Location based marketing services market size has an estimated valuation of USD 69.0 billion in 2024. The location based marketing services industry forecast will be USD 293.0 billion by 2034, projected at a CAGR of 15.6%. With mass development in technology and adoption of smart ways in every strategies the sector have seen many changes and adoption in worldwide scale.
Businesses can improve the customer engagement using location-based marketing services. Implementing these services can initiate convenient and timely interactions. The consumers are more focused towards on receiving the information relevant to their current situations such as notification about nearest retail stores or any event happening in the vicinity, supporting the growth of the location based marketing services market.
Location Based Marketing Services Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2023 | USD 59.7 billion |
| Estimated Size, 2024 | USD 69.0 billion |
| Projected Size, 2034 | USD 293.0 billion |
| Value-based CAGR (2024 to 2034) | 15.6% |
Shifting various businesses focus towards omnichannel integration and enhanced analytics and insights is creating robust opportunities. Omnichannel integration ensures seamless and unified experience for consumers across various offline and online channels to improve their brand loyalty. In location based marketing services, omnichannel integration utilizes consumers’ location data to fill the gap between digital marketing and physical efforts.
For instance, if any consumer browse for the products and add the same to their cart, they can receive personalized recommendations and promotions when they are near a physical store. This strategy encourages consumers to purchase the products, thereby propelling the businesses sales.
Moreover, integration of enhanced analytics tools in the location based marketing services, the companies can gain deeper insights into consumer preferences, behaviors, and movement patterns. These tools analyzes the vast amount of data to assist in strategic marketing decisions and uncover valuable trends.
For instance, retails utilizes the heat maps to visualize the foot patterns in their stores to identify high-traffic areas, and keep the promotional displays or products placements accordingly. Additionally, by analyzing how long the customers spend at specific locations, companies can tailor the marketing strategies that better match with consumer needs.
Furthermore, analytics in location based marketing services analyzes the data from different sources such as social media interactions, CRM systems, and sales data which enables the holistic view of customer. This all-encompassing viewpoint enables more precise execution of marketing initiatives, helping companies in identifying effective strategies for best results and where to focus their resources to get the most return on investment.
Businesses may develop more impactful, effective, and targeted location-based marketing strategies that promote consumer engagement and company expansion as long as they keep leveraging the power of improved analytics and insights.
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The below table presents the anticipated CAGR for the global location based marketing services market over several semi-annual periods spanning from 2024 to 2034. This assessment outlines changes in the location based marketing services industry and identify revenue trends, offering key decision makers an understanding about performance throughout the year.
H1 represents first half of the year from January to June, H2 spans from July to December, which is the second half. In the first half (H1) of the year from 2023 to 2033, the business is predicted to surge at a CAGR of 15.6%, followed by a slightly lower growth rate of 15.5% in the second half (H2) of the same year.
| Particular | Value CAGR |
|---|---|
| H1, 2023 | 15.6% (2023 to 2033) |
| H2, 2023 | 15.5% (2023 to 2033) |
| H1, 2024 | 15.2% (2024 to 2034) |
| H2, 2024 | 15.7% (2024 to 2034) |
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase slightly to 15.2% in the first half and remain slightly higher at 15.7% in the second half. In the first half (H1) the market witnessed a decrease of 40 BPS while in the second half (H2), an increase of 20 BPS.
Integration of Advanced Technologies Bode Well with Economic Profit Making of the Business
The location based marketing services market is soared by integration of emerging technologies such as AI, ML, and cloud computing. These technologies improve the operational efficiency of the services and reduce the overhead costs. AI and ML technologies analyze complex and enormous amount of data to identify patterns and predict consumer behavior.
This is creating favorable environment for location based marketing services. AI and ML tools process the data from multiple sources and prepare the individual customer profiles. This enables developers to tailor the custom and personalized messages targeting the needs of the customers and encouraging them to purchase the products.
Additionally, by locating micro-segments within larger consumers groups, AI and ML equipped LBMS can improve targeting and segmentation. Traditional marketing are generally dependent of broad demographic categories; however, with use of AI-equipped LBMS, niche and potential audience with the specific patterns can be identified.
These allows providers to design more effective and targeted campaigns to send the right message to the targeted audience in real time. AI continuously monitors the campaigns providing actionable insights to the professionals to modify offers or efficient budget allocation.
Location-based Social Media Advertising is an Escalating Trend
Location-based social media approach is a cutting-edge and effective strategy that utilizes users' geolocation data on social media sites to target ads, social media advertising. This approach leverages the vast data collection capabilities of the social media and extensive usage of the smartphones. Businesses can serve ads that are relevant to their present context such as region-specific promotions, nearby stores, and local events.
One of the main advantage of the location-based social media advertising is personalized and timely messages, supporting the location based marketing services growth. For instance, restaurant can employ targeted advertising within a certain area at lunch time to reach user and luring them in with exclusive offers and discounts. Similar to this, retail establishments can advertise in-store deals or recent arrivals to customers in the area, increasing foot traffic and revenue. As this advertisements are relevant to user’s want and needs, its boosts the customer engagement and conversion.
Social media platforms such as X (Twitter), Instagram, Facebook, and Snapchat possess effective geolocation capabilities that professionals can utilize to drive the traffic on their websites. With the help of these platforms, advertisers can specify target regions that small as a single block or as large as an entire city. Additionally, they offer thorough analytics and insights into location-based campaign effectiveness, allowing providers to enhance ROI and optimize their approaches.
Rising Smart City Initiatives across the Globe Gains Impetus
Metropolitan areas are being transformed owing to smart projects in which advanced technologies are integrated to improve quality of life, economic growth, and sustainability. Location based services uses networked architecture of smart cities to offer creative solutions and raise public participation. The smart cities incorporates high speed connectivity, Internet-of-things (IoT) devices, and sensors which generates the enormous and complex data volumes. This creates the opportunities for the public services and businesses to deliver contextually relevant and highly targeted information.
The enhancement in public transportation systems in smart city initiatives can significantly propel the growth. The commuters can receive the real time updates regarding the bus or train time tables, alternate routes or delays using the data from GPS enabled devices. Businesses can leverage this information by providing location-specific advertisement to the commuters while travelling such as retail establishments or local coffee shops to maximizer their business profitability.
Based on commuter’s preferences and current location, travelers can receive tailored recommendations and deals. For instance, a visitor close to a historic site might be informed about offers on restaurants, guided tours, and other local activities.
Increasing Concerns about Consumer Privacy and Data Security Restrict Location Based Marketing Services Market Growth
Data security and consumer privacy are the major issues which are threatening the industry growth because of complex trade-off between personalized marketing and consumer data privacy. These services collects the user’s location data and inherently also involves collection and analysis of the other sensitive data. Several privacy issues caused due to these services are raised, which causes consumers’ anxiety and attracts regulatory attention.
Customers are getting more aware of what is being done with their personal data because of high profile data breaches and growing digital literacy levels. Especially, collection of user’s location data may reveal the private information which includes the user’s daily preferences, habits and routine.
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The global location based marketing services market recorded a CAGR of 14.9% during the historical period between 2019 and 2023. The growth of location based marketing services industry was positive as it reached a value of USD 59.7 billion in 2023 from USD 33.4 billion in 2019.
Personalized marketing, increasing smartphone penetration and technology have changed the overall scenario in last few years. The rapid evolution of smartphone technology, with the proliferation of GPS enabled smartphones created a huge. Wi-Fi and Bluetooth advancements with improved GPS accuracy allowed developers to collect location data and tailor their strategies.
The pandemic changed the landscape creating need for touch services. Social distancing and lockdowns forced digital transformation across various industries supporting the industry trend. Location based marketing services became essential for customer engagement when physical was not an option. Retailers moved to curbside pickup and contactless delivery, using location data to optimize those services.
Post pandemic, the sector experienced significant growth led by rose in demand for digital solutions. The increased reliance on mobile applications and normalization of the hybrid work models further drive growth. Various businesses focused on expanding their online presence to provide personalized experience in both offline and online using the location data. Despite facing the privacy challenges, the space demonstrated adaptability and resilience with the businesses finding balance between data protection and location based personalized marketing.
Tier 1 companies comprise key players capturing significant share of 45% to 50% in global location based marketing services market. These players are recognized by comprehensive product offerings, and extensive resources and significant investment in RandDs to improve their location based marketing services delivery. These companies have broad geographical reach with extensive customer base. Prominent companies within tier 1 include Google, Inc., Apple, Inc., Microsoft Corporation, HERE Technologies, Cisco Systems, and Oracle Corporation.
Tier 2 companies include mid-size players considerably have strong market presence but less share than tier 1 players. These players mostly targets the local industries and offers high quality innovative solutions. These players are involved in strategic initiatives to expand their geographical reach and have strong knowledge. Prominent companies in tier 2 include Bharti Airtel Ltd, Groupon, Gimbal, Bluedot, and Radar
Tier 3 comprises the majority of small-scale companies and startups that caters to the specific needs of the local customers. These company primarily focuses on the needs of the local companies and thereby distinguished as Tier 3 segment. Tier 3 segment is considered as unorganized market due to presence of various small scale players having limited geographical reach. These players may lack the wide location based services solutions portfolio and extensive consumer base as compared to Tier 1 and Tier 2 players.
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The section below covers the industry analysis for the location based marketing services market for different countries. Demand analysis on key countries in several regions of the globe, including the United States, Germany, China, United Kingdom, and India, is provided. The United States is anticipated to remain at the forefront in North America, with a value share of 76.3% through 2034. In East Asia Pacific, South Korea is projected to witness a CAGR of 15.1% by 2034.
| Countries | Value CAGR (2024 to 2034) |
|---|---|
| India | 17.5% |
| China | 15.4% |
| Germany | 14.8% |
| United States | 13.2% |
| United Kingdom | 12.8% |
Germany is estimated to register an impressive CAGR of 14.8% from 2024 to 2034 in location based marketing services market. They are making global presence leveraging top technological advancements and wide customer base.
Germany is a prime location for location based services due to solid tech base and high smartphone penetration. Advent of Wi-Fi, Bluetooth and GPS technologies has increased location data accuracy and reliability. The rollout of 5G networks makes these services even more accurate and faster. Thus, making real time location based marketing more viable and attractive for companies in the country.
In terms of personalized experiences, German consumers’ expectations are higher from the businesses. Location based marketing services enables businesses to meet such expectation by offering tailored advertisements, offers, and contents based on geographic locations and behaviors of their customers. This tailored strategy boosts the efficacy of campaigns thereby increasing engagement and conversion rate and improving the customer experience.
North America, spearheaded by the United States currently holds around 76.3% share of the North America location based marketing services industry. North America’s market is anticipated to grow at a CAGR of 13.2% throughout the forecast period.
The shifting focus of various businesses on innovative digital advertising tactics to reach and engage their target audience soars developemnt in the country. The shift is propelled due to the proliferation of digital channels such as mobile apps, search engines, and social media and widespread use of mobile devices here consumers spend a significant amount of time. Moreover, AI and advanced data analytics enrich the location-based marketing capacities enabling accurate customer preference and behavior, supporting the industry expansion.
China’s location based marketing services market is anticipated to register a CAGR of 15.4% from 2024 to 2034. The country is expected to grow at a significant pace and continue its dominance in East Asia through 2034.
The boom of ecommerce sector and proliferation of the social media platforms has been a key factor for driving the growth. The China’s ecommerce market is largest in the world driven by rise of digital payment platforms and strong mobile internet access. Major e-commerce players such as Pinduoduo, JD.com, and Alibaba leverages location-based marketing to offer hyper-targeted promotions and advertisements tailored to consumers purchasing behaviors.
Furthermore, social media platforms such as Douyin, Weibo, and WeChat have billions of active users that are daily engaged in shopping through apps and sharing experiences and content. This platforms offer extensive data of customers which businesses uses to deliver personalized marketing messages.
The section contains information about the leading segments in the industry. By solution, the services segment is estimated to grow at a CAGR of 17.1% throughout 2034. Additionally, the by end user, pharma companies segment is projected to expand at 17.8% till 2034.
| Service Type | Geo-fencing Marketing |
|---|---|
| Value Share (2034) | 25.4% |
Geo-fencing Marketing is anticipated to encompass the majority of shares of 25.4% in the location based marketing services industry in terms of service type in 2034. The geo-fencing marketing segment is witnessing notable growth owing to increasing usage of Wi-Fi and cellular data and rapid advancements in GPS technologies worldwide. The improved accuracy of GPS technologies enables professionals to target the precise targeted audience and make the data-driven decision for an effective strategy.
| End User | Retail and e-commerce |
|---|---|
| Value Share (2034) | 29.3% |
The retail and e-commerce companies segment is poised to acquire share of 29.3% by 2034. The retail and e-commerce companies are using the services to obtain competitive advantage, provide individualized experiences and enhance customer interaction, supporting the industry growth.
Key players operating in this business are investing in advanced technologies and also entering into partnerships. Key location based marketing services providers have also been acquiring smaller players to grow their presence to further penetrate the space across multiple regions.
Recent Industry Developments in Location Based Marketing Services Market
The industry is divided into geo-fencing marketing, beacon-based marketing, location-based push notifications, location-based SMS marketing, location-based mobile ads, location-based search ads, location-based social media marketing, and others.
The segment is segregated into small and medium enterprises and large enterprises.
The landscape is classified as retail and ecommerce, travel and hospitality, media and entertainment, healthcare, transportation and logistics, financial services, and other industries.
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
Industry is set to register a CAGR of 15.6% from 2024 to 2034.
The industry stood at USD 59.7 billion in 2023.
The valuation is expected to reach USD 293.0 billion by 2034.
South Asia and Pacific is set to record the highest CAGR of 17.9% in the assessment period.
Google, Inc., Apple, Inc., Microsoft Corporation, HERE Technologies, and Cisco Systems.
1. Preface | Location-Based Marketing Services Market 1.1. Market Definition and Scope 1.2. Market Segmentation 1.3. Key Research Objectives 1.4. Research Highlights 2. Assumptions and Research Methodology 3. Executive Summary: Global Market 4. Market Overview 4.1. Introduction 4.2. Market Dynamics 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.3. Market Indicators 4.4. Global Market Analysis and Forecasts, 2015 to 2032 4.4.1. Market Revenue Projections (US$ Million) 4.5. Porter’s Five Force Model 4.6. Ecosystem Analysis 4.7. Market Outlook 5. Global Market Analysis and Forecasts, By Target Location Type 5.1. Overview & Definitions 5.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 5.2.1. By Physical Location 5.2.2. By Location of Interest 5.3. Market Attractiveness By Target Location Type 6. Global Market Analysis and Forecasts, By Promotion Type 6.1. Overview & Definitions 6.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 6.2.1. Banner Display/Pop ups 6.2.2. Video 6.2.3. Search Result 6.2.4. E-mail and Message 6.2.5. Social Media Content 6.2.6. Voice Calling 6.3. Market Attractiveness By Promotion Type 7. Global Market Analysis and Forecasts, By Industry Vertical 7.1. Overview & Definitions 7.2. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 7.2.1. Retail 7.2.2. Hospitality 7.2.3. Healthcare 7.2.4. BFSI 7.2.5. Education 7.2.6. Technology and Media 7.2.7. Transportation and Logistics 7.2.8. Automotive and Others 7.3. Market Attractiveness By Industry Vertical 8. Global Market Analysis and Forecasts, By Region 8.1. Key Findings 8.2. Market Size (US$ Million) Forecast By Region, 2015 to 2032 8.2.1. North America 8.2.2. Europe 8.2.3. Asia Pacific 8.2.4. Middle East and Africa 8.2.5. South America 8.3. Market Attractiveness By Country/Region 9. North America Market Analysis and Forecast 9.1. Key Trends 9.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.2.1. By Physical Location 9.2.2. By Location of Interest 9.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.3.1. Banner Display/Pop ups 9.3.2. Video 9.3.3. Search Result 9.3.4. E-mail and Message 9.3.5. Social Media Content 9.3.6. Voice Calling 9.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.4.1. Retail 9.4.2. Hospitality 9.4.3. Healthcare 9.4.4. BFSI 9.4.5. Education 9.4.6. Technology and Media 9.4.7. Transportation and Logistics 9.4.8. Automotive and Others 9.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 9.5.1. The USA 9.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.5.1.1.1. By Physical Location 9.5.1.1.2. By Location of Interest 9.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.5.1.2.1. Banner Display/Pop ups 9.5.1.2.2. Video 9.5.1.2.3. Search Result 9.5.1.2.4. E-mail and Message 9.5.1.2.5. Social Media Content 9.5.1.2.6. Voice Calling 9.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.5.1.3.1. Retail 9.5.1.3.2. Hospitality 9.5.1.3.3. Healthcare 9.5.1.3.4. BFSI 9.5.1.3.5. Education 9.5.1.3.6. Technology and Media 9.5.1.3.7. Transportation and Logistics 9.5.1.3.8. Automotive and Others 9.5.2. Canada 9.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.5.2.1.1. By Physical Location 9.5.2.1.2. By Location of Interest 9.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.5.2.2.1. Banner Display/Pop ups 9.5.2.2.2. Video 9.5.2.2.3. Search Result 9.5.2.2.4. E-mail and Message 9.5.2.2.5. Social Media Content 9.5.2.2.6. Voice Calling 9.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.5.2.3.1. Retail 9.5.2.3.2. Hospitality 9.5.2.3.3. Healthcare 9.5.2.3.4. BFSI 9.5.2.3.5. Education 9.5.2.3.6. Technology and Media 9.5.2.3.7. Transportation and Logistics 9.5.2.3.8. Automotive and Others 9.5.3. Rest of North America 9.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 9.5.3.1.1. By Physical Location 9.5.3.1.2. By Location of Interest 9.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 9.5.3.2.1. Banner Display/Pop ups 9.5.3.2.2. Video 9.5.3.2.3. Search Result 9.5.3.2.4. E-mail and Message 9.5.3.2.5. Social Media Content 9.5.3.2.6. Voice Calling 9.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 9.5.3.3.1. Retail 9.5.3.3.2. Hospitality 9.5.3.3.3. Healthcare 9.5.3.3.4. BFSI 9.5.3.3.5. Education 9.5.3.3.6. Technology and Media 9.5.3.3.7. Transportation and Logistics 9.5.3.3.8. Automotive and Others 9.6. Market Attractiveness Analysis 9.6.1. By Target Location Type 9.6.2. By Promotion Type 9.6.3. By Industry Vertical 9.6.4. By Country 10. Europe Market Analysis and Forecast 10.1. Key Trends 10.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.2.1. By Physical Location 10.2.2. By Location of Interest 10.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.3.1. Banner Display/Pop ups 10.3.2. Video 10.3.3. Search Result 10.3.4. E-mail and Message 10.3.5. Social Media Content 10.3.6. Voice Calling 10.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.4.1. Retail 10.4.2. Hospitality 10.4.3. Healthcare 10.4.4. BFSI 10.4.5. Education 10.4.6. Technology and Media 10.4.7. Transportation and Logistics 10.4.8. Automotive and Others 10.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 10.5.1. The UK 10.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.1.1.1. By Physical Location 10.5.1.1.2. By Location of Interest 10.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.1.2.1. Banner Display/Pop ups 10.5.1.2.2. Video 10.5.1.2.3. Search Result 10.5.1.2.4. E-mail and Message 10.5.1.2.5. Social Media Content 10.5.1.2.6. Voice Calling 10.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.1.3.1. Retail 10.5.1.3.2. Hospitality 10.5.1.3.3. Healthcare 10.5.1.3.4. BFSI 10.5.1.3.5. Education 10.5.1.3.6. Technology and Media 10.5.1.3.7. Transportation and Logistics 10.5.1.3.8. Automotive and Others 10.5.2. Germany 10.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.2.1.1. By Physical Location 10.5.2.1.2. By Location of Interest 10.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.2.2.1. Banner Display/Pop ups 10.5.2.2.2. Video 10.5.2.2.3. Search Result 10.5.2.2.4. E-mail and Message 10.5.2.2.5. Social Media Content 10.5.2.2.6. Voice Calling 10.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.2.3.1. Retail 10.5.2.3.2. Hospitality 10.5.2.3.3. Healthcare 10.5.2.3.4. BFSI 10.5.2.3.5. Education 10.5.2.3.6. Technology and Media 10.5.2.3.7. Transportation and Logistics 10.5.2.3.8. Automotive and Others 10.5.3. France 10.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.3.1.1. By Physical Location 10.5.3.1.2. By Location of Interest 10.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.3.2.1. Banner Display/Pop ups 10.5.3.2.2. Video 10.5.3.2.3. Search Result 10.5.3.2.4. E-mail and Message 10.5.3.2.5. Social Media Content 10.5.3.2.6. Voice Calling 10.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.3.3.1. Retail 10.5.3.3.2. Hospitality 10.5.3.3.3. Healthcare 10.5.3.3.4. BFSI 10.5.3.3.5. Education 10.5.3.3.6. Technology and Media 10.5.3.3.7. Transportation and Logistics 10.5.3.3.8. Automotive and Others 10.5.4. Rest of Europe 10.5.4.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 10.5.4.1.1. By Physical Location 10.5.4.1.2. By Location of Interest 10.5.4.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 10.5.4.2.1. Banner Display/Pop ups 10.5.4.2.2. Video 10.5.4.2.3. Search Result 10.5.4.2.4. E-mail and Message 10.5.4.2.5. Social Media Content 10.5.4.2.6. Voice Calling 10.5.4.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 10.5.4.3.1. Retail 10.5.4.3.2. Hospitality 10.5.4.3.3. Healthcare 10.5.4.3.4. BFSI 10.5.4.3.5. Education 10.5.4.3.6. Technology and Media 10.5.4.3.7. Transportation and Logistics 10.5.4.3.8. Automotive and Others 10.6. Market Attractiveness Analysis 10.6.1. By Target Location Type 10.6.2. By Promotion Type 10.6.3. By Industry Vertical 10.6.4. By Country 11. Asia Pacific Market Analysis and Forecast 11.1. Key Trends 11.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.2.1. By Physical Location 11.2.2. By Location of Interest 11.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.3.1. Banner Display/Pop ups 11.3.2. Video 11.3.3. Search Result 11.3.4. E-mail and Message 11.3.5. Social Media Content 11.3.6. Voice Calling 11.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.4.1. Retail 11.4.2. Hospitality 11.4.3. Healthcare 11.4.4. BFSI 11.4.5. Education 11.4.6. Technology and Media 11.4.7. Transportation and Logistics 11.4.8. Automotive and Others 11.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 11.5.1. India 11.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.1.1.1. By Physical Location 11.5.1.1.2. By Location of Interest 11.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.1.2.1. Banner Display/Pop ups 11.5.1.2.2. Video 11.5.1.2.3. Search Result 11.5.1.2.4. E-mail and Message 11.5.1.2.5. Social Media Content 11.5.1.2.6. Voice Calling 11.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.1.3.1. Retail 11.5.1.3.2. Hospitality 11.5.1.3.3. Healthcare 11.5.1.3.4. BFSI 11.5.1.3.5. Education 11.5.1.3.6. Technology and Media 11.5.1.3.7. Transportation and Logistics 11.5.1.3.8. Automotive and Others 11.5.2. China 11.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.2.1.1. By Physical Location 11.5.2.1.2. By Location of Interest 11.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.2.2.1. Banner Display/Pop ups 11.5.2.2.2. Video 11.5.2.2.3. Search Result 11.5.2.2.4. E-mail and Message 11.5.2.2.5. Social Media Content 11.5.2.2.6. Voice Calling 11.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.2.3.1. Retail 11.5.2.3.2. Hospitality 11.5.2.3.3. Healthcare 11.5.2.3.4. BFSI 11.5.2.3.5. Education 11.5.2.3.6. Technology and Media 11.5.2.3.7. Transportation and Logistics 11.5.2.3.8. Automotive and Others 11.5.3. Japan 11.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.3.1.1. By Physical Location 11.5.3.1.2. By Location of Interest 11.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.3.2.1. Banner Display/Pop ups 11.5.3.2.2. Video 11.5.3.2.3. Search Result 11.5.3.2.4. E-mail and Message 11.5.3.2.5. Social Media Content 11.5.3.2.6. Voice Calling 11.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.3.3.1. Retail 11.5.3.3.2. Hospitality 11.5.3.3.3. Healthcare 11.5.3.3.4. BFSI 11.5.3.3.5. Education 11.5.3.3.6. Technology and Media 11.5.3.3.7. Transportation and Logistics 11.5.3.3.8. Automotive and Others 11.5.4. Rest of Asia Pacific 11.5.4.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 11.5.4.1.1. By Physical Location 11.5.4.1.2. By Location of Interest 11.5.4.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 11.5.4.2.1. Banner Display/Pop ups 11.5.4.2.2. Video 11.5.4.2.3. Search Result 11.5.4.2.4. E-mail and Message 11.5.4.2.5. Social Media Content 11.5.4.2.6. Voice Calling 11.5.4.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 11.5.4.3.1. Retail 11.5.4.3.2. Hospitality 11.5.4.3.3. Healthcare 11.5.4.3.4. BFSI 11.5.4.3.5. Education 11.5.4.3.6. Technology and Media 11.5.4.3.7. Transportation and Logistics 11.5.4.3.8. Automotive and Others 11.6. Market Attractiveness Analysis 11.6.1. By Target Location Type 11.6.2. By Promotion Type 11.6.3. By Industry Vertical 11.6.4. By Country 12. Middle East and Africa (MEA) Market Analysis and Forecast 12.1. Key Trends 12.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.2.1. By Physical Location 12.2.2. By Location of Interest 12.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.3.1. Banner Display/Pop ups 12.3.2. Video 12.3.3. Search Result 12.3.4. E-mail and Message 12.3.5. Social Media Content 12.3.6. Voice Calling 12.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.4.1. Retail 12.4.2. Hospitality 12.4.3. Healthcare 12.4.4. BFSI 12.4.5. Education 12.4.6. Technology and Media 12.4.7. Transportation and Logistics 12.4.8. Automotive and Others 12.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 12.5.1. GCC 12.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.5.1.1.1. By Physical Location 12.5.1.1.2. By Location of Interest 12.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.5.1.2.1. Banner Display/Pop ups 12.5.1.2.2. Video 12.5.1.2.3. Search Result 12.5.1.2.4. E-mail and Message 12.5.1.2.5. Social Media Content 12.5.1.2.6. Voice Calling 12.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.5.1.3.1. Retail 12.5.1.3.2. Hospitality 12.5.1.3.3. Healthcare 12.5.1.3.4. BFSI 12.5.1.3.5. Education 12.5.1.3.6. Technology and Media 12.5.1.3.7. Transportation and Logistics 12.5.1.3.8. Automotive and Others 12.5.2. South Africa 12.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.5.2.1.1. By Physical Location 12.5.2.1.2. By Location of Interest 12.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.5.2.2.1. Banner Display/Pop ups 12.5.2.2.2. Video 12.5.2.2.3. Search Result 12.5.2.2.4. E-mail and Message 12.5.2.2.5. Social Media Content 12.5.2.2.6. Voice Calling 12.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.5.2.3.1. Retail 12.5.2.3.2. Hospitality 12.5.2.3.3. Healthcare 12.5.2.3.4. BFSI 12.5.2.3.5. Education 12.5.2.3.6. Technology and Media 12.5.2.3.7. Transportation and Logistics 12.5.2.3.8. Automotive and Others 12.5.3. Rest of MEA 12.5.3.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 12.5.3.1.1. By Physical Location 12.5.3.1.2. By Location of Interest 12.5.3.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 12.5.3.2.1. Banner Display/Pop ups 12.5.3.2.2. Video 12.5.3.2.3. Search Result 12.5.3.2.4. E-mail and Message 12.5.3.2.5. Social Media Content 12.5.3.2.6. Voice Calling 12.5.3.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 12.5.3.3.1. Retail 12.5.3.3.2. Hospitality 12.5.3.3.3. Healthcare 12.5.3.3.4. BFSI 12.5.3.3.5. Education 12.5.3.3.6. Technology and Media 12.5.3.3.7. Transportation and Logistics 12.5.3.3.8. Automotive and Others 12.6. Market Attractiveness Analysis 12.6.1. By Target Location Type 12.6.2. By Promotion Type 12.6.3. By Industry Vertical 12.6.4. By Country 13. South America Market Analysis and Forecast 13.1. Key Trends 13.2. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 13.2.1. On-Premise 13.2.2. Cloud 13.3. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 13.3.1. Banner Display/Pop ups 13.3.2. Video 13.3.3. Search Result 13.3.4. E-mail and Message 13.3.5. Social Media Content 13.3.6. Voice Calling 13.4. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 13.4.1. Retail 13.4.2. Hospitality 13.4.3. Healthcare 13.4.4. BFSI 13.4.5. Education 13.4.6. Technology and Media 13.4.7. Transportation and Logistics 13.4.8. Automotive and Others 13.5. Market Size (US$ Million) Forecast By Country, 2015 to 2032 13.5.1. Brazil 13.5.1.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 13.5.1.1.1. By Physical Location 13.5.1.1.2. By Location of Interest 13.5.1.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 13.5.1.2.1. Banner Display/Pop ups 13.5.1.2.2. Video 13.5.1.2.3. Search Result 13.5.1.2.4. E-mail and Message 13.5.1.2.5. Social Media Content 13.5.1.2.6. Voice Calling 13.5.1.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 13.5.1.3.1. Retail 13.5.1.3.2. Hospitality 13.5.1.3.3. Healthcare 13.5.1.3.4. BFSI 13.5.1.3.5. Education 13.5.1.3.6. Technology and Media 13.5.1.3.7. Transportation and Logistics 13.5.1.3.8. Automotive and Others 13.5.2. Rest of South America 13.5.2.1. Market Size (US$ Million) Forecast By Target Location Type, 2015 to 2032 13.5.2.1.1. By Physical Location 13.5.2.1.2. By Location of Interest 13.5.2.2. Market Size (US$ Million) Forecast By Promotion Type, 2015 to 2032 13.5.2.2.1. Banner Display/Pop ups 13.5.2.2.2. Video 13.5.2.2.3. Search Result 13.5.2.2.4. E-mail and Message 13.5.2.2.5. Social Media Content 13.5.2.2.6. Voice Calling 13.5.2.3. Market Size (US$ Million) Forecast By Industry Vertical, 2015 to 2032 13.5.2.3.1. Retail 13.5.2.3.2. Hospitality 13.5.2.3.3. Healthcare 13.5.2.3.4. BFSI 13.5.2.3.5. Education 13.5.2.3.6. Technology and Media 13.5.2.3.7. Transportation and Logistics 13.5.2.3.8. Automotive and Others 13.6. Market Attractiveness Analysis 13.6.1. By Target Location Type 13.6.2. By Promotion Type 13.6.3. By Industry Vertical 13.6.4. By Country 14. Competition Landscape 14.1. Market Player - Competition Matrix 14.2. Market Share Analysis By Company (2021) 14.3. Company Profiles (Details - Overview, Financials, Recent Developments, SWOT, Strategy) 14.3.1. Near Pte. Ltd 14.3.1.1. Overview, 14.3.1.2. Financials, 14.3.1.3. Recent Developments, 14.3.1.4. SWOT 14.3.1.5. Strategy 14.3.2. Foursquare Labs, Inc. 14.3.2.1. Overview, 14.3.2.2. Financials, 14.3.2.3. Recent Developments, 14.3.2.4. SWOT 14.3.2.5. Strategy 14.3.3. Google Inc 14.3.3.1. Overview, 14.3.3.2. Financials, 14.3.3.3. Recent Developments, 14.3.3.4. SWOT 14.3.3.5. Strategy 14.3.4. Groupon Inc 14.3.4.1. Overview, 14.3.4.2. Financials, 14.3.4.3. Recent Developments, 14.3.4.4. SWOT 14.3.4.5. Strategy 14.3.5. Groundtruth 14.3.5.1. Overview, 14.3.5.2. Financials, 14.3.5.3. Recent Developments, 14.3.5.4. SWOT 14.3.5.5. Strategy 14.3.6. Placecast 14.3.6.1. Overview, 14.3.6.2. Financials, 14.3.6.3. Recent Developments, 14.3.6.4. SWOT 14.3.6.5. Strategy 14.3.7. PlaceIQ 14.3.7.1. Overview, 14.3.7.2. Financials, 14.3.7.3. Recent Developments, 14.3.7.4. SWOT 14.3.7.5. Strategy 14.3.8. Scanbuy Inc. 14.3.8.1. Overview, 14.3.8.2. Financials, 14.3.8.3. Recent Developments, 14.3.8.4. SWOT 14.3.8.5. Strategy 14.3.9. Shopkick, Inc. 14.3.9.1. Overview, 14.3.9.2. Financials, 14.3.9.3. Recent Developments, 14.3.9.4. SWOT 14.3.9.5. Strategy 14.3.10. Telenity, Inc. 14.3.10.1. Overview, 14.3.10.2. Financials, 14.3.10.3. Recent Developments, 14.3.10.4. SWOT 14.3.10.5. Strategy
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