The Low-alcohol Beverages industry has experienced tremendous growth over the last two years, with a value-based compound annual growth rate of 3.3% projected during 2025 to 2035. The global industry size in 2025 is USD 8 million and will reach USD 12 million by 2035.
This is mainly due to shifting consumer patterns towards a healthier lifestyle, particularly among millennials and Generation Z, who increasingly opt for low-alcohol or zero-alcohol beverages. Consumers with health consciousness desire the social aspect of drinking without the undesirable consequences that are associated with alcohol in its usual form.
Low-alcohol Beverages demand has also been fueled further by the creation of ready-to-drink (RTD) low-alcohol cocktails and functional drinks. They are easy to consume and provide extra health benefits, being part of the wellness trend. Large players in the beverage industry, such as Heineken and Budweiser, and luxury groups, such as LVMH, have looked at this segment and diversified their portfolio to cater to the increasing demand. Wine and beer made without alcohol and functional beverages are becoming mainstream.
Since a shift in the social attitude toward consuming alcohol has taken place, the perception regarding non-alcoholic beverages is gradually losing ground. Such a change in customer behavior has been prompted by increasing consciousness regarding the adverse effects of alcohol on one's health, e.g., increasing focus on the mind and overall well-being. In addition, adherence to healthy lifestyles has pushed customers to select drinks that are enjoyable to taste but do not ruin their health goals.
All this, despite, there are some setbacks. Peer influence and social culture can remain the driving factors behind consumer buying, particularly among social groups where alcohol consumption forms part of the culture. However, with more and more people embracing balanced and healthy lives, low-alcohol beverages will continue to remain in demand. Those firms that can innovate and package their beverage well will stand to reap greater volumes in this growing industry.
The industry will remain on a steady growth trajectory through 2035. Expansion in non-alcoholic segments, with rising consumer demand for healthier options and continued investment in the segment by industry players, will propel this industry forward. As attitudes remain shifting towards wellness, low-alcohol beverages will be the new norm for the global beverage industry.
Market Metrics
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 8 Million |
| Industry Value (2035F) | USD 12 Million |
| CAGR (2025 to 2035) | 3.3% |
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Low-alcohol drinks are gaining more popularity and are followed by trends that differ by end-use segments. Drivers of purchase are convenience and health gain in the consumer industry, with high demand among millennials and Gen Z consumers for low-alcohol drinks.
They like beverage products that resonate with their wellness philosophies, e.g., functional beverages with increased health benefits. On the contrary, industrial and commercial industries are experiencing growing demand for low-alcohol beverages as business wellness programs become more extensive and shift to offer healthier methods of drinking at work.
The food service and retail sectors also play major roles in creating the industries. Increased availability on restaurant, pub, and in-store menus is making it easy for customers to access these beverages, hence enhancing their appeal.
Beverage companies that are able to incorporate sustainability into their offerings, i.e., sustainable ingredients and green packaging, will also see a boost in customer loyalty. Therefore, there is greater competition among beverage companies to innovate and keep pace with these diverse buying criteria.
At the end taste continues to be the top priority in all categories. Low-alcohol beverages must retain the taste profiles that consumers want, especially in categories such as RTD cocktails, where taste is paramount. Companies that prioritize taste and success in health will dominate this growing industry.
The below table gives an overview of the change in CAGR over six months of the base year (2024) and current year (2025) for the industry. This analysis uncovers the critical fluctuations of performance and shows the pattern of revenue realization - giving stakeholders a clearer sight on the annual growth trajectory. H1 is short for the first six months of the year, from January to June. H2, the latter half of the year, the months of July through December.
| Particular | Value CAGR |
|---|---|
| H1 2024 | 6.9% (2024 to 2034) |
| H2 2024 | 7.3% (2024 to 2034) |
| H1 2025 | 7.2% (2025 to 2035) |
| H2 2025 | 7.5% (2025 to 2035) |
The global industry's predicted CAGR over a semi-annual period from 2025 to 2035 is shown in the above table. The business is anticipated to grow at a CAGR of 6.9% in the first half (H1) of 2024 and then slightly faster at 7.3% in the second half (H2) of the same year. The CAGR is anticipated to decrease somewhat to 7.2% in the first half of 2025 and continues to grow at 7.5% in the second half. The industry saw a decline of 35 basis points in the first half (H1 2025) and an increase of 46 basis points in the second half (H2 2025).
The industry has witnessed dramatic growth between 2020 and 2024, thanks to growing consumer appetite for healthier drinking options. Consumers, especially millennials and Gen Z, have welcomed responsible drinking cultures, preferring products with reduced alcohol content while not compromising on taste and experience. The year witnessed low-ABV beers, wines, and spirits becoming a boom in popularity as brands promoted natural ingredients and less sugar.
Direct-to-consumer commerce and e-commerce further turned the industry into a much larger one since the low-alcohol beverages were readily available. Product innovation further came in, and firms tried out herbal extracts, adaptogens, and fermentation technologies to bring in more flavor and functionality. Regulatory bodies implemented more stringent labeling regulations and advertising codes of lists to help promote moderate consumption and transparency in the marketplace.
Between 2025 and 2035, the industry will continue to evolve with a focus on personalization, sustainability, and functional ingredients. AI-based personalization will enable consumers to have their palates tuned according to their tastes, and probiotic and well-being-supportive ingredient hybrid beverages will be popular.
Low-alcohol versions of trendy cocktails will be cool, keeping low-alcohol drinks at the heart of social life. Sustainability will be a buzzword, with companies employing biodegradable packaging, returnable packaging, and carbon-neutral manufacturing practices. Retailing trends will shift more towards subscription buying and experiential e-buying, for example, online virtual tastings.
There will also be more global regulation, streamlining labeling of alcohol content and prohibitions on advertising to deter youth consumption. As consumers prioritize well-being, convenience, and sustainability more, the low-alcohol beverages category will be an active, increasing category.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Emerging trend of consumers towards healthier drinking. | Growing popularity of low-ABV beers, wine, and spirits. |
| Increasing portfolio of functional low-alcohol drinks with adaptogens and botanicals. | Greater focus on social occasions when alcohol-free drinks are the best choice. |
| Natural ingredient trends and low added sugars. | Rise in responsible consumption habits among millennial and Gen Z consumers. |
| Increase in personalization and customizability of the beverages. | Increased popularity of alcohol-free renditions of traditional cocktails. |
| Advances in new brewing technologies to reduce loss of taste and quality. | Herbal extracts, functional ingredients utilized. |
| Personalization of flavors generated through AI. | Hybrid product development fusing the spirit with health benefits of probiotics. |
| Expansion of direct-to-consumer and e-commerce alcohol retailing. | Greater availability of low-alcohol brands in supermarkets and specialist shops. |
| Improved online shopping experiences with virtual tastings. | Creation of low-alcohol drink subscription services. |
The industry is not risk-free, although it has tremendous growth potential. One of the greatest challenges lies in the well-rooted cultural tradition of favoring traditional drinks containing alcohol. Drinking in various regions of the globe is such a deeply ingrained social culture, and there might be some disadvantages to low-alcohol beverages because people will not think they will bring the same feel. Companies within the industry need to negotiate these social hierarchies cautiously while attempting to make non-alcoholic drinks normal in more social environments.
The regulatory environment is the other major risk, which differs in every industry. As most nations embrace low-alcohol beverages, certain countries have stringent alcohol-based laws that can hamper product release or restrict advertising campaigns. With the international industry opening, beverage makers will need to stay abreast of local regulations, so they do not hit any legal roadblocks and stay in line.
Finally, industry competition is a threat to industry growth. With increased competition in the marketplace, the urgency to innovate and differentiate is heightened. Businesses that cannot keep pace with consumer interest in flavour, health value, and sustainability will be at risk of being unable to gain substantial industry share. Thus, ongoing innovation and the ability to evolve to address changing consumer needs will be essential for long-term viability in the Low-alcohol Beverages industry.
Non-Alcoholic Beers: Leading the Low-alcohol Beverages Market
| Segment | Value Share (2025) |
|---|---|
| Beers (Product Type) | 35% |
The segment of low-alcohol beverages is dominated by beer with a total industry share of 35%, followed by wine with 24%.
Beers occupy the largest share in low-alcohol beverages, primarily because of the upward trend among health-conscious consumers weighing moderate alcohol content against the beer-drinking experience. Demand for beers that have lower alcohol levels or are de-alcoholized has grown significantly since more customers lean towards wholesome lifestyle choices.
Heineken (Heineken 0.0), Budweiser (Budweiser Zero), and AB InBev (Beck's Blue) were successful at cashing in on this fad and come with beers that have less than 0.5% ABV (alcohol by volume) but still retain the flavor and mouth feel of a full beer. On top of that, the increasing interest in craft beers with a low alcoholic content has also provided new avenues for innovation, driven by a younger demographic that appreciates the flavor without the side effects of traditional alcohol.
Following close behind, the wine segment makes up 24% of the industry. Low-alcohol wine development is facilitated by customers' need for light-drinking beverages and the increasing availability of alcohol-free and low-ABV wines. Among the brands offering the highest amount of lower alcohol content wines to customers who seek something guiltless and low-calorie are Freixenet (Freixenet 0.0), Ariel Vineyards, and Chateau de Fleur.
The trend is particularly relevant for millennials and women, who are more likely to buy into this alternative as part of a healthy lifestyle. Another boost for expanding low-alcohol offerings in wine would be the rising popularity of wine spritzers and wine coolers, which have a lower ABV than traditional wines.
Slim Aluminum Cans: Dominating the Low-alcohol Beverages Packaging Landscape
| Segment | Value Share (2025) |
|---|---|
| Cans (Packaging Format) | 40% |
By 2025, cans will enter the industry and dominate the packaging format industry with a 40% industry share, with glass bottles accounting for the next 25%.
Cans stand at the forefront of packaging formats for low-alcohol beverages owing to convenience, portability, and cost. With growing trends towards on-the-go consumption and demand for multipack products, cans are now the most popular packaging format for consumers and producers alike. As cans are light in weight and easily recyclable, they can be easily converted to either single-serve or multipack forms, which are consumer-friendly towards convenience-seeking consumers and environmentally friendly options.
For these reasons, brands like Heineken (Heineken 0.0) and Budweiser (Budweiser Zero) have been champions of cans in low-alcohol beverages, as they are easy to carry without compromising product freshness. Furthermore, an unfolding festival culture and various outdoor activities present a scenario that can provide a safer and more convenient alternative to Glass, thus enhancing the preferred demand for this packaging style.
Glass bottles can account for 25% share while still being a strong player in premium low-alcohol beverages. Glass is typically synonymous with an image of higher-quality packaged offerings, so it is often favored by premium-focused products. Such packaging gives a premium appeal while providing a flavor profile preservation for beverages; thus, many wineries and craft beer companies still lean towards Glass when making their low-alcohol wines and premium beers.
Brands like Freixenet (Freixenet 0.0) and alcohol-free craft breweries boast premium by offering their products in Glass, particularly to customers looking for a sophisticated drinking experience. This versatility creates popularity in the home consumption spheres and premises such as bars and restaurants.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 6.1% |
| UK | 5.2% |
| France | 4.9% |
| Germany | 5% |
| Italy | 4.8% |
| South Korea | 5.4% |
| Japan | 4.6% |
| China | 6.3% |
| Australia | 5.5% |
| New Zealand | 5.3% |
The USA industry is thriving, led mainly by celebrity endorsement and rising numbers of consumers opting for alcohol-free and low-alcohol drinks. Celebrities have also introduced their lines of alcohol-free beverages, consequently earning consumer trust and confidence. This is further encouraged by the rising number of health-conscious consumers who would want to have options for regular alcoholic drinks.
Big players in beverages are investing heavily in emerging products, ranging from low-calorie drinks and plant-flavored beverages to products that have a broader appeal. Online platforms, as well as customer-direct channels, are also propelling product availability at an accelerating rate. Trend reversals and lifestyle consumption in ages below millennial and Gen Z are key to industry evolution.
The UK has also seen the rise of alcohol-free social bars and drinking establishments appealing to a health-oriented customer base. Places like "The Brink" in Liverpool and "Redemption" in London are becoming popular by providing upscale, alcohol-free settings. The presence of upscale non-alcoholic brands like Seedlip and Heineken 0.0 indicates increasing demand for upscale choices.
In addition, the push for responsible consumption by governments has resulted in consumers and manufacturers seeking alternatives to low-alcoholic beverages. The industry is further provided with the introduction of wine, beer, and spirits that are alcohol-free, thereby increasing access to such drinks. Greater demand for alternative tastes and craft-made products from consumers continues to influence innovation within the industry.
France, with its extensive winemaking traditions, is not falling behind as the world increases the call for non-alcohol and low-alcoholic drinks. France's wine industry is also caught up in it, and producers are trying out de-alcoholization without compromising on traditional taste.
Organic and low-alcoholic wines produced by small players are gaining tremendous popularity, especially among younger generations and health-conscious consumers. High-end restaurants have low-alcoholic wines listed on their menus as well, which has broadened industry awareness. Regulatory reforms encouraging moderate drinking have also come into play, and France is a new industry entrant for premium low-alcohol beverages.
Germany, which boasts a rich brewing tradition, is also witnessing an impressive rise in low-alcohol beer consumption. German breweries have responded by reducing production processes to maintain traditional beer as genuine and as tasty as ever while reducing alcohol content to a minimum.
Their consumption is particularly common among health-aware consumers and athletes. Major brewers such as Bitburger and Krombacher have also introduced non-alcoholic and low-alcohol products. Greater availability at beer festivals and in stores indicates the existence of industry acceptance. Sustainability is also starting to serve as breweries are employing drive and environmentally friendly brewing practices.
Italian aperitif culture is also shifting towards more low-alcohol and alcohol-free drinks. Wines and spirits have been long established, and Italy has been experiencing greater consumption of low-alcohol drinks socially. Some beverage companies have come up with new non-alcoholic forms of popular Italian drinks, such as Spritz and Vermouth, so that the consumer group can experience genuine taste without the high alcohol content.
Industry expansion has also been boosted by innovation in the creation of non-alcoholic cocktail bars and mixology. The Italian hospitality sector has embraced these products, giving consumers more options and establishing the country as a Low-alcohol Beverages industry leader.
The industry in South Korea is increasingly growing, propelled by heightened consumer knowledge of the health benefits of low alcohol consumption. The younger generation, in particular, is turning away from alcoholic beverages such as soju towards functional and low-alcoholic drinks.
The launch of beverages with adaptogens, probiotics, and herbal extracts also stimulated consumer demand. Convenience stores and supermarkets are being replenished more, and the beverages are easily accessible. Government public campaigns for healthy living and moderate drinking have also contributed significantly to the expansion of this industry trend.
Japan's industry is expanding slowly with improvements in brewing technology and demand for high-quality non-alcoholic drinks. Leading players such as Asahi and Kirin have also made significant investments to advance manufacturing processes to improve the taste and quality of alcohol-free beer and spirits.
Drinking social culture in Japan has also evolved to incorporate a wider range of low-alcohol beverages, with restaurants and izakayas now featuring more on their menus. The incorporation of umami-based ingredients into low-alcohol drinks has been one of the core traits, and the brands continue to possess a good and unique taste experience.
China is experiencing growth acceleration in the low-alcohol drinks category due to predominantly young consumers and expanding e-commerce supremacy. With healthier living becoming more in vogue, consumers increasingly actively look for low-alcohol beverages as a substitute for conventional baijiu and beer.
The appeal of web shopping sites expanded the industry access for these drinks, with prominent web shopping sites offering a whole array. Foreign names also came to China, forming alliances with local firms to address local tastes. The industry size is further aided by changing social values prioritizing moderation and health.
Australia's drinks industry continues to grow steadily, driven by the development in the craft drinks sector. Craft and microbreweries lead the pack in developing low-alcohol premium ciders and beers with big flavors. Underlying the trend is the upswing in consumers looking for de-alcoholized wine, especially from heritage wineries, venturing into remaining popular as industry tastes shift.
A growing non-alcoholic cocktail culture, especially in major metropolises like Sydney and Melbourne, also leads the way to industry growth. Support for government-led drinking responsibly campaigns adds impetus to this trend, too.
A strong focus on organics and sustainability characterizes the industry in New Zealand. Consumers are increasingly seeking drinks that are made with locally based, natural ingredients, as there is greater environmental consciousness in the country. The wine sector has been at the forefront with the introduction of low-alcohol and dealcoholized wines both locally and for overseas markets.
Apart from this, the New Zealand hospitality industry has also accepted alcohol-free beverages, thus enabling nondrinkers to enjoy a range of quality products. Where product innovation, sustainability, and health trends converge, the growth of this category persists.
The industry is gaining prominence with the rise of health-conscious consumers, changing drinking habits, and a trend toward moderation on a global scale. Major players like Anheuser-Busch InBev, Heineken N.V., Carlsberg Group, Molson Coors, and Asahi Group Holdings are also broadening their portfolios with new low-and-no-alcohol beers, spirits as well as wine alternatives.
Innovation drives the sector, with companies trying to perfect taste profiles using new ingredients and functional benefits, such as Heineken, which sells well with its authentic beer taste with no alcohol, and pioneering such as Diageo with Seedlip, whose concept of alcohol-free spirits has made its mark. To engage consumers, companies are using digital marketing, lifestyle branding, and collaboration with wellness influencers.
All these aspects highlight acquisitions and partnerships in the industry. Non-alcoholic beers have been under the aegis of Anheuser-Busch InBev, and they include products like Budweiser Zero. It made inroads into low-alcohol, ready-to-drink cocktails and wines with the acquisition of Constellation Brands. It is increasingly becoming evident how the whole premiumization trend is reshaping approaches to producing low-alcohol craft beverages and functional formulations such as organic ingredients, CBD infusion, and adaptogenic drinks.
The industry shall witness further growth as companies develop offerings that blend flavor with wellness properties and social drinking experiences.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Anheuser-Busch InBev | 18-22% |
| Heineken N.V. | 15-19% |
| Carlsberg Group | 10-14% |
| Molson Coors Beverage Company | 8-12% |
| Asahi Group Holdings | 6-10% |
| Other Companies (Combined) | 30-40% |
| Company Name | Key Offerings/Activities |
|---|---|
| Anheuser-Busch InBev | Expanding Budweiser Zero and Michelob Ultra-Pure Gold to target health-conscious drinkers. |
| Heineken N.V. | Driving Heineken 0.0’s growth with global marketing and taste innovation. |
| Carlsberg Group | Strengthening alcohol-free beer options with brands like Carlsberg 0.0. |
| Molson Coors | Investing in functional and craft low-alcohol beverages, including Blue Moon LightSky. |
| Asahi Group Holdings | Focusing on premiumization with Peroni Nastro Azzurro 0.0 and other innovations. |
Key Company Insights
Anheuser-Busch InBev (18-22%)
Leads in low-alcohol and alcohol-free beer, with strong distribution networks and global branding.
Heineken N.V. (15-19%)
Continues to expand Heineken 0.0, benefiting from strong marketing and taste improvements.
Carlsberg Group (10-14%)
Focuses on European markets, with a growing portfolio of alcohol-free beer.
Molson Coors (8-12%)
Diversifies into low-alcohol craft beer and RTD beverages, appealing to younger consumers.
Asahi Group Holdings (6-10%)
Premium positioning and Italian and Japanese-inspired alcohol-free options strengthen its appeal.
Other Key Players (30-40% Combined)
The industry is expected to reach USD 8 million in 2025.
The industry is projected to grow to USD 12 million by 2035.
China is expected to experience significant growth during the forecast period with a 6.3% CAGR.
The beers segment is one of the most popular categories in the industry.
Leading companies include Anheuser-Busch InBev, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company, Asahi Group Holdings, Kirin Holdings Company, Diageo plc, Pernod Ricard, Constellation Brands, Beam Suntory, Brown-Forman Corporation, Treasury Wine Estates, and Coca-Cola Company.
By type, the industry is segmented into low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol ready-to-drink (RTD) beverages, and low-alcohol ciders.
By distribution channel, the industry is divided into retail sales and foodservice & HoReCa (hotels, restaurants, and cafés).
By packaging format, the industry includes cans (single-serve, multi-pack), glass bottles (standard & mini bottles), plastic PET bottles, tetra packs, kegs & growlers (for bars & taprooms), and ready-to-drink pouches.
The industry is analysed in key regions including North America, Latin America, Europe, the Middle East and Africa, East Asia, South Asia, and Oceania.
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Low-alcohol Beverages Market
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