The global liqueur market is estimated to reach 130.23 billion in 2023 and is projected to reach a revised size of US$ 181.93 billion by 2033. The market is expected to register a CAGR of 3.4% over the forecast period.
In some form or another, alcohol has been consumed by most people across the globe for thousands of years. In the universities and monasteries of Salerno & Bologna (Italy) and Leiden (the Netherlands), complex blends of herbs and secret ingredients were used to create elixirs (or liqueurs) to treat people. The prices of these drinks are mostly determined by the expenses of manufacture and the taxes incurred in connection with those expenditures.
The market is driven by a growing population of young adults, high disposable income, and consumer demand for premium/super-premium products. The lack of penetration in emerging countries and the growth of sport drink markets due to health concerns are expected to limit the market growth. Mergers are expected to remain the key strategy, as players seek to expand their brand portfolios and market share.
| Attributes | Details |
|---|---|
| Liqueurs Market Value (2023) | US$ 130.23 billion |
| Liqueurs Market Expected Value (2033) | US$ 181.93 billion |
| Liqueurs Market Projected CAGR (2023 to 2033) | 3.4% |
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The global liqueur market recorded a CAGR of 2.2% over the past 10 years. The market is expected to record a CAGR of 3.4% over the forecast period.
| Historical CAGR (2018 to 2022) | 2.2% |
|---|---|
| Historical Market Value (2021) | US$ 125.95 billion |
| Forecast CAGR | 3.4% |
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Based on type, the liqueur market is segmented into neutrals/bitters, creams, fruit flavors, and others. The fruit-flavored segment has a significant liqueur market share and is projected to record a CAGR of 3.5%. This is due to the increasing popularity of flavored liqueurs such as orange. Also, liqueurs with fruity flavors such as plums, cherries, melons, apples, and pears are increasingly used in tequila-based cocktails.
Liqueurs with fruity flavors like plums, cherries, melons, apples, and pears are growing in demand. Increasing awareness pertaining to the health benefits of fruit liqueurs is likely to propel the market during the forecast period. For example, pear liqueur contains vitamin C, folic acid, and potassium, among others.
By the end of the forecast period, Neutrals / Bitters, one of the segments analyzed in the report, are expected to record a CAGR of 3.2%. This is expected to reach USA$ 54.7 billion. In light of the ongoing post-pandemic recovery, the cream segment growth has been revised to 3.9% CAGR.
Glass, PET bottle, metal can, and others make up the packaging of the liqueurs market. A significant CAGR is predicted for the glass segment during the forecast period as consumers continue to prefer sustainable, and premium liqueur beverages. Therefore, glass bottle packaging is expected to remain in high demand throughout the forecast period.
Since glass is durable, nonporous, impermeable to oxygen, and heat-resistant, it preserves and presents flavors exactly as intended, which is why consumers prefer to buy liqueurs in glass bottles.
North America is expected to become a significant market for alcoholic beverages in the future. This is due to the increasing demand for alcoholic beverages from the young population in countries like the United States and Canada.
In the coming years, the global liqueur market is expected to grow significantly in Europe, due to rising per capita income. This could fuel alcohol demand in countries such as the United Kingdom and Germany.
The United States dominates the North American liqueurs market with a total share of 78% in 2023 and is projected to continue exhibiting high demand.
The United States liqueur market is estimated to record a CAGR of 3.5% and is projected to surpass the value of US$ 45.1 billion in 2023. This is due to growth in the young-adult population and increased consumption of high-quality alcoholic beverages.
Germany dominates the Europe liqueurs market, with a share of 27%. The liqueur market in Germany is estimated to record a CAGR of 2.6%. Revenue in the liqueurs market is expected to reach US$ 52.96 billion in 2023.
Various European nations, including the United Kingdom, Spain, Germany, and France, have a legal drinking age of 18 years, the lowest in the world. The tradition of liqueur in Germany has been around for years and is still gaining popularity in social gatherings and occasions. A key driving force for the liqueur market in Germany is well-established breweries across the region.
China holds a market share of 50% in Asia Pacific. China is expected to witness steady growth of 3.5% in the market for liqueurs in the forecast period. Urbanization is increasing and disposable incomes are rising in emerging economies like China, which accounts for the rise in consumer demand.
Increasing manufacturers and upcoming players are focusing on introducing new products with different tastes to spur competition among other players. Due to the increased competition in the liqueur market, the prices of the products are being lowered, limiting dealers' revenue margins.
The liqueur market size is expected to increase due to shifting demands and preferences among customers. Dealers are investing in promotional campaigns that will help in captivating customers and drive the growth of the market.
The global liqueurs market and claim-to-fame spirits markets are set to be flooded with various products. As manufacturers strive to gain item differentiation and generous brand value in an extremely competitive market, they are continually improving their claim-to-fame spirits.
Several organizations offer beverages that are a blend of premium rum and tequila to enhance their product line. In spite of the expansion in the demand for natural-based alcohols, mixers are available in various flavors. Manufacturers are offering a variety of natural claim-to-fame spirits to accompany this growing interest.
Several strategies are employed by key manufacturers to compete in an increasingly competitive environment, including new product launches and approvals, mergers and acquisitions, partnerships, and collaborations.
Recent Development:
Key players are focusing on novel and innovative approaches for the development of new products. The strategy of expansion, new product launches, and approvals, by key manufacturers, is strengthening their market presence and staying ahead of the competition.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East and Africa (MEA); East Asia |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Chile, Peru, Germany, the United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Türkiye |
| Key Segments Covered | Type, Packaging, Distribution Channel, Region |
| Key Companies Profiled | Bacardi Limited; Beam Suntory Inc.; Brown-Forman Corporation; Diageo Plc; Davide Campari-Milano S.p.A.; GirolamoLuxardo S.p.A; Lucas Bols B.V.; Mast-Jägermeister SE; Pernod Ricard SA; Remy Cointreau; DeKuyper Royal Distillers; E. & J. Gallo Winery; Peel Liqueur; Sazerac Company; Stock Spirits Group |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is valued at US$ 130.23 billion in 2023.
Rising social influences, and innovative packaging designs to drive the market.
Terra Limited, Brown-Forman Corporation, and Bacardi Limited are key market players.
The United States will hold a total share of 78% in 2023.
Fruit-flavored segment to record 3.5% CAGR by 2033.
1. Executive Summary | Liqueurs Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Neutrals / Bitters
5.3.2. Creams
5.3.3. Fruit
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Packaging, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Packaging, 2023 to 2033
6.3.1. Glass
6.3.2. PET Bottle
6.3.3. Metal Can
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Distribution Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Distribution Channel, 2023 to 2033
7.3.1. Convenience Stores
7.3.2. On-premises
7.3.3. Retailers
7.3.4. Supermarkets
7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East & Africa (MEA)
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. The USA
9.2.1.2. Canada
9.2.2. By Type
9.2.3. By Packaging
9.2.4. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Packaging
9.3.4. By Distribution Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Type
10.2.3. By Packaging
10.2.4. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Packaging
10.3.4. By Distribution Channel
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Type
11.2.3. By Packaging
11.2.4. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Packaging
11.3.4. By Distribution Channel
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Type
12.2.3. By Packaging
12.2.4. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Packaging
12.3.4. By Distribution Channel
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Type
13.2.3. By Packaging
13.2.4. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Packaging
13.3.4. By Distribution Channel
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. The USA
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Type
14.1.2.2. By Packaging
14.1.2.3. By Distribution Channel
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Type
14.2.2.2. By Packaging
14.2.2.3. By Distribution Channel
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Type
14.3.2.2. By Packaging
14.3.2.3. By Distribution Channel
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Type
14.4.2.2. By Packaging
14.4.2.3. By Distribution Channel
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Type
14.5.2.2. By Packaging
14.5.2.3. By Distribution Channel
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Type
14.6.2.2. By Packaging
14.6.2.3. By Distribution Channel
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Type
14.7.2.2. By Packaging
14.7.2.3. By Distribution Channel
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Type
14.8.2.2. By Packaging
14.8.2.3. By Distribution Channel
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Type
14.9.2.2. By Packaging
14.9.2.3. By Distribution Channel
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Type
14.10.2.2. By Packaging
14.10.2.3. By Distribution Channel
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Type
14.11.2.2. By Packaging
14.11.2.3. By Distribution Channel
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Type
14.12.2.2. By Packaging
14.12.2.3. By Distribution Channel
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Type
14.13.2.2. By Packaging
14.13.2.3. By Distribution Channel
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Type
14.14.2.2. By Packaging
14.14.2.3. By Distribution Channel
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Type
14.15.2.2. By Packaging
14.15.2.3. By Distribution Channel
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Type
14.16.2.2. By Packaging
14.16.2.3. By Distribution Channel
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Type
14.17.2.2. By Packaging
14.17.2.3. By Distribution Channel
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Type
14.18.2.2. By Packaging
14.18.2.3. By Distribution Channel
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Type
14.19.2.2. By Packaging
14.19.2.3. By Distribution Channel
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Type
14.20.2.2. By Packaging
14.20.2.3. By Distribution Channel
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Type
15.3.3. By Packaging
15.3.4. By Distribution Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. CL World Brands Limited
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Terra Ltd.
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. The Drambuie Liqueur
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Stock Spirits Group
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Sazerac Company
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Peel Liqueur
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. E. & J. Gallo Winery
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. DeKuyper Royal Distillers
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Mast-Jagermeister SE
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Remy Cointreau
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. PernodRicard SA
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
16.1.12. Lucas Bols B.V.
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.12.5.2. Product Strategy
16.1.12.5.3. Channel Strategy
16.1.13. GiroamoLuxardoS.P.A
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.13.5.2. Product Strategy
16.1.13.5.3. Channel Strategy
16.1.14. Davide Campari-Milano S.p.A.
16.1.14.1. Overview
16.1.14.2. Product Portfolio
16.1.14.3. Profitability by Market Segments
16.1.14.4. Sales Footprint
16.1.14.5. Strategy Overview
16.1.14.5.1. Marketing Strategy
16.1.14.5.2. Product Strategy
16.1.14.5.3. Channel Strategy
16.1.15. Brown-Forman Corporation
16.1.15.1. Overview
16.1.15.2. Product Portfolio
16.1.15.3. Profitability by Market Segments
16.1.15.4. Sales Footprint
16.1.15.5. Strategy Overview
16.1.15.5.1. Marketing Strategy
16.1.15.5.2. Product Strategy
16.1.15.5.3. Channel Strategy
16.1.16. Beam Suntory Inc.
16.1.16.1. Overview
16.1.16.2. Product Portfolio
16.1.16.3. Profitability by Market Segments
16.1.16.4. Sales Footprint
16.1.16.5. Strategy Overview
16.1.16.5.1. Marketing Strategy
16.1.16.5.2. Product Strategy
16.1.16.5.3. Channel Strategy
16.1.17. Bacardu Limited
16.1.17.1. Overview
16.1.17.2. Product Portfolio
16.1.17.3. Profitability by Market Segments
16.1.17.4. Sales Footprint
16.1.17.5. Strategy Overview
16.1.17.5.1. Marketing Strategy
16.1.17.5.2. Product Strategy
16.1.17.5.3. Channel Strategy
16.1.18. Diageo Plc.
16.1.18.1. Overview
16.1.18.2. Product Portfolio
16.1.18.3. Profitability by Market Segments
16.1.18.4. Sales Footprint
16.1.18.5. Strategy Overview
16.1.18.5.1. Marketing Strategy
16.1.18.5.2. Product Strategy
16.1.18.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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Liqueurs Market
