Localized Temperature Therapy Products Market

Localized Temperature Therapy Products Market Outlook

The global localized temperature therapy products market is set to record a market value of US$ 1,752.9 million in 2023 pushing the market size to US$ 3,055.6 million in 2033. A CAGR of 5.7% indicates positive market growth over the forecast period.

An increase in road accidents and sports-related injuries, the rising elderly population, and the incidence of diabetic foot ulcers, along with the need for advanced treatment are factors driving the demand for the localized temperature therapy products market.

The market is anticipated to show favorable growth in the forthcoming years with growing demand for pharmaceutical companies, for pain management therapy focusing on geriatrics. The localized temperature therapy products market holds nearly 31% market value share of US$ 5.2 billion pain management devices market in 2023. In addition, increased awareness about reconstructive procedures is driving the demand for the market for localized temperature therapy products. Improved emergency room procedures and increased cost-effectiveness add to the growing demand for better quality.

In particular, developing economies throughout Asia and Latin America are experiencing lucrative growth opportunities as healthcare applications increase and global manufacturing grows. A surge in therapeutic applications for geriatric users is also expected to support long-term growth prospects.

The market has experienced a substantial expansion in recent years, as better access to healthcare services has allowed injury and pain relief therapies to become more widespread. In the past few years, non-surgical, pharmaceutical-free treatments have gained in popularity, mainly due to their reduced risk of side effects and ease of use.

Localized temperature therapy improves blood flow and oxygenation. Innovations such as microwaves and electric products provide more efficacy, which leads to a wide range of applications. As a result of road accidents, sports injuries, and fractures of bones and tendons, market demand for these products has increased. In contrast, alternatives like reusable bags and herbal medications may be less effective at preventing growth.

Global Localized Temperature Therapy Products Market Historical Analysis (2017 to 2022) Vs. Forecast Outlook (2023 to 2033)

Sales in the global localized temperature therapy products market are forecast to increase at a 5.7% CAGR, in comparison to the 5.3% CAGR registered between 2017 to 2022.

The high demand for localized temperature therapy products can be broadly contributed to the growth in road accidents and sports injuries. Road accidents comprise a significant portion of the international burden of orthopedic injuries.

As per the ASIRT (Association of System Integrators and Retailers in Technology), it is estimated that nearly 51 million people get injured in road accidents every year in the United States. As per the data from the WHO, traffic injuries and road accidents are projected to be the ninth primary cause of death worldwide, which is predicted to become the seventh leading cause of trauma-related deaths by 2030.

• Short Term (2023 to 2026): The short-term growth prospects of the market are likely to grow impressively. Localized temperature therapy products are becoming more widely available and accessible, with many available online and in retail stores. This makes it easier for people to access these products and try them for themselves.
• Medium Term (2026 to 2029): The market is likely to show a slight uptake as regulatory approvals for devices and innovation factors influence market activity by macro- and industry factors. A key advancement in this market has been the development of electric products and microwaves during the time frame.
• Long Term (2029 to 2033): The long-term goal for the localized temperature therapy products market would be due to manufacturers may focus on vertical integration strategies. To get easy regulatory approval in different countries, manufacturers may emphasize partnerships and the acquisition of regional players.

Comprehensive Analysis of the Drivers Affecting the Localized Temperature Therapy Products Market

Localized temperature therapy products relieve pain and inflammation in specific areas of the body. The market for these products is driven by several factors, including:

• Rising Prevalence of Chronic Pain and Sports Injuries:

Chronic pain affects millions of people worldwide and is a leading contributor to disability and decreased quality of life. As a result, non-pharmacological pain management options are growing, such as localized temperature therapy products.

For instance, localized temperature therapy products such as cryotherapy and thermotherapy have been shown to reduce inflammation and pain, both in the short and long term. Localized temperature therapy products speed recovery from sports injuries and reduce pain and inflammation. Moreover, athletic injuries and weekend warrior injuries are common injuries that need such therapies.

• Increasing Awareness of Temperature Therapy:

With advances in medical research, there is a growing understanding of the benefits of localized temperature therapy in managing pain and promoting healing. This drives demand for effective and easy-to-use products.

For instance, medical-grade reusable hot and cold therapy packs are gaining popularity due to their efficacy in reducing inflammation and providing pain relief.

• Technological Advancements:

The localized temperature therapy products market is also likely to expand due to wearable devices and smart temperature therapy products. For instance, the Hestia Sensor by Hestia Heat Technologies is a wearable device that monitors body temperature and provides real-time feedback to the user to optimize temperature therapy. These products are designed to be convenient, easy to use and provide customized therapy based on the individual's needs.

• Increasing Focus on Non-surgical and Non-pharmacological Therapies:

Concerns about the side effects and potential addiction associated with traditional pain medications have led to an increased focus on non-invasive and non-pharmacological therapies. For instance, many healthcare providers recommend non-invasive treatments such as acupuncture, chiropractic care, and massage to manage chronic pain. Many people find localized temperature therapy products effective and safe.

• The Growing Interest in Self-care and Home-based Treatments:

People are increasingly interested in taking care of their health and well-being, which drives the demand for home-based treatments. Pain relief without medical intervention is possible with localized temperature therapy products. They are easy to use at home and provide effective pain relief.

Sabyasachi Ghosh

Principal Consultant

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Factors Restraining the Localized Temperature Therapy Products Market

The availability of alternative therapies for orthopedic disorders, such as rubber rolls or traditional elastic bands on blood flow restrictors used in joint replacement, is expected to restrain the global localized temperature therapy product market growth.

Various manufacturers of localized temperature therapy products are concentrating on the development of new products. But, frequent device failures are among the primary factors that are impacting sales, which is hindering the market growth to some extent. Therefore, alternative treatment options are being adopted.

In addition, rising competition from natural pain relief products and the increasing popularity of reusable products are decreasing the sales prospects of localized temperature therapy products.

Category-wise Insights

Demand for Localized Heat Therapy Products Continues Gaining Traction

Based on the product category, localized heat therapy product is anticipated to hold the maximum share of 56.9% in 2023, expanding at a rate of nearly 6.2% during the forecast period. Out of all the products in the market, localized heat therapy products hold a relatively higher share and are witnessing fast-growing demand.

The segment share, with the hot water bottles in the market, holds for about 48% of the total market share due to its effectiveness in long-term pain management processes, together with higher adoption rates from worldwide adult demographics. Moreover, long-term exposure to heat treatment can be utilized for serious pain cases when compared with cold therapy options, adding to the adoption for the long term.

Why Back in the Area of Application Category Leads the Market Share?

By area of application, the back segment leads the market as it is estimated to account for 25.8% of the total market revenue share in 2023.

Localized temperature therapy products are observing demand for healthcare applications for the shoulder, neck, back, knee, and others. Heat therapy has found wide use in dealing with lumbar spinal injuries as well as minor back pain, by increasing blood flow, and the subsequent growth in oxygen and nutrient concentrations to injured tissue. In addition, heat therapy has a high potential in improving back flexibility, which is significant in maintaining back health.

Why Retail Pharmacies projected maximum growth in the Localized Temperature Therapy Products Market?

By distribution channel, retail pharmacies are anticipated to hold the maximum share of 48.8% in 2023, expanding at a rapid rate of 5.5% CAGR during the forecast period.

The several forms of localized temperature therapy products are widely available online, in retail, and in hospital pharmacies. Out of this distribution channel, retail pharmacies hold around half of the total revenue share.

The surge of sales from retail pharmacies can be owing to the extensive penetration of the distribution channel, easy access to patients, and low costs of products, looking for pain treatment options for home use that is expected to help the growth aspects over the forecast period.

Region-wise Insights

Countries Leading in Localized Temperature Therapy Products Market: Country-wise Analysis

What Makes the United States a Leading Market for Localized Temperature Therapy Products?

The United States is estimated to account for around 94.1% of the North American localized temperature therapy products market in 2023.

The dominant share of the United States can mainly be owing to the increasing emphasis by key market players on the management of sports injuries, interest in heat treatment for lower limb injuries, and increasing occurrences of musculoskeletal disorders in the United States.

As per the American Cancer Society, induced hyperthermia has demonstrated potential in cancer therapy. Subsequently, the interest in localized heat therapy products is expected to gain traction over the forecast period.

In addition, healthcare professionals in the country are using these localized temperature therapy products in the management of exhaustion and to avoid heat stroke, which is likely to support the growth of the market in the United States.

Why is Germany Considered a Lucrative Localized Temperature Therapy Products Market?

Germany is estimated to account for 21.5% of Europe’s localized temperature therapy products market in Europe in 2023.

Germany is expected to lead the market owing to the development of new thermotherapy products to cater to the requirements of heat-sensitive ailments and the growing access of patients to better healthcare facilities when compared with other countries in the world.

As per the European Environment Agency, the country has been exposed to a higher frequency of extreme cold and heat waves in the past years. Subsequently, the rates of mortality and morbidity have also risen, especially among the susceptible population.

Moreover, this trend is likely to worsen in the coming years, making the requirement for localized temperature therapy products progressively important in the country over the forecast period.

What are the Factors Fueling the Demand for Localized Temperature Therapy Products in China?

The localized temperature therapy products market in China is estimated to be worth US$ 178.2 million in 2023 in the global market.

China is expected to display a relatively rapid growth rate during the forecast period. For example, researchers in China have found favorable outcomes in the utilization of targeted temperature for the management of patients recovering from a heart attack.

Localized temperature therapy products are observing increased adoption for induced hypothermia for longer durations, in circumstances of return of spontaneous circulation, to enhance neurological outcomes that generate a suitable environment for adoption and sale of offerings from the market. Water blanket products and gel pad cooling devices are specifically gaining traction for these applications in the country.

How the Localized Temperature Therapy Products Market May Expand across Japan?

Demand for localized temperature therapy products in Japan is expected to rise at around 6.1% CAGR over the forecast period.

The growing geriatric population in Japan is one of the primary factors driving the growth of the market in Japan. As an individual grows old, the occurrence of chronic pain surges, and it remains growing over 65 years of age. The geriatric population widely suffers from arthritis, joint and bone disorders, cancer, and other chronic diseases associated with pain.

Japan’s geriatric population is growing rapidly. According to the World Economic Forum in 2019, around 25% of the total population is over 65 years old in Japan and this is likely to increase to 60% by 2060. Due to the growth in the geriatric population, demand for localized temperature therapy products in the country is expected to grow over the forecast period.

Key Players in the Localized Temperature Therapy Products Market are

• Medtronic plc
• Cardinal Health
• Medline Industries Inc.
• Cincinnati Sub Zero
• B.u.W. Schmidt
• Pic Solution
• Rapid Aid
• 3M
• McKesson Corporation
• Mölnlycke Health Care AB
• Breg Inc.
• Kobayashi Pharmaceutical (H.K.) Co. Inc.

Recent Development

Companies operating in the localized temperature therapy products market are moderately competitive by nature, with the presence of several key players. These players are involved in several strategic alliances.

The agreement and system automation accelerates the manufacturer’s strategy to capitalize on the market share and capture a significant share of the market. A few of the recent instances include:

• In February 2022, Medline entered into a prime vendor partnership with The University of Kansas Health System. As the system’s primary supplier, Medline may exclusively distribute an extensive portfolio of essential medical supplies and solutions across the health system’s five acute care hospital facilities.
• In June 2019, Mölnlycke and Zuellig Pharma strengthen partnerships for advanced wound care solutions in South East Asia.

What Strategies can Players Adopt to Thrive in the Market?

Manufacturers of localized temperature therapy products can adopt several strategies to get better growth opportunities in the market. Here are some of them:

• Offer a Diverse Product Range: Manufacturers can expand their product portfolio by offering a diverse range of localized temperature therapy products. This can help attract a wider customer base and provide them with a variety of options to choose from.
• Use Advanced Technology: Manufacturers can incorporate advanced technology such as wireless connectivity, smart sensors, and mobile apps into their products to provide better customer experience and stand out from competitors.
• Focus on Sustainability: With an increasing focus on sustainability, manufacturers can use eco-friendly materials, reduce packaging waste, and use renewable energy sources to manufacture their products. This can appeal to environmentally conscious customers and give the company a competitive edge.
• Target Specific Niches: Manufacturers can target specific niches within the localized temperature therapy products market, such as athletes, seniors, or patients with specific medical conditions. This can help create a loyal customer base and generate repeat business.
• Collaborate with Healthcare Providers: By collaborating with healthcare providers, manufacturers can develop products that meet the specific needs of patients and improve their recovery time. This can help establish credibility for the company and lead to increased sales.
• Establish a Strong Online Presence: Manufacturers can establish a strong online presence by setting up an e-commerce store, social media pages, and a blog. This can help increase visibility, build brand awareness, and generate leads.

Scope of Report

Localized Temperature Therapy Products Market Segmentation by Category

By Product:

• Localized Neonatal Therapy Product
  • Warming Mattress
  • Infant Heel warmers
• Localized Heat Therapy Product
  • Hot water bottles
  • Heat lamps
  • Paraffin bath
  • Gel hot packs
  • Others
• Localized Cold Therapy Product
  • Vapocoolant sprays
  • Thermal cooling blanket
  • Disposable ice bags
  • Cold packs
  • Others

By Area of Application:

• Neck
• Shoulder
• Knee
• Back
• Others

By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies
• Online Pharmacies

By Region:

• North America
• Latin America
• Europe
• The Middle East and Africa
• East Asia