Lingerie Market Outlook for 2024 to 2034

The lingerie market size is estimated to be valued at US$ 92,871.6 million in 2024. The market is estimated to cross a valuation of US$ 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity. Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.

The demand for lingerie is likely to expand at a moderate CAGR of 5.80% from 2024 to 2034. The intersection of fashion and functionality has given rise to the athleisure trend, influencing lingerie choices. Consumers increasingly prioritize comfort without compromising on style. This has led to a surge in demand for seamless, wireless, and breathable lingerie options. The industry responds by innovating materials and designs that cater to this demand for versatile undergarments suitable for both daily wear and active lifestyles.

Attributes Details
Lingerie Market Value for 2024 US$ 92,871.6 million
Lingerie Market Value for 2034 US$ 1,63,207.4 million
Lingerie Market Forecast CAGR for 2024 to 2034 5.80%

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Demand Analysis of the Lingerie

  • The lingerie market is profoundly impacted by the cyclical nature of fashion trends and consumer preferences. As fashion evolves, the demand for lingerie adapts accordingly. Market players need to stay agile in response to shifts in style, influenced by cultural changes, societal norms, and media representation. Brands that align their offerings with prevailing fashion dynamics are poised to capture a larger market share.
  • The lingerie industry is undergoing a significant transformation due to the rise of e-commerce. Online platforms not only provide consumers with unprecedented accessibility but also serve as crucial channels for brand discovery and engagement.

Historical Performance and Future Growth of the Lingerie Market

This section provides historical and future analysis of the lingerie industry. The lingerie market from 2019 to 2023 stood at 4.40%, reflecting the industry's steady growth during this initial period. The momentum is further anticipated to rise to a CAGR of 5.80% through 2034.

CAGR from 2019 to 2023 4.40%
CAGR from 2024 to 2034 5.80%

Short-term Analysis of the Lingerie Market from 2019 to 2023

2019 US$ 76,727.60 million
2023 US$ 91,023.50 million

The lingerie market witnessed a substantial revenue increase from US$ 76,727.60 million in 2019 to US$ 91,023.50 million in 2023, marking a notable short-term growth trend.

  • Changing consumer preferences and increased focus on lingerie as a fashion statement contributed to the market's robust revenue growth.
  • The upward trajectory during these years was influenced by factors such as rising disposable incomes, fashion-conscious consumers, and effective marketing strategies employed by key players.

Mid-term Analysis of Lingerie Market from 2024 to 2029

2024 US$ 92,871.6 million
2029 US$ 123,115.08 million

The market sustained its growth momentum, with revenues climbing from US$ 92,871.6 million in 2024 to US$ 123,115.08 million in 2029.

  • A notable trend during this period was the increasing dominance of e-commerce channels, contributing significantly to market expansion.
  • Growth is likely to be propelled by innovations in lingerie design, catering to evolving consumer preferences for both comfort and style.
  • Market players are anticipated to capitalize on opportunities for global expansion, with strategic market entries and brand collaborations boosting increased market share.

Long-term Analysis of the Lingerie Market from 2029 to 2034

2029 US$ 123,115.08 million
2034 US$ 1,63,207.4 million

The long-term analysis reveals a substantial surge in revenue, escalating from US$ 123,115.08 million in 2029 to an impressive US$ 1,63,207.4 million by 2034.

  • A notable trend during this period is anticipated to be the increasing commitment to sustainability, with eco-friendly practices and ethical sourcing becoming key market drivers.
  • The incorporation of advanced technologies, such as smart textiles and sustainable manufacturing processes, is playing a pivotal role in shaping the industry's long-term growth.
  • Evolving consumer attitudes toward luxury lingerie and a heightened demand for personalized shopping experiences are contributing to the market's remarkable long-term expansion.
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Key Trends Influencing the Lingerie Market

  • Virtual Fitting Rooms and Augmented Reality Experiences

Technological innovation goes beyond just smart fabrics. Lingerie brands are leveraging virtual fitting rooms and augmented reality features, allowing customers to virtually try on garments before making online purchases, enhancing the digital shopping experience.

  • Eco-friendly Packaging and Circular Fashion

Sustainability extends beyond materials to packaging. Forward-thinking lingerie brands are adopting eco-friendly packaging practices and exploring circular fashion models, encouraging consumers to recycle or upcycle lingerie products.

  • Conscious Consumerism and Slow Fashion

A shift toward conscious consumerism is promoting an appreciation for slow fashion in the lingerie market. Consumers are seeking timeless, durable pieces, moving away from fast fashion trends, and promoting a more sustainable approach to lingerie consumption.

  • Body-inclusive Mannequins

Recognizing the importance of representation, lingerie retailers are incorporating diverse and body-inclusive mannequins in their stores. This trend aims to create a more inclusive and realistic shopping environment that resonates with a broad spectrum of consumers.

  • Lingerie for Post-Surgery and Maternity

A niche yet impactful trend is the rise of lingerie lines catering specifically to post-surgery recovery and maternity needs. Brands are addressing the unique requirements of individuals recovering from surgeries or embracing motherhood, emphasizing both comfort and aesthetics.

Category-wise Insights

This section offers a detailed analysis of the lingerie market, specifically focusing on product types and distribution channels. Examining the dominance of briefs, the report reveals a substantial market share of 53.40% in 2024, reflecting the popularity of this lingerie category. Additionally, the discussion delves into distribution channels, underscoring the significant influence of offline channels, which are likely to grab a share of 54.80% in 2024.

Briefs Take the Lead Among Product Types in the Lingerie Industry

Attributes Detail
By Product Type Briefs
Market Share in 2024 53.40%

The briefs segment boasts a commanding 53.40% share in 2024.

  • The dominance of briefs is fueled by their comfort and versatile design, meeting diverse consumer preferences.
  • Briefs adapt to evolving fashion trends, maintaining relevance and enticing varied demographics.
  • The integration of innovative materials enhances briefs, ensuring a seamless blend of style and functionality.
  • Strategic and targeted marketing amplifies the appeal of briefs, attracting a broad consumer base.

Offline Distribution Channel Marks its Dominance with a 54.80% Share in 2024

Attributes Detail
Top Distribution Channel Offline
Market Share in 2024 54.80%

Offline channels assert dominance with a substantial 54.80% share in 2024, underlining the enduring significance of traditional retail.

  • Offline channels provide a personalized shopping experience, fostering customer loyalty and satisfaction.
  • The tangible experience in physical stores, with expert assistance, enhances the appeal of offline channels.
  • Offline presence ensures brand visibility, which is crucial for establishing trust and capturing a more comprehensive consumer demographic.
  • The immediacy of in-store purchases contributes to the sustained prevalence of offline channels in lingerie retail.

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Country-wise Insights

This section discusses country-specific insights, examining the lingerie industry's projected growth across various countries. By providing a comparative analysis of CAGR through 2034, the report assesses trends and potential opportunities in the United States, Germany, China, India, and Australia. With a remarkable growth prospect, the lingerie industry in China is projected to expand at a CAGR of 7.10% through 2034.

Country CAGR through 2034
United States 5.30%
Germany 4.70%
China 7.10%
India 6.40%
Australia 6.00%

Lingerie Industry in the United States

The United States lingerie industry is projected to rise at a CAGR of 5.30% through 2034.

  • Increasing disposable incomes among United States consumers are fueling spending on apparel, including lingerie.
  • Evolving fashion trends and the growing emphasis on comfort and style drive demand for appealing and functional lingerie.
  • The growing body positivity movement is encouraging women to embrace their bodies and invest in lingerie that makes them feel confident and beautiful.
  • The rise of eCommerce has made lingerie more accessible to United States consumers, providing a convenient and personalized shopping experience.
  • United States consumers are becoming more conscious of the environmental impact of their purchases, and lingerie brands are responding by offering sustainable and eco-friendly products.

Lingerie Industry in Germany

Germany lingerie industry is projected to expand at a steady CAGR of 4.70% through 2034.

  • German consumers are known for their brand loyalty, which benefits established lingerie brands in the market.
  • German lingerie brands emphasize high-quality craftsmanship and attention to detail.
  • German consumers are receptive to sustainable lingerie products, and brands are responding with eco-friendly offerings.
  • The demand for functional lingerie, such as sportswear and shapewear, is increasing among German consumers.
  • Online shopping is gaining popularity in Germany, providing a convenient way for consumers to purchase lingerie.

Lingerie Industry in China

China lingerie market showcases untapped potential with a projected CAGR of 7.10% through 2034.

  • China's growing middle class has increasing disposable income to spend on lingerie.
  • Western fashion trends are influencing Chinese consumers' lingerie choices.
  • eCommerce is the dominant sales channel for lingerie in China.
  • Imported lingerie brands are gaining popularity among Chinese consumers.
  • Online-only lingerie brands are emerging as a significant force in the Chinese market.

Lingerie Industry in India

Demand for lingerie in India is anticipated to expand at a CAGR of 6.40% through 2034.

  • Urbanization is leading to a more fashion-conscious population and a rise in sales of lingerie in India.
  • Increasing disposable incomes among Indian consumers are fueling spending on lingerie.
  • The body positivity movement is gaining traction in India, encouraging women to embrace their bodies and invest in lingerie that makes them feel confident.
  • eCommerce penetration is growing in India, providing a convenient way for consumers to purchase lingerie.

Lingerie Industry in Australia

Australia lingerie industry is anticipated to rise at a CAGR of 6.00% through 2034.

  • Australian consumers prioritize comfort in their lingerie choices.
  • The demand for functional lingerie, such as sportswear and shapewear, is increasing among Australian consumers.
  • Online shopping is gaining popularity in Australia, providing a convenient way for consumers to purchase lingerie.
  • Australian consumers are concerned about the environmental impact of their purchases, and lingerie brands are responding with sustainable offerings.
  • Australia has a growing demand for specialized lingerie, such as maternity and nursing wear.

Companies Shaping the Future Outlook of the Lingerie Industry

The lingerie industry features various participants ranging from established fashion giants to niche brands catering to specific consumer demands. Intense competition prevails in this space as brands strive to capture consumer attention and secure their position in the market.

Established industry players maintain dominance through widespread brand recognition, expansive distribution networks, and a commitment to continuous innovation, allowing them to stay ahead of evolving trends and venture into new markets. Concurrently, smaller niche brands carve out their niche by focusing on specialized consumer segments, be it sustainable lingerie, inclusive sizing, or personalized designs, differentiating themselves through distinctive products, targeted marketing, and a strong connection with their audience.

Lingerie brands grapple with rapidly evolving consumer preferences, the imperative to adopt sustainable practices amid growing environmental concerns, and the transformative impact of digital technologies on traditional sales channels. The rise of e-commerce and digital marketing necessitates significant investments in digital strategies to align with changing consumer behaviors online. Despite these challenges, the lingerie industry presents promising investment opportunities for newcomers.

Recent Developments in the Lingerie Industry

  • Victoria’s Secret, which dominated the lingerie market for decades, is in the middle of reinvention with the acquisition of direct-to-consumer brand Adore Me for US$ 400 million. Adore Me offers a wide range of sizes and styles and a subscription service, which will help Victoria's Secret expand its customer base and improve its online presence1.
  • Knix.com, a Canadian startup that sells leakproof underwear, bras, and loungewear, was acquired by Swedish company Essity for US$ 400 million. Knix.com is known for its innovative products that address women’s health and wellness needs, such as period-proof panties and postpartum recovery kits.
  • ThirdLove, a digitally native brand that uses data and technology to create personalized bras, acquired Kit Undergarments, targeting Gen Z shoppers with colorful and comfortable intimates. ThirdLove plans to leverage Kit Undergarments’ social media presence and celebrity endorsements to reach a younger demographic.

Key Companies in the Market

  • Victoria's Secret
  • Hanesbrands
  • L Brands
  • ThirdLove
  • Cuup
  • Savage X Fenty
  • Jockey International
  • Wacoal Holdings

Key Segments

By Product Type:

  • Briefs
  • Bras
  • Shapewear
  • Others

By Distribution Channel:

  • Online
  • Offline

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the Market Potential for Lingerie?

The lingerie market is projected to expand at a CAGR of 5.80% between 2024 and 2034.

Which Product Type Segment Dominates the Lingerie Market?

The briefs segment dominates the lingerie market.

Who are the Top Lingerie Companies?

Victoria's Secret, HanesBrands, and L Brands are some top lingerie brands.

What is the Lingerie Market Growth Outlook for 2034?

The lingerie market is anticipated to surpass US$ 1,63,207.4 million by 2034.

Which Trend is Driving the Demand for Lingerie through 2034?

Sustainability-driven choices in lingerie, marked by eco-friendly materials and practices.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034

        5.3.1. Briefs

        5.3.2. Bras

        5.3.3. Shapewear

        5.3.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution channel, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution channel, 2024 to 2034

        6.3.1. Online

        6.3.2. Offline

    6.4. Y-o-Y Growth Trend Analysis By Distribution channel, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Distribution channel, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA.

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By Distribution channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By Distribution channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By Distribution channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Distribution channel

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product Type

        10.2.3. By Distribution channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Distribution channel

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product Type

        11.2.3. By Distribution channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Distribution channel

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product Type

        12.2.3. By Distribution channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Distribution channel

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product Type

        13.2.3. By Distribution channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Distribution channel

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By Distribution channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Distribution channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Product Type

            15.1.2.2. By Distribution channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Product Type

            15.2.2.2. By Distribution channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Product Type

            15.3.2.2. By Distribution channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Product Type

            15.4.2.2. By Distribution channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Product Type

            15.5.2.2. By Distribution channel

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Product Type

            15.6.2.2. By Distribution channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Product Type

            15.7.2.2. By Distribution channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Product Type

            15.8.2.2. By Distribution channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Product Type

            15.9.2.2. By Distribution channel

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Product Type

            15.10.2.2. By Distribution channel

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Product Type

            15.11.2.2. By Distribution channel

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Product Type

            15.12.2.2. By Distribution channel

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Product Type

            15.13.2.2. By Distribution channel

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Product Type

            15.14.2.2. By Distribution channel

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Product Type

            15.15.2.2. By Distribution channel

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Product Type

            15.16.2.2. By Distribution channel

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Product Type

            15.17.2.2. By Distribution channel

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Product Type

            15.18.2.2. By Distribution channel

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Product Type

            15.19.2.2. By Distribution channel

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Product Type

            15.20.2.2. By Distribution channel

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Product Type

            15.21.2.2. By Distribution channel

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Product Type

            15.22.2.2. By Distribution channel

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Product Type

            15.23.2.2. By Distribution channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Distribution channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Jockey International Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Victoria’s Secret

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Zivame

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Gap, Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Hanesbrands Inc.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Triumph International Ltd.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Hunkemoller

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Bare Necessities

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Calvin Klein

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. MAS Holdings

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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