Liquor Confectionery Market Outlook (2023 to 2033)

The liquor confectionery market size is projected to be valued at US$ 603.0 million in 2023 and is expected to rise to US$ 1,002.0 million by 2033. The sales of liquor confectionery are projected to expand at a significant CAGR of 5.0% during the forecast period.

Rising trend of preparing handmade confectioneries at home with liquor as a prominent ingredient is expected to create opportunities for growth in the market. Besides this, surging demand for innovative liquor-based eatables is anticipated to push sales in the market in the forthcoming years.

Increasing preference for authentic and international culinary flavors is anticipated to drive product innovations in the market. Consequently, it is likely to boost sales in the forthcoming years. The introduction of fusion-style liquor confectionery to create a conducive environment for the market.

The demand for premium chocolate products is increasing across the world. These chocolate products are currently purchased only by a small percentage of customers, but their popularity is rising among other demographics as well. In response to this, leading chocolate companies including Mars and Ferrero are expanding their offerings by incorporating liquor into their products, thereby driving growth in the market.

Attribute Details
Liquor Confectionery Market Estimated Size (2023) US$ 603.0 million
Liquor Confectionery Market CAGR (2023 to 2033) 5.0%
Liquor Confectionery Market Forecasted Size (2033) US$ 1,002.0 million

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2018 to 2022 Liquor Confectionery Market Outlook in Comparison to 2023 to 2033 Growth Forecast

Demand for liquor confectionery is projected to increase at a 5.0% CAGR, in comparison to the 2.3% CAGR registered from 2018 to 2022.

The growing interest in innovative liquor-based food products is encouraging manufacturers to improve their product portfolios by adding unique and distinct flavors to liquor confectionery. Some of the leading market players are incorporating citrus fruits and dairy-based flavors in liquor confectionery.

Globally, the number of lemon-flavored chocolates made with cocoa liquor has doubled in the past few years. In addition to this, manufacturers are focusing on introducing other ingredients such as pepper, yogurt, and lemon oil.

Market Trends

  • Premiumization: There is a growing demand for premium and high-quality liquor confectionery products. Consumers are willing to pay more for artisanal and gourmet options that offer unique flavors, premium ingredients, and sophisticated packaging.
  • Innovative Product Formats: Manufacturers are introducing innovative product formats to attract consumers. This includes liquor-filled chocolates, liquor-infused gummies, and truffles with liquor centers.
  • Health and Wellness Focus: Manufacturers are developing products with reduced sugar content, natural ingredients, and organic certifications to cater to health-conscious consumers.
  • Customization and Personalization: Manufacturers are offering customization options such as personalized packaging, flavor combinations, and gift sets, allowing consumers to create unique and meaningful gifts.
  • Online Retailing: Online platforms provide a convenient channel for consumers to explore and purchase a wide variety of liquor confectionery products. E-commerce also allows manufacturers to reach a large customer base and offer exclusive products or limited editions.
  • Sustainability and Ethical Practices: Consumers are looking for brands that prioritize sustainable sourcing, fair trade practices, and eco-friendly packaging. Manufacturers are responding by adopting sustainable production methods and promoting transparency in their supply chains.

Category-wise Insights of Liquor Confectionery

The Liquor Chocolate Segment Caters to the Growing Demand for Premium and Gourmet Confectionery Options, Making it a Prominent Segment in the Liquor Confectionery Market.

The liquor chocolate segment holds a significant share of 34.6% in the liquor confectionery market. Liquor-infused chocolates have gained popularity among consumers due to their unique flavor combinations and indulgent experience. These chocolates are crafted by combining premium chocolate with a variety of liquors such as whiskey, rum, vodka, and liqueurs.

The combination of rich chocolate and the subtle taste of liquor creates a delightful treat for consumers seeking a touch of luxury and sophistication.

The Strong Presence of Hypermarkets in the Liquor Confectionery Market Contributes a Prominent Share of 29.3% to the Distribution and Availability of Liquor Confectionery Products to a Wide Customer Base.

With their extensive range of products and large-scale retail operations, hypermarkets provide a convenient one-stop shopping experience for consumers looking for liquor confectionery products. These retail outlets offer a wide variety of liquor-infused chocolates, candies, and other confectionery items, catering to different taste preferences and budgets.

The spacious store layouts and ample shelf space in hypermarkets allow for prominent product placement and visibility, attracting customers and driving sales. Moreover, hypermarkets often offer competitive pricing and promotional offers, making them an attractive choice for consumers seeking value for money.

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Nandini Roy Choudhury

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Regional Analysis of the Liquor Confectionery Market

What is Fueling Germany Liquor Confectionery Market?

Increasing Demand for Fruity Liquor Confectionery might Boost Sales and Lead Germany to Acquire a Market Share of 33.0% in 2022.

The rising consumption of liquor chocolates in Germany is expected to place it as an attractive pocket in Europe liquor confectionery market over the forecast period. Players operating in Germany are offering exciting and unique flavors to improve sales of liquor confectionery, which is expected to augment the growth in the market.

The rising trend of serving bite-sized desserts at social gatherings, conferences, and parties in Germany continues pushing sales of liquor confectionery over the forecast period.

The United States is a Significant Market in the Liquor Confectionery Market and Accounted for a Significant Share of 31.0% of Market Revenue.

With a large consumer base and a growing demand for unique and indulgent confectionery products, the United States offers a favorable market for liquor-infused chocolates, candies, and other confectionery items. The market in the United States is driven by factors such as:

  • The popularity of premium and gourmet confectionery options.
  • Evolving consumer preferences for unique flavors.
  • The desire for luxury experiences.

The presence of established confectionery manufacturers, widespread distribution networks, and robust retail channels contribute to the growth and accessibility of liquor confectionery products in the United States. The market in the United States is characterized by innovation, product diversification, and the pursuit of high-quality offerings to cater to the discerning tastes of consumers.

How China Liquor Confectionery Market is Likely to Fare?

The Growing Popularity of Liquor Confectionery in China is Expected to Augment a Growth rate of 7.9% during the analysis period.

China is expected to account for a lion’s share of East Asia liquor confectionery market owing to increasing demand for international and unique confectionery products such as chocolates and gummies. In response to this trend, manufacturers are investing in mergers, acquisitions, and collaborations to expand their production facilities in China. Such developments are anticipated to bode well for the market in the forthcoming years.

India is a Promising Market in Liquor Confectionary, Recording a Progressive Growth of 9.0% during the analysis period.

The market in India is fueled by the presence of both domestic and international confectionery manufacturers. They offer a wide range of liquor confectionery options to cater to diverse tastes and preferences. These manufacturers leverage their expertise in chocolate-making and liquor infusion techniques to create enticing products that appeal to the consumer base of India.

The market growth is supported by the expanding retail infrastructure, including supermarkets, hypermarkets, specialty stores, and e-commerce platforms, which provide easy accessibility to liquor confectionery products across the country. The rise of the gifting culture and the growing trend of premium gifting options also contribute to the demand for liquor confectionery in India.

What are the Key Players' Plans for the Liquor Confectionery Market's Future?

The liquor confectionery market is characterized by a competitive landscape with several key players vying for market share. These companies focus on product innovation, flavor diversification, and marketing strategies to stay ahead in the market. They actively develop liquor-infused chocolates, candies, truffles, and other confectionery items to cater to the evolving consumer preferences and demand for unique and indulgent treats.

The competitive landscape is also influenced by factors such as quality certifications, compliance with food safety regulations, and sustainability initiatives. Companies that prioritize ethical sourcing of ingredients, environment-friendly packaging, and transparent manufacturing processes often gain a competitive advantage in the market.

Latest Developments in the Liquor Confectionery Market

  • Ferrero, for example, signed a USD 2.8 million partnership in 2018 with Nestle's US Company in the creation of spirits confectioneries. Furthermore, big confectionery makers like Barry Callebaut bought American Almond Products Co. in 2015, allowing the former to extend its product line even further in the coming years.
  • Mars, Inc. established a partnership with Microsoft Corp. in May 2021 to accelerate Mars' digitalization by leveraging the Microsoft Azure platform to maximize intelligent manufacturing supply chains and operational speed.
  • Dot's Pretzels and Pretzels Inc. were acquired by The Hershey Company in December 2021, bringing production capacity in-house and confirming Dot's continued expansion and experience to drive snacking innovations in the coming years.
  • Ferrero announced in April 2022 the acquisition of Fulfil Nutrition's high-protein, high-vitamin quality bar business, which has direct sales in the United Kingdom as well as distribution channels in Ireland and other markets of Asia Pacific and Europe.

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Scope of the Report

Attribute Details
Growth Rate CAGR of 5.0% from 2023 to 2033
Base Year of Estimation 2023
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and Volume in Units and F-CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis
Key Segments Covered By Product Type, By Distribution Channel, By Region
Regions Covered North America; Latin America; Europe; East Asia; South Asia; The Middle East & Africa; Oceania
Key Countries Profiled The United States, Canada, Brazil, Mexico, Germany, Italy, France, The United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia
Key Companies Profiled Hershey’s; Ferrero SpA; Mondelez International; Toms Gruppen; Liqueur Fills; Abtey Chocolate Factory; Neuhaus; Mars; Brookside; Booz Drops; Others
Customization & Pricing Available upon Request

Key Segments Covered in the Liquor Confectionery Market Report

By Product Type:

  • Candies
  • Gums
  • Chocolates

By Distribution Channel:

  • Direct
  • Indirect
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Independent Retailers
    • Online Retailers

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Frequently Asked Questions

How was the Historical Performance of the Market?

From 2018 to 2022, the market registered a CAGR of 2.3%.

How Big Will the Liquor Confectionery Market by 2033?

The market is estimated to reach US$ 1,002.0 million by 2033.

Which Product Type Holds Lucrative Opportunities?

Chocolates hold high revenue potential.

Which Countries Dominate the Global Market?

The United States, Japan, and the United Kingdom dominate the global market.

What is the Growth Forecast for Liquor Confectionery Market?

The market is forecast to register a CAGR of 5% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Candies

        5.3.2. Gums

        5.3.3. Chocolates

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033

        6.3.1. Direct Sales

        6.3.2. Retail Sales

            6.3.2.1. Hypermarkets/Supermarkets

            6.3.2.2. Convenience Stores

            6.3.2.3. Specialty Stores

            6.3.2.4. Independent Retailers

            6.3.2.5. Online Retailers

    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By Distribution Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By Distribution Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Distribution Channel

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product Type

        10.2.3. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Distribution Channel

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Product Type

        11.2.3. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Distribution Channel

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Product Type

        12.2.3. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Distribution Channel

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. U.S.

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Product Type

            13.1.2.2. By Distribution Channel

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Product Type

            13.2.2.2. By Distribution Channel

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Product Type

            13.3.2.2. By Distribution Channel

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Product Type

            13.4.2.2. By Distribution Channel

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Product Type

            13.5.2.2. By Distribution Channel

    13.6. U.K.

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Product Type

            13.6.2.2. By Distribution Channel

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Product Type

            13.7.2.2. By Distribution Channel

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Product Type

            13.8.2.2. By Distribution Channel

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Product Type

            13.9.2.2. By Distribution Channel

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Product Type

            13.10.2.2. By Distribution Channel

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Product Type

            13.11.2.2. By Distribution Channel

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Product Type

            13.12.2.2. By Distribution Channel

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Product Type

            13.13.2.2. By Distribution Channel

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Product Type

            13.14.2.2. By Distribution Channel

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Product Type

            13.15.2.2. By Distribution Channel

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Product Type

            13.16.2.2. By Distribution Channel

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Product Type

            13.17.2.2. By Distribution Channel

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Product Type

            13.18.2.2. By Distribution Channel

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Product Type

            13.19.2.2. By Distribution Channel

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Product Type

            13.20.2.2. By Distribution Channel

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Product Type

        14.3.3. By Distribution Channel

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Hershey’s

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Ferrero SpA

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Mondelez International

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Toms Gruppen

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Liqueur Fills

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Abtey Chocolate Factory

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Neuhaus

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Mars

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Brookside

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Booz Drops

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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