Low-Code Embedded Analytics Market Outlook

As per the detailed report on the low-code embedded analytics market by Future Market Insights, sales of low-code embedded analytics in the region were reported at USD 8.3 billion in 2018. The market witnessed Y-o-Y growth of 7.4% in 2022, with revenue expected to reach USD 12.4 billion in 2023. During the assessment period (2023 to 2033), the global market is projected to expand at a CAGR of 11.6% and reach a market size of USD 37.2 billion by the end of 2033.

Low-code embedded analytics have emerged as the best solution for many end-use industries to leverage data for better decision-making, operational efficiency, and improved outcomes.

Other Drivers Propelling the Demand for Low-Code Embedded Analytics include:

  • Embedded analytics with low-code allows businesses to leverage data within their apps, allowing users to make informed decisions and gain valuable insights in real-time.
  • Low-code development platforms make use of these technologies, providing user-friendly interfaces and pre-built components to make the development process easier.
  • Low-code embedded analytics platforms provide streamlined data integration, transformation, and visualization capabilities, allowing users to access and analyze complex data sets without extensive coding expertise.
  • Business users increasingly seek self-service analytics capabilities that enable them to explore data and generate insights independently.

Challenges for Companies/Vendors in the Low-Code Embedded Analytics Market:

  • Organizations need to ensure secure data transmission, implement access controls, and adhere to data privacy regulations to maintain data confidentiality and integrity.
  • Integrating data from various sources, cleansing and transforming it, and maintaining data integrity can be complex, especially when dealing with disparate systems and formats.
  • Although low-code development platforms aim to simplify the development process, they still require a certain level of technical understanding.
  • The platform have limitations when it comes to more advanced analytics techniques such as predictive modeling, machine learning, or complex statistical analysis.

Opportunities in the Low-Code Embedded Analytics Industry:

  • Low-code embedded analytics allows business users to directly access and analyze data within their applications, empowering them to make data-driven decisions without relying on IT or data science teams. This self-service analytics capability increases productivity and agility, as users can quickly extract insights and take immediate action.
  • The platform enables faster and more informed decision-making, leading to improved operational efficiency, optimized resource allocation, and better overall business outcomes which provides real-time insights to users at the point of decision-making.
  • Organizations can leverage low-code embedded analytics to create new revenue streams by offering data-driven insights and analytics as value-added services. By packaging and selling analytics capabilities as standalone products or incorporating them into existing offerings, businesses can monetize their data assets and generate additional revenue.
  • Low-code development platforms facilitate rapid application development and iteration cycles.

Latest Trends in the Low-Code Embedded Analytics Market:

  • Natural language processing (NLP) capabilities are being embedded into low-code analytics platforms, allowing users to interact with data and analytics through conversational interfaces.
  • The platforms are incorporating data science capabilities, allowing users to build and deploy machine learning models without extensive coding knowledge.
  • Augmented analytics focuses on automating data preparation, analysis, and visualization processes, empowering users to derive insights more efficiently to automate data preparation, suggest insights, and provide recommendations, enabling users to make data-driven decisions faster and with greater accuracy.
  • Low-code embedded analytics platforms are incorporating collaboration features, allowing multiple users to collaborate, share insights, and work together on data analysis within the same application which enhances teamwork, knowledge sharing, and decision-making across different departments and stakeholders.
Attributes Details
Low-Code Embedded Analytics Market Size (2023) USD 12.4 billion
Low-Code Embedded Analytics Market Projected Size (2033) USD 37.2 billion
Value CAGR (2023 to 2033) 11.6%

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2018 to 2022 Low-Code Embedded Analytics Demand Outlook Compared to 2023 to 2033 Forecast

From 2018 to 2022, the global low-code embedded analytics market experienced a CAGR of 7.4%, reaching a market size of USD 11.0 billion in 2023.

From 2018 to 2022, the global low-code embedded analytics industry witnessed steady growth due to the rising demand for better decision-making and operational efficiency. There is a growing realization that leveraging data through analytics can drive better decision-making across all levels of the organization and embed analytics directly into their applications, allowing users to access real-time insights and take immediate actions based on the data at hand.

Future Forecast for Low-Code Embedded Analytics Industry

Looking ahead, the global low-code embedded analytics industry is expected to rise at a CAGR of 11.6% from 2023 to 2033. During the forecast period, the market size is expected to reach USD 37.2 billion.

The low-code embedded analytics industry is expected to continue its growth trajectory from 2023 to 2033, driven by increasing demand for data-driven insights and increasing complexity of data. The growth of self-service analytics which enables to explore data and generate insights independently. Low-code embedded analytics solutions provide user-friendly interfaces, drag-and-drop functionality, and pre-built templates, empowering business users to perform ad-hoc analysis without relying on IT or data science teams.

The market is also likely to witness significant growth in the South Asia and Pacific region due to the presence of significantly developing economies such as India. However, market growth can be hindered by the lack of advanced analytics capabilities and complexity of data governance and compliance with low-code embedded analytics.

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Country-Wise Insights

Low-Code Embedded Analytics Market to Surge in the United States with Growing Demand for Data-Driven Insights

Country The United States
Market Size (USD billion) by End of Forecast Period (2033) USD 5.0 billion
CAGR % 2023 to End of Forecast (2033) 10.5%

The low-code embedded analytics industry in the United States is expected to reach a market share of USD 5.0 billion by 2033, expanding at a CAGR of 10.5%. The low-code embedded analytics industry in the United States is expected to witness growth due to rise of citizen development and citizen data scientists. Additionally, there are a few other factors expected to drive the demand for low-code embedded analytics in the country are:

  • Organizations across industries are undergoing digital transformation to enhance their operational efficiency, customer experiences, and decision-making processes.
  • The evolution of low-code development platforms has brought forth more robust and sophisticated tools for creating embedded analytics applications.

Rising Demand for Low-Code Embedded Analytics in Digital Transformation Initiatives to Propel the United Kingdom Market Growth

Country The United Kingdom
Market Size (USD billion) by End of Forecast Period (2033) USD 1.2 billion
CAGR % 2023 to End of Forecast (2033) 9.3%

The low-code embedded analytics industry in the United Kingdom is expected to reach a market share of USD 1.2 billion, expanding at a CAGR of 9.3% during the forecast period. The United Kingdom market is projected to experience growth owing to the emphasis on digital transformation, data-driven decision-making, and the need for citizen developers, coupled with cost and time efficiency, are driving organizations in the United Kingdom to leverage low-code embedded analytics platforms.

Notable Growth Expected in China's Low-Code Embedded Analytics Market as Government Focuses on Innovation and Technological Advancement

Country China
Market Size (USD billion) by End of Forecast Period (2033) USD 2.9 billion
CAGR % 2023 to End of Forecast (2033) 11.8%

The low-code embedded analytics industry in China is anticipated to reach a market share of USD 2.9 billion, moving at a CAGR of 11.8% during the forecast period. The low-code embedded analytics industry in China is expected to grow prominently due to significant support for the development and adoption of emerging technologies, including low-code embedded analytics. Through policies and initiatives promoting digitalization and innovation, the government encourages businesses to adopt advanced technologies and enhance their analytical capabilities, contributing to the growth of the low-code embedded analytics market.

Increasing Adoption of Low-Code Embedded Analytics in Various Industries to Drive Market Growth in Japan

Country Japan
Market Size (USD billion) by End of Forecast Period (2033) USD 1.7 billion
CAGR % 2023 to End of Forecast (2033) 9.2%

The low-code embedded analytics industry in Japan is estimated to reach a market share of USD 1.7 billion by 2033, thriving at a CAGR of 9.2%. The market in Japan is at the forefront of IoT adoption and smart city development.

Low-code embedded analytics platforms play a crucial role in processing and analyzing data collected from IoT devices and sensors. This enables Japanese organizations to optimize resource allocation, improve operational efficiency, and enhance the quality of urban services, contributing to the growth of the low-code embedded analytics market.

Demand for Low-Code Embedded Analytics in Emerging Start-up Culture to Fuel Market Growth in India

Country India
Market Size (USD billion) by End of Forecast Period (2033) USD 1.02 billion
CAGR % 2023 to End of Forecast (2033) 12.9%

The low-code embedded analytics industry in India is expected to reach a market share of USD 1.02 billion, expanding at a CAGR of 12.9% during the forecast period. India has a thriving start-up ecosystem, with numerous innovative companies emerging across various industries. Start-ups often have limited resources and tight timelines to deliver analytics capabilities.

Low-code embedded analytics platforms provide a cost-effective and efficient solution for these companies to quickly develop and embed analytics functionalities into their applications, enabling them to gain insights and make data-driven decisions from the start.

Category-Wise Insights

CRM Analytics Application Segment to Dominate Low-Code Embedded Analytics Industry with 11.1% CAGR through 2033

The CRM analytics application segment is expected to dominate the low-code embedded analytics industry with a CAGR of 11.1% from 2023 to 2033. The dominance of CRM Analytics in the low-code embedded analytics industry is also attributed to the increasing demand for customer-centric strategies.

Organizations are striving to deliver exceptional customer experiences and build long-term relationships with their customers. CRM Analytics provides the tools and capabilities to extract meaningful insights from customer data, enabling businesses to make data-driven decisions that drive customer satisfaction and loyalty.

How the Retail and E-commerce Industry is Driving the Low-Code Embedded Analytics Market?

The retail and e-commerce industry is expected to dominate the low-code embedded analytics industry with a CAGR of 10.9% from 2022 to 2033. The retail and e-commerce industry places a strong emphasis on customer engagement. By harnessing embedded analytics, businesses can gain deeper insights into customer preferences, purchase patterns, and sentiment analysis. This enables them to create targeted marketing campaigns, recommend relevant products, and provide personalized experiences, all of which contribute to improved customer engagement and loyalty.

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How Key Players Stay Competitive in the Low-Code Embedded Analytics Industry?

The low-code embedded analytics industry is highly competitive, with numerous players vying for market share. In such a scenario, key players must adopt effective strategies to stay ahead of the competition.

Key Strategies Adopted by the Players

  • Product Innovation

Companies invest heavily in research & development to deliver novel products that improve efficiency, dependability, and cost-effectiveness. Product innovation allows businesses to differentiate themselves from competition while also catering to customers' changing demands.

  • Strategic Partnerships and Collaborations

Key industry leaders frequently develop strategic partnerships and collaborations with other companies in order to harness their strengths and increase their market reach. These alliances can provide companies with access to new technology and markets.

  • Expansion into Emerging Markets

The low-code embedded analytics business is expanding rapidly in emerging economies such as China and India. Key players are enhancing their distribution networks and developing local manufacturing facilities to increase their presence in these areas.

  • Mergers and Acquisitions

Mergers and acquisitions are frequently used by key companies in the low-code embedded analytics firm to consolidate their market position, extend their product portfolio, and gain access to new markets.

Key Players in the Low-Code Embedded Analytics Industry

  • Microsoft
  • Tableau
  • Qlik Sense
  • Sisense
  • Looker

Key Developments in the Low-Code Embedded Analytics Market:

  • ThoughtSpot's expanded platform incorporates advanced AI and machine learning algorithms to provide intelligent search capabilities, automated insights, and predictive analytics. These features enable users to discover relevant information quickly, uncover hidden patterns, and make data-driven decisions.
  • Domo aims to bridge the gap between professional developers and citizen developers within organizations. Citizen developers are individuals who have limited coding skills but possess domain expertise and a deep understanding of business processes. With low-code tools, they can now contribute to the development of analytics applications, dashboards, and reports, thus accelerating the pace of application development and deployment.
  • GoodData's free offering includes a wide range of analytics features, such as customizable dashboards, data visualization, and reporting capabilities. These features enable developers and business users to embed analytics seamlessly into their applications and provide end-users with self-service access to data-driven insights.
Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Key Market Trends
  • 4. Pricing Analysis
  • 5. Global Market Demand (Value in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 6. Market Background
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Solution
    • 7.1. Software
      • 7.1.1. Data Analytics Platform
      • 7.1.2. Predictive Modelling Tools
      • 7.1.3. Visualization Software
    • 7.2. Hardware Server
      • 7.2.1. Servers
      • 7.2.2. Storage Devices
      • 7.2.3. Networking Equipment
    • 7.3. Service Consulting
      • 7.3.1. Implementation
      • 7.3.2. Support
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode
    • 8.1. Cloud Based Platforms
    • 8.2. On-Premise Platforms
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
    • 9.1. Small Offices (1-9 employees)
    • 9.2. Small Enterprises (10-99 employees)
    • 9.3. Medium-sized Enterprise (100-499 employees)
    • 9.4. Large Enterprises (500-999 employees)
    • 9.5. Very Large Enterprises (1,000+ employees)
  • 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
    • 10.1. IT & Telecom
    • 10.2. Retail
    • 10.3. Banking Financial Services & Insurance
    • 10.4. Manufacturing
    • 10.5. Healthcare
    • 10.6. Others
  • 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 11.1. North America
    • 11.2. Latin America
    • 11.3. East Asia
    • 11.4. South Asia and Pacific
    • 11.5. Western Europe
    • 11.6. Eastern Europe
    • 11.7. Middle East and Africa
  • 12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 16. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 17. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 19. Key Countries Analysis
  • 20. Market Structure Analysis
  • 21. Competition Analysis
    • 21.1. Microsoft
    • 21.2. Tableau
    • 21.3. Qlik Sense
    • 21.4. Sisense
    • 21.5. Looker
    • 21.6. Dundas
    • 21.7. Logi Analytics
    • 21.8. Yellowfin
  • 22. Assumptions and Acronyms Used
  • 23. Research Methodology

Segmentation Analysis of the Low-Code Embedded Analytics Market

By Application:

  • CRM Analytics
  • Supply Chain Analytics
  • Marketing Analytics
  • Financial Analytics
  • HR Analytics

By Deployment:

  • Cloud-Based Platforms
  • On-Premises Platforms

By Enterprise Size:

  • Small Offices (1-9 employees)
  • Small Enterprises (10-99 employees)
  • Medium-sized Enterprise (100-499 employees)
  • Large Enterprises (500-999 employees)
  • Very Large Enterprises (1,000+ employees)

By Industry:

  • IT & Telecom
  • Retail
  • Banking Financial Services & Insurance
  • Manufacturing
  • Healthcare
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

How big is the Low-Code Embedded Analytics Market by 2033?

The projected revenue of the market by 2033 is USD 37.2 billion.

What is the Low-Code Embedded Analytics Market CAGR for 2033?

The market CAGR for 2033 is projected to be 11.6%.

How Big is the Low-Code Embedded Analytics Market?

The market is valued at USD 12.4 billion in 2023.

Which region holds a significant share of the Low-Code Embedded Analytics market?

North America holds the largest market share.

Why is the North American market growing remarkably fast in the Low-Code Embedded Analytics Market?

The North American market is growing due to the rising demand for analytics solutions that are easy to use.

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Low-Code Embedded Analytics Market

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