The lingerie market size is estimated to be valued at US$ 92,871.6 million in 2024. The market is estimated to cross a valuation of US$ 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity. Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.
The demand for lingerie is likely to expand at a moderate CAGR of 5.80% from 2024 to 2034. The intersection of fashion and functionality has given rise to the athleisure trend, influencing lingerie choices. Consumers increasingly prioritize comfort without compromising on style. This has led to a surge in demand for seamless, wireless, and breathable lingerie options. The industry responds by innovating materials and designs that cater to this demand for versatile undergarments suitable for both daily wear and active lifestyles.
Attributes | Details |
---|---|
Lingerie Market Value for 2024 | US$ 92,871.6 million |
Lingerie Market Value for 2034 | US$ 1,63,207.4 million |
Lingerie Market Forecast CAGR for 2024 to 2034 | 5.80% |
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This section provides historical and future analysis of the lingerie industry. The lingerie market from 2019 to 2023 stood at 4.40%, reflecting the industry's steady growth during this initial period. The momentum is further anticipated to rise to a CAGR of 5.80% through 2034.
CAGR from 2019 to 2023 | 4.40% |
---|---|
CAGR from 2024 to 2034 | 5.80% |
Short-term Analysis of the Lingerie Market from 2019 to 2023
2019 | US$ 76,727.60 million |
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2023 | US$ 91,023.50 million |
The lingerie market witnessed a substantial revenue increase from US$ 76,727.60 million in 2019 to US$ 91,023.50 million in 2023, marking a notable short-term growth trend.
Mid-term Analysis of Lingerie Market from 2024 to 2029
2024 | US$ 92,871.6 million |
---|---|
2029 | US$ 123,115.08 million |
The market sustained its growth momentum, with revenues climbing from US$ 92,871.6 million in 2024 to US$ 123,115.08 million in 2029.
Long-term Analysis of the Lingerie Market from 2029 to 2034
2029 | US$ 123,115.08 million |
---|---|
2034 | US$ 1,63,207.4 million |
The long-term analysis reveals a substantial surge in revenue, escalating from US$ 123,115.08 million in 2029 to an impressive US$ 1,63,207.4 million by 2034.
Technological innovation goes beyond just smart fabrics. Lingerie brands are leveraging virtual fitting rooms and augmented reality features, allowing customers to virtually try on garments before making online purchases, enhancing the digital shopping experience.
Sustainability extends beyond materials to packaging. Forward-thinking lingerie brands are adopting eco-friendly packaging practices and exploring circular fashion models, encouraging consumers to recycle or upcycle lingerie products.
A shift toward conscious consumerism is promoting an appreciation for slow fashion in the lingerie market. Consumers are seeking timeless, durable pieces, moving away from fast fashion trends, and promoting a more sustainable approach to lingerie consumption.
Recognizing the importance of representation, lingerie retailers are incorporating diverse and body-inclusive mannequins in their stores. This trend aims to create a more inclusive and realistic shopping environment that resonates with a broad spectrum of consumers.
A niche yet impactful trend is the rise of lingerie lines catering specifically to post-surgery recovery and maternity needs. Brands are addressing the unique requirements of individuals recovering from surgeries or embracing motherhood, emphasizing both comfort and aesthetics.
This section offers a detailed analysis of the lingerie market, specifically focusing on product types and distribution channels. Examining the dominance of briefs, the report reveals a substantial market share of 53.40% in 2024, reflecting the popularity of this lingerie category. Additionally, the discussion delves into distribution channels, underscoring the significant influence of offline channels, which are likely to grab a share of 54.80% in 2024.
Attributes | Detail |
---|---|
By Product Type | Briefs |
Market Share in 2024 | 53.40% |
The briefs segment boasts a commanding 53.40% share in 2024.
Attributes | Detail |
---|---|
Top Distribution Channel | Offline |
Market Share in 2024 | 54.80% |
Offline channels assert dominance with a substantial 54.80% share in 2024, underlining the enduring significance of traditional retail.
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This section discusses country-specific insights, examining the lingerie industry's projected growth across various countries. By providing a comparative analysis of CAGR through 2034, the report assesses trends and potential opportunities in the United States, Germany, China, India, and Australia. With a remarkable growth prospect, the lingerie industry in China is projected to expand at a CAGR of 7.10% through 2034.
Country | CAGR through 2034 |
---|---|
United States | 5.30% |
Germany | 4.70% |
China | 7.10% |
India | 6.40% |
Australia | 6.00% |
The United States lingerie industry is projected to rise at a CAGR of 5.30% through 2034.
Germany lingerie industry is projected to expand at a steady CAGR of 4.70% through 2034.
China lingerie market showcases untapped potential with a projected CAGR of 7.10% through 2034.
Demand for lingerie in India is anticipated to expand at a CAGR of 6.40% through 2034.
Australia lingerie industry is anticipated to rise at a CAGR of 6.00% through 2034.
The lingerie industry features various participants ranging from established fashion giants to niche brands catering to specific consumer demands. Intense competition prevails in this space as brands strive to capture consumer attention and secure their position in the market.
Established industry players maintain dominance through widespread brand recognition, expansive distribution networks, and a commitment to continuous innovation, allowing them to stay ahead of evolving trends and venture into new markets. Concurrently, smaller niche brands carve out their niche by focusing on specialized consumer segments, be it sustainable lingerie, inclusive sizing, or personalized designs, differentiating themselves through distinctive products, targeted marketing, and a strong connection with their audience.
Lingerie brands grapple with rapidly evolving consumer preferences, the imperative to adopt sustainable practices amid growing environmental concerns, and the transformative impact of digital technologies on traditional sales channels. The rise of e-commerce and digital marketing necessitates significant investments in digital strategies to align with changing consumer behaviors online. Despite these challenges, the lingerie industry presents promising investment opportunities for newcomers.
Recent Developments in the Lingerie Industry
The lingerie market is projected to expand at a CAGR of 5.80% between 2024 and 2034.
The briefs segment dominates the lingerie market.
Victoria's Secret, HanesBrands, and L Brands are some top lingerie brands.
The lingerie market is anticipated to surpass US$ 1,63,207.4 million by 2034.
Sustainability-driven choices in lingerie, marked by eco-friendly materials and practices.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034 5.3.1. Briefs 5.3.2. Bras 5.3.3. Shapewear 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution channel, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution channel, 2024 to 2034 6.3.1. Online 6.3.2. Offline 6.4. Y-o-Y Growth Trend Analysis By Distribution channel, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Distribution channel, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA. 8.2.1.2. Canada 8.2.2. By Product Type 8.2.3. By Distribution channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product Type 8.3.3. By Distribution channel 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product Type 9.2.3. By Distribution channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Distribution channel 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product Type 10.2.3. By Distribution channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Distribution channel 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product Type 11.2.3. By Distribution channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Distribution channel 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product Type 12.2.3. By Distribution channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Distribution channel 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By Distribution channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Distribution channel 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product Type 14.2.3. By Distribution channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Distribution channel 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Product Type 15.1.2.2. By Distribution channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Product Type 15.2.2.2. By Distribution channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Product Type 15.3.2.2. By Distribution channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Product Type 15.4.2.2. By Distribution channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Product Type 15.5.2.2. By Distribution channel 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Product Type 15.6.2.2. By Distribution channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Product Type 15.7.2.2. By Distribution channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Product Type 15.8.2.2. By Distribution channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Product Type 15.9.2.2. By Distribution channel 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Product Type 15.10.2.2. By Distribution channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Product Type 15.11.2.2. By Distribution channel 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Product Type 15.12.2.2. By Distribution channel 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Product Type 15.13.2.2. By Distribution channel 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Product Type 15.14.2.2. By Distribution channel 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Product Type 15.15.2.2. By Distribution channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Product Type 15.16.2.2. By Distribution channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Product Type 15.17.2.2. By Distribution channel 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Product Type 15.18.2.2. By Distribution channel 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Product Type 15.19.2.2. By Distribution channel 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Product Type 15.20.2.2. By Distribution channel 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Product Type 15.21.2.2. By Distribution channel 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Product Type 15.22.2.2. By Distribution channel 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Product Type 15.23.2.2. By Distribution channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By Distribution channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Jockey International Inc. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Victoria’s Secret 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Zivame 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Gap, Inc. 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Hanesbrands Inc. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Triumph International Ltd. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Hunkemoller 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Bare Necessities 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Calvin Klein 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. MAS Holdings 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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