The location analytics market is set to thrive at a strong CAGR of 14.8% during the forecast period. The market holds a share of US$ 20.66 billion in 2023, while it is anticipated to cross a value of US$ 82.14 billion by 2033.
The research report on the location analytics market explains that the expanding international businesses and advanced location-based enterprise targets are fueling the market growth. The advanced location analytics tools go beyond the basic mapping and add different filters to segregate the data well. These features help businesses in observing the consumer density in any region along with the age, gender, and dimension filters. The location analytics system also helps enterprises in forming predictions, forecasts, and optimizing sales channels. Furthermore, the rising demand to gain a competitive advantage across different industries also flourishes the sales of location analytics systems.
New organizations adopt strategies that focus on different locations and their sales figures in those regions. Small-sized and medium-sized enterprises, along with the BFSI sector adopting location analytics, increase the scalability and agility of the business. The integration of the elements of industries 4.0, such as AI, Machine Learning, Internet of Things with the location analytics platforms makes it more effective
Organizations that work for weather forecasting, population density, the effect of a pandemic, and dynamic geospatial information also adopt location analytic systems. The systems help simplify the complex data and showcase it in laymen’s templates. Rising competition amongst companies across the verticals looks for strong product and service research that could provide them with an edge over each other. Lastly, the rising proficiency and productivity of platforms due to rapid digitization is also flourishing the market growth.
Businesses of different sizes now look for a solution that reduces the research cost while also giving them accurate information about their product’s sale in a specific region. Thus, the expansion of these businesses may cater to the location analytics market. An important vertical of location analytics is the healthcare industry, as it requires location data to regulate and inspect primary care clinics, patient count, and numerous functional hospitals.
Location analytics market outlook states that the future looks promising for the market as it integrates with the latest technology like AI and machine learning. The scope of location analytics in geographical prediction and forecast is likely to support the market assessment. Furthermore, personalized and customized location analytics solution for businesses is anticipated to play a vital role in the market. These customized solutions usually enhance the decision-making power of an organization.
| Attributes | Details |
|---|---|
| Location Analytics Market CAGR (2023 to 2033) | 14.8% |
| Location Analytics Market Size (2023) | US$ 20.66 billion |
| Location Analytics Market Size (2033) | US$ 82.14 billion |
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From 2017 to 2022, the global location analytics market registered a comparatively higher CAGR of 17.2%. The market was positively affected by the pandemic as corporate and business management extended their service and advanced their consumer-based marketing tactics. The expansion of global positioning systems (GPS) and social media channels has also fueled the demand for location analytics.
Companies adopting advanced business strategies are likely to deliver steady growth during this period. The highly competitive market systems demand powerful solutions for location mapping and regional data analysis. These services are found in the integrated location analytics systems. The market is likely to grow steadily between 2023 and 2028.
The expanding international businesses coupled with the elements introduced by location analytics, such as location sensors and mobile devices. The enhanced capabilities such as location-specific, optimized business practices and predictions. The location analytics market is anticipated to thrive at a CAGR of 14.8% between 2023 and 2033.
The increasing competition and rising application of spatial data are fueling the demand for location analytics tools. Furthermore, the proliferating usage of location-based features and applications is anticipated to drive market growth. Location analytics is widely used as a predictive technology in disaster management applications. The wider range of verticals, coupled with the rising requirement for geographic predictive analytics, is expanding the location analytics market size.
Integration of location-based mapping services with business intelligence modules is also gaining traction in the market. More people installing applications and games that deal with location tracing and analytics is likely to fuel the growth of the location analytics market. Collaboration and mergers between technology giants and location analytics experts to work on research and development and personalized solutions are anticipated to transform the location analytics market.
The main restraints for the market are the limited return on investment (ROI), costly initial deployment, and lower regulatory norms. Furthermore, the lower penetration of 5G, GPS, and smartphone technology in some parts of the world limits the market growth.
Principal Consultant
Higher Competition across Businesses along with a Large Smartphone Consumer Base is propelling the Regional Growth
The North American location analytics market is expected to hold the prominent space in 2023.
The United States is expected to dominate the North American region with the higher penetration of smartphones and expanding location-based applications. Risk management and remote monitoring are in high demand across all verticals. The integration of business intelligence systems with location-based analytics tools is delivering fruitful results for enterprises. This further supports the marketing campaigns of companies as they hold more information about the regional market scope.
The application of these systems in analyzing disaster management programs and location-based mapping is helping the government and authorities across the country. Thus, geographical applications are also fueling the demand for location analytics systems.
Expanding Geospatial Applications along with Higher Smartphone Consumer Base is propelling the Regional Growth
The Asia Pacific region, with its emerging economies like China and India, is penetrating each technologically advanced market. The application of location analytics systems has increased in the region with the proliferating businesses and startups. Furthermore, the government authorities applying these systems in geographical research and climate analysis is likely to fuel the market growth. The huge population of this region is also expected to contribute to location-based markets such as real-time location systems, GPS markets, and location-based analytics markets. The research and development programs integrating the technology with artificial intelligence and IoT are also fueling the sales of location analytics systems.
Increased Tourism with Higher Penetration of Automotive Applications of Location Analytics Are Propelling the Regional Growth
Expanding European businesses and an increased footfall of tourists in countries like Germany, France, Spain, and Poland are fueling the adoption of location analytics systems. Furthermore, the advanced road norms and technology implemented consume a significant chunk of the location analytics market due to its integration with sensory technology that makes traffic management easy. Furthermore, Germany is expected to hold a significant share of the market in the European region. The growth is attributed to expanding transport, communication, delivery system, and logistic services. These elements influence businesses positively.
| Segment | Top Application |
|---|---|
| Top Sub-segment | Remote Monitoring |
| Attributes | 10% gains through 2033 |
| Segment | Top Industry Vertical |
|---|---|
| Top Sub-segment | Transportation and Logistics |
| Attributes | 25% of the global share |
The remote monitoring segment leads in the application category with an estimated gain of 10% by 2033. This growth is attributed to the higher penetration of remote businesses with locations around the world. International businesses with different locations for different tasks are fueling the demand for remote monitoring applications of location analytics. Utilization of personal spaces for saving the time and space of businesses while saving the workspaces from potential hazards are factors for the growth of this segment.
By industry vertical, the transportation and logistics segment is expected to hold a global share of 25% by 2033. The growth of this segment is directly affected by the increased logistics operations of expanding businesses that use location analytics to figure out the consumer base and delivery options. The systems also help to ensure the delivery status of any package. The location analytics system also helps in finding a courier vehicle, like a truck or a van.
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The key players focus on creating a system that can be customized according to the need of the enterprise. Furthermore, the target is to provide an accurate location and add other important elements like density, number, and other data in the analytical report. The market players tie hands with the technology giants to make their products and service more trackable and safer.
Market Developments
The location analytics market held a value of US$ 18 billion in 2022.
The market is estimated to hold a value of US$ 20.66 billion in 2023.
The location analytics market is anticipated to hold a valuation of US$ 82.14 billion by 2033.
The location analytics market thrived at a 17.2% CAGR in the last four years, from 2017 to 2022.
The location analytics market is expected to record a CAGR of 14.8% by 2033.
Remote monitoring is expected to lead the application category with an expected gain of 10% by 2033.
The transportation and logistics segment is anticipated to top the industrial vertical tally with a hold of 25% of global support.
1. Executive Summary | Location Analytics Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033
5.3.1. Software
5.3.2. Services
5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Location Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Location Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Location Type, 2023 to 2033
6.3.1. Indoor
6.3.2. Outdoor
6.4. Y-o-Y Growth Trend Analysis By Location Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Location Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode , 2023 to 2033
7.3.1. On-premise
7.3.2. Cloud
7.4. Y-o-Y Growth Trend Analysis By Deployment Mode , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Deployment Mode , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033
8.3.1. Remote Monitoring
8.3.2. Sales & Marketing Optimization
8.3.3. Asset Management
8.3.4. Risk Management
8.3.5. Facility Management
8.3.6. Others
8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By End-User, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-User, 2023 to 2033
9.3.1. BFSI
9.3.2. Retail & Consumer Goods
9.3.3. Healthcare
9.3.4. Education
9.3.5. Government & defence
9.3.6. Transport & Logistic
9.3.7. IT & Telecom
9.3.8. Media & entertainment
9.3.9. Others
9.4. Y-o-Y Growth Trend Analysis By End-User, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By End-User, 2023 to 2033
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. South Asia
10.3.5. East Asia
10.3.6. Oceania
10.3.7. MEA
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. USA
11.2.1.2. Canada
11.2.2. By Component
11.2.3. By Location Type
11.2.4. By Deployment Mode
11.2.5. By Application
11.2.6. By End-User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Component
11.3.3. By Location Type
11.3.4. By Deployment Mode
11.3.5. By Application
11.3.6. By End-User
11.4. Key Takeaways
12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Brazil
12.2.1.2. Mexico
12.2.1.3. Rest of Latin America
12.2.2. By Component
12.2.3. By Location Type
12.2.4. By Deployment Mode
12.2.5. By Application
12.2.6. By End-User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Component
12.3.3. By Location Type
12.3.4. By Deployment Mode
12.3.5. By Application
12.3.6. By End-User
12.4. Key Takeaways
13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. United Kingdom
13.2.1.3. France
13.2.1.4. Spain
13.2.1.5. Italy
13.2.1.6. Rest of Europe
13.2.2. By Component
13.2.3. By Location Type
13.2.4. By Deployment Mode
13.2.5. By Application
13.2.6. By End-User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Component
13.3.3. By Location Type
13.3.4. By Deployment Mode
13.3.5. By Application
13.3.6. By End-User
13.4. Key Takeaways
14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Malaysia
14.2.1.3. Singapore
14.2.1.4. Thailand
14.2.1.5. Rest of South Asia
14.2.2. By Component
14.2.3. By Location Type
14.2.4. By Deployment Mode
14.2.5. By Application
14.2.6. By End-User
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Component
14.3.3. By Location Type
14.3.4. By Deployment Mode
14.3.5. By Application
14.3.6. By End-User
14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Component
15.2.3. By Location Type
15.2.4. By Deployment Mode
15.2.5. By Application
15.2.6. By End-User
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Component
15.3.3. By Location Type
15.3.4. By Deployment Mode
15.3.5. By Application
15.3.6. By End-User
15.4. Key Takeaways
16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Country
16.2.1.1. Australia
16.2.1.2. New Zealand
16.2.2. By Component
16.2.3. By Location Type
16.2.4. By Deployment Mode
16.2.5. By Application
16.2.6. By End-User
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Component
16.3.3. By Location Type
16.3.4. By Deployment Mode
16.3.5. By Application
16.3.6. By End-User
16.4. Key Takeaways
17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
17.2.1. By Country
17.2.1.1. GCC Countries
17.2.1.2. South Africa
17.2.1.3. Israel
17.2.1.4. Rest of MEA
17.2.2. By Component
17.2.3. By Location Type
17.2.4. By Deployment Mode
17.2.5. By Application
17.2.6. By End-User
17.3. Market Attractiveness Analysis
17.3.1. By Country
17.3.2. By Component
17.3.3. By Location Type
17.3.4. By Deployment Mode
17.3.5. By Application
17.3.6. By End-User
17.4. Key Takeaways
18. Key Countries Market Analysis
18.1. USA
18.1.1. Pricing Analysis
18.1.2. Market Share Analysis, 2022
18.1.2.1. By Component
18.1.2.2. By Location Type
18.1.2.3. By Deployment Mode
18.1.2.4. By Application
18.1.2.5. By End-User
18.2. Canada
18.2.1. Pricing Analysis
18.2.2. Market Share Analysis, 2022
18.2.2.1. By Component
18.2.2.2. By Location Type
18.2.2.3. By Deployment Mode
18.2.2.4. By Application
18.2.2.5. By End-User
18.3. Brazil
18.3.1. Pricing Analysis
18.3.2. Market Share Analysis, 2022
18.3.2.1. By Component
18.3.2.2. By Location Type
18.3.2.3. By Deployment Mode
18.3.2.4. By Application
18.3.2.5. By End-User
18.4. Mexico
18.4.1. Pricing Analysis
18.4.2. Market Share Analysis, 2022
18.4.2.1. By Component
18.4.2.2. By Location Type
18.4.2.3. By Deployment Mode
18.4.2.4. By Application
18.4.2.5. By End-User
18.5. Germany
18.5.1. Pricing Analysis
18.5.2. Market Share Analysis, 2022
18.5.2.1. By Component
18.5.2.2. By Location Type
18.5.2.3. By Deployment Mode
18.5.2.4. By Application
18.5.2.5. By End-User
18.6. United Kingdom
18.6.1. Pricing Analysis
18.6.2. Market Share Analysis, 2022
18.6.2.1. By Component
18.6.2.2. By Location Type
18.6.2.3. By Deployment Mode
18.6.2.4. By Application
18.6.2.5. By End-User
18.7. France
18.7.1. Pricing Analysis
18.7.2. Market Share Analysis, 2022
18.7.2.1. By Component
18.7.2.2. By Location Type
18.7.2.3. By Deployment Mode
18.7.2.4. By Application
18.7.2.5. By End-User
18.8. Spain
18.8.1. Pricing Analysis
18.8.2. Market Share Analysis, 2022
18.8.2.1. By Component
18.8.2.2. By Location Type
18.8.2.3. By Deployment Mode
18.8.2.4. By Application
18.8.2.5. By End-User
18.9. Italy
18.9.1. Pricing Analysis
18.9.2. Market Share Analysis, 2022
18.9.2.1. By Component
18.9.2.2. By Location Type
18.9.2.3. By Deployment Mode
18.9.2.4. By Application
18.9.2.5. By End-User
18.10. India
18.10.1. Pricing Analysis
18.10.2. Market Share Analysis, 2022
18.10.2.1. By Component
18.10.2.2. By Location Type
18.10.2.3. By Deployment Mode
18.10.2.4. By Application
18.10.2.5. By End-User
18.11. Malaysia
18.11.1. Pricing Analysis
18.11.2. Market Share Analysis, 2022
18.11.2.1. By Component
18.11.2.2. By Location Type
18.11.2.3. By Deployment Mode
18.11.2.4. By Application
18.11.2.5. By End-User
18.12. Singapore
18.12.1. Pricing Analysis
18.12.2. Market Share Analysis, 2022
18.12.2.1. By Component
18.12.2.2. By Location Type
18.12.2.3. By Deployment Mode
18.12.2.4. By Application
18.12.2.5. By End-User
18.13. Thailand
18.13.1. Pricing Analysis
18.13.2. Market Share Analysis, 2022
18.13.2.1. By Component
18.13.2.2. By Location Type
18.13.2.3. By Deployment Mode
18.13.2.4. By Application
18.13.2.5. By End-User
18.14. China
18.14.1. Pricing Analysis
18.14.2. Market Share Analysis, 2022
18.14.2.1. By Component
18.14.2.2. By Location Type
18.14.2.3. By Deployment Mode
18.14.2.4. By Application
18.14.2.5. By End-User
18.15. Japan
18.15.1. Pricing Analysis
18.15.2. Market Share Analysis, 2022
18.15.2.1. By Component
18.15.2.2. By Location Type
18.15.2.3. By Deployment Mode
18.15.2.4. By Application
18.15.2.5. By End-User
18.16. South Korea
18.16.1. Pricing Analysis
18.16.2. Market Share Analysis, 2022
18.16.2.1. By Component
18.16.2.2. By Location Type
18.16.2.3. By Deployment Mode
18.16.2.4. By Application
18.16.2.5. By End-User
18.17. Australia
18.17.1. Pricing Analysis
18.17.2. Market Share Analysis, 2022
18.17.2.1. By Component
18.17.2.2. By Location Type
18.17.2.3. By Deployment Mode
18.17.2.4. By Application
18.17.2.5. By End-User
18.18. New Zealand
18.18.1. Pricing Analysis
18.18.2. Market Share Analysis, 2022
18.18.2.1. By Component
18.18.2.2. By Location Type
18.18.2.3. By Deployment Mode
18.18.2.4. By Application
18.18.2.5. By End-User
18.19. GCC Countries
18.19.1. Pricing Analysis
18.19.2. Market Share Analysis, 2022
18.19.2.1. By Component
18.19.2.2. By Location Type
18.19.2.3. By Deployment Mode
18.19.2.4. By Application
18.19.2.5. By End-User
18.20. South Africa
18.20.1. Pricing Analysis
18.20.2. Market Share Analysis, 2022
18.20.2.1. By Component
18.20.2.2. By Location Type
18.20.2.3. By Deployment Mode
18.20.2.4. By Application
18.20.2.5. By End-User
18.21. Israel
18.21.1. Pricing Analysis
18.21.2. Market Share Analysis, 2022
18.21.2.1. By Component
18.21.2.2. By Location Type
18.21.2.3. By Deployment Mode
18.21.2.4. By Application
18.21.2.5. By End-User
19. Market Structure Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Market Share Analysis of Top Players
19.3.1. By Regional
19.3.2. By Component
19.3.3. By Location Type
19.3.4. By Deployment Mode
19.3.5. By Application
19.3.6. By End-User
20. Competition Analysis
20.1. Competition Deep Dive
20.1.1. ALTERYX
20.1.1.1. Overview
20.1.1.2. Product Portfolio
20.1.1.3. Profitability by Market Segments
20.1.1.4. Sales Footprint
20.1.1.5. Strategy Overview
20.1.1.5.1. Marketing Strategy
20.1.2. ESRI
20.1.2.1. Overview
20.1.2.2. Product Portfolio
20.1.2.3. Profitability by Market Segments
20.1.2.4. Sales Footprint
20.1.2.5. Strategy Overview
20.1.2.5.1. Marketing Strategy
20.1.3. GOOGLE LLC
20.1.3.1. Overview
20.1.3.2. Product Portfolio
20.1.3.3. Profitability by Market Segments
20.1.3.4. Sales Footprint
20.1.3.5. Strategy Overview
20.1.3.5.1. Marketing Strategy
20.1.4. HERE TECHNOLOGIES
20.1.4.1. Overview
20.1.4.2. Product Portfolio
20.1.4.3. Profitability by Market Segments
20.1.4.4. Sales Footprint
20.1.4.5. Strategy Overview
20.1.4.5.1. Marketing Strategy
20.1.5. HEXAGON
20.1.5.1. Overview
20.1.5.2. Product Portfolio
20.1.5.3. Profitability by Market Segments
20.1.5.4. Sales Footprint
20.1.5.5. Strategy Overview
20.1.5.5.1. Marketing Strategy
20.1.6. MICROSOFT CORPORATION
20.1.6.1. Overview
20.1.6.2. Product Portfolio
20.1.6.3. Profitability by Market Segments
20.1.6.4. Sales Footprint
20.1.6.5. Strategy Overview
20.1.6.5.1. Marketing Strategy
20.1.7. ORACLE CORPORATION
20.1.7.1. Overview
20.1.7.2. Product Portfolio
20.1.7.3. Profitability by Market Segments
20.1.7.4. Sales Footprint
20.1.7.5. Strategy Overview
20.1.7.5.1. Marketing Strategy
20.1.8. PITNEY BOWES
20.1.8.1. Overview
20.1.8.2. Product Portfolio
20.1.8.3. Profitability by Market Segments
20.1.8.4. Sales Footprint
20.1.8.5. Strategy Overview
20.1.8.5.1. Marketing Strategy
20.1.9. SISENSE INC
20.1.9.1. Overview
20.1.9.2. Product Portfolio
20.1.9.3. Profitability by Market Segments
20.1.9.4. Sales Footprint
20.1.9.5. Strategy Overview
20.1.9.5.1. Marketing Strategy
20.1.10. SYNCSORT
20.1.10.1. Overview
20.1.10.2. Product Portfolio
20.1.10.3. Profitability by Market Segments
20.1.10.4. Sales Footprint
20.1.10.5. Strategy Overview
20.1.10.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
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