Liver Health Supplements Market Outlook from 2024 to 2034

The global Liver Health Supplements market is estimated to be worth USD 10.3 billion in 2024 and is projected to reach a value of USD 17.1 billion by 2034, expanding at a CAGR of 5.2% over the assessment period of 2024 to 2034

Sales of Liver Health Supplements have spiked over the past few years, driven by shifting consumer preferences and technological advancements related to personality development. More consumers are seeking natural and organic ingredients that have been sustainably procured to manufacture supplements. Supplements free from synthetic additives and preservatives have been gaining widespread popularity across regions.

The demand for liver health supplements is emerging as consumers are increasingly interested in personalized nutrition. Instead of going for one-size-fits-all solutions, they are preferring supplements specific to their health requirement.

This customized approach means the supplements are more effective for their specific liver issues and overall health. Due to this consumers feel more confident and satisfied with their choices, leading to a boost in the market for these specialized health products.

Attributes Description
Estimated Global Liver Health Supplements Market Size (2024E) USD 10.3 billion
Projected Global Liver Health Supplements Market Value (2034F) USD 17.1 billion
Value-based CAGR (2024 to 2034) 5.2%

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Semi Annual Market Update

Particular Value CAGR
H1 4.7% (2023 to 2033)
H2 5.3% (2023 to 2033)
H1 4.5% (2024 to 2034)
H2 5.4% (2024 to 2034)

The above table presents the expected CAGR for the global Liver Health Supplements market over several semi-annual periods spanning from 2024 to 2034. Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase slightly to 5.4% in the first half and remain relatively moderate at 5.5% in the second half.

In the first half (H1) the market witnessed a decrease of 20 BPS while in the second half (H2), the market witnessed an increase of 10 BPS.

Key Industry Highlights

Convenience and Precision: The Appeal of Tablets and Capsules

Tablets and capsules remains most preferred and popular choice when it comes to choosing the form of liver health supplements. As consumers like the ease of including these forms into their daily routine without needing to mix or measure it. Consistent dosage ensures consumer’s, balanced nutrients solutions, which enhances efficacy and safety.

Nurturing Wellness: The Rise of Liver Health Supplements in Pet Nutrition

As pet owners are becoming very critical towards wellbeing of their companions, there has been a surge in demand for liver health supplements. This shift reflects a wider movement towards holistic and preventive pet care, where pet owners find a way to address specific health concerns before they increase.

This shift towards a broader approach to pet nutrition, driven by rising awareness of the importance of preventive measures in ensuring pets leading long and healthy lives.

Nature’s Remedy: The Rise of Botanical Liver Health Supplements

With a surge in consumer demand for natural and holistic remedies, botanical extracts are known for their hepatoprotective properties, such as milk thistle, dandelion root, and turmeric are gaining importance.

This botanical resurrection indicates a growing preference for herbal alternatives over synthetic blends, driven by the perceived efficacy and safety of plant derived ingredients. As consumers seek cleaner and more sustainable options, this botanical boom shows a major shift towards harnessing the healing power of nature in promoting liver health and overall well- being.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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2019 to 2023 Global Liver Health Supplements Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Global Liver Health Supplements sales increased at a CAGR of 4.1% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on Liver Health Supplements will rise at 5.2% CAGR

The rising frequency of liver problems, including non- alcoholic fatty liver disease (NAFLD), hepatitis, and liver cirrhosis, is a major driver for increased demand for liver health supplements. As these issues are becoming more common, individuals are seeking proactive measures to support their liver health.

Liver health supplements are perceived as an essential component of management and prevention strategies that offer a non-surgical approach to address these liver related concerns. With lifestyle factors like poor diet or sedentary habits, they contribute more to the rising liver conditions, supplements provide a convenient and accessible solution to individuals looking to protect their liver function and overall well- being amongst this rising health challenge.

With growing demand from older adults, sales of these supplements is boosting, as these products offer a proactive solution to age-related liver issues and overall health maintenance.

Market Concentration

Tier 1 companies comprise market leaders with a market revenue of above USD 100 million capturing significant market share of 15% to 20% in global market. These market leaders are characterized by high production capacity and a wide product portfolio.

These market leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.

They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include NOW Foods, Glanbia PLC, Nestle (Nature's Bounty), Jarrow Formulas, Inc., and Swisse.

Tier 2 companies include mid-size players with revenue of USD 50 to 100 million having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge.

These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include NUTRALife, Amway Corp., Blackmore, Gaia Herbs, Himalaya Herbal Healthcare and GNC.

Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets having revenue below USD 50 million. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.

They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.

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Country-wise Insights

The following table shows the estimated growth rates of the top three markets. China and India are set to exhibit high Liver Health Supplements consumption, recording CAGRs of 5.1% and 5.5%, respectively, through 2034.

Countries CAGR 2024 to 2034
United States 3.1%
Germany 4.1%
Japan 4.5%
China 5.1%
India 5.5%

United States to Retain Dominance in Liver Health Supplements Sales

The market for Liver Health Supplements in the United States is projected to exhibit a CAGR of 3.1% during the assessment period. By 2034, revenue from the sales of Liver Health Supplements in the country is expected to reach USD 1.2 billion.

The United States has a growing health and wellness culture, with the rise in fitness and nutrition, with a significant portion of the population overweight, As rising obesity is fueling demand for liver health solutions. American companies are the leaders in delivering effective and scientifically validated liver health solutions to consumers.

The vast and diverse consumer base, with extensive distribution networks and retail channels, ensures widespread availability and accessibility of Liver Health Supplements across the country.

Demand Outlook for Liver Health Supplements in Germany

Liver Health Supplements demand in Germany is calculated to rise at a value CAGR of 4.1% during the forecast period (2024 to 2034). By 2034, Germany is expected to account for 18.2% of Liver Health Supplements sales in Europe.

Germany is the largest economy in Europe and home to a vast health-conscious population. As such, it has a rising market for dietary supplements aimed at promoting liver health and overall well-being.

A robust regulatory framework ensures product safety and quality standards in the country, instilling confidence among consumers in efficacy and reliability. Widespread availability of various retail channels, including pharmacies, health food stores, and online platforms, enhances product accessibility and convenience for consumers across the country.

Rising Popularity of Liver Health Supplements in Japan

Consumption of Liver Health Supplements in Japan is projected to increase at a value CAGR of 4.5% over the next ten years. By 2034, the market size is forecasted to reach USD 720 Million, with Japan expected to account for a market share of 14.8% in East Asia.

Most people in Japan highly value health and wellness, with increasing focus on liver health management and preventive healthcare practices. Lifestyle-related diseases and obesity rates are however common, and more number of Japanese consumers are actively seeking effective solutions to support their liver health and management goals.

Rich culture of innovation and technology is contributing to the development of advanced and efficacious Liver Health Supplements. There is a growing trend towards health consciousness in Japan, with individuals seeking ways to maintain their health and prevent chronic diseases.

As alcohol consumption patterns evolve and awareness of the health risks associated with heavy drinking increases. Liver Health Supplements come in here as a convenient option for this very purpose.

Category-Wise Insights

Popularity of Tablets Lies in Ease of Consumption

Segment Tablets (Form)
Value Share (2024) 42.7%

Sales of Liver Health Supplements tablets are projected to register a CAGR of 4.0% from 2024 to 2034. Higher use of tablets lies in the simplicity of their consumption; in other delivery formats, that mostly require measuring, mixing, or preparation. Tablets offer a straightforward and effortless way to incorporate Liver Health Supplements into one’s daily routine.

They are often used to encapsulate ingredients with strong taste or odor, such as herbs and botanicals that are commonly found in Liver Health Supplements. Tablets also helps in precise dosage control as the amount of active ingredients in each tablet can be accurately measured and standardized.

All in all, tablets provide consumers with the confidence that they are receiving the correct amount of supplement each time, enhancing their overall satisfaction and trust in the product.

Online Retailers Lead Liver Health Supplements Sales

Segment Online Retailers (Sale Channel)
Value Share (2024) 38.6%

Rapidly growing popularity of online retailers is linked to the easy availability of products on these platforms. The online retailers segment is anticipated to advance at 5.2% CAGR during the projection period.

Online retailers provide consumers with easy access to a wide range of products as compared to traditional retailers. These offer convenience and accessibility to consumers, allowing them to browse and purchase from a wide range of Liver Health Supplements from their comfort of their home.

This diverse selection option allows consumers to explore different brands, formulations, and price points, empowering them to make informed choices that best suit their needs and preferences. Convenient delivery options, including home delivery and express shipping, make it easy for consumers to receive their supplements on time.

Competition Outlook

The Liver Health Supplements market encompasses a diverse and dynamic competitive landscape. Leading Liver Health Supplements manufacturing companies are focusing on research and development, sustainable sourcing, and new formulations. They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable ingredients.

Manufacturers are also looking to preserve their market position by focusing on product quality, innovation, and matching varied customer preferences.

For instance

  • In 2023, Gencor launched a new product '4 liver' which is a combination of two botanical extracts- Termianlia Chebula and Sphaeranthus indicus, which are renowed for liver health support.
  • Super20, Badlands Ranch's first pet supplement product, was introduced in 2023. The supplement is formulated with functional ingredients to enhance a dog's energy levels, digestive health, skin and coat health, and immunity.
  • In 2022, Forever Living Products International launched DX4, DX4 is a body-balancing system which includes seven dietary supplements and products that promote metabolism, energy, hydration, and satiety. Together, they form an effective four-day program that enhances the mind-body connection and promotes wellness through guided food consumption and mindfulness exercises.

Leading Liver Health Supplements Brands

  • Balchem Corporation
  • Amway Corp.
  • GNC
  • Enzymedica
  • Sanofi
  • America’s Finest Inc.
  • Banyan Botanicals
  • Himalaya Herbal Healthcare
  • NUTRALife
  • Gaia Herbs
  • Jarrow Formulas, Inc.
  • Swisse
  • Thompson
  • Blackmore
  • Nestle (Nature's Bounty)
  • Now Foods
  • Others

Key Segments of Market Report

By Form:

As per form, the market has been categorized into dry, tablet, powder, and liquid.

By Nature:

This segment is further categorized into organic and conventional.

By Source:

This segment is further categorized into vitamins, minerals, botanicals, and others.

By End User:

As per end user, the market has been categorized into human nutrition, and animal nutrition

By Distribution Channel:

Different distribution channels include online retailers, specialty stores, and supermarkets/hypermarkets.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

What is the current value of the Liver Health Supplements market?

The global Liver Health Supplements market is estimated at a value of USD 10.3 billion in 2024.

At what rate did the market for Liver Health Supplements grow between 2019 and 2023?

Sales of Liver Health Supplements increased at 4.1% CAGR between 2019 and 2023.

Who are the leading manufacturers of Liver Health Supplements?

Nestle (Nature's Bounty), Now Foods, GNC, Balchem Corporation, Amway Corp., and Swisse are some of the leading players in this market.

Which region will garner significant value share by 2024?

The North American market is projected to hold a revenue share of 32.2% over the forecast period.

What share does Europe account for in the global Liver Health Supplements market in 2024?

Europe holds 27.8% share of the global market for Liver Health Supplements.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Form

    6.2. Nature

    6.3. Source

    6.4. End User

    6.5. Distribution Channel

    6.6. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form

    7.1. Dry

    7.2. Tablet

    7.3. Powder

    7.4. Liquid

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature

    8.1. Organic

    8.2. Conventional

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Source

    9.1. Vitamins

    9.2. Minerals

    9.3. Botanicals

    9.4. Others

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End User

    10.1. Human Nutrition

    10.2. Animal Nutrition

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel

    11.1. Online Retailers

    11.2. Specialty Stores

    11.3. Supermarkets/Hypermarkets

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    12.1. North America

    12.2. Latin America

    12.3. Europe

    12.4. East Asia

    12.5. South Asia

    12.6. Oceania

    12.7. Middle East and Africa

13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

20. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries

21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

22. Company Profile

    22.1. Balchem Corporation

    22.2. Amway Corp.

    22.3. GNC

    22.4. Enzymedica

    22.5. Sanofi

    22.6. America’s Finest Inc.

    22.7. Banyan Botanicals

    22.8. Himalaya Herbal Healthcare

    22.9. NUTRALife

    22.10. Gaia Herbs

    22.11. Jarrow Formulas, Inc.

    22.12. Swisse

    22.13. Thompson

    22.14. Blackmore

    22.15. Nestle (Nature's Bounty)

    22.16. Now Foods

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