The overall valuation of the total Lip Powder is estimated to be around USD 467.4 million. These days a strong demand for lip powder is being observed among women, which is projected to expand throughout the projection period at 5.8% CAGR. By 2033, the global lip powder market value is forecasted to reach USD 821.4 million.
Lip Powder Market Trends
Report Attributes | Details |
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Lip Powder Market Size (2023) | USD 467.4 million |
Market Anticipated Forecast Value (2033) | USD 821.4 million |
Market Projected Growth Rate (2023 to 2033) | 5.8% |
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According to our market survey report, the total sales of lip powder were valued at around USD 351.9 million back in the year 2018. Following 2018, the lip powder market demand increased by an average of 5.7% per year for 5 years. By the end of the year 2022, the lip powder market sales, in terms of value, concluded at USD 439.7 million.
Looking ahead to the forecast period from 2023 to 2033, the market is expected to reach 821.4 million by 2033 recording a CAGR of 5.8%.
Attributes | Details |
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Lip Powder Market Share (2018) | USD 351.9 million |
Market Size (2022) | USD 439.7 million |
Market (CAGR 2018 to 2022) | 5.7% |
The recent increase in lip powder brands represents a significant shift in the beauty products and cosmetics business, reflecting changing consumer habits and aspirations.
It also reflects a significant trend favoring cosmetics products or lip powder with matte finishes that can last longer than lipsticks. Adaptability and affordability are the other two main reasons for the growing preference for the best lip powder over lipstick.
A primary motivator behind the growing demand for lip powder is its compatibility with modern aesthetic norms associated with faultless appearance without compromising comfort. Now consumers in different countries are also adopting lip powder that satisfies all these requirements excellently at an affordable price.
Several social media platforms have grown in their potential to shape consumer behavior and decisions, particularly in the cosmetics and beauty care industry. Publicity of beauty videos on how to use lip powder and lip powder mistakes to avoid have further popularized the product in the consumer market.
The rise in popularity of lip powder coincides with a large industry trend toward inclusion and sustainability in personal care products. So organic cosmetic makers have reoriented their businesses to capitalize on this newfound opportunity. In addition to this, a rising sector of ethical customers has made vegan lip powder and cruelty-free lip powder a non-negotiable option.
Future Market Insights has analyzed three markets, namely the automotive SoCs market, the ADAS sensors market, and the automotive semiconductor market. This analysis showcases that the automotive SoC industry is set to dominate among these three markets over the forecast period from 2023 to 2033.
The growing accessibility and availability of cosmetic products over e-commerce platforms might continue to be a key driving force in the lip powder industry.
On top of that, the presence of several key market players in the country might advance the business by introducing innovative lip powder products and designs. For instance, an American cosmetics company called Urban Decay introduced the Lo-Fi Lip Mousses line of palette lip powders in the year 2018.
Regional Market Comparison | The United States |
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Global Market Share in Percentage | 25.8% |
Germany is one of the leading producers and suppliers of lip powder in Europe. The country’s lip powder manufacturers place a strong emphasis on research and development to provide organic solutions using premium additives. A significant chunk of the revenue from lip powder sales in Germany is predicted to come from Eastern Europe countries.
Regional Market Comparison | Global Market Share in Percentage |
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Germany | 5.8% |
The United Kingdom | 3.4% |
The United Kingdom market is growing at a significant rate with rising awareness about the involvement of cruelty to animals in the making of cosmetic products. So, the growing popularity of all-natural lip powder is expected to strengthen the regional market in the coming days.
The introduction of lip powder for winter or lip powder for summer has also expanded market limits with the country's changing lifestyle and perceptible environmental effects.
Regional Market Comparison | Global Market Share in Percentage |
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India | 6.6% |
Japan | 9.7% |
The market in Japan is being driven by rising expenditure on high-end cosmetics following the influence of Western culture.
The export of raw materials for lip powder, as well as finished products, also had a big impact on this country's market expansion in the last decade. Over the coming years, the overall market in Japan is anticipated to continue this growth trend at a high CAGR.
According to geography, Asia Pacific countries are expected to enjoy significant growth in the consumption of lip powder over the coming years. As the market in India is in an early stage, it provides regional lip powder suppliers an ideal ground for innovation and growth.
Also, there is plenty of space for experimentation and adaptation through lip powder tutorials, which can drive the regional market further.
Attributes | Details |
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Top Form Type | Palettes |
Market Share in 2023 | 53.9% |
The lip powder palettes segment, which generated a revenue of roughly USD 190 million in 2022, dominated the overall industry. Due to convenience of use as well as storage, this segment is anticipated to retain its dominance during the forecast years as well. However, the segment for pen form of lip powder is predicted to exhibit high growth over the next 10 years.
Attributes | Details |
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Top End User Type | Up to 30 Age Group |
Market Share in 2023 | 37.4% |
Based on the use of lip powder by different age groups, consumers under 30 are leading the market with roughly USD 131.6 million in revenue in 2022. Acknowledgment of individual care and planning, along with a culture to maintain elegancy among the young generation, has created a promising market for this segment.
Consumers belonging to the age group of 30 to 45 are expected to create a high demand with the introduction of lip powder for oily skin and other complex skin types.
In recent years, supermarkets and hypermarkets have grown quickly as global distribution outlets for cosmetic products including lip powder. Lip powder brands can also drastically increase their consumer base and boost revenues by diversifying distribution methods by adopting online sales channels and specialty stores.
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Lip powder that adapts to a broad spectrum of skin tones and fashion tastes is appealing to consumers. Lip powder manufacturers are strategically responding to this emerging situation by increasing their color options to guarantee that everyone has access to them.
Lip powder leaders or companies that embrace these ideals with sales of herbal beauty care products are anticipated to have a substantial market share.
Continuous innovation and quality assurance for long-lasting lip powder might be critical during the forecast years to sustain consumer confidence and loyalty. So, finding an agreeable balance between price and product integrity following lip powder reviews could be essential to capture a large consumer base.
According to a survey, 68% of American women indicated a substantial shift in consumer tastes, emphasizing an increased desire for matte lip powder. Skin lightning product industry that responds to this demand for inclusion is likely to connect strongly with their target demographic, giving them a competitive advantage in the market.
Attributes | Details |
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Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | USD million for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East and Africa (MEA) |
Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
Key Segments Covered | By Form, By End User, By Sales Channel and By Region |
Key Companies Profiled | L'Oréal S.A.; Maybelline LLC; MAC Cosmetics; By Terry; NARS Cosmetics; Stellar Beauty; Urban Decay Cosmetics; NYX PROFESSIONAL MAKEUP; BUXOM Cosmetics; Clinique Laboratories, LLC; CLE COSMETICS; Lique Cosmetics; Revlon, Inc.; Christian Dior SE; Cult Beauty Ltd.; CHANEL Company; Essence Cosmetics; Sephora USA, Inc.; Huda Beauty; Younique, LLC; Others (As Per Request) |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The market is valued at USD 467.4 million in 2023.
The overall market in size India was around 6.6% of the global market.
The United States accounted for nearly 25.8% revenue share of the global market.
The palette form of lip powder held 53.9% of the global revenue in 2022.
The global market share of the top 3 lip powder companies was merely 4 to 7% in 2022.
Lip powder users are getting attracted toward organic or natural products.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 5.1. Palettes 5.2. Pens 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 6.1. Under 18 6.2. Up to 30 6.3. Up to 45 6.4. Above 45 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales 7.1. Specialty Outlets 7.2. Supermarkets/Hypermarkets 7.3. Convenience Stores 7.4. Beauty Stores 7.5. E-Retailers 7.6. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. L'Oréal S.A. 18.2. Maybelline LLC 18.3. M•A•C Cosmetics 18.4. By Terry 18.5. NARS Cosmetics 18.6. Stellar Beauty 18.7. Urban Decay Cosmetics 18.8. NYX PROFESSIONAL MAKEUP 18.9. BUXOM Cosmetics 18.10. Clinique Laboratories, llc 18.11. CLE COSMETICS 18.12. Lique Cosmetics 18.13. Revlon, Inc. 18.14. Christian Dior SE 18.15. Cult Beauty Ltd. 18.16. CHANEL Company 18.17. Essence Cosmetics 18.18. Sephora USA, Inc. 18.19. Huda Beauty 18.20. Younique, LLC 19. Assumptions & Acronyms Used 20. Research Methodology
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