy & Developments

        19.3.7. Redis Labs

            19.3.7.1. Business Overview

            19.3.7.2. Solution Portfolio

            19.3.7.3. Profitability by Market Segments (Business Segments/Region)

            19.3.7.4. Key Strategy & Developments

        19.3.8. DataStax

            19.3.8.1. Business Overview

            19.3.8.2. Solution Portfolio

            19.3.8.3. Profitability by Market Segments (Business Segments/Region)

            19.3.8.4. Key Strategy & Developments

        19.3.9. Rackspace

            19.3.9.1. Business Overview

            19.3.9.2. Solution Portfolio

            19.3.9.3. Profitability by Market Segments (Business Segments/Region)

            19.3.9.4. Key Strategy & Developments

        19.3.10. Teradata

            19.3.10.1. Business Overview

            19.3.10.2. Solution Portfolio

            19.3.10.3. Profitability by Market Segments (Business Segments/Region)

            19.3.10.4. Key Strategy & Developments

        19.3.11. SAP

            19.3.11.1. Business Overview

            19.3.11.2. Solution Portfolio

            19.3.11.3. Profitability by Market Segments (Business Segments/Region)

            19.3.11.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology

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