The global Lupin Protein Market is valued at USD 98.8 million as of 2023. The market is expected to surge ahead at a CAGR of 4.9% during the forecast period. By 2023, the market is projected to cross a valuation of USD 159.7 million.
Some of the factors which might surge the market growth are:
Lupin protein powder contains all the essential amino acids needed for human health, making it a valuable addition to any diet. Additionally, lupin protein has a high digestibility rating, making it an easy-to-digest source of protein. This makes lupin protein an attractive choice for people who want to increase their intake of plant-based proteins.
Lupin protein has been shown to be an effective way to boost brand share. FMI states that using these products as an ingredient in F&B resulted in an increase in share, irrespective of lupin protein colour. In fact, the study found that using lupin protein as an ingredient led to an average increase in brand share by 9%.
In today's market, there is an increasing demand for plant-based protein products. A new product launch in this category is Lupin, a plant-based protein made from the lupin bean. Lupin is a high-quality protein that is low in carbohydrates and fat, and it also contains essential amino acids. Thus, even health experts opine that the consumption of lupin protein is highly beneficial for health.
It can be used as a replacement for animal-based proteins in both foods and supplements. Lupin has a mild flavour and a creamy texture, making it an ideal choice for a variety of applications. It is already being used in some popular plant-based protein products, and there are plans to expand its distribution in the near future.
For example, in May 2022, Australia’s Wide Open Agriculture (WOA) entered into an agreement with Monde Nissin Australia (MNA). WOA would be supplying Buntine Protein, which is made from lupin beans and is used in food and drink products. The deal has been signed at a time when the plant-based product market is expected to reach USD 9.5 billion in Australia alone.
Based on the regional analysis, Europe is expected to be the largest market during the forecast period. Lots of people have started consuming lupin protein instead of soybean.
This is owing to the fact that not many side effects related to the consumption of lupin protein have been reported. Moreover, the increased adoption of plant breeding to develop high-quality lupin types is expected to further surge the market growth.
| Attributes | Value |
|---|---|
| Lupin Protein Market Value (2022) | USD 93.4 million |
| Lupin Protein Market Value (2023) | USD 98.8 million |
| Lupin Protein Market Forecast Value (2033) | USD 159.7 million |
| Lupin Protein Market Expected CAGR (2023 to 2033) | 4.9% |
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With people starting to consume diets that are rich in proteins and vitamins, the demand for lupin protein is expected to surge. While the historical CAGR for the market was 3.1%, the anticipated CAGR is 4.9%.
With the focus on sustainability surging at an exponential rate, a lot of businesses are now focusing more on lupin beans. The greatest environmental benefit of lupin beans is that it helps in the preservation of water, and can consequently enrich the soil.
The short-term, medium-term, and long-term effects of various factors on the lupin protein market can be elaborated in the following ways:
The acceptance of lupin-derived flour is predicted to skyrocket, especially because it is a healthier alternative to wheat flour. Gluten avoidance has become common in the United States, with over 100 million citizens purchasing gluten-free goods. It is interesting to note that the majority of them do not have celiac disease.
Surprisingly, this shift has bolstered the United States' position in the global gluten-free market. The United States now holds the largest market share. The consumption of vegan or plant-based components including lupin protein is growing due to a growing number of "gluten-avoiders". This is expected to surge the demand for the lupin protein market.
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Over the projected period, firms' superior branding, advertising, and promotional strategies are expected to enhance the market. Some of them are employing novel branding methods for their goods. For example, they are focusing on a specific segment of the market before deciding on marketing and promotion techniques.
Some businesses are turning digital in order to reach a larger audience. They use a variety of digital platforms to spread the word about their products. Other firms, such as Barentz B.V., participate in numerous food events as part of their marketing activities to show the ingredient's varied applications.
Investment in Research and Development and innovation initiatives will aid in the development of innovations and technology needed to manufacture lupin protein products. Companies in the market are also projected to spend on R&D projects in order to improve the efficacy of their current product lines.
They hope to gain dominance in the worldwide market by doing so. The introduction of novel lupin variants with low overall chemicals and protein content has rekindled interest in using lupin as a protein supplement.
In December 2021, Hensal Co-op which is based out in Canada announced that it would oversee agronomic research and testing for lupin crops. It would be making use of in-house equipment and processing expertise to develop effective and scalable cleaning for mass commercialization.
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Individuals can develop a lupin sensitivity allergy over time, just like they might for most food allergies. For people who have legume sensitivity, consuming lupin for the very first time may trigger an allergic response. People who are sensitive to nuts tend to have a higher risk of being intolerant to lupin, according to studies.
Many people in the United States are unfamiliar with this legume, which is sold as lupin beans in Italian shops. The possibility of lupin's negative effects remains a barrier to its widespread use.
The Food Standards Agency of Canada issued a warning to buyers in 2018 regarding lupin. The beans and flour manufactured from the legumes trigger reactions in roughly 25% of people who have a peanut allergy. Such cases might challenge market growth.
| Region | North America |
|---|---|
| Country | US |
| CAGR (2023 to 2033) | 6.50% |
| Region | Europe |
|---|---|
| Country | UK |
| CAGR (2023 to 2033) | 2.60% |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR (2023 to 2033) | 6.40% |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR (2023 to 2033) | 3.60% |
| Region | Asia Pacific |
|---|---|
| Country | South Korea |
| CAGR (2023 to 2033) | 4.90% |
The USA market is mainly driven by an increase in the consumption of plant-based food. The USA has been witnessing an increase in the number of vegetarians and vegans.
Based on the statistics released by Statista, the meat substitute market size in the USA is close to USD 1.9 billion. Nearly 14% of the net population in the USA follows a meat-free diet. The statistics reveal huge scope for the market of lupin protein.
| Attributes | Details |
|---|---|
| USA Market Expected Size (2033) | USD 63.6 million |
| USA Market Absolute Dollar Growth (USD Million/Billion) | USD 29.9 million |
| CAGR % 2017 to 2022 | 4.1% |
Surging awareness regarding the environmental impact of consuming meat-related products has led to this change. Moreover, the high per capita income of people in the USA makes it easier for people to purchase lupin protein-based products.
The UK market is observing a paradigm shift in the consumption pattern. People have started moving away from consuming soy protein to lupin protein. Based on market research, the soy protein market is USD 591 million as of 2022. This is despite the fact that people are moving away from soy-based products because of a large number of cases pertaining to allergies.
| Attributes | Details |
|---|---|
| UK Market Expected Size (2033) | USD 9.1 million |
| UK Market Absolute Dollar Growth (USD Million/Billion) | USD 2.1 million |
| CAGR % 2017 to 2022 | 1.3% |
Moreover, the farmers associated with lupin protein are of the view that the cultivation of lupin protein crops does not demand highly fertile soil. Even if the quality of the soil is decent, the product can be of excellent quality. The above factors are expected to surge the market growth of lupin protein.
An increase in disposable income, coupled with the surging rate of urbanization has led to an increase in demand for clean-label ingredients in China. This is because of the increase in the demand for healthier meals, especially after the nation suffered huge losses during the covid-19 pandemic.
| Attributes | Details |
|---|---|
| China Market Expected Size (2033) | USD 14.5 million |
| China Market Absolute Dollar Growth (USD Million/Billion) | USD 6.7 million |
| CAGR % 2017 to 2022 | 4.2% |
Lupin protein-based products are mainly sold in the form of clean-label ingredients. This has helped the product achieve extended shelf life, improve the product inventory, and improve the texture of the product. Apart from that, increasing awareness regarding the consumption of artificial additives is expected to further surge the market growth.
Japan has always remained a huge market for meat-based products. Owing to the large consumption of meat, a lot of people have been experiencing problems pertaining to their stomachs. Based on the market study conducted by NCBI, gastrointestinal symptoms are common amongst the Japanese population, with an incidence of close to 25%.
| Attributes | Details |
|---|---|
| Japan Market Expected Size (2033) | USD 1.5 million |
| Japan Market Absolute Dollar Growth (USD Million/Billion) | USD 462,500 |
| CAGR % 2017 to 2022 | 1.9% |
Owing to surging gastrointestinal problems, people in Japan have started consuming lupin proteins. Apart from being a rich source of proteins and vitamins, the lupin proteins are fibrous as well, which helps in the smooth functioning of the gut system. Moreover, there are very few cases of side effects have been reported, which makes them relatively safer to consume.
More than 40% of the South Korean population is obese. Lifestyle disruption due to the pandemic, followed by constantly changing consumption patterns has led to these figures in South Korea. Consequently, people are looking for ways to consume a protein and fiber-rich diet.
| Attributes | Details |
|---|---|
| South Korea Market Expected Size (2033) | USD 3.2 million |
| South Korea Market Absolute Dollar Growth (USD Million/Billion) | USD 1.2 million |
| CAGR % 2017 to 2022 | 3% |
Moreover, the region has been witnessing an increase in the demand for gluten-free products, as gluten also contributes to increasing in weight. The key players in South Korea have been looking for ways to achieve sustainable development.
These players are of the view that there is hardly a better way of achieving this than scaling up the production of lupin protein. This is owing to the fact that it would lead to a reduction in animal slaughter, which is a contributing factor to greenhouse emissions.
| Segment | Product Type |
|---|---|
| Attributes | Protein Isolates |
| CAGR % 2017 to 2022 | 3.40% |
| CAGR % 2023 to End of Forecast (2033) | 4.60% |
| Segment | Nature |
|---|---|
| Attributes | Conventional |
| CAGR % 2017 to 2022 | 3.10% |
| CAGR % 2023 to End of Forecast (2033) | 4.20% |
As per the data collected by FMI, the protein isolates segment is expected to hold the largest market share during the forecast period. One of the major factors is owing to the large amount of processing that is done in order to derive the protein isolates. This ensures that the product is free from adulteration. Apart from that, the fat content is almost nil, which makes it highly preferred amongst the health-conscious lot.
There are a large number of people around the world who suffer from lactose intolerance. The minuscule amount of lactose ensures that people do not get affected because of this. In addition to this, the rising disposable income is making the adoption of this segment easier than ever before.
Despite the fact that organic lupin products are less prone to pesticides, the conventional segment is expected to hold a higher market share. Low cost and wide availability are the main factors behind this segment possessing a greater share.
Apart from that, there is a debate as to whether organic food is safe to consume or not. This is owing to the fact that these are GMC, and the consumption of GMC may have a negative impact on health.
However, there are also theories that suggest that they may not necessarily be GMC. Thus, a lack of clarity on the consumption of organic food is expected to further hamper the market share of this segment.
The start-ups that are operating in the market are currently developing innovative F&B ingredients, as well as food processing technologies. They are developing products that are sourced from sweet lupins, that offer a sustainable, ultra-low processed, and healthy alternative to meat and seafood.
Eighth Day Foods is a start-up, which has come up with a technology that goes by the name LupremeTM. LupremeTM has been making use of only one ingredient to produce meat alternatives.
LupremeTM is basically a whole food that is beneficial for health, the treatment of diabetes, and weight management. These lupin drinks deliver up to 43% protein, 30% dietary fiber, and low carbohydrates. In March 2022, the start-up managed to raise USD 1 million in the seed round of funding.
The key players operating in the market are looking to expand their presence through profitable mergers and acquisitions. Manufacturers think that there has never been a better time like this to expand their footprints owing to surging health awareness.
For example, in December 2022, Barentz acquired nutraceutical distributor Natural in France. Through this move, Barentz would be expanding its functional food ingredient solutions for nutraceuticals.
Some of the recent developments in the lupin protein market are:
The dominant players in the market are:
| Company | Description |
|---|---|
| Costantino & SpA | Costantino & SpA has always worked towards developing and manufacturing new special proteins in order to support and improve quality of life. The company has been a part of this sector for more than seven decades. The company is also amongst the largest manufacturers of raw materials of animal and vegetable origin. For Costantino & SpA, the search for quality does not only mean successfully meeting market demands but also renewing and updating on a continuous basis. The experts work closely with customers from idea generation to delivering innovative products. |
| The Protein Bread Company | The Protein Bread Company has developed products, that has evolved and expanded to four ranges, which cater to people on their low-carb journey. The company runs its own gluten-free, SQF-certified manufacturing facility in Sydney. The company has assisted a number of people in a lot of many ways, from weight loss to increased energy, and reduced medications. The Protein Bread Company has always worked with professionals in the healthcare industry who always wanted to work on low-carb approaches. |
|
FRANK Food Products |
FRANK food products have been serving the niche for more than two centuries. The company has an image of being highly innovative in its approach and deliverables. It has been creating single ingredients by processing natural raw materials, like lupin. The ingredients offered by FRANK Food Products offer a variety of gluten-free bread, bakery, and meat alternatives. The company is highly committed to sustainable food production. It is the leading lupin processing company in Europe. |
Other companies profiled are Barentz International, Prolupin GmbH, and Lup ingredients.
The global lupin protein market holds a valuation of USD 98.8 million as of 2023.
The lupin protein market is expected to grow at 4.9% CAGR from 2023 to 2033.
The global lupin protein market is forecasted to surpass USD 159.7 million by 2033.
Europe is the largest lupin protein market.
The main drivers are Surging health-conscious consumers and the presence of high fiber.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Lupin Protein Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 5. Global Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Protein Isolates 5.2. Protein Concentrates 5.3. Flour 5.4. Other Product Types 6. Global Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Conventional 7. Global Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use 7.1. Food Processing 7.1.1. Bakery & Confectionery 7.1.2. Dairy Replacements 7.1.3. Functional Foods 7.1.4. Infant Foods 7.1.5. Meat Alternatives 7.1.6. Other Food Applications 7.2. Animal Feed 7.2.1. Cattle 7.2.2. Poultry 7.2.3. Swine 7.2.4. Pet Food 7.2.5. Aquafeed 7.3. Nutraceuticals 7.4. Sports Nutrition 7.5. Infant Nutrition 8. Global Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Processing Type 8.1. Dry Processing 8.2. Wet Processing 9. Global Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East & Africa (MEA) 10. North America Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15. Oceania Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 16. MEA Lupin Protein Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Lupin Protein Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Prolupin GmbH 19.2. The Protein Bread Company 19.3. Costantino & SpA 19.4. FRANK Food Products 19.5. Lup Ingredients 19.6. Barentz International 19.7. Lupin Protein Market 19.8. Eagle Foods Australia 19.9. Just Organik 19.10. Coorow Seeds 20. Assumptions & Acronyms Used 21. Research Methodology
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