Lingerie Market

Lingerie Market Outlook for 2024 to 2034

The Lingerie Market size is estimated to be valued at USD 92,871.6 million in 2024. The market is estimated to cross a valuation of USD 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity.

Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.

The demand for lingerie is likely to expand at a moderate CAGR of 5.80% from 2024 to 2034. The intersection of fashion and functionality has given rise to the athleisure trend, influencing lingerie choices.

Consumers increasingly prioritize comfort without compromising on style. This has led to a surge in demand for seamless, wireless, and breathable lingerie options. The industry responds by innovating materials and designs that cater to this demand for versatile undergarments suitable for both daily wear and active lifestyles.

Attributes	Details
Lingerie Market Value for 2024	USD 92,871.6 million
Lingerie Market Value for 2034	USD 1,63,207.4 million
Lingerie Market Forecast CAGR for 2024 to 2034	5.80%

Demand Analysis of the Lingerie

• The lingerie market is profoundly impacted by the cyclical nature of fashion trends and consumer preferences. As fashion evolves, the demand for lingerie adapts accordingly. Market players need to stay agile in response to shifts in style, influenced by cultural changes, societal norms, and media representation. Brands that align their offerings with prevailing fashion dynamics are poised to capture a larger market share.
• The lingerie industry is undergoing a significant transformation due to the rise of e-commerce. Online platforms not only provide consumers with unprecedented accessibility but also serve as crucial channels for brand discovery and engagement.

Historical Performance and Future Growth of the Lingerie Market

This section provides historical and future analysis of the lingerie industry. The lingerie market from 2019 to 2023 stood at 4.40%, reflecting the industry's steady growth during this initial period. The momentum is further anticipated to rise to a CAGR of 5.80% through 2034.

CAGR from 2019 to 2023	4.40%
CAGR from 2024 to 2034	5.80%

Short-term Analysis of the Lingerie Market from 2019 to 2023

2019	USD 76,727.60 million
2023	USD 91,023.50 million

The lingerie market witnessed a substantial revenue increase from USD 76,727.60 million in 2019 to USD 91,023.50 million in 2023, marking a notable short-term growth trend.

• Changing consumer preferences and increased focus on lingerie as a fashion statement contributed to the market's robust revenue growth.
• The upward trajectory during these years was influenced by factors such as rising disposable incomes, fashion-conscious consumers, and effective marketing strategies employed by key players.

Mid-term Analysis of Lingerie Market from 2024 to 2029

2024	USD 92,871.6 million
2029	USD 123,115.08 million

The market sustained its growth momentum, with revenues climbing from USD 92,871.6 million in 2024 to USD 123,115.08 million in 2029.

• A notable trend during this period was the increasing dominance of e-commerce channels, contributing significantly to market expansion.
• Growth is likely to be propelled by innovations in lingerie design, catering to evolving consumer preferences for both comfort and style.
• Market players are anticipated to capitalize on opportunities for global expansion, with strategic market entries and brand collaborations boosting increased market share.

Long-term Analysis of the Lingerie Market from 2029 to 2034

2029	USD 123,115.08 million
2034	USD 1,63,207.4 million

The long-term analysis reveals a substantial surge in revenue, escalating from USD 123,115.08 million in 2029 to an impressive USD 1,63,207.4 million by 2034.

• A notable trend during this period is anticipated to be the increasing commitment to sustainability, with eco-friendly practices and ethical sourcing becoming key market drivers.
• The incorporation of advanced technologies, such as smart textiles and sustainable manufacturing processes, is playing a pivotal role in shaping the industry's long-term growth.
• Evolving consumer attitudes toward luxury lingerie and a heightened demand for personalized shopping experiences are contributing to the market's remarkable long-term expansion.

Key Trends Influencing the Lingerie Market

Virtual Fitting Rooms and Augmented Reality Experiences

Technological innovation goes beyond just smart fabrics. Lingerie brands are leveraging virtual fitting rooms and augmented reality features, allowing customers to virtually try on garments before making online purchases, enhancing the digital shopping experience.

Eco-friendly Packaging and Circular Fashion

Sustainability extends beyond materials to packaging. Forward-thinking lingerie brands are adopting eco-friendly packaging practices and exploring circular fashion models, encouraging consumers to recycle or upcycle lingerie products.

Conscious Consumerism and Slow Fashion

A shift toward conscious consumerism is promoting an appreciation for slow fashion in the lingerie market. Consumers are seeking timeless, durable pieces, moving away from fast fashion trends, and promoting a more sustainable approach to lingerie consumption.

Body-inclusive Mannequins

Recognizing the importance of representation, lingerie retailers are incorporating diverse and body-inclusive mannequins in their stores. This trend aims to create a more inclusive and realistic shopping environment that resonates with a broad spectrum of consumers.

Lingerie for Post-Surgery and Maternity

A niche yet impactful trend is the rise of lingerie lines catering specifically to post-surgery recovery and maternity needs. Brands are addressing the unique requirements of individuals recovering from surgeries or embracing motherhood, emphasizing both comfort and aesthetics.

Category-wise Insights

This section offers a detailed analysis of the lingerie market, specifically focusing on product types and distribution channels. Examining the dominance of briefs, the report reveals a substantial market share of 53.40% in 2024, reflecting the popularity of this lingerie category.

Additionally, the discussion delves into distribution channels, underscoring the significant influence of offline channels, which are likely to grab a share of 54.80% in 2024.

Briefs Take the Lead Among Product Types in the Lingerie Industry

Attributes	Detail
By Product Type	Briefs
Market Share in 2024	53.40%

The briefs segment boasts a commanding 53.40% share in 2024.

• The dominance of briefs is fueled by their comfort and versatile design, meeting diverse consumer preferences.
• Briefs adapt to evolving fashion trends, maintaining relevance and enticing varied demographics.
• The integration of innovative materials enhances briefs, ensuring a seamless blend of style and functionality.
• Strategic and targeted marketing amplifies the appeal of briefs, attracting a broad consumer base.

Offline Distribution Channel Marks its Dominance with a 54.80% Share in 2024

Attributes	Detail
Top Distribution Channel	Offline
Market Share in 2024	54.80%

Offline channels assert dominance with a substantial 54.80% share in 2024, underlining the enduring significance of traditional retail.

• Offline channels provide a personalized shopping experience, fostering customer loyalty and satisfaction.
• The tangible experience in physical stores, with expert assistance, enhances the appeal of offline channels.
• Offline presence ensures brand visibility, which is crucial for establishing trust and capturing a more comprehensive consumer demographic.
• The immediacy of in-store purchases contributes to the sustained prevalence of offline channels in lingerie retail.

Country-wise Insights

This section discusses country-specific insights, examining the lingerie industry's projected growth across various countries.

By providing a comparative analysis of CAGR through 2034, the report assesses trends and potential opportunities in the United States, Germany, China, India, and Australia. With a remarkable growth prospect, the lingerie industry in China is projected to expand at a CAGR of 7.10% through 2034.

Country	CAGR through 2034
United States	5.30%
Germany	4.70%
China	7.10%
India	6.40%
Australia	6.00%

Lingerie Industry in the United States

The United States lingerie industry is projected to rise at a CAGR of 5.30% through 2034.

• Increasing disposable incomes among United States consumers are fueling spending on apparel, including lingerie.
• Evolving fashion trends and the growing emphasis on comfort and style drive demand for appealing and functional lingerie.
• The growing body positivity movement is encouraging women to embrace their bodies and invest in lingerie that makes them feel confident and beautiful.
• The rise of eCommerce has made lingerie more accessible to United States consumers, providing a convenient and personalized shopping experience.
• United States consumers are becoming more conscious of the environmental impact of their purchases, and lingerie brands are responding by offering sustainable and eco-friendly products.

Lingerie Industry in Germany

Germany lingerie industry is projected to expand at a steady CAGR of 4.70% through 2034.

• German consumers are known for their brand loyalty, which benefits established lingerie brands in the market.
• German lingerie brands emphasize high-quality craftsmanship and attention to detail.
• German consumers are receptive to sustainable lingerie products, and brands are responding with eco-friendly offerings.
• The demand for functional lingerie, such as sportswear and shapewear, is increasing among German consumers.
• Online shopping is gaining popularity in Germany, providing a convenient way for consumers to purchase lingerie.

Lingerie Industry in China

China lingerie market showcases untapped potential with a projected CAGR of 7.10% through 2034.

• China's growing middle class has increasing disposable income to spend on lingerie.
• Western fashion trends are influencing Chinese consumers' lingerie choices.
• eCommerce is the dominant sales channel for lingerie in China.
• Imported lingerie brands are gaining popularity among Chinese consumers.
• Online-only lingerie brands are emerging as a significant force in the Chinese market.

Lingerie Industry in India

Demand for lingerie in India is anticipated to expand at a CAGR of 6.40% through 2034.

• Urbanization is leading to a more fashion-conscious population and a rise in sales of lingerie in India.
• Increasing disposable incomes among Indian consumers are fueling spending on lingerie.
• The body positivity movement is gaining traction in India, encouraging women to embrace their bodies and invest in lingerie that makes them feel confident.
• eCommerce penetration is growing in India, providing a convenient way for consumers to purchase lingerie.

Lingerie Industry in Australia

Australia lingerie industry is anticipated to rise at a CAGR of 6.00% through 2034.

• Australian consumers prioritize comfort in their lingerie choices.
• The demand for functional lingerie, such as sportswear and shapewear, is increasing among Australian consumers.
• Online shopping is gaining popularity in Australia, providing a convenient way for consumers to purchase lingerie.
• Australian consumers are concerned about the environmental impact of their purchases, and lingerie brands are responding with sustainable offerings.
• Australia has a growing demand for specialized lingerie, such as maternity and nursing wear.

Companies Shaping the Future Outlook of the Lingerie Industry

The lingerie industry features various participants ranging from established fashion giants to niche brands catering to specific consumer demands. Intense competition prevails in this space as brands strive to capture consumer attention and secure their position in the market.

Established industry players maintain dominance through widespread brand recognition, expansive distribution networks, and a commitment to continuous innovation, allowing them to stay ahead of evolving trends and venture into new markets.

Concurrently, smaller niche brands carve out their niche by focusing on specialized consumer segments, be it sustainable lingerie, inclusive sizing, or personalized designs, differentiating themselves through distinctive products, targeted marketing, and a strong connection with their audience.

Lingerie brands grapple with rapidly evolving consumer preferences, the imperative to adopt sustainable practices amid growing environmental concerns, and the transformative impact of digital technologies on traditional sales channels.

The rise of e-commerce and digital marketing necessitates significant investments in digital strategies to align with changing consumer behaviors online. Despite these challenges, the lingerie industry presents promising investment opportunities for newcomers.

Recent Developments in the Lingerie Industry

• Victoria’s Secret, which dominated the lingerie market for decades, is in the middle of reinvention with the acquisition of direct-to-consumer brand Adore Me for USD 400 million. Adore Me offers a wide range of sizes and styles and a subscription service, which will help Victoria's Secret expand its customer base and improve its online presence1.
• Knix.com, a Canadian startup that sells leakproof underwear, bras, and loungewear, was acquired by Swedish company Essity for USD 400 million. Knix.com is known for its innovative products that address women’s health and wellness needs, such as period-proof panties and postpartum recovery kits.
• ThirdLove, a digitally native brand that uses data and technology to create personalized bras, acquired Kit Undergarments, targeting Gen Z shoppers with colorful and comfortable intimates. ThirdLove plans to leverage Kit Undergarments’ social media presence and celebrity endorsements to reach a younger demographic.

Key Companies in the Market

• Victoria's Secret
• Hanesbrands
• L Brands
• ThirdLove
• Cuup
• Savage X Fenty
• Jockey International
• Wacoal Holdings

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
  • 5.1. Briefs
  • 5.2. Bras
  • 5.3. Shapewear
  • 5.4. Others
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
  • 6.1. Online
  • 6.2. Offline
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 7.1. North America
  • 7.2. Latin America
  • 7.3. Western Europe
  • 7.4. Eastern Europe
  • 7.5. South Asia and Pacific
  • 7.6. East Asia
  • 7.7. Middle East and Africa
• 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Key Countries Market Analysis
• 16. Market Structure Analysis
• 17. Competition Analysis
  • 17.1. Jockey International Inc.
  • 17.2. Victoria’s Secret
  • 17.3. Zivame
  • 17.4. Gap, Inc.
  • 17.5. Hanesbrands Inc.
  • 17.6. Triumph International Ltd.
  • 17.7. Hunkemoller
  • 17.8. Bare Necessities
  • 17.9. Calvin Klein
  • 17.10. MAS Holdings
• 18. Assumptions & Acronyms Used
• 19. Research Methodology