The low sodium sea salt market is estimated to capture a valuation of USD 118 million in 2023 and is projected to reach USD 222.3 million by 2033. The market is estimated to secure a CAGR of 7% from 2023 to 2033.
Is the Prevalence of Non-Communicable Diseases Driving Low Sodium Salts Sales?
With the increasing consumption of dietary sodium through salt, the associated risk of cardiovascular diseases and hypertension is rising. Reducing salt intake has been identified as one of the most cost-effective measures to reduce healthcare burdens.
Furthermore, the World Health Organization (WHO) estimates that reducing global salt consumption to 5 gm daily is estimated to avert 2.5 million deaths annually. Efforts undertaken by governments to enforce new food industry rules are estimated to influence the consumption of salts.
In Italy, new labeling regulations came into force on 5th April 2018, requiring all packaged food to carry the manufacturer's or packaging plant's name and address. Meanwhile, pressure is mounting in Canada over health-related issues, forcing clear front-pack labeling to highlight products high in saturated fat, sugar, and sodium.
How Does the Trend of No Artificial Claims Impact Market Growth?
With health factors being high on the consumer agenda, the clean label trend is estimated to be one of the major factors contributing to adoption worldwide. In North America, low sodium salt with no preservatives is the most prevalent claim across packaged food in percentage terms.
Manufacturers worldwide are eager to show consumers not only the clean label features of their portfolios but also to be regarded as adhering to the basic principles of clean labeling, namely transparency, robustness, clarity, and relevancy.
Also, private label has become a significant player in this segment, focusing more on the premiumization of their brands. The share of private labels is predicted to rise over the forecast period, with grocery retailers increasing the variety and quality of products to meet consumer demand for affordable products of higher quality.
| Attributes | Details |
|---|---|
| Market CAGR (2023 to 2033) | 7% |
| Market Valuation (2023) | USD 118 million |
| Market Valuation (2033) | USD 222.3 million |
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The market captured a valuation of USD 102.8 million in 2018 and USD 113.37 million in 2022, with a CAGR of 2.5% between 2018 and 2022.
High salt intake leads to high blood pressure, which raises the risk of heart disease and stroke. Member states of the World Health Organization have committed to reducing global salt use by 30% by 2025. As processed foods account for about 80% of overall consumption, this is a major concern for the entire food sector.
The rise in several health-conscious consumers has prompted food businesses to develop products that taste good and have health benefits, including lower fat content, the elimination of sugar, and the intake of foods high in nutrients.
Among product types, dry sea salt is a highly preferred form and holds a dominant share of more than 74.8% and is expected to grow at a CAGR of 6.3% over the forecast period.
Dry sea salt is a crystalline product. Dry sea salt is treated with an anti-caking agent to prevent clumping. Consequently, salt helps prevent diseases such as iodine deficiency and hypothyroidism.
Low-sodium sea salt in grain form is expected to hold a market value share of over 78.3% during the forecast period. It is anticipated to grow with a CAGR of 6.8% throughout the forecast period.
The nascent segment of spray variants is anticipated to reflect faster growth, driven by ease of application and minimal risk of contamination and impurities.
Flavoring agent applications are expected to hold a market value share of over 41.9% and are anticipated to grow with a CAGR of 4.1% throughout the forecast period.
Consumers frequently prefer salty foods - although salt can also enhance other flavors, such as savory overtones. It helps to suppress other flavors, such as bitterness, by balancing sweetness.
Based on distribution channels, online retail is leading the global market by capturing a share of 4.5% during the forecast period. On the other hand, convenience stores are anticipated to grow with a CAGR of 6.5% throughout the forecast period. Within grocery retailing, shopping from convenience stores is a trend that has become increasingly important for consumers.
As convenience becomes a necessity rather than a luxury, it has also become key to creating opportunities in terms of creating products to cater to busy lifestyles through convenience stores.
Principal Consultant
| Countries | Current Market Share 2023 |
|---|---|
| United States | 17.7% |
| Germany | 7.5% |
| Japan | 3.2% |
| Australia | 1.5% |
| Countries | Current Market CAGR 2023 |
|---|---|
| China | 7.1% |
| India | 7.9% |
| United Kingdom | 8.5% |
The United States low sodium sea salt market is expected to be valued at USD 17.8 million in 2023. The CAGR is forecast at 7.1%, and the market is projected to reach USD 33.2 million by 2033.
Across developed markets such as the United States, saturation is one of the major obstacles to growth, forcing manufacturers to develop new products which offer additional consumer benefits in terms of health, taste, or convenience.
In this regard, using locally sourced or organic ingredients has been one of the strategies most applied by manufacturers to position their products in the premium segment, thereby meeting consumer demand for quality. The United States is securing a share of 17.1% in the global market by 2033.
Canada's low sodium sea salt market is expected to account for a market value share of more than 11.5% of the North American market in 2023 and is expected to grow at an approximate CAGR of 9.1%.
The growth is driven by the rising demand for healthy food, impacting retail and food service operators in large markets. The increasingly aging population drives it, although younger consumers from the millennial and Gen Z cohorts are also becoming more health-conscious about food and beverage consumption.
Demand for processed meat products, free from artificial ingredients and low in sodium, with labels like free from antibiotics and growth hormones and all-natural products, influence purchasing decisions.
Italy's low sodium sea salt market is estimated to account for 5.3% of Europe by 2033 at a compounded annual growth rate of 7.1%.
Rising consumer concerns over food safety have presented a potential avenue for growth among private-label manufacturers. These brands dominate sales, with consumers convinced of private-label product quality.
In 2019, Coop introduced new private label lines, including Coop Origine, which provides total traceability by providing information on production processes and safety certifications.
According to FMI, Germany is expected to hold a market value share of 7.5% during the forecast period. Low-sodium foods have become an important part of consumer habits in the country.
Patients with acute hypertension in Germany are opting for food and beverages that claim to have low sodium content. The German Federal Institute for Risk Assessment has urged for a reduction in salt content in processed foods as a way to combat hypertension.
Furthermore, the use of low sodium sea salt components is advocated in the country to prevent the risk of electrolyte imbalance in the local population.
According to FMI, China is expected to hold a CAGR of 7.1% in the global market by 2033. Even though China holds a dominant market share, growth is expected to stagnate over the forecast period.
China is the bigger producer of low-sodium sea salt in the global market, with the United States as the prime importer. In 2019, officials of the United States imposed heavy import tariffs on several commodities, including low sodium sea salt.
These import tariffs have affected the manufacturers' profit margins, and thus, they are shifting their production to other sites. As a result, the shift of Chinese manufacturers towards other markets is estimated to harm the market.
Manufacturers try hard to make products whose sensory quality attributes meet consumers' expectations. Moreover, manufacturers monitor consumer opinions and responses to new products containing low-sodium sea salt. In addition to product testing, manufacturers are also making efforts to market and advertise the product.
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Recent Developments in the Global Market are:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value |
| Key Countries Covered | United States, United Kingdom, Japan, India, China, Australia, Germany |
| Key Segments Covered | Product Type, Foam, Distribution Channels, Application, Region |
| Key Companies Profiled | SaltWorks Inc.; K+S AG; Cargill; ADM; A&B Ingredients; Selina Naturally; INFOSA; Atacama Sea Salt; Solo Sea Salt. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is valued at USD 118 million in 2023.
From 2018 to 2022, the market expanded at a 2.5% CAGR.
The market shall reach USD 222.3 million in 2033.
The market’s CAGR from 2023 to 2033 will be 7%.
Germany is poised to hold a market share of 7.5% during the forecast period.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1 Wet Sea Salt 5.2 Dry Sea Salt 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 6.1 Grain 6.2 Coarse 6.3 Semi-Fine 6.4 Fine 6.5 Flakes 6.6 Spray 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1 Water Softener 7.2 Water Treatment 7.3 De-Icing 7.4 Anticaking 7.5 Flavoring Agent 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1 Direct Sales/B2B 8.2 HoReCa 8.3 Retail Sales 8.4 Convenience Stores 8.5 Specialty Stores 8.6 Independent Small Groceries 8.7 Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1 North America 9.2 Latin America 9.3 Europe 9.4 Asia Pacific 9.5 MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1 SaltWorks Inc. 17.2 K+S AG 17.3 Cargill 17.4 ADM 17.5 A&B Ingredients 17.6 Selina Naturally 17.7 INFOSA 17.8 Atacama Sea Salt 17.9 Solo Sea Salt 17.10 Salins Group 18. Assumptions & Acronyms Used 19. Research Methodology
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Low Sodium Sea Salt Market
