Lunch Takeout Market Outlook (2022-2032)

[309 Pages Report] The global lunch takeout market is valued at US$ 215.3 Billion in 2022, with a compound annual growth rate (CAGR) of 5.9 per cent predicted from 2022 to 2032.

Attributes Details
Lunch Takeout Market CAGR (2022 to 2032) 5.9%
Lunch Takeout Market Size (2022) US$ 215.3 Billion
Lunch Takeout Market Size (2032) US$ 450.3 Billion

The demand for lunch takeout has been gaining steam among customers in the United States, with various delivery service providers introducing single and multiple servings for consumers.

Homemade cuisine, for example, is less expensive than eating out at a restaurant. Furthermore, the product's availability has made prepared dinners more time-efficient than takeout and home delivery services.

Food preparation at home also allows for complete control over the ingredients used, which is beneficial for persons who are allergic to or attempting to avoid specific substances. This has changed the lunch takeout market outlook significantly over the years.

As per the lunch takeout market analysis, the global lunch takeout market is divided into two types as per the online model: platform-to-customer and restaurant-to-customer; channel type, which includes websites and mobile applications; and payment method, which includes cash on delivery and online payment.

The lunch takeout market size will be constrained by supply chain and logistics costs. Order fulfilment, shipping, changing business resources to dynamic market demand, and last-mile connection are all included in this cost. In addition, there are charges for packaging cardboard boxes, gas, mileage, and hiring a driver.

The lunch takeout market analysis indicates that to avoid the rotting of items with a short shelf life, the supply chain and logistics must be in place.

In the lunch takeout sector, upgrading the distribution network to a more decentralised system, known as Distribution 4.0, is on the rise.

The lunch takeout market trends indicates that the suppliers collaborate with multiple participants in Distribution 4.0 to achieve the best market coverage between urban and rural areas, focusing their efforts on marketing, branding, and in-store merchandising to offer a best-in-class customer experience.

To expand coverage, they are likely to work with aggregators, e-commerce delivery companies, rural distribution companies, and modern trade distribution arms. This is leading to new lunch takeout market opportunities and development.

Amazon, the e-commerce aggregator, has announced plans to collaborate with a number of small businesses, retail shops, and rural supermarkets in order to improve last-mile connectivity. As a result, the Distribution 4.0 trend is expected to have a favourable impact on the adoption of lunch takeout

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How does COVID-19 influence the Lunch Takeout Market?

As all restaurants, cafés, and hotels throughout the world were closed due to the COVID-19 pandemic, the lunch takeout market has exploded. Individuals have begun to place a greater emphasis on a healthy diet than ever before in order to boost their immunity and maintain a balanced diet. The lunch takeout market report shows that as a result, a growing number of people are looking for healthy and convenient meal options.

Furthermore, prominent lunch takeout market participants have seen an increase in sales during the pandemic compared to 2019. Blue Apron, HelloFresh, and others have reported increases in global sales, including Blue Apron, which doubled its client base in the United States with a 66 percent rise in Y-O-Y revenue.

What is Propelling the Lunch Takeout Market?

A major aspect driving the lunch takeout market's rise is millennials' growing desire for home-cooked and chef-prepared meals. Among generations Y and Z, the delivery service has grown in popularity and use.

The benefits of cooked meals, which are less expensive than takeout and home delivery services, are driving the rising popularity of the product. This is driving the emerging trends in the lunch takeout market.

Nandini Roy Choudhury
Nandini Roy Choudhury

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What Restrains the Lunch Takeout Market?

The main focus of the lunch takeout market should be on increasing market share by providing the highest possible value to clients at the lowest feasible cost. Existing companies have raised the marketing game to the point where clients are spoiled for choice, even as competition rises, causing customer base instability and hurting brand loyalty.

Food delivery companies are using marketing strategies and methods to increase engagement and propagate word-of-mouth in order to reduce client churn. Thus, the increasing choices for consumers are also detrimentally impacting the lunch takeout market opportunities.

Businesses are striving to maintain food quality standards as a result of the significant increase in online orders. There will always be a gap between food served fresh at a restaurant and food delivered to customers' doorsteps after a short journey, and businesses should develop new ways to address this. As per the lunch takeout market analysis, quality standards are becoming harder to maintain.

What are the Trends in the Lunch Takeout Market?

While millennials have surpassed baby boomers in terms of population, boomers still make up a sizable portion of the population, and their habits have a considerable impact on the home cooking market.

Lunch takeout is an excellent option because meal preparation ahead of time reduces food waste dramatically. Owing to each portion being pre-measured, lunch takeout contains components in the exact quantity needed to cook a meal.

Although some delivery services serve larger quantities, they nonetheless include calorie counts and nutritional information depending on the portions. These new lunch takeout market trends are carefully crafted for the rising generation.

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Which is the Leading Segment in the Lunch Takeout Market by Platform Type?

In 2021, the online segment dominated the lunch takeout market, accounting for 63.2 percent of total revenue. Companies who have built an online platform are able to provide better customer care since they are available 24 hours a day, seven days a week.

To provide consumers with ease, the majority of businesses offer their products through their own websites. Instead of visiting the service provider in person or calling, customers prefer to go to websites to learn about the weekly and monthly menus as well as the different types of food subscriptions offered.

The lunch takeout adoption trends state that it also makes it easier for businesses to service clients that are spread out across a large geographic area.

Which is the Leading Segment in the Lunch Takeout Market by Meal Type?

In 2021, the non-vegetarian sector dominated the lunch takeout market, accounting for 63.7 percent of total revenue. Over the forecast period, the category is expected to maintain its dominance.

The availability of protein, as well as vitamins and minerals like A, B6, B12, niacin, and thiamine in meat, contributes to the growth of demand for lunch takeout, making it enticing to customers who wish to include lean protein in their diets.

Several product delivery service firms are now offering a wide range of fresh, value-added, and healthy meats, which is encouraging non-vegetarian meal kit consumption. Other reasons, such as rising consumer knowledge of the benefits of eating non-vegetarian diets like fish and chicken, are fuelling adoption of lunch takeout.

Which is the Leading Region in the Lunch Takeout Market?

From 2022 to 2030, the lunch takeout market in the Asia Pacific is predicted to grow at an annual rate of 18.8%. Because of the convenience and freshness of the product, the market is likely to grow rapidly in the region. The demand for these delivery services has been fuelled by an increase in the number of time-strapped clients in the region. China, Japan, and South Korea are the region's most important lunch takeout markets.

Furthermore, COVID-19 has heightened interest in home-cooked meals and boosted demand for lunch takeout across the country. The market for vegetarian and vegan meal kits is being driven by countries such as Australia, Japan, China, Singapore, Sri Lanka, South Korea, and India.

North America dominated the lunch takeout market in 2021, accounting for 46.2 percent of total revenue. A big number of customers in the area buy these kits to save time and effort. The product has evolved into a healthier and more affordable alternative to pre-cooked foods found in grocery shops, delivery services, and restaurants.

How Competition Influences the Lunch Takeout Market?

There are a few well-established participants in the lunch takeout market, as well as a number of small and medium-sized businesses. Mergers, acquisitions, and product launches are still among the industry's most important strategic activities.

Some of the recent developments in the lunch takeout market are:

Freshly Inc. introduced its first-ever plant-based prepared meals line, 'Purely Plant,' in August 2021, with six new meals incorporating plant-based proteins crafted with clean, whole-food ingredients to meet consumer demand for diversity, taste, nutrition, plant-based meal options, and convenience. No preparation is necessary for meals that may be heated and served in three minutes.

HelloFresh paid USD 277 million for Factor75, LLC in November 2020. The acquisition was made to help HelloFresh boost its position in the US market and expand its customer base.

Nestlé paid USD 950 million for Freshly Inc. in October 2020. This acquisition was made to help Freshly Inc. grow, as well as to allow Nestlé to enter a fast-growing industry in the United States.

Key Players

  • Einstein Noah Restaurant Group, Inc.
  • Manchu Wok
  • HuHot Mongolian Grill
  • Panda Express
  • Olive Garden
  • Mama Fu's
  • McDonald's Corp. (MCD)
  • Domino's Pizza, Inc. (DPZ)
  • Bloomin' Brands, Inc. (BLMN)
  • Autogrill SpA (ATGSF)
  • Yum China Holdings, Inc. (YUMC)
  • Spaghetti Warehouse
  • Fazoli’s

Key Segments

By Payment Type

  • Cash
  • Debit Cards
  • Credit Cards
  • Digital Wallets
  • Electronic Bank Transfers

By Restaurants Type

  • Quick Service Restaurant
    • Self Service Restaurants
      • Assisted Self Service Restaurants
  • Full Serviced Restaurants
    • Fine Dining
    • Casual Dining
  • Cafes and Bars
  • Street Food

By Product Type:

  • Chinese Cuisine
  • Indian Cuisine
  • Japanese Cuisine
  • Italian Cuisine
  • Mediterranean Cuisine
  • Mexican Cuisine
  • Turkish Cuisine
  • Others

By Nature:

  • Vegetarian
  • Non-Vegetarian
  • Vegan

By Purchase Model:

  • Direct-to-Consumer
  • Platform-to-Consumer

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

What is the CAGR of the Lunch Takeout Market?

The lunch takeout market is projected to have a CAGR of 5.9% in 2032.

Which is the Leading Region in the Lunch Takeout Market?

North America dominated the lunch takeout market in 2021, accounting for 46.2 percent of total revenue.

Which Segment Leads in the Lunch Takeout Market by Nature?

The non-vegetarian segment dominated the lunch takeout market and accounted for the largest revenue share of 67.9% in 2022.

Which Segment Leads in the Lunch Takeout Market by Offering?

The cook and eat segment dominated the market and held the largest revenue share of 60.7% in 2021.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition 

    2.3. Foodservice Market Outlook

    2.4. Foodservice Market Evolution and outlook

3. Market Dynamics

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends By Region

    3.5. Macro-Economic Factors

    3.6. Forecast Factors - Relevance & Impact

    3.7. Key Significant Factors

        3.7.1. User Penetration and Retention

        3.7.2. Utilization of User Data and Personalization

        3.7.3. Diversification of Service Offerings

        3.7.4. Branding and Promotional Strategies

        3.7.5. Direct-to-consumer Vs Platform-to-consumer

    3.8. % Demand Analysis By Ownership

        3.8.1. Independent

        3.8.2. Chain

4. Global Market Size (in Value (US$ Mn) Analysis 2017–2021 and Forecast, 2022–2032

    4.1. Historical Market Size (in Value (US$ Mn) Analysis, 2017–2021

    4.2. Current and Future Market Size (in Value (US$ Mn) Analysis, 2022–2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017–2021 and Forecast 2022–2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size (in Value (US$ Mn) Analysis By Product Type, 2017–2021

    5.3. Current and Future Market Size (in Value (US$ Mn) Analysis and Forecast By Product Type, 2022–2032

        5.3.1. Chinese cuisine

        5.3.2. Indian cuisine

        5.3.3. Japanese Cuisine

        5.3.4. Italian Cuisine

        5.3.5. Mediterranean Cuisine

        5.3.6. Mexican Cuisine

        5.3.7. Turkish Cuisine

        5.3.8. Others( Greek, Spanish, Korean) 

    5.4. Market Attractiveness Analysis By Product Type

6. Global Market Analysis 2017–2021 and Forecast 2022–2032, By Restaurants Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size (in Value (US$ Mn) Analysis By Restaurants Type, 2017–2021

    6.3. Current and Future Market Size (in Value (US$ Mn) Analysis and Forecast By Restaurants Type, 2022–2032

        6.3.1. Quick service restaurant

            6.3.1.1. Self service restaurants

            6.3.1.2. Assisted self service restaurants

            6.3.1.3. Full serviced restaurants

        6.3.2. Full service restaurant

            6.3.2.1. Fine Dining

            6.3.2.2. Casual Dining

        6.3.3. Cafés and bars

        6.3.4. Street food 

    6.4. Market Attractiveness Analysis By Restaurants Type

7. Global Market Analysis 2017–2021 and Forecast 2022–2032, By Nature

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (in Value (US$ Mn) Analysis By Nature, 2017–2021

    7.3. Current and Future Market Size (in Value (US$ Mn) Analysis and Forecast By Nature, 2022–2032

        7.3.1. Vegetarian 

        7.3.2. Non Vegetarian

        7.3.3. Vegan 

    7.4. Market Attractiveness Analysis By Nature

8. Global Market Analysis 2017–2021 and Forecast 2022–2032, By Purchase Model

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (in Value (US$ Mn) Analysis By Purchase Model, 2017–2021

    8.3. Current and Future Market Size (in Value (US$ Mn) Analysis and Forecast By Purchase Model, 2022–2032

        8.3.1. Direct-to-consumer

        8.3.2. platform-to-consumer

    8.4. Market Attractiveness Analysis By Purchase Model

9. Global Market Analysis 2017–2021 and Forecast 2022–2032, By Payment Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (in Value (US$ Mn) Analysis By Payment Type, 2017–2021

    9.3. Current and Future Market Size (in Value (US$ Mn) Analysis and Forecast By Payment Type, 2022–2032

        9.3.1. Cash

        9.3.2. Debit cards

        9.3.3. Credit cards

        9.3.4. Digital Wallets

        9.3.5. Electronic bank transfers 

    9.4. Market Attractiveness Analysis By Payment Type

10. Global Market Analysis 2017–2021 and Forecast 2022–2032, by Region

    10.1. Introduction

    10.2. Historical Market Size (in Value (US$ Mn) Analysis By Region, 2017–2021

    10.3. Current Market Size (in Value (US$ Mn) Analysis and Forecast By Region, 2022–2032

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. East Asia

        10.3.5. South Asia

        10.3.6. Oceania

        10.3.7. Middle East & Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2017–2021 and Forecast 2022–2032

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    11.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        11.4.1.  By Country

            11.4.1.1. U.S.

            11.4.1.2. Canada

        11.4.2. By Product Type

        11.4.3. By Restaurants Type

        11.4.4. By Nature

        11.4.5. By Purchase Model

        11.4.6. By Payment Type

    11.5. Market Attractiveness Analysis

        11.5.1. By Country

        11.5.2. By Product Type

        11.5.3. By Restaurants Type

        11.5.4. By Nature

        11.5.5. By Purchase Model

        11.5.6. By Payment Type

    11.6. Market Trends

    11.7. Key Market Participants - Intensity Mapping

    11.8. Drivers and Restraints - Impact Analysis

12. Latin America Market Analysis 2017–2021 and Forecast 2022–2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        12.4.1.  By Country

            12.4.1.1. Brazil

            12.4.1.2. Mexico

            12.4.1.3. Colombia

            12.4.1.4. Argentina

            12.4.1.5. Rest of Latin America

        12.4.2. By Product Type

        12.4.3. By Restaurants Type

        12.4.4. By Nature

        12.4.5. By Purchase Model

        12.4.6. By Payment Type

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Product Type

        12.5.3. By Restaurants Type

        12.5.4. By Nature

        12.5.5. By Purchase Model

        12.5.6. By Payment Type

    12.6. Market Trends

    12.7. Key Market Participants - Intensity Mapping

    12.8. Drivers and Restraints - Impact Analysis

13. Europe Market Analysis 2017–2021 and Forecast 2022–2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        13.4.1.  By Country

            13.4.1.1. Germany

            13.4.1.2. U.K.

            13.4.1.3. France

            13.4.1.4. Italy

            13.4.1.5. Spain

            13.4.1.6. BENELUX

            13.4.1.7. Nordic

            13.4.1.8. Russia

            13.4.1.9. Poland

            13.4.1.10. Rest of Europe

        13.4.2. By Product Type

        13.4.3. By Restaurants Type

        13.4.4. By Nature

        13.4.5. By Purchase Model

        13.4.6. By Payment Type

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Product Type

        13.5.3. By Restaurants Type

        13.5.4. By Nature

        13.5.5. By Purchase Model

        13.5.6. By Payment Type

    13.6. Market Trends

    13.7. Key Market Participants - Intensity Mapping

    13.8. Drivers and Restraints - Impact Analysis

14. East Asia Market Analysis 2017–2021 and Forecast 2022–2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        14.4.1.  By Country

            14.4.1.1. China

            14.4.1.2. Japan

            14.4.1.3. South Korea

        14.4.2. By Product Type

        14.4.3. By Restaurants Type

        14.4.4. By Nature

        14.4.5. By Purchase Model

        14.4.6. By Payment Type

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product Type

        14.5.3. By Restaurants Type

        14.5.4. By Nature

        14.5.5. By Purchase Model

        14.5.6. By Payment Type

    14.6. Market Trends

    14.7. Key Market Participants - Intensity Mapping

    14.8. Drivers and Restraints - Impact Analysis

15. South Asia Market Analysis 2017–2021 and Forecast 2022–2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        15.4.1.  By Country

            15.4.1.1. India

            15.4.1.2. Thailand

            15.4.1.3. Malaysia

            15.4.1.4. Indonesia

            15.4.1.5. Singapore

            15.4.1.6. Rest of South Asia

        15.4.2. By Product Type

        15.4.3. By Restaurants Type

        15.4.4. By Nature

        15.4.5. By Purchase Model

        15.4.6. By Payment Type

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. B By Product Type

        15.5.3. By Restaurants Type

        15.5.4. By Nature

        15.5.5. By Purchase Model

        15.5.6. By Payment Type

        15.5.7. Market Trends

    15.6. Key Market Participants - Intensity Mapping

    15.7. Drivers and Restraints - Impact Analysis

16. Oceania Market Analysis 2017–2021 and Forecast 2022–2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        16.4.1.  By Country

            16.4.1.1. Australia

            16.4.1.2. New Zealand

        16.4.2. By Product Type

        16.4.3. By Restaurants Type

        16.4.4. By Nature

        16.4.5. By Purchase Model

        16.4.6. By Payment Type

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By Restaurants Type

        16.5.4. By Nature

        16.5.5. By Purchase Model

        16.5.6. By Payment Type

    16.6. Market Trends

    16.7. Key Market Participants - Intensity Mapping

    16.8. Drivers and Restraints - Impact Analysis

17. MEA Market Analysis 2017–2021 and Forecast 2022–2032

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017–2021

    17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022–2032

        17.4.1.  By Country

            17.4.1.1. UAE

            17.4.1.2. Saudi Arabia

            17.4.1.3. Other GCC Countries

            17.4.1.4. North Africa

            17.4.1.5. South Africa

            17.4.1.6. Central Africa

        17.4.2. By Product Type

        17.4.3. By Restaurants Type

        17.4.4. By Nature

        17.4.5. By Purchase Model

        17.4.6. By Payment Type

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By Restaurants Type

        17.5.4. By Nature

        17.5.5. By Purchase Model

        17.5.6. By Payment Type

    17.6. Market Trends

    17.7. Key Market Participants - Intensity Mapping

    17.8. Drivers and Restraints - Impact Analysis

18. Country-level Market Analysis (2017–2021 and Forecast 2022–2032)

    18.1. U.S. Market Analysis

        18.1.1. By Product Type

        18.1.2. By Restaurants Type

        18.1.3. By Nature

        18.1.4. By Purchase Model

        18.1.5. By Payment Type

    18.2. Canada Market Analysis

        18.2.1. By Product Type

        18.2.2. By Restaurants Type

        18.2.3. By Nature

        18.2.4. By Purchase Model

        18.2.5. By Payment Type

    18.3. Brazil Market Analysis

        18.3.1. By Product Type

        18.3.2. By Restaurants Type

        18.3.3. By Nature

        18.3.4. By Purchase Model

        18.3.5. By Payment Type

    18.4. Mexico Market Analysis

        18.4.1. By Product Type

        18.4.2. By Restaurants Type

        18.4.3. By Nature

        18.4.4. By Purchase Model

        18.4.5. By Payment Type

    18.5. Colombia Market Analysis

        18.5.1. By Product Type

        18.5.2. By Restaurants Type

        18.5.3. By Nature

        18.5.4. By Purchase Model

        18.5.5. By Payment Type

    18.6. Argentina Market Analysis

        18.6.1. By Product Type

        18.6.2. By Restaurants Type

        18.6.3. By Nature

        18.6.4. By Purchase Model

        18.6.5. By Payment Type

    18.7. Germany Market Analysis

        18.7.1. By Product Type

        18.7.2. By Restaurants Type

        18.7.3. By Nature

        18.7.4. By Purchase Model

        18.7.5. By Payment Type

    18.8. U.K. Market Analysis

        18.8.1. By Product Type

        18.8.2. By Restaurants Type

        18.8.3. By Nature

        18.8.4. By Purchase Model

        18.8.5. By Payment Type

    18.9. France Market Analysis

        18.9.1. By Product Type

        18.9.2. By Restaurants Type

        18.9.3. By Nature

        18.9.4. By Purchase Model

        18.9.5. By Payment Type

    18.10. Italy Market Analysis

        18.10.1. By Product Type

        18.10.2. By Restaurants Type

        18.10.3. By Nature

        18.10.4. By Purchase Model

        18.10.5. By Payment Type

    18.11. Spain Market Analysis

        18.11.1. By Product Type

        18.11.2. By Restaurants Type

        18.11.3. By Nature

        18.11.4. By Purchase Model

        18.11.5. By Payment Type

    18.12. Belgium Market Analysis

        18.12.1. By Product Type

        18.12.2. By Restaurants Type

        18.12.3. By Nature

        18.12.4. By Purchase Model

        18.12.5. By Payment Type

    18.13. Netherlands Market Analysis

        18.13.1. By Product Type

        18.13.2. By Restaurants Type

        18.13.3. By Nature

        18.13.4. By Purchase Model

        18.13.5. By Payment Type

    18.14. Nordic Market Analysis

        18.14.1. By Product Type

        18.14.2. By Restaurants Type

        18.14.3. By Nature

        18.14.4. By Purchase Model

        18.14.5. By Payment Type

    18.15. Russia Region Market Analysis

        18.15.1. By Product Type

        18.15.2. By Restaurants Type

        18.15.3. By Nature

        18.15.4. By Purchase Model

        18.15.5. By Payment Type

    18.16. Poland Market Analysis

        18.16.1. By Product Type

        18.16.2. By Restaurants Type

        18.16.3. By Nature

        18.16.4. By Purchase Model

        18.16.5. By Payment Type

    18.17. Ukraine Market Analysis

        18.17.1. By Product Type

        18.17.2. By Restaurants Type

        18.17.3. By Nature

        18.17.4. By Purchase Model

        18.17.5. By Payment Type

    18.18. China Market Analysis

        18.18.1. By Product Type

        18.18.2. By Restaurants Type

        18.18.3. By Nature

        18.18.4. By Purchase Model

        18.18.5. By Payment Type

    18.19. Japan Market Analysis

        18.19.1. By Product Type

        18.19.2. By Restaurants Type

        18.19.3. By Nature

        18.19.4. By Purchase Model

        18.19.5. By Payment Type

    18.20. China Market Analysis

        18.20.1. By Product Type

        18.20.2. By Restaurants Type

        18.20.3. By Nature

        18.20.4. By Purchase Model

        18.20.5. By Payment Type

    18.21. S Korea Market Analysis

        18.21.1. By Product Type

        18.21.2. By Restaurants Type

        18.21.3. By Nature

        18.21.4. By Purchase Model

        18.21.5. By Payment Type

    18.22. India Market Analysis

        18.22.1. By Product Type

        18.22.2. By Restaurants Type

        18.22.3. By Nature

        18.22.4. By Purchase Model

        18.22.5. By Payment Type

    18.23. Thailand Market Analysis

        18.23.1. By Product Type

        18.23.2. By Restaurants Type

        18.23.3. By Nature

        18.23.4. By Purchase Model

        18.23.5. By Payment Type

    18.24. Malaysia Market Analysis

        18.24.1. By Product Type

        18.24.2. By Restaurants Type

        18.24.3. By Nature

        18.24.4. By Purchase Model

        18.24.5. By Payment Type

    18.25. Indonesia Market Analysis

        18.25.1. By Product Type

        18.25.2. By Restaurants Type

        18.25.3. By Nature

        18.25.4. By Purchase Model

        18.25.5. By Payment Type

    18.26. Singapore Market Analysis

        18.26.1. By Product Type

        18.26.2. By Restaurants Type

        18.26.3. By Nature

        18.26.4. By Purchase Model

        18.26.5. By Payment Type

    18.27. Australia Market Analysis

        18.27.1. By Product Type

        18.27.2. By Restaurants Type

        18.27.3. By Nature

        18.27.4. By Purchase Model

        18.27.5. By Payment Type

    18.28. New Zealand Market Analysis

        18.28.1. By Product Type

        18.28.2. By Restaurants Type

        18.28.3. By Nature

        18.28.4. By Purchase Model

        18.28.5. By Payment Type

    18.29. UAE Market Analysis

        18.29.1. By Product Type

        18.29.2. By Restaurants Type

        18.29.3. By Nature

        18.29.4. By Purchase Model

        18.29.5. By Payment Type

    18.30. Saudi Arabia Market Analysis

        18.30.1. By Product Type

        18.30.2. By Restaurants Type

        18.30.3. By Nature

        18.30.4. By Purchase Model

        18.30.5. By Payment Type

19. Market Structure Analysis

    19.1. Global Market Competition - a Dashboard View

    19.2. Industry Structure Analysis

        19.2.1. % tier 1 market players

        19.2.2. % tier 2 market players

        19.2.3. % tier 3 market players

    19.3. Global Market Company Share Analysis

        19.3.1. For Tier 1 Market Players, 2022

        19.3.2. Company Market Share Analysis of Top 5 Players, By Region

    19.4. Key Participants Market Presence (Intensity Mapping) by Region

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Competition Deep Dive 

        20.3.1. Einstein Noah Restaurant Group, Inc.

            20.3.1.1. Product Portfolio

            20.3.1.2. Product Claim

            20.3.1.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.1.4. Sales Footprint

            20.3.1.5. Strategy Overview

                20.3.1.5.1. Marketing Strategy

                20.3.1.5.2. Product Strategy

                20.3.1.5.3. Channel Strategy

            20.3.1.6. SWOT Analysis

        20.3.2. Manchu Wok

            20.3.2.1. Product Portfolio

            20.3.2.2. Product Claim

            20.3.2.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.2.4. Sales Footprint

            20.3.2.5. Strategy Overview

                20.3.2.5.1. Marketing Strategy

                20.3.2.5.2. Product Strategy

                20.3.2.5.3. Channel Strategy

            20.3.2.6. SWOT Analysis

        20.3.3. HuHot Mongolian Grill

            20.3.3.1. Product Portfolio

            20.3.3.2. Product Claim

            20.3.3.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.3.4. Sales Footprint

            20.3.3.5. Strategy Overview

                20.3.3.5.1. Marketing Strategy

                20.3.3.5.2. Product Strategy

                20.3.3.5.3. Channel Strategy

            20.3.3.6. SWOT Analysis

        20.3.4. Mama Fu's

            20.3.4.1. Product Portfolio

            20.3.4.2. Product Claim

            20.3.4.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.4.4. Sales Footprint

            20.3.4.5. Strategy Overview

                20.3.4.5.1. Marketing Strategy

                20.3.4.5.2. Product Strategy

                20.3.4.5.3. Channel Strategy

            20.3.4.6. SWOT Analysis

        20.3.5. Panda Express

            20.3.5.1. Product Portfolio

            20.3.5.2. Product Claim

            20.3.5.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.5.4. Sales Footprint

            20.3.5.5. Strategy Overview

                20.3.5.5.1. Marketing Strategy

                20.3.5.5.2. Product Strategy

                20.3.5.5.3. Channel Strategy

            20.3.5.6. SWOT Analysis

        20.3.6. Spaghetti Warehouse

            20.3.6.1. Product Portfolio

            20.3.6.2. Product Claim

            20.3.6.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.6.4. Sales Footprint

            20.3.6.5. Strategy Overview

                20.3.6.5.1. Marketing Strategy

                20.3.6.5.2. Product Strategy

                20.3.6.5.3. Channel Strategy

            20.3.6.6. SWOT Analysis

        20.3.7. Fazoli’s

            20.3.7.1. Product Portfolio

            20.3.7.2. Product Claim

            20.3.7.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.7.4. Sales Footprint

            20.3.7.5. Strategy Overview

                20.3.7.5.1. Marketing Strategy

                20.3.7.5.2. Product Strategy

                20.3.7.5.3. Channel Strategy

            20.3.7.6. SWOT Analysis

        20.3.8. Olive Garden

            20.3.8.1. Product Portfolio

            20.3.8.2. Product Claim

            20.3.8.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.8.4. Sales Footprint

            20.3.8.5. Strategy Overview

                20.3.8.5.1. Marketing Strategy

                20.3.8.5.2. Product Strategy

                20.3.8.5.3. Channel Strategy

            20.3.8.6. SWOT Analysis

        20.3.9. McDonald's Corp. (MCD)

            20.3.9.1. Product Portfolio

            20.3.9.2. Product Claim

            20.3.9.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.9.4. Sales Footprint

            20.3.9.5. Strategy Overview

                20.3.9.5.1. Marketing Strategy

                20.3.9.5.2. Product Strategy

                20.3.9.5.3. Channel Strategy

            20.3.9.6. SWOT Analysis

        20.3.10. Yum China Holdings, Inc. (YUMC)

            20.3.10.1. Product Portfolio

            20.3.10.2. Product Claim

            20.3.10.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.10.4. Sales Footprint

            20.3.10.5. Strategy Overview

                20.3.10.5.1. Marketing Strategy

                20.3.10.5.2. Product Strategy

                20.3.10.5.3. Channel Strategy

            20.3.10.6. SWOT Analysis

        20.3.11. Darden Restaurants Inc. (DRI)

            20.3.11.1. Product Portfolio

            20.3.11.2. Product Claim

            20.3.11.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.11.4. Sales Footprint

            20.3.11.5. Strategy Overview

                20.3.11.5.1. Marketing Strategy

                20.3.11.5.2. Product Strategy

                20.3.11.5.3. Channel Strategy

            20.3.11.6. SWOT Analysis

        20.3.12. Autogrill SpA (ATGSF)

            20.3.12.1. Product Portfolio

            20.3.12.2. Product Claim

            20.3.12.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.12.4. Sales Footprint

            20.3.12.5. Strategy Overview

                20.3.12.5.1. Marketing Strategy

                20.3.12.5.2. Product Strategy

                20.3.12.5.3. Channel Strategy

            20.3.12.6. SWOT Analysis

        20.3.13. Chipotle Mexican Grill, Inc. (CMG)

            20.3.13.1. Product Portfolio

            20.3.13.2. Product Claim

            20.3.13.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.13.4. Sales Footprint

            20.3.13.5. Strategy Overview

                20.3.13.5.1. Marketing Strategy

                20.3.13.5.2. Product Strategy

                20.3.13.5.3. Channel Strategy

            20.3.13.6. SWOT Analysis

        20.3.14. Restaurant Brands International, Inc. (QSR)

            20.3.14.1. Product Portfolio

            20.3.14.2. Product Claim

            20.3.14.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.14.4. Sales Footprint

            20.3.14.5. Strategy Overview

                20.3.14.5.1. Marketing Strategy

                20.3.14.5.2. Product Strategy

                20.3.14.5.3. Channel Strategy

            20.3.14.6. SWOT Analysis

        20.3.15. Yum! Brands, Inc. (YUM)

            20.3.15.1. Product Portfolio

            20.3.15.2. Product Claim

            20.3.15.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.15.4. Sales Footprint

            20.3.15.5. Strategy Overview

                20.3.15.5.1. Marketing Strategy

                20.3.15.5.2. Product Strategy

                20.3.15.5.3. Channel Strategy

            20.3.15.6. SWOT Analysis

        20.3.16. Domino's Pizza, Inc. (DPZ)

            20.3.16.1. Product Portfolio

            20.3.16.2. Product Claim

            20.3.16.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.16.4. Sales Footprint

            20.3.16.5. Strategy Overview

                20.3.16.5.1. Marketing Strategy

                20.3.16.5.2. Product Strategy

                20.3.16.5.3. Channel Strategy

            20.3.16.6. SWOT Analysis

        20.3.17. Bloomin' Brands, Inc. (BLMN)

            20.3.17.1. Product Portfolio

            20.3.17.2. Product Claim

            20.3.17.3. Revenue by Market Segments (Product/Channel/Region)

            20.3.17.4. Sales Footprint

            20.3.17.5. Strategy Overview

                20.3.17.5.1. Marketing Strategy

                20.3.17.5.2. Product Strategy

                20.3.17.5.3. Channel Strategy

            20.3.17.6. SWOT Analysis

        20.3.18. Other Players (On Additional Requests)

21. Assumptions and Acronyms Used

22. Research Methodology

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