The global luxury packaging market looks poised to attain a valuation of USD 10.4 billion in 2023. From 2023 to 2033, the market is likely to accelerate at a steady CAGR of 5.5% and reach a USD 17.9 billion in 2033. The top players in the global market are likely to hold a 15% - 20% share in the worldwide industry in 2023.
Luxury packaging consists of products that allow premium brands to showcase their sophistication in front of their target audiences. It includes packaging that is not only protective, but also visually stimulating.
For many luxury brands, it adds value to their products, and the general belief among them is audiences would be willing to pay higher prices for items packaged in a sophisticated manner. Customers of luxury brands often tend to flaunt the packaging, which helps the companies to advertise themselves and their products.
The food & beverages segment is expected to generate hefty demand for premium packaging solutions owing to the increasing consumption of alcoholic beverages and cookies & biscuits. The target segment is estimated to hold around 51% of the market value share in 2033. Surging desire for premium products among consumers along with the need for eye-catching protection are propelling the demand for luxury packaging.
Players operating in the market for luxury packaging are likely to be presented with several lucrative opportunities between 2023 and 2033. According to Future Market Insights (FMI), luxury packaging sales are likely to surge in the coming years and result in an absolute dollar opportunity amounting to USD 8.1 billion.
With the rising adoption of customized and attractive packaging by brand owners, the luxury packaging market is anticipated to grow 1.7 times of its present valuation between 2023 and 2033.
Based on FMI research, North America and Europe are likely to emerge as the most dominant regional markets in the next decade. The two regions’ collective share in the global market is likely to be as much as a whopping 50%. This is due to the rising consumption of luxury products across the two regions.
| Attribute | Key Insights |
|---|---|
| Estimated Luxury Packaging Market Value (2023) | USD 10.4 billion |
| Projected Market Value (2033) | USD 17.9 billion |
| Value-based CAGR (2023 to 2033) | 5.5% |
| Top Players Share in 2022 | 35-40% |
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FMI observed the market for luxury packaging materials to expand at a slow 4.0% CAGR from 2017 to 2022. The steady 5.5% CAGR anticipated for the market between 2023 to 2033 reflects a marginal increase in the rate of acceleration. The slow acceleration registered by the market from 2017 to 2022 was primarily owing to the worldwide economic slowdown triggered by the COVID-19 pandemic.
Luxury packaging can go a long way towards distinguishing premium products. It is also effective in enhancing products’ shelf appeal, i.e. how they are perceived by consumers in a retail setting.
Common luxury packaging type leveraged by brands include bags, boxes, cartons, and pouches. Several companies also rely on customized solutions for packing products with unique shapes.
For businesses specializing in luxury goods, it is imperative to invest in sophisticated packaging. Consumers who purchase luxury items tend to be not only concerned about the quality of the products they buy but also the level of packaging as it adds to their experience. In recent years, there has also been a shift towards personalization as customers want themselves to be valued by luxury brands.
FMI anticipates the market for luxury packaging to embrace sustainability in the coming years as well. Compared to traditional plastic-based packaging, sustainable alternatives are typically more expensive.
However, buyers of luxury items are rarely concerned by the high prices associated with sustainable packaging. As a result, the adoption of environment-friendly and sustainable solutions is likely in the worldwide market for luxury packaging.
Consumers’ Desire for Exclusivity through Personalization and Customization to Drive Luxury Packaging Demand
Through personalization and customization of premium packaging solutions, brands can make their products more attractive for consumers. Several brands are known for their unique use of colors, designs, prints, and logos. This has helped them to strengthen their grasp across their respective industries.
These elements allow companies to establish brand recall, i.e. how quickly consumers remember them based on their branding. As a result, companies are spending extensively on luxury rigid packaging to ensure that their products are packaged in personalized and customized ways.
From an average consumers’ perspective, personalization and customization in packaging make the buyer feel empowered. Consumers can feel confident that the products they have purchased are their own, which gives them a sense of exclusivity. FMI expects these trends to prevail between 2023 and 2033, which should drive luxury packaging sales in the coming years.
Principal Consultant
Increasing Purchasing Power of Consumers Worldwide to Shape Market for Luxury Goods and Positively Impact Luxury Packaging Sales
In recent years, a certain section of consumers worldwide has benefited from increasing disposable incomes. For instance, India is among the most prominent developing economies in the world that has seen its middle class experience a significant increase in income.
This has given consumers added purchasing power that has made luxury goods more accessible than before. Between 2023 and 2033, FMI anticipates the global market for luxury goods to register substantial expansion. This should positively impact the market for premium packaging materials as well.
Consumers who are now able to purchase luxury goods from time to time are not only satisfied by the products anymore. They also want luxury flexible packaging that gives them a sense of superiority and exclusivity. This is the key factor slated to drive luxury packaging sales from 2023 to 2033. FMI expects continuous innovation on the luxury packaging front in the years ahead as consumers’ desires are dynamic.
High Sustainability of Paper & Paperboard to Make it Most Preferred Material for Luxury Packaging
In 2033, the paper & paperboard segment will dominate the premium packaging industry based on material with a whopping 50% share in the global market. Both paper and paperboard offer certain benefits such as high recyclability, significant sustainability, and strength.
It is also easy and cost-effective for luxury packaging companies to print paper. They can also be made to look attractive through the applications of laminations and coatings.
Perhaps the most prominent advantage provided by paper and paperboard over other materials is their sustainability. The use of plastic packaging has come under fire in recent years from environmental activists due to the lack of biodegradability. However, both paper and paperboard are biodegradable and recyclable, which should fuel their adoption between 2023 and 2033.
Superior Protection Provided by Boxes & Cartons to Make it the Most Preferred Product
On the basis of product type, FMI expects the segment of boxes & cartons to dominate luxury packaging sales between 2023 and 2033. The segment is likely to create an absolute dollar opportunity amounting to USD 3.2 billion in the years ahead.
The reasons for this likelihood include the protective characteristics that boxes and cartons offer, which are ideal for ensuring the safety of luxury goods. Luxury rigid boxes and cartons are not only great for securing premium products.
They can also be leveraged to make products aesthetically appealing to consumers. They are also compatible with a variety of design flexibilities, which makes them perfect for creative packaging solutions. As more and more players in the worldwide market for luxury goods focus on product differentiation, this segment is likely to experience a substantial surge.
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| Country | USA |
|---|---|
| Market Share (2023) | 28.4% |
| Market Share (2033) | 30.2% |
| Basis Points (BPS) Analysis | +180 |
| Country | China |
|---|---|
| Market Share (2023) | 6.1% |
| Market Share (2033) | 6.2% |
| Basis Points (BPS) Analysis | +100 |
| Country | Germany |
|---|---|
| Market Share (2023) | 5.7% |
| Market Share (2033) | 6.6% |
| Basis Points (BPS) Analysis | +90 |
| Country | France |
|---|---|
| Market Share (2023) | 5.4% |
| Market Share (2033) | 5.9% |
| Basis Points (BPS) Analysis | +60 |
| Country | Japan |
|---|---|
| Market Share (2023) | 4.3% |
| Market Share (2033) | 3.8% |
| Basis Points (BPS) Analysis | -50 |
Thriving E-commerce Sector in the United States to Provide Lucrative Opportunities for Players in the Market for Luxury Packaging
In North America, FMI expects the United States to emerge as the dominant market for luxury packaging between 2023 and 2033. A USD 2.4 billion incremental is anticipated to be created by the United States market. The driving force behind this anticipation is the escalating luxury goods sales across the country’s thriving e-commerce sector.
Statistics published by National Retail Federation and the United Nations Conference on Trade and Development illustrate how e-commerce survived the economic uncertainties triggered by COVID-19.
Now that the country has left the worst of the pandemic behind it, FMI expects e-commerce expansion to propel and contribute to the acceleration of the luxury packaging market.
Both Local Sales and Exports to Contribute to China’s Strong Position in the Worldwide Market for Luxury Packaging
China, one of Asia’s most rapidly developing and evolving economies, has seen an astounding surge in luxury product sales in recent years. The purchasing power of China’s population has increased tremendously over the last decade, and there are no signs of this trend slowing down. As a result, FMI predicts a moderate 5.9% CAGR to keep accelerating China market for luxury packaging in the years to come.
Apart from generating significant revenue in terms of local sales, China is also reaping the rewards from exports. In 2020, the country’s luxury goods exports were significant, according to statistics published by the World Integrated Trade Solutions.
FMI anticipates China’s luxury goods exports to continue escalating from 2023 to 2033. In the long run, this should make the country among the most dominant markets for luxury packaging.
Fragmentation is one of the characteristics of the global market for luxury packaging right now. As a result, premium packaging companies are focusing on innovation to get themselves ahead of the significant fragmentation in the market. Collaborations are also likely from 2023 to 2033 based on developments from the recent past.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 10.4 billion |
| Projected Market Size (2033) | USD 17.9 billion |
| Anticipated Growth Rate (2023 to 2033) | 5.5% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2017 to 2022 |
| Market Analysis | USD million in value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, and New Zealand |
| Key Segments Covered | Material, Product Type, End Use, and Regionroduct typ |
| Key Companies Profiled | Design Packaging Inc.; HH Deluxe Packaging; DS Smith plc; Lucas Luxury Packaging; Pendragon Presentation Packaging; Ekol Ofset; Keenpac; Progress Packaging; WestRock Company; McLaren Packaging; Luxpac Ltd.; Delta Global; Fleet Luxury Packaging; GPA Global; Eurobox Packaging; MW Creative Ltd.; BC Boncar srl; Dahlinger GmbH; Ardagh Group; Stolzle Glass |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities, and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiati |
The global market is forecasted to grow at a moderate CAGR of 5.5% through 2033.
The net worth of the global luxury packaging market could reach around USD 17.9 billion by 2033.
The regional market holds a dominating market share of roughly 28.4% in present time.
Rising purchasing power of people could drive China luxury packaging market at 5.9% CAGR until 2033.
The use of paper and paperboard is getting preference and may acquire 50% market by 2033.
1. Executive Summary | Luxury Packaging Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Material 5.1. Plastic 5.1.1. Polyethylene (PE) 5.1.2. Polypropylene (PP) 5.1.3. Polyethylene Terephthalate (PET) 5.1.4. Bioplastics 5.1.5. Others (PA, EVOH, etc.) 5.2. Paper & Paperboard 5.2.1. Corrugated Board 5.2.2. Specialty Papers 5.2.3. Boxboard/Carton Board 5.2.4. Kraft Papers 5.2.5. Molded Pulp 5.3. Metal 5.4. Glass 5.5. Fabric 5.6. Wood 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Bags 6.2. Pouches 6.3. Boxes & Cartons 6.4. Bottles 6.5. Composite Cans 6.6. Others (Trays, Jars) 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use 7.1. Fashion Accessories & Apparels 7.1.1. Watches 7.1.2. Jewellery 7.1.3. Sunglasses 7.1.4. Shoes 7.1.5. Perfumes 7.1.6. Apparels 7.2. Food & Beverages 7.2.1. Cookies & Biscuits 7.2.2. Chocolates 7.2.3. Sweets 7.2.4. Alcoholic Beverages 7.3. Consumer Goods 7.3.1. Flowers 7.3.2. Ceramics 7.3.3. Glass & Metal Crafts 7.4. Consumer Electronics 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. East Asia 8.5. South Asia 8.6. Oceania 8.7. Middle East and Africa (Middle East and Africa) 9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14. Oceania Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East & Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 16. Country-wise Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Crown Holdings, Inc. 18.2. International Paper Company 18.3. WestRock Company 18.4. Owens-Illinois, Inc. 18.5. DS Smith plc 18.6. Stoelzle Glass Group 18.7. Ardagh Group S.A. 18.8. Swiss Packaging LLC 18.9. Aptar Group Inc. 18.10. Robinson plc 18.11. Sunrise Packaging Inc. 18.12. Fleet 18.13. GPA Global 18.14. Npack Ltd. 18.15. Neenah Paper 18.16. GZ Media, a.s. 18.17. Burt Rigid Box Inc. 18.18. Taylor Box Company 18.19. Alya Packaging 18.20. Euro Packaging United Kingdom Ltd. 19. Assumptions and Acronyms Used 20. Research Methodology
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Luxury Packaging Market
