The low- and no-calorie soda market generated total revenue of US$ 20.99 billion in 2022. The industry is anticipated to record a significant CAGR of 2.2% over the forecast period to attain a market revenue of US$ 26.67 billion by 2033.
Market Restraints
Market Opportunities
New Trends in the Market
| Attributes | Details |
|---|---|
| Low- and no-calorie Soda Market Value (2023) | US$ 21.46 billion |
| Low- and no-calorie Soda Market Forecast Value (2033) | US$ 26.67 billion |
| Low- and no-calorie Soda Market CAGR (2023 to 2033) | 2.2% |
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The low- and no-calorie soda market attained a market revenue of US$ 20.99 billion in 2022. In the preceding years, the market was positively influenced by the sugar-reduction trend in food and beverage. The COVID-19 outbreak further pronounced the demand for healthy beverage options, with consumers introspecting the food and beverage they consumed. The pandemic escalated the focus of consumers towards self-care, involving the implementation of healthy eating habits to boost their immune systems.
According to the latest report published by Future Market Insights (FMI), the low- and no-calorie soda industry is anticipated to reach US$ 26.67 billion by the end of 2033, registering a CAGR of 2.2%. FMI identifies key developments that are projected to spur market growth:
| Duration | Market Analysis |
|---|---|
| Short Term (2023 to 2026) | The market is anticipated to reach US$ 22.41 billion by 2025. Changing consumer purchasing behavior, preferring products with low or zero amounts of sugar and calories is projected to yield increased market revenue. |
| Medium Term (2026 to 2029) | By 2028, the market is estimated to generate revenue of US$ 23.93 billion. The market is projected to be pushed forward by various government initiatives. Alongside, manufacturers of food and beverages are developing new formulations with reduced sugar content to attract consumers and maintain market relevancy. |
| Long Term (2029 to 2033) | By the end of 2033, the market is slated to reach US$ 26.10 billion. In the long run, companies that are able to meet stringent government policies against sugar content in food, and can satisfy consumers' high expectations in terms of taste and health, are projected to stay in the market. Additionally, the incorporation of healthy ingredients in low- and no-calorie soda beverages, offering high nutrition, is predicted to augment market growth. |
Reasonably Priced Low- and no-calorie Sodas Containing Artificial Sweeteners to Observe High Demand
The artificial sweetener segment is projected to account for a sizeable market share over the next 10 years, registering a CAGR of 2%. The surging buzz around low-calorie sodas available in the affordable price range is propelling the sales of such beverages, especially in countries undergoing development. Additionally, the low-price range of the product, compared to other sodas composed of natural sweeteners, helps the manufacturers enter the marketplace and gain new consumers.
The low and no-calorie sodas consisting of natural sweeteners cater to consumers' consciousness about their health. In addition, elevating demand for products containing natural ingredients from fitness enthusiasts is anticipated to push the demand for natural sweetener-filled low and no-calorie soda. The segment is estimated to expand at a CAGR of 2.6% from 2023 to 2033.
Principal Consultant
The dominance of the United States in the low- and no-calorie soda market is expected to remain intact. Market domination of the country can be attributed to the high rate of obesity among people in America, which is a key factor responsible for the rise in product sales. Furthermore, multiple policy initiatives implemented in the country, including taxation on the purchase of sugar-sweetened soda to reduce the consumption of such products and to fund health-promoting programs, are projected to yield profitable returns for low- and no-calorie soda manufacturers.
Government efforts to publicize the adverse health impact of sugar consumption and high sugar content in beverages are projected to help increase the market size of low- and no-calorie soda in the United States.
The growth of China low- and no-calorie soda industry is projected to continue apace, at a CAGR of 3.5% over the analysis period. By the end of 2033, the market is anticipated to generate a revenue of US$ 5.29 billion. The surging interest of MNCs to expand and establish their presence in the country for a wide consumer base is expected to induce market growth. In 2018, for instance, Coca-Cola Company launched a zero-sugar variant of ‘Thumbs Up’. Consumers in China are embracing western culture and lifestyle, which enables them to live a healthy life. As a result, consumption of healthy and low- and no-calorie soda is predicted to increase over the upcoming years.
Germany is expected to emerge as a significant market for low- and no-calorie soda within Europe. The German market is projected to expand at a CAGR of 1.8% over the forecast period. The rising low-sugar beverage launches in Germany to address increasing health concerns are projected to have a positive influence over the forecast period. Brands in the market are adapting to the negative image of sugar and coming up with low-sugar product lines to cater to the evolving consumer demands.
The low- and no-calorie soda serves the consumer base having the urge to consume soft drinks, while not compromising their health. The rising demand for zero-type and low-calories carbonated drinks is expected to foster regional market growth. Beverage makers are also constantly experimenting with the product's taste and flavors to ascertain their permanency in the drinks market.
Japan low- and no-calorie soda market is projected to exhibit a CAGR of 1.5% over the assessment period. The swiftly widening legion of health-conscious consumers, from young women who want to stay slim to middle-aged men and women who want to trim their girth, is predicted to stimulate market growth. An array of beverages is being developed by manufacturers that help restrict calorie intake and satisfy taste buds to meet the burgeoning demand. Additionally, the surge in the availability of ‘zero-type’ beverages in convenience stores and supermarkets in Japan is projected to support product sales.
An increase in routine health check-ups that evaluate blood pressure, fat content, cholesterol, and blood sugar levels by the people of Japan has made them weight-conscious. Thereby, igniting a boom in the sales of zero-calorie sodas.
Key players in the industry are incessantly identifying consumer preferences and trends and working to develop flavor profiles that satisfy consumers' ever-evolving needs. FMI identified significant players in the low- and no-calorie soda, as follows:
The Coca-Cola:
| The Coca-Cola Company | The firm is a leading beverage conglomerate in the world, incorporated in 1892, and headquartered in Georgia, the United States. The company is famous for its leading product and brand Coca-Cola. The corporation is engaged in manufacturing, marketing, and selling non-alcoholic beverages, soda bottles, alcoholic beverages, and concentrated syrups. The firm is proactively developing new products and limiting the sugar content used in the drinks to prepare low- and no-calorie beverage options. |
|---|---|
| Recent Development of The Coca-Cola Company | In 2021, the Coca-Cola Company launched reformulated Coca-Cola Zero Sugar in the United States. The company claims to offer an even more iconic-tasting Coke. The Coca-Cola Zero Sugar is a zero-calorie and-sugar alternative to the traditional Coca-Cola, with the aim to mirror the taste as closely as possible. The new recipe was released to align the taste closer to Coca-Cola. |
PepsiCo Inc.:
| PepsiCo Inc. | The company is a large food, beverage, and snack MNC, operating since 1965. The company has forayed into many categories and has been consistently developing and launching new products to expand its product portfolio containing a wide range of foods and beverages. A few of the innumerable products released by PepsiCo Inc. include Lay’s, Mountain Dew, Quaker, Cheetos, Pepsi-Cola, Doritos, and Gatorade. |
|---|---|
| Recent Development of PepsiCo Inc. | In January 2023, PepsiCo Inc. launched an improved version of Pepsi Zero Sugar having an incredible taste. The new formula of Pepsi Zero Sugar is a great example of the brand’s innovative approach to providing new flavor profiles. |
Keurig Dr Pepper:
| Keurig Dr Pepper | Keurig Dr Pepper is an MNC, which specializes in beverages and coffeemakers, and has headquarters in Texas and Massachusetts, in the United States. The firm originated in 2018, post the merger between Dr Pepper Snapple Group and Keurig Green Mountain. The product range of Keurig Dr Pepper Inc. includes diverse varieties of ready-to-drink beverages. A few of the highly recognizable brands falling under the company’s umbrella include 7up, Crush, Dr Pepper, and Sunkist. |
|---|---|
| Recent Development of Keurig Dr Pepper Inc. | In April 2021, Keurig Dr Pepper released a new zero-sugar range in the United States from its flagship Dr Pepper CSD brand. The Dr Pepper Zero Sugar line comprises three flavors – Cherry, Original, and Cream Soda. Each can of this beverage consists of 55 calories and contains aspartame as a sweetening agent. |
Other significant companies offering low- and no-calorie soda include Zevia and Kirin Holdings Co., Ltd, among others.
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| Attributes | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million / billion for Value |
| By Product Type | Artificial Sweetener, Natural Sweetener |
| By Region | North America; Latin America; Europe; Asia Pacific; The Middle East and Africa |
| Key Countries Covered | The United States, Brazil, Mexico, Canada, the United Kingdom, Germany, France, Spain, Italy, Russia, Argentina, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, Australia, Poland, China, New Zealand, Japan, GCC countries, South Africa, others |
| Key Players | The Coca-Cola Company; PepsiCo Inc.; Keurig Dr Pepper; Zevia; Kirin Holdings Co., Ltd; Others |
The market is valued at US$ 21.46 billion in 2023.
The Coca-Cola Company, PepsiCo Inc. and Keurig Dr Pepper are key market players.
Artificial sweetener is likely to remain preferred through 2033.
The market will register a 2.2% CAGR through 2033.
By 2033, the market will reach US$ 26.67 billion.
1. Executive Summary | Low- and No-calorie Soda Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Artificial Sweetener
5.3.2. Natural Sweetener
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Distribution Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Distribution Channel, 2023 to 2033
6.3.1. Supermarkets/Hypermarkets
6.3.2. Convenience Stores
6.3.3. Online Retail Stores
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. MEA
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Type
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Type
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Type
9.2.3. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Distribution Channel
9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Type
10.2.3. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Distribution Channel
10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Singapore
11.2.1.5. Thailand
11.2.1.6. Indonesia
11.2.1.7. Australia
11.2.1.8. New Zealand
11.2.1.9. Rest of Asia Pacific
11.2.2. By Type
11.2.3. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Distribution Channel
11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of MEA
12.2.2. By Type
12.2.3. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Distribution Channel
12.4. Key Takeaways
13. Key Countries Market Analysis
13.1. USA
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2022
13.1.2.1. By Type
13.1.2.2. By Distribution Channel
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2022
13.2.2.1. By Type
13.2.2.2. By Distribution Channel
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2022
13.3.2.1. By Type
13.3.2.2. By Distribution Channel
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2022
13.4.2.1. By Type
13.4.2.2. By Distribution Channel
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2022
13.5.2.1. By Type
13.5.2.2. By Distribution Channel
13.6. United kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2022
13.6.2.1. By Type
13.6.2.2. By Distribution Channel
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2022
13.7.2.1. By Type
13.7.2.2. By Distribution Channel
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2022
13.8.2.1. By Type
13.8.2.2. By Distribution Channel
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2022
13.9.2.1. By Type
13.9.2.2. By Distribution Channel
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2022
13.10.2.1. By Type
13.10.2.2. By Distribution Channel
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2022
13.11.2.1. By Type
13.11.2.2. By Distribution Channel
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2022
13.12.2.1. By Type
13.12.2.2. By Distribution Channel
13.13. Singapore
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2022
13.13.2.1. By Type
13.13.2.2. By Distribution Channel
13.14. Thailand
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2022
13.14.2.1. By Type
13.14.2.2. By Distribution Channel
13.15. Indonesia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2022
13.15.2.1. By Type
13.15.2.2. By Distribution Channel
13.16. Australia
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2022
13.16.2.1. By Type
13.16.2.2. By Distribution Channel
13.17. New Zealand
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2022
13.17.2.1. By Type
13.17.2.2. By Distribution Channel
13.18. GCC Countries
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2022
13.18.2.1. By Type
13.18.2.2. By Distribution Channel
13.19. South Africa
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2022
13.19.2.1. By Type
13.19.2.2. By Distribution Channel
13.20. Israel
13.20.1. Pricing Analysis
13.20.2. Market Share Analysis, 2022
13.20.2.1. By Type
13.20.2.2. By Distribution Channel
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Type
14.3.3. By Distribution Channel
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Dr Pepper Snapple
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. HassiaGruppe
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Kirin Holdings
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. PepsiCo
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. The Coca-Cola Company
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Zevia
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. Cott Corporation
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Polar Beverages
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. Perrier
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Thai Beverage Public Company Limited
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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Low- and No-calorie Soda Market
